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Brow Power® Lift Pencil

IT’s your magic wand of light and it gives you the look of a brow lift in 1 simple step!

A dual-ended lifting, illuminating pencil of light.
0.098 oz / 2.8 g /
$24.00
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Why You'll Love IT

Developed with leading Plastic Surgeons, Brow Power® Lift utilized micronized pigments to create light on the face. This illuminator is perfect on all skin tones and types and does not use glitter or shimmer for illumination.

Wherever you apply this pencil on your face, the micronized pigments instantly make that area look more lifted and youthful. When applied to the deepest part of a fine line or wrinkle, it instantly erases and blurs away how visible it is. It’s the perfect finishing step for the look of lift and illumination. Plus it’s packed with skin loving ingredients for younger-looking skin. Paraben-free, Fragrance-free, Phthalate-free and Sulfate-free.

Key Benefits
  • Infused with Anti-Aging Ingredients.
  • Universal, transforming shade that works with all skin tones with both matte and pearl finish in one dual-ended pencil.
  • No glitter or shimmer which can actually make you look older.
  • Eyes appear more bright and awake, brows appear more lifted, lips appear fuller.
Ingredients
Mica (CI 77019), Titanium Dioxide (CI 77891), Isotridecyl Isononanoate, Phenyl Trimethicone, Diisostearyl Malate, Octyldodecanol, Oleyl Alcohol, Ceresin, Euphorbia Cerifera (Candelilla) Wax, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Lanolin, Copernicia Cerifera (Carnauba) Wax, Microcrystalline Wax, Iron Oxides (CI 77492), Iron Oxides (CI 77491), Phenoxyethanol, Tocopheryl Acetate, Iron Oxides (CI 77499), Methyl Methacrylate Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Carmine (CI 75470), Silica, Soluble Collagen, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Phytonadione, Hydrolyzed Collagen, Hydrolyzed Silk.

How to Apply

Apply Brow Power® Lift to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

How to Apply

Apply Brow Power® Lift to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

Customer Reviews

1
Brow Power Lift Pencil is rated 4.777777777777778 out of 5 by 9.
Rated 5 out of 5 by from Bye Bye Foundation, Gel Eyeliner, Mascara, brow pe I brought the kit to try everything and I expect I would send most of it back. To my surprise I loved almost everything. The bye bye foundation stays on and doesn't look heavy. The mascara is my favorite now. The eye liner and the brow pencil stays on. I'm waiting for a lighter shade than the one in the beginners kit for my brows. For the fist time since I started wearing makeup and have finally found makeup that stays on and I LOVE THEM ALL. I'[m 64 years old and I don't want my foundation to look like it's heavy. All my other foundations would rub off on the clothes of the people I hugged and this one doesn't. I won't buy anything else again. I hope they will come out with lighter shades of blush. Right now I'm paying $48.00 for a blush that I only use two of the shades. The other two go to waste. Thank you It's Cosmetics!!!!!!!!!!!!!!!! I don't write reviews but this time these products deserve a positive review. THANK YOU, THANK YOU AND AGAIN THANK YOU.
Date published: 2016-09-23
Rated 4 out of 5 by from Works well but caps crack! I bought this a couple of months ago, and while I like the results, I found that both caps cracked. Now my pencil is in my drawer with no protection.
Date published: 2016-09-15
Rated 5 out of 5 by from super job on this. I had always used my beige shadow in the corners of my eyes. But to use it under and over the brow had not occurred to me. This product stays put where my shadow had not. Love the results. I will continue purchasing and will advise anyone asking about it to buy it products. Always!!
Date published: 2016-09-08
Rated 5 out of 5 by from Fabulous! Great combo pencil for under brow and corner of eye plus a sharpener included. A real plus!
Date published: 2016-08-17
Rated 5 out of 5 by from Pretty cool I recently tried this product and it works well. I watched the video on how to use and have practiced with it since. I can certainly see the difference, especially with the under eyebrow highlighting. Great product.
Date published: 2016-07-27
Rated 5 out of 5 by from This does make a difference I love using the matte side of the pencil under my brows and over the brow where I have a few wrinkles. They literally disappear! I use the pearl side in the corner of my eyes and also between my eyes where I have wrinkles. Not any more!!
Date published: 2016-07-05
Rated 5 out of 5 by from Just the best I've tried them all, I think. Powders don't work for my 69 year old brows. But the creamy smoothness of this product is so easy to apply and looks spectacular without being obvious! Isn't that the goal of all makeup? Love It cosmetics.
Date published: 2015-12-13
Rated 5 out of 5 by from Love this Product!! I've tried hundreds of concealers/illuminators and some are too creamy and not concentrated enough. Others are too drying of thick and settle and accentuate fine lines around the eyes. Some are too glittery or too white - fake looking. But the Brow Power Lift Illuminator is just RIGHT. It has a soft crayon consistency that "melts" into the skin and any creases or lines you have. Plus, the color is perfect for all skin tones and you don't see the color, your eyes just see light. This makes you look awake and fresh. If you apply a little above the eye brows it lifts your eyes and face. I love and so do several of my friends - all of different skin tones. I hope they NEVER stop making this highlighter!!!! :-)
Date published: 2015-08-19
  • 2016-09-29T08:23CST
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Questions & Answers

1

Do you use the matte or pearl side on lines and wrinkles, and on the sides of your eyes?

Asked by: Mary53
Hi there, thank you for reaching out to us! We recommend using the matte end on fine lines and wrinkles and around the eye area. The matte side will conceal without creating attention to those areas that you are looking to cover up. The radiance end is perfect for applying to the high points of the face that you want to bring light to such as the cheek bones, brow bone, inner corner of the eye, and more. IT is truly up to you how you want to use IT, but this is what we recommend! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-27

I'm trying to order universal brow pencil and brow lift--it won't go through

Asked by: teen
Hi, We're so sorry that you're having issues with our website. Kindly give us a call at 1-800-356-5120 and we'd be happy to assist you. We're available Monday-Friday 8:30AM-7PM EST.
Answered by: IT Customer Care Expert
Date published: 2015-12-02
  • 2016-09-29T08:23CST
  • bvseo_cps, prod_bvqa, vn_cps_3.4.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_2
  • loc_en_US, sid_893224002338, PRD, sort_recentAnswersFirst
  • clientName_itcosmetics