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Innovative Technology is IT. Developed with leading plastic surgeons, IT Beauty® creates clinically proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance, skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful!

We believe great makeup can give you great skin, and we create innovative cutting-edge products that get you compliments on your skin, not your makeup! Our mission is to empower you through confidence in your skin, your makeup and your own beauty. 

Problem Solving Beauty™

Clinically Proven
Skin Loving
Problem SolutionsTM

Clinically Proven
  • Developed with world renowned plastic surgeons and dermatologists
  • Never tested on animals, every IT Cosmetics product we develop is 100% cruelty-free
  • Infused with good-for-you, skin-loving, high performance ingredients for your most beautiful skin
  • Only natural, physical and chemical-free sunscreens are used in IT Cosmetics products to suit even your most sensitive skin
  • Real women getting real results and spreading the word is how IT Cosmetics has been built. IT girls®, IT moms, IT survivors. IT's all about you!

"Our story begins in 2004 when I was a tv news anchor and reporter. On camera I looked like I had great skin, but what nobody knew was that I had a secret. I suffered from hyperpigmentation along with the skin condition rosacea; a common but poorly understood problem that results in facial redness, bumps and blemishes. Each morning I spent hours applying makeup to hide my rosacea, I never felt like my best self.

As a reporter I was an avid researcher. I dedicated myself to finding the best cosmetic and skin care products out there that promised to hide or help my redness, but none of them did. In most cases the foundations were cakey, sat in my fine lines and made me look older. I knew there had to be a better way, and I knew there were other girls and women out there like me that just wanted products that truly covered, but looked like real skin. Products that are developed with powerful skin loving ingredients to make your skin look younger not older. Products that truly help you look like your most beautiful you.

In 2008 I partnered with leading plastic surgeons and dermatologists and I founded IT Cosmetics®. My mission is to create makeup and skincare products that give you serious beauty solutions and are clinically proven to do so. I wanted the products to be so superior that they do the work for you. I believe you don’t need to be a makeup artist when you have products that are superior and easy to use. I’ve always believed that great makeup should give you great skin. Our mission at IT is to create products that when you wear them, you get compliments on your skin, not on your makeup. And I won’t launch a product unless I know you will see results the first time you use it.

My team and I live and breathe to ensure we keep every single promise we make to you, whether it comes in a compact, lipstick bullet, or tube, or whether it’s our commitment as a beauty company to change the conversation about what is beautiful. Beauty is personal and infinite and it doesn’t have one definition or look. The most beautiful women are real."

More than a brush

Love IT. Live IT.
Give IT.TM

Love It. Live IT. Give IT.

To Live Beauty FullyTM is to Give Beautifully.

From our IT Girls to our IT Survivors, IT Cosmetics lives by the belief that beauty can change the world. Through our partnership with the American Cancer Society's Look Good Feel Better program, IT Cosmetics has donated over $4 million in products to help women face the effects of cancer with more confidence. Through our Live Beauty FullyTM initiative, IT Cosmetics is committed to harnessing the power of beauty to support causes that help women and women's initiatives throughout the world. IT Beauty®

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Our Pro-Artist Program

Download our application package, email, fax or mail the requested materials and receive a full discount on all It Cosmetics products.

Please complete the following steps to join our pro artist program!

How to Apply

  • Download and fill out the registration form
  • Email/Fax or Mail to us with the info requested
  • We'll approve you, and issue you a personalized shopping code
  • Once you are registered, you will receive your pro artist discount
  • You will be the first to know of all new It Cosmetics products and events

We are honored and excited that you have helped grow our brand into what it is today and thank you for your continued support.

Pro-Artist Pogram