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Brush Love

it's your brush love!

IT's Your Makeup Melting, Skin Loving, Purifying Instant Brush Cleaner
3.4 fl oz / 101 ml /
$19.50
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Why You'll Love IT

Brush Love Skin-Loving Brush Cleaner is your one-step solution to cleanse, disinfect, and condition your makeup brushes. You've invested in your makeup tools--take care of them. Treat your brushes with a little TLC and make the most of your makeup every day!

The innovative and fast-drying formula is quick and convenient to use and specifically designed for use on all brush hair types--natural or synthetic.

Talc-free, Sulfate-free, Paraben-free

Ingredients
Isodedecane, Glyceryl Caprylate, Ethylhexylglycerin, Citrus Paradisi (Grapefruit) Seed Oil, Rosa Moschata Seed Oil, Sodium Hyaluronate, Methyl Undecylenoyl Dipeptide-16, Water, Lecithin, Butyl Stearate, Cocoyl Hydrolyzed Collagen, Butylene Glycol Dicaprylate/Dicaprate, Oleoyl Sarcosine, Sesamum Indicum (Sesame) Seed Oil, Glycerin, Sorbitol, Lanolin Alcohol, Tocopheryl Acetate, Glyceryl Linoleate, Glyceryl Linolenate, Retinyl Palmitate, Sodium Ascorbyl Phosphate, Xanthan Gum, Phenoxyethanol, Limonene, Caprylyl Glycol, Disodium EDTA, Triethanolamine

How to Apply

IT's so easy! Just spray, wipe, and dry! First, gently spray concentrated cleanser directly onto brush head. Wipe brush with a tissue or towel to remove makeup. Finally, allow brushes to dry lying flat. Clean brushes at least once a week.

How to Apply

IT's so easy! Just spray, wipe, and dry! First, gently spray concentrated cleanser directly onto brush head. Wipe brush with a tissue or towel to remove makeup. Finally, allow brushes to dry lying flat. Clean brushes at least once a week.

Customer Reviews

1
Brush Love is rated 4.428571428571429 out of 5 by 14.
Rated 1 out of 5 by from Leaves oily residue film on brushes and powders Not recommended if you love your pressed powders and blushes! No matter how little I spray on my brushes or whether I use a paper towel or washcloth, it leaves an oily film on my brushes. Of course that oil is getting transferred to my face, and my face powders. Plus, you still have to deep clean your brushes every week with baby shampoo or soap, so I don’t understand what the purpose of this is at all! Unnecessary waste of $20, film on my brushes, and possibly ruined my expensive pressed powders!
Date published: 2016-09-23
Rated 5 out of 5 by from Works Great! I had my doubts about buying this. I guess I got lucky because so for there haven't been issues with the sprayer. It does a great job of cleaning my brush.
Date published: 2016-09-19
Rated 4 out of 5 by from Amazing Cleaner...Terrible Packaging I've used this product since it's launch. It's the best cleaner I've used for sure. The formula is great. Just remember to make sure the brush is totally dry before dipping into powder products. However, in my many bottles that I have purchased through Ulta and this website, NONE of the pumps have worked. I have always needed to re-bottle the cleaner in something else. Not only do they not spray initially, they often never do. Again, wonderful product! But PLEASE fix and/or change that bottle! We're not only paying for the cleaner, but a good amount of our money is going towards faulty packaging.
Date published: 2016-08-27
Rated 2 out of 5 by from Pump quit working I love the brush cleaner but the pump quit working when the bottle was half full. I have taken it apart and ran hot water and it still does not work. I have to pour the cleaner over the brush therefore using more of the cleaner then I should have to use.
Date published: 2016-08-05
Rated 5 out of 5 by from Love all your products. I bought your makeup, bushes, brush cleaner, lipstick etc. and have been using it for several weeks it has made a huge difference in my complexion I love all of it. I have cleaned out all other makeup and now IT is MY makeup
Date published: 2016-08-04
Rated 5 out of 5 by from Cleans perfectly!!! I am so happy I found this brush cleaner. I love the scent, how it is so easy to clean my brushes, dries fast and alcohol free.
Date published: 2016-07-01
Rated 5 out of 5 by from Holy Grail for Spot Cleaning I wanted something I could use on synthetic and not and this works PERFECTLY. Finally something alcohol free that actually works.
Date published: 2016-04-11
Rated 5 out of 5 by from Great brush cleaner. Love every It Cosmetics and brushes. Very satisfied with all of your products.
Date published: 2016-03-03
  • 2016-09-29T08:23CST
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Questions & Answers

1

What is the difference between Brush Love sold here and the It Brush Bath sold at Ulta?

Asked by: denijoy
Hi there, we're happy to help with this! Brush Bath cleanses, purifies and protects all synthetic and natural hair makeup brushes. The gentle, alcohol-free formula is great for those with sensitive skin! With IT’s light, fruity citrus and lavender scent, Brush Bath instantly dissolves any makeup and dries quickly, helping your brushes last longer and maintain their shape and quality. This is designed to work well with not only our IT For Ulta brushes but also any makeup brush that you have! Brush Love with ITs innovative, skin-loving and fast-drying formula is quick and convenient to use and specifically designed to extend the life of all brush hair types - natural or synthetic. Brush love is packed with extra skin loving ingredients such as peptides and collagen to not only help your brushes last longer but also benefit the skin! This alcohol-free cleanser is ideal even for the most sensitive skin types and with IT’s citrus scent based off of our No 50 primer, it will leave your brushes smelling fresh and clean every time! We recommend using this with our Heavenly Luxe Brushes as it was designed to work best with their award winning hair! Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-06-06

How does this cleaner compare to the IT Brushes for Ulta Brush Bath formula? 

Asked by: Stargaze
Brush Love and Brush Bath are both amazing brush cleaners that are alcohol-free. Brush Love (here on our website) contains extra skin-loving ingredients, so when the brush cleaner residue left on your brush touches your skin, you know IT's good for you! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-04-04

In response to my email of yesterday, I was advised I could use Johnson's Baby Shampoo to clean my brush until I can order Brush Love. However, my brush now has "separated" even after rinsing it well & drying it with a towel. Is this normal?

Asked by: NannyJo
Hi, Thank you for your question. Kindly send our team an email at info@itcosmetics.com and we'd be happy to further assist you with this.
Answered by: IT Customer Care Expert
Date published: 2015-12-03
  • 2016-09-29T08:24CST
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