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QVC Medallion 2016
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QVC Awards 2017
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml

$24.00

$24.00

Availability:

In Stock

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

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Superhero™ Mascara is rated 4.1 out of 5 by 719.
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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
  • Game-changing, patent-pending design
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
How to Apply & Beauty Tips
Real Results
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”
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QVC Medallion 2016
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QVC Awards 2017

How to Apply

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

  • 100% saw a fuller lash line!*
  • 96% said lashes looked stretched!*
  • 96% saw dramatic volume & length!*
  • 96% saw plumper-looking lashes!*
*Results observed in a consumer panel survey.

Customer Reviews

Rated 2 out of 5 by from Not impressed I have purchased this before & liked it but this tube seems different. It globs on the brush so if I don't wipe brush off it clumps on my lashes...once I wipe it off it's great but.....
Date published: 2018-11-08
Rated 4 out of 5 by from New Favorite Received this as a gift and love it so much that I already purchased a backup.
Date published: 2018-11-08
Rated 1 out of 5 by from Disappointing I really wanted to like this mascara but every time I have used it, my eyelashes are filled with clumps! Maybe I got a bad batch, but for the price I paid, I expected a lot more. The attached picture are the clumps I peeled off from one application.
Date published: 2018-11-07
Rated 2 out of 5 by from Love it at first I do love the look of this mascara when you first open a bottle but then it dries out quickly or becomes super thick and clumpy. I’ve tries several times with this last being the worst. It feels like the wand opening is too big causing too much to stay on the wand. Then it pools around the side of the bottle. Love it but hate it at the same time.
Date published: 2018-11-05
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Questions & Answers

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Is the mascara full size?

Asked by: Cindy8282
Hi there! Thank you for your question! The Superhero Mascara in the Superhero Lash & Liner Gift Set is a full size product! We hope this helps! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-11-03

Does this come in a color other than Super Black? I am 68 years old and I need a softer look, perhaps black/brown or at least soft black.

Asked by: jill0909
Hi there! Thanks for reaching out! At this time Superhero Mascara only comes in Super Black. We appreciate your suggestion on this. We love to know what is important to YOU so we can make IT happen. XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-10-26

I have never had a mascara that left a clumpy buildup of mascara at the seam of the tube. Is this a design defect I have never had a mascara make such a mess.

Asked by: Renee_1
Funny, I came online to find out how to contact Superhero to complain about the same thing. I have purchased 3 tubes, and all 3 have leaked, wasting a lot of mascara. Unless they fix this I won't be purchasing anymore! Thanks for the number, Nicole - I'll be calling!
Answered by: MoBo
Date published: 2018-11-01

I love this mascara but I am having an issue removing it. I have had to resort to keeping eye wash on my makeup table to keep it out of my eyes. Today when I removed I ended up with a scratched cornea. I hate to throw this out but I'm out of options.

Asked by: rayrs720
Hi there, thank you for reaching out to us! We recommend Bye Bye Makeup 3-in-1 Melting Balm to remove your Superhero Mascara. IT is a makeup remover, facial cleanser, and hydrating serum in one. IT is great for taking off even the most stubborn makeup! IT can be shopped via the link below. We hope you try IT out! XOXO Scarlett https://www.itcosmetics.com/real-results/bye-bye-redness-moisturizer/ITC_700.html#start=22&cgid=skincare
Answered by: IT Customer Care Expert
Date published: 2018-09-15

when will there be a waterproof version of this mascara. i love it but i cannot make it through the day without waterproof because it will be all over my face.

Asked by: brookeyh
Hi there! Thank you for so much for this wonderful suggestion IT is absolutely something to keep in mind. We are happy to pass your interest in IT along to our internal team. Make IT a beautiful day! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-09-29

Please consider making this in waterproof! The only waterproof item for lashes is tightline.. This is disappointing.. I bought three tubes of "Hello Lashes"... THREE tubes.. I used it and I always look like a raccoon. Now they just sit there unused.

Asked by: cherilynn8
Hi there! Thank you for your question. Having Superhero™ Mascara in a waterproof formula is a wonderful suggestion and absolutely something to keep in mind. We are happy to pass your feedback and suggestion along to our internal teams. We hope this helps! XOXO Tina
Answered by: IT Customer Care Expert
Date published: 2018-09-28

Is this mascara all natural?

Asked by: Jacki P
Hi there! Thank you for your question. All of our products are formulated with sensitive skin in mind. You can find a list of ingredients on the product page for all our products! We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-07-23

Is this removable with warm water?

Asked by: Erin718
Hi there! Thank you for your question! We recommend using Bye Bye Makeup 3-in-1 Makeup Melting Balm to remove your Superhero Mascara. This sulfate-free formula infuses your skin with deep-cleansing extracts and botanicals to completely remove all traces of makeup and impurities without drying or irritation. You can shop IT via the link below. We hope this is helpful! XOXO Scarlett https://www.itcosmetics.com/skincare/bye-bye-makeup-3-in-1-makeup-melting-balm/ITC_619.html
Answered by: IT Customer Care Expert
Date published: 2018-09-15
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