Confidence in a Cleanser

Confidence in a Cleanser Hydrating Facial Cleanser Serum combines the cleansing power of a foam cleanser with the hydration of a serum! The unique texture starts out as a serum that transforms into a non-stripping foam upon application.

You can use your hands or your favorite skin-cleaning tool for an even deeper clean! Wet your face with warm water and gently massage Confidence in a Cleanser onto your skin for about 30 seconds. Rinse with water and pat dry. Follow it up with your favorite IT Cosmetics treatment or moisturizer — like the hydrating Confidence in a Cream Anti-Aging Moisturizer in the morning and Confidence in Your Beauty Sleep at night.

Confidence in a Cleanser Hydrating Facial Cleanser Serum is gentle enough for daily use — both morning and night. For your morning routine, cleanse with Confidence in a Cleanser. Moisturize with Confidence in a Cream or Confidence in a Gel Cream Oil-Free Moisturizer to lock in hydration. In the morning or night, address signs of aging like fine lines with Confidence in an Eye Cream after your moisturizer. Use Confidence in Your Beauty Sleep Night Cream as the perfect last step in your night routine.

The new Confidence in a Cleanser Hydrating Facial Cleanser Serum removes makeup, oil, SPF and traces of pollution! It’s vegan, sulfate-free, soap-free, alcohol-free and non-comedogenic. It still features the same skin-loving ingredients you love — hyaluronic acid and ceramides — but now in higher concentrations for your most confident skin!

The formula isn’t the only upgrade — the packaging has been updated, too! In an effort towards sustainability, we’ve removed the carton for less waste.

Yes! Confidence in a Cleanser Hydrating Facial Cleanser Serum is tested to be gentle enough for twice daily use — cleansing without leaving skin feeling stripped for a refreshed, hydrated complexion.

Pro Tip: Pair IT with Bye Bye Makeup Cleansing Balm as the second step in a double-cleansing routine!