Search It
Menu
XOXO Jamie
“It’s a skin-loving brush cleaner that will turn your brushes brand new instantly!” XOXO jamie

IT’s Your Brush Love™

IT’s your brushes but better!

Makeup Melting ∙ Skin Loving ∙ Purifying Instant Brush Cleaner
3.4 US fl. oz. / 100 ml /
$19.50
+ Shopping List
Why You'll Love IT
Treat your brushes with love! This one-step solution instantly cleanses and conditions your brushes to make them last longer and apply makeup more flawlessly. Fast-drying and easy to use, the alcohol-free formula is developed with plastic surgeons and specifically designed to extend the life of all brush hair, natural or synthetic—plus, it’s packed with gentle, skin-loving ingredients including hydrolyzed collagen, peptides, antioxidants and vitamins A, C and E, making it ideal for even the most sensitive skin types. Just spray, wipe and dry to leave your brushes smelling fresh and clean every time!
Key Benefits
  • Cleanses and conditions your brushes in one fast-drying step
  • Makes brushes last longer and apply makeup more flawlessly
  • Designed for natural and synthetic brush hairs
  • Alcohol-free formula with anti-aging peptides, antioxidants, hydrolyzed collagen and vitamins A, C and E is gentle on skin and brushes!
Ingredients
ISODODECANE, GLYCERYL CAPRYLATE, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, CITRUS PARADISI (GRAPEFRUIT) SEED OIL, HYDROLYZED COLLAGEN, ROSA MOSCHATA SEED OIL, SODIUM HYALURONATE, METHYL UNDECYLENOYL DIPEPTIDE-16, WATER, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, GLYCERIN, SORBITOL, LECITHIN, TOCOPHERYL ACETATE, GLYCERYL LINOLEATE, GLYCERYL LINOLENATE, RETINYL PALMITATE, SODIUM ASCORBYL PHOSPHATE, XANTHAN GUM, PARFUM (FRAGRANCE), LIMONENE, CAPRYLYL GLYCOL, DISODIUM EDTA.

How to Apply

Spray directly onto brush head. Gently wipe with tissue or towel to remove makeup residue. Repeat as needed. Lay flat to dry for 60 seconds.

Beauty Tips

Clean brushes at least once a week to prolong their life and make the most of your makeup!

How to Apply

Spray directly onto brush head. Gently wipe with tissue or towel to remove makeup residue. Repeat as needed. Lay flat to dry for 60 seconds.
XOXO Jamie XOXO jamie
“It’s a skin-loving brush cleaner that will turn your brushes brand new instantly!” XOXO jamie

Customer Reviews

IT’s Your Brush Love is rated 4.6 out of 5 by 19.
Rated 5 out of 5 by from I love this product works great it does what it says it is supposed to
Date published: 2016-11-28
Rated 5 out of 5 by from kind of AMAZING! Ive not been the best at keeping brushes clean. This stuff makes it so easy that I have no excuse! I do agree with others about the pump, mine didn't work at first, now it does...I don't know...but the cleaner dissolves the makeup and leaves my brushes clean and ready to apply my favorite IT products.
Date published: 2016-10-30
Rated 5 out of 5 by from Smells great I love love love this !!! Finally , a brush cleaner that smells great , dries fast and dosnt mess with my skin. The smell is amazing...fresh and citrus-y
Date published: 2016-10-27
Rated 5 out of 5 by from Brush Love Review This stuff is AMAZING! It cleans brushes perfectly without damaging them, or changing their texture at all! I bought it to use with the velvet brush set (also amazing- seriously worth the price) but I now use it on all my brushes. I will definitely be reordering!
Date published: 2016-10-17
Rated 5 out of 5 by from Really!? Really!? Another Great product from It. I Really love the brush cleaner, it works great and is so easy to use, u don't have to soak your brushes anymore and wait 24 hrs or longer for them to dry. It's quick, easy and you can use your brushes right after you clean them. I keep telling everyone I know how Great It products are, from the foundation to the bye bye pore powders, to the brush cleaners. Their brushes are so soft and wonderful I would not trust just any thing to clean my brushes but Brush Love. These brushes are a lil expensive, but way worth it, so I'm going to take good care of them!
Date published: 2016-10-02
Rated 1 out of 5 by from Leaves oily residue film on brushes and powders Not recommended if you love your pressed powders and blushes! No matter how little I spray on my brushes or whether I use a paper towel or washcloth, it leaves an oily film on my brushes. Of course that oil is getting transferred to my face, and my face powders. Plus, you still have to deep clean your brushes every week with baby shampoo or soap, so I don’t understand what the purpose of this is at all! Unnecessary waste of $20, film on my brushes, and possibly ruined my expensive pressed powders!
Date published: 2016-09-23
Rated 5 out of 5 by from Works Great! I had my doubts about buying this. I guess I got lucky because so for there haven't been issues with the sprayer. It does a great job of cleaning my brush.
Date published: 2016-09-19
Rated 4 out of 5 by from Amazing Cleaner...Terrible Packaging I've used this product since it's launch. It's the best cleaner I've used for sure. The formula is great. Just remember to make sure the brush is totally dry before dipping into powder products. However, in my many bottles that I have purchased through Ulta and this website, NONE of the pumps have worked. I have always needed to re-bottle the cleaner in something else. Not only do they not spray initially, they often never do. Again, wonderful product! But PLEASE fix and/or change that bottle! We're not only paying for the cleaner, but a good amount of our money is going towards faulty packaging.
Date published: 2016-08-27
  • y_2016, m_12, d_7, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_19
  • loc_en_US, sid_817919014338, prod, sort_[SortEntry(order=AGE, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 47.9ms
  • REVIEWS, PRODUCT

Questions & Answers

What is the difference between Brush Love sold here and the It Brush Bath sold at Ulta?

Asked by: denijoy
Hi there, we're happy to help with this! Brush Bath cleanses, purifies and protects all synthetic and natural hair makeup brushes. The gentle, alcohol-free formula is great for those with sensitive skin! With IT’s light, fruity citrus and lavender scent, Brush Bath instantly dissolves any makeup and dries quickly, helping your brushes last longer and maintain their shape and quality. This is designed to work well with not only our IT For Ulta brushes but also any makeup brush that you have! Brush Love with ITs innovative, skin-loving and fast-drying formula is quick and convenient to use and specifically designed to extend the life of all brush hair types - natural or synthetic. Brush love is packed with extra skin loving ingredients such as peptides and collagen to not only help your brushes last longer but also benefit the skin! This alcohol-free cleanser is ideal even for the most sensitive skin types and with IT’s citrus scent based off of our No 50 primer, it will leave your brushes smelling fresh and clean every time! We recommend using this with our Heavenly Luxe Brushes as it was designed to work best with their award winning hair! Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-06-06

How does this cleaner compare to the IT Brushes for Ulta Brush Bath formula? 

Asked by: Alabaster Angel
Brush Love and Brush Bath are both amazing brush cleaners that are alcohol-free. Brush Love (here on our website) contains extra skin-loving ingredients, so when the brush cleaner residue left on your brush touches your skin, you know IT's good for you! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-04-04

In response to my email of yesterday, I was advised I could use Johnson's Baby Shampoo to clean my brush until I can order Brush Love. However, my brush now has "separated" even after rinsing it well & drying it with a towel. Is this normal?

Asked by: NannyJo
Hi, Thank you for your question. Kindly send our team an email at info@itcosmetics.com and we'd be happy to further assist you with this.
Answered by: IT Customer Care Expert
Date published: 2015-12-03
  • 2016-12-09T08:14CST
  • bvseo_cps, prod_bvqa, vn_cps_3.4.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_3
  • loc_en_US, sid_817919014338, PRD, sort_recentAnswersFirst
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 61ms
  • QUESTIONS, PRODUCT