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XOXO Jamie
“Now your eyebrows have met their perfect match! Designed to mimic the look of your real brow hair with a single stroke, this pencil is a life-changer!” XOXO jamie

BROW POWER™ Super Skinny

it's time to meet your match!

Universal Waterproof Brow Pencil
0.003oz / 0.08 g /
$24.00
Shade:
  • blonde

    blonde

  • warm blonde

    warm blonde

  • taupe

    taupe

  • medium brown

    medium brown

  • dark brown

    dark brown

  • auburn

    auburn

  • gray

    gray

  • blonde

    blonde

  • warm blonde

    warm blonde

  • taupe

    taupe

  • medium brown

    medium brown

  • dark brown

    dark brown

  • auburn

    auburn

  • gray

    gray

View Details
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Why You'll Love IT

Little known fact…Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!

Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny™ revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all 7 shades utilize IT Cosmetics Brow Power® universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips! 

You can even use to fill in your roots! Mimic the look of real hair around your hair line, along your part or anywhere on your scalp—IT’s your IT Hair™! 

Key Benefits
  • #1 best-selling Brow Power universal innovation, now in 7 super-skinny shades! 
  • Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results 
  • Budge-proof revolutionary formula adheres to skin and looks like real hair 
  • Transforming shade technology for perfect hair color match in your shade family
Ingredients
HYDROGENATED VEGETABLE OIL, HYDROGENATED COCO-GLYCERIDES , HYDROGENATED SOYBEAN OIL , STEARIC ACID, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYETHYLENE, ZINC STEARATE, POLYGLYCERYL-2 TRIISOSTEARATE, WATER, BUTYLENE GLYCOL, TOCOPHERYL ACETATE, OLEA EUROPAEA (OLIVE) FRUIT OIL, GLYCERIN, ARGANIA SPINOSA KERNEL OIL, COLLAGEN, RETINYL ACETATE, PERSEA GRATISSIMA (AVOCADO) OIL, VITIS VINIFERA (GRAPE) SEED OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, CALCIUM PANTOTHENATE, CHOLESTEROL, MAGNESIUM ASCORBYL PHOSPHATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ROSA CANINA FRUIT OIL, BIOTIN, ASCORBIC ACID, LECITHIN, SERENOA SERRULATA FRUIT EXTRACT, PRUNUS DOMESTICA SEED OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, URTICA DIOICA(NETTLE) LEAF EXTRACT, HYDROLYZED SILK, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, EQUISETUM ARVENSE EXTRACT, PHENOXYETHANOL, PUNICA GRANATUM EXTRACT, 1,2-HEXANEDIOL, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYALURONATE, PALMITOYL HEXAPEPTIDE-12, ETHYLHEXYLGLYCERIN. May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491),

How to Apply

Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spoolie brush to create a natural, polished look.

How to Apply

Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spoolie brush to create a natural, polished look.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it looks like real hair!

Gives you the power to be your most beautiful you, by giving you your most natural looking brows.

XOXO Jamie XOXO jamie
“Now your eyebrows have met their perfect match! Designed to mimic the look of your real brow hair with a single stroke, this pencil is a life-changer!” XOXO jamie

Customer Reviews

1
BROW POWER Super Skinny is rated 4.125 out of 5 by 240.
Rated 5 out of 5 by from Love I got my first eyebrow pencil in my Ipsy bag and have been using it ever since! This is my second time ordering.
Date published: 2016-08-27
Rated 5 out of 5 by from Omg i love this item it last alllll day Wow this is best eyebrow pencil ever last all day easy to use i love love this i used other eyebrow pencils they didnt last smudge but this one stays on till you take it offf wow looks natural to
Date published: 2016-08-26
Rated 1 out of 5 by from Dried up I purchased mine from QVC and it worked well for a short period of time but then dried up.....still have two pencils that have been hardly used.....I was too busy and too lazy to send back....
Date published: 2016-08-23
Rated 5 out of 5 by from The best! This is the smoothest, most natural looking color (dirty blonde) I've found, and I've used just about everything over the years, as I have very sparse brows.
Date published: 2016-08-23
Rated 5 out of 5 by from So easy I purchased tgis through their site; quite possibly the best makeup product on the market! Easy, natural looking, goes on smoothly, and has long lasting color! I am in love with IT!
Date published: 2016-08-22
Rated 2 out of 5 by from The pot dried up quickly I absolutely loved this gel and recommended it to a friend before it dried up on me. The original pot she bought was dried up and had to return it. Mine dried out with 3/4 product still in the pot w no known way ti reconstitute it. Didn't have it that long and always sealed container properly.
Date published: 2016-08-21
Rated 5 out of 5 by from My new second skin Its like putting on a liquid second skin that melts into your skin
Date published: 2016-08-20
Rated 5 out of 5 by from Awesome product I purchased this item a month ago. It is awesome. I love the travel size as it is easy to handle and a better grip than the regular size. You can give yourself the best eyebrows and the product stays on even in the most humid weather conditions. I love this product and I love IT Cosmetics!!!
Date published: 2016-08-20
  • 2016-08-29T09:21CST
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Questions & Answers

1

My hair is salt and pepper with more salt than pepper.  My eyebrow hairs are either black or white-- no shading - almost polka-dotted looking and thinning in some areas.  What Brow Power Super Skinny shade do you think would work best for me?

Asked by: Janet43
Hi there, this is a great question! IT can be tricky choosing a brow shade. Based on the description provided we suggest trying out our Universal Taupe shade. This is lighter than brown but will still adhere to those light hairs as well as skin to give an even, all over color to your brows without looking too dramatic. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-08-24

my hair is naturally grey around my face, the rest of my hair is a dark brown, what shade would you recommend?

Asked by: Bets114
Hi there, thanks for your question! Since your hair is a mix of grey and dark brown, we recommend using our Brow Power Super Skinny in the Universal Taupe shade. This is the perfect universal shade for all hair colors and will look natural with yours as well! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-01

I bought this product at Ulta and am not happy, I had the original brow pencil and I love how that goes on smoothly. This product is almost gummy and it does not let me get the detail or the shape I want because the tip seems to mush, can I return it?

Asked by: eryztbl
Hi there, thank you for reaching out to us! Brow Power Perfector is a gel pencil so it will have a bit of a different application than the original Brow Power. Since you purchased IT at Ulta we suggest reaching out to them for an return, they do offer a 60 day return policy! Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-14

Good Morning, I'm about to make a purchase of eyebrow pencil.  On your brochure which I received with my last order, color gray is listed.  But in ordering you list only universal taupe as the color. Can I get gray eyebrow pencil or not?  Thanks! Janis  

Asked by: Janis
Hi there, thank you for reaching out to us! Our Brow Power is only available in one shade, Universal Taupe, but it can be altered based on the amount of pressure used when applied. If you're looking for a true gray you can check out our Brow Power Super Skinny that comes in shades including Universal Gray! This pencil has a 1.4 mm tip to mimic the width of brow hair for your most natural application! Check IT out using the link below :) XOXO Molly http://www.itcosmetics.com/brow-powerr-super-skinny
Answered by: IT Customer Care Expert
Date published: 2016-07-14

I found this pencil and absolutely love it!!!  I just have one small problem with how quickly this pencil has dried out.  I purchased the pencil a couple of weeks ago and it is already COMPLETELY dry.  I can't even use it!!  I'm not happy!!   :-(

Asked by: KatKlark
Hi there, thanks for reaching out to us! We appreciate your feedback about our Brow Power Universal Pencil. The formula of this pencil is a dry lead consistency, but definitely should not be so dry that it does not deposit color. We recommend contacting the retailer where you purchased IT to receive a replacement. If they are not able to assist you, please contact our Customer Care team and we will gladly further assist you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-07-11

My local Ulta tells me this product is being discontinued. Is this true?

Asked by: Careyann
Hi there, thank you for reaching out! We're so sorry for the miscommunication, this product is not being discontinued. You can continue to purchase when needed! :) XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-07

Hi! What is the texture of this pencil? Is it firm like the original Universal Taupe brow pencil, or softer, like the other colored brow pencils you offer? 

Asked by: RachelLisaMUA
Hi there, that's a great question! Since this is not a gel pencil, it has more of a firm texture to IT. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-05-16

hi girls I have been using universal taupe in brow power and it works great so what color should I order in this new pencil?

Asked by: suzellis
We're so happy that you're interested in our new Brow Power Super Skinny! The Universal Taupe shade of this new pencil is the same shade as the universal Brow Power pencil. We hope you love this one as well! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-04-18
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