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Beauty Choice New Beauty Award
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!

Blurred Lines™ Smooth-Fill Lipstick

it's truly lip full-filling!

Color-Correcting, Anti-Aging, Reviving Lip Color

Blurred Lines™ Smooth-Fill Lipstick

it's truly lip full-filling!

Color-Correcting, Anti-Aging, Reviving Lip Color

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Why You'll Love IT

Blurred Lines™ Smooth Fill Lipstick is your full rich color, instant color correction, and hydrating vitality! Effortlessly gliding over your lips to hydrate and add full, lush color, this anti-aging lipstick erases the appearance of fine lines on your lips and evens out the appearance of your lip tone!

Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add color to your lips that will revitalize your entire complexion!

This is for anyone who wants nourished lips and hydrating lasting lip color! Anyone who wants to minimize the look of fine lines and uneven lip tone that increases as we age. Anyone who wants to treat your lips to the benefits of anti-aging, hydrating ingredients! Anyone who wants a younger-looking, beautiful smile!

Key Benefits
  • Lip-Loving, Hydrating Formula Features A Built-In Primer And Never Creases, Cracks Or Feathers!
  • Optical-Blurring Pigments Provide Ultimate Color And Correct The Tone And Texture Of Your Lips In One! 
  • Cushiony And Lustrous Texture Envelops Lips With A Glossy Natural Finish In A Single Line-Smoothing Swipe! 
  • Hyaluronic Filling Spheres And Collagen Erase The Look Of Fine Lines And Wrinkles For Youth-Filled Lips!

 Shade Descriptions:

  • Je Ne Sais Quoi: Perfect soft pink
  • Brave: Sheer bold red
  • Love: Mauve sheer rose
  • Perfect Nude: Sheer nude flush
  • IT Girl: True vibrant red
  • Daring: Brownish plum
  • Believe: Sheer berry flush
  • Live: Soft sheer pink
  • Naturally Pretty: Soft natural pink
  • Ruby Slippers: Sheer red flush
Ingredients
Pentaerythrityl Tetraisostearate, Polybutene, Ricinus Communis (Castor) Seed Oil, Octyldodecanol Polyethylene, Jojoba Esters, Hydrogenated Polyisobutene, Ozokerite, Disteardimonium Hectorite, Cetyl Alcohol, Propylene Carbonate, Vanillin, Trihydroxystearin, Phenoxyethanol, Carthamus Tinctorius (Safflower) Seed Oil, Sorbitan Stearate, Ethylhexyl Palmitate, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Tribehenin, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Sorbitan Isostearate, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Hydrolyzed Collagen, Palmitoyl Oligopeptide. May Contain:Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI77499), Red 7 Lake (CI 15850).
How to Apply & Beauty Tips
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!
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Beauty Choice New Beauty Award

How to Apply

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!

Customer Reviews

Blurred Lines™ Smooth-Fill Lipstick is rated 4.1 out of 5 by 70.
Rated 3 out of 5 by from Not up to declarations. Just okay. Color is more pink than I wanted. Does not stay on as long as promised. Too much money to not be any better than cheaper brands.
Date published: 2017-06-22
Rated 1 out of 5 by from Love applying, but did not last
Date published: 2017-06-22
Rated 5 out of 5 by from
Date published: 2017-06-18
Rated 5 out of 5 by from Perfect color Goes on smooth and last. Looks great and truly hides lip lines. Will buy again.
Date published: 2017-06-16
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Questions & Answers

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I saw Love Story lipstick on qvc yesterday and liked the color.  It was paired with something that I already have .  Could you tell me if that can be purchased separately, either on line or at ultra?

Asked by: Ganny
Hi there, thank you for reaching out to IT! The shade Love Story is part of the Vitality Lip Flush 4 in 1 Reviver Lipstick Stains. You can shop IT indiviudally directly through the link below! XOXO Nicole https://www.itcosmetics.com/vitality-lip-flush-4-in-1-reviver-lipstick-stain/ITC_0015.html#start=2&cgid=lips-lipstick
Answered by: IT Customer Care Expert
Date published: 2017-07-06

Which lipstick is better for aging lips. Vitality or blurred lines?

Asked by: Ganny
Hi there, thank you for your question! Both lipsticks contain anti-aging benefits and hydrating ingredients to nourish the lips as you wear IT. If you prefer a sheer flush of color, use the Vitality Lip Flush. For more opaque color payoff, use the Blurred Lines Lipsticks! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-07-06

I am a fan of the Burred Lines lipstick. I wear Naturally Pretty every day. It looks fabulous with the Naturally Pretty CC Blush. Is there another color of lipstick that would be a good option with the blush? 

Asked by: Sue0311
Hi there! Thank you so much for your question! Naturally Pretty blush is such a universal shade, that you can choose any lipstick to go with IT! Our favorites include Je Ne Sais Quoi and Love! We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-07-04

How do I get the "Pure Joy"?

Asked by: Lovely Linda
Hi there! Thank you so much for your question! The Pure Joy is a shade in our Vitality Lip Flush 4-in-1 Reviver Lipstick Stain. You can check IT out via the link below. We hope this helps! XOXO Clark https://www.itcosmetics.com/vitality-lip-flush-4-in-1-reviver-lipstick-stain
Answered by: IT Customer Care Expert
Date published: 2017-07-04

What is the true color of breve.  is it a reddish brown?

Asked by: Katy59
Hi Katy, thanks for your question! Brave is a deep, berry red shade however IT doesn't have brown tones to IT. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-07-10

I'm looking at je ne sais quois, and it looks bright pink. I like a pink but not bright. In my lipstick closet (lol) I have a lot of pinks, but more in pink/rose/nude-ish. Help!!

Asked by: leslielbk
Hi Leslie, thank you for reaching out to us! Je Ne Sais Quoi looks very bright in the tube, but once applied IT is truly a perfect pop of pink. If you prefer to use more neutral tones you may love the shades Naturally Pretty or Perfect Nude. These are amazing shades to use both day and night! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-07-04

I am very warm toned and can't wear any color that is blue, brown.or lavender based.  I do best with coral and peachy pink tones. What shades of lipstick and liner would you recommend?  TIA

Asked by: Bernadine
Hi there, we're happy to help with this! Based on what you're looking for we suggest trying out our Blurred Lines Lipstick in the shade Perfect Nude which has beautiful peach tones to IT! As for our lip liner IT sounds like you would love the shade Buff Nude to pair with IT. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-07-04

Hi! Can you describe the difference in shades between It Girl and Ruby Slippers?

Asked by: Bayou Nurse
Hi there, we're happy to explain the difference between the two shades! IT Girl is a true, bright red shade, whereas Ruby Slippers is a medium plum shade with a golden sheen throughout IT! Both offer intense hydration for your most nourished, supple lips! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-05-26
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