About a decade ago, a woman named Jamie Kern Lima went on QVC live and bared her unfiltered, real complexion for the world to see. As someone who dealt with red skin from rosacea for the bulk of her adult life, it was a bit of a shock for viewers to see someone put herself out there so boldly.
That woman was the founder of IT Cosmetics, and she was determined to show everyone just how confident she was in her game-changing makeup. In real time, viewers watched how Bye Bye Under Eye Anti-Aging Concealer covered her rosacea flawlessly. It was such an impactful moment that the product completely sold out.
Before that appearance and ever since, IT Cosmetics has focused on developing skincare and cosmetics for all skin types, including those who have sensitive, red skin from rosacea. If you’re eager to learn the best approach for covering rosacea with makeup—and knowing what makeup is good for rosacea skin types—follow these expert tips.
#1: Follow a Soothing Skincare Regimen
Any dermatologist, makeup artist, or esthetician will agree: Skincare is priority numero uno when it comes to soothing skin and calming the look of redness.
Start with a cleanser formulated for sensitive skin, such as Confidence in a Cleanser, and then follow up with an ultra-gentle, deeply-hydrating face cream like Bye Bye Redness Sensitive Skin Moisturizer. Formulated with skin-calming ingredients such as colloidal oatmeal, aloe, and cucumber, it neutralizes and soothes the appearance of facial redness.
#2: Apply SPF Every Day
Did you know that sun exposure can trigger your rosacea? It’s true. For that reason, it’s crucial that you apply your favorite sunscreen of SPF 30 or higher before taking on the day. We recommend applying it after cleansing and moisturizing and before your makeup.
“I always tell my patients that if you can see the sun, it can see you,” says Tiffany Libby, M.D., a board-certified dermatologist and IT Cosmetics Advisory Board Member. “I tend to prefer physical blockers, which are your mineral sunscreens. I find that they are gentler and more appropriate for sensitive skin types, and they do an excellent job of reflecting the sun’s rays.”
#3: Use the Best Concealer for Rosacea
Now, let’s talk about how to cover rosacea with makeup. Up first: concealer.
Different concealers have different purposes, and it’s important to use products that specifically help reduce the look of redness caused by rosacea. These are typically formulated with soothing and calming ingredients whereas, for example, a concealer that covers acne might be formulated with an ingredient such as salicylic acid that targets pimples.
Larger Areas of Facial Redness
If you’re dealing with rosacea or another type of red-toned discoloration in larger areas of your face, start with an all-over neutralizing, color-correcting product, such as Bye Bye Redness Neutralizing Color-Correcting Cream. A true superstar when it comes to covering rosacea with makeup, this full-coverage tinted cream visibly reduces facial redness the second it’s applied while simultaneously calming your skin.
“This truly is the only product that covers up the redness in my cheeks and on my nose,” says one reviewer on itcosmetics.com. “I have rosacea and that is why I have the redness. It is especially worse on my nose. I love that this cream is very light on my skin. It does not feel heavy or caked on.”
For flawless application, blend it onto your skin using your favorite IT Cosmetics makeup brush to be worn alone or under makeup.
Smaller Areas of Facial Redness
For a more targeted coverage solution that addresses smaller areas of redness on your face, use Bye Bye Under Eye Anti-Aging Concealer. One dot of this highly pigmented concealer goes a long way—and it won’t crease or crack throughout the day.
“[In Bye Bye Under Eye], hyaluronic acid actually helps infuse the skin with enough hydration, and gives the product enough movement that it goes with you,” says Kavita Mariwalla, M.D., a board-certified dermatologist and IT Cosmetics Advisory Board Member. “And the niacinamide, which you don’t really find in coverage products, helps with inflammation and calming.”
The way this product is applied only makes it more unique! Start by warming a tiny amount with your fingers, then tap it onto your skin and blend using a makeup brush. In addition to concealing small areas, you can buff it on as a traditional foundation.
#4: Follow Up With Skin-Loving Foundation (if You Want)
Some people find that a concealing product such as Bye Bye Redness Neutralizing Color-Correcting Cream or Bye Bye Under Eye Anti-Aging Concealer is all they need. If you’d still like more coverage, though, then following up with a foundation is the way to go.
Again, it's important to select the right product for your needs. For those with rosacea, that means using a solution formulated with soothing, skin-loving ingredients. Our #1 best-selling* CC+ Cream with SPF 50+ delivers exactly that.
In addition to collagen and peptides to support elasticity and visibly diminish fine lines, it contains niacin to help combat the appearance of hyperpigmentation. As a bonus, it contains SPF 50+ to protect your skin from the sun and prevent a sun-related trigger of your rosacea.
#5: Use a Setting Product for Sensitive Skin
One of the best makeup tips for rosacea—or really any sort of facial redness—is to set your concealer and foundation in place with a powder or spray. This will help your makeup wear beautifully throughout the day so your redness stays covered—and all you see is gorgeous skin!
Jamie’s personal pick is Celebration Foundation, a pigmented powder infused with collagen, silk, peptides, and antioxidants that delivers an instantly airbrushed look. For a non-pigmented powder, buff on Bye Bye Pores Poreless Finish Loose Setting Powder. You'll love the Optical Blurring Technology™ that smooths away the look of wrinkles while helping keep your makeup in place.
You could also try Your Skin But Better Setting Spray+, a hydrating, makeup-extending spray that’s infused with skin-calming ingredients like hyaluronic acid, coconut water, and aloe vera extract.
Now that you know how to cover rosacea with makeup, let’s discuss the best approach to concealing acne-related scars and hyperpigmentation.
- The NPD Group/US Prestige Beauty Total Measured Market, Makeup Product Sales, January - December 2020.