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Innovative Technology is IT. Developed with leading plastic surgeons, IT Beauty® creates clinically proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance, skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful!

We believe great makeup can give you great skin, and we create innovative cutting-edge products that get you compliments on your skin, not your makeup! Our mission is to empower you through confidence in your skin, your makeup and your own beauty. 

Problem Solving Beauty™

Clinically Proven
Skin Loving
Problem SolutionsTM

Clinically Proven
  • Developed with world renowned plastic surgeons and dermatologists
  • Never tested on animals, every IT Beauty® product we develop is 100% cruelty-free
  • Infused with good-for-you, skin-loving, high performance ingredients for your most beautiful skin
  • Only natural, physical and chemical-free sunscreens are used in IT Cosmetics products to suit even your most sensitive skin
  • Real women getting real results and spreading the word is how IT Cosmetics has been built. IT girls®, IT moms, IT survivors. IT's all about you!

"If there is a beauty issue that troubles you, most likely I suffer from it too. I pour my heart and soul into creating innovative and effective problem-solving products that truly make you look and feel your most beautiful!

As a former news anchor and a sufferer of Rosacea I wanted to have beautiful looking skin, but every product I tried (and I tried them all!) either wouldn't cover- or if it did it would crease and crack and make me look 10 years older! That is when I knew there had to be a better way! At IT Cosmetics we work with plastic surgeons to infuse cutting-edge anti-aging technology into truly innovative high performance products designed to give you your most beautiful skin ever.


Truly solving your problems, making your life easier, helping you look and feel your most beautiful and most importantly bringing you joy...that is why I live and breathe...

It is because of you, all of our IT girls, spreading the word about IT Cosmetics that have allowed IT to flourish as a brand. IT Girls, IT Moms, IT Grandmas and IT Survivors. The Awards and Accolades from beauty editors have been such an honor, but hearing from you, our IT girls on how these products have solved your problems is what IT is all about...

I am so happy, blessed and honored to have you as part of the IT Family."

More than a brush

Love IT. Live IT.
Give IT.TM

Love It. Live IT. Give IT.

To Live Beauty FullyTM is to Give Beautifully.

From our IT Girls to our IT Survivors, IT Cosmetics lives by the belief that beauty can change the world. Through our partnership with the American Cancer Society's Look Good Feel Better program, IT Cosmetics has donated over $10 million in products to help women face the effects of cancer with more confidence. Through our Live Beauty FullyTM initiative, IT Cosmetics is committed to harnessing the power of beauty to support causes that help women and women's initiatives throughout the world.

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Our Pro-Artist Program

Download our application package, email, fax or mail the requested materials and receive a full discount on all It Cosmetics products.

Please complete the following steps to join our pro artist program!

How to Apply

  • Download and fill out the registration form
  • Email/Fax or Mail to us with the info requested
  • We'll approve you, and issue you a personalized shopping code
  • Once you are registered, you will receive your pro artist discount
  • You will be the first to know of all new It Cosmetics products and events

We are honored and excited that you have helped grow our brand into what it is today and thank you for your continued support.

Pro-Artist Program