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XOXO Jamie
“It’s a skin-loving brush cleaner that will turn your brushes brand new instantly!” XOXO jamie

IT’s Your Brush Love

IT’s your brushes but better!

Makeup Melting ∙ Skin Loving ∙ Purifying Instant Brush Cleaner
3.4 US fl. oz. / 100 ml /
$19.50
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Why You'll Love IT
Treat your brushes with love! This one-step solution instantly cleanses and conditions your brushes to make them last longer and apply makeup more flawlessly. Fast-drying and easy to use, the alcohol-free formula is developed with plastic surgeons and specifically designed to extend the life of all brush hair, natural or synthetic—plus, it’s packed with gentle, skin-loving ingredients including hydrolyzed collagen, peptides, antioxidants and vitamins A, C and E, making it ideal for even the most sensitive skin types. Just spray, wipe and dry to leave your brushes smelling fresh and clean every time!
Key Benefits
  • Cleanses and conditions your brushes in one fast-drying step
  • Makes brushes last longer and apply makeup more flawlessly
  • Designed for natural and synthetic brush hairs
  • Alcohol-free formula with anti-aging peptides, antioxidants, hydrolyzed collagen and vitamins A, C and E is gentle on skin and brushes!
Ingredients
ISODODECANE, GLYCERYL CAPRYLATE, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, CITRUS PARADISI (GRAPEFRUIT) SEED OIL, HYDROLYZED COLLAGEN, ROSA MOSCHATA SEED OIL, SODIUM HYALURONATE, METHYL UNDECYLENOYL DIPEPTIDE-16, WATER, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, GLYCERIN, SORBITOL, LECITHIN, TOCOPHERYL ACETATE, GLYCERYL LINOLEATE, GLYCERYL LINOLENATE, RETINYL PALMITATE, SODIUM ASCORBYL PHOSPHATE, XANTHAN GUM, PARFUM (FRAGRANCE), LIMONENE, CAPRYLYL GLYCOL, DISODIUM EDTA.

How to Apply

Spray directly onto brush head. Gently wipe with tissue or towel to remove makeup residue. Repeat as needed. Lay flat to dry for 60 seconds.

Beauty Tips

Clean brushes at least once a week to prolong their life and make the most of your makeup!

How to Apply

Spray directly onto brush head. Gently wipe with tissue or towel to remove makeup residue. Repeat as needed. Lay flat to dry for 60 seconds.
XOXO Jamie XOXO jamie
“It’s a skin-loving brush cleaner that will turn your brushes brand new instantly!” XOXO jamie

Customer Reviews

IT’s Your Brush Love is rated 4.4 out of 5 by 26.
Rated 3 out of 5 by from Defective Bottle The bottle was only half full and the pump did not dipense the product. Very disappointed. Tried to carefully apply productct to dirty brush. Product did clean the brush.
Date published: 2017-02-13
Rated 3 out of 5 by from Great brush cleaner, poor quality bottle I love, love, love this product but the bottle the pump spray doesn't work on the bottle I received. I had this same problem with the IT brush cleaner for Ulta. as this is a great cleaner, I have poured it into another spray bottle this time but I am unsure if I will want to keep doing this.
Date published: 2017-01-28
Rated 5 out of 5 by from Amazing I've used other cleaners and the brushes still felt dirty (to me) and weren't as soft afterwards. This worked really well, and I'd definitely buy it again.
Date published: 2017-01-17
Rated 4 out of 5 by from Great Cleaner but the pump bottle is awlful! I gave this product 4 stars only because of the horrible pump on each bottle. I love the cleaner. It makes the brushes clean and ready to use. The pump on the bottle is terrible. It does not work most of the time. So far, I have had problems with every pump on every bottle I have bought and I have bought a lot of this product. I end up having to pour some of the cleaner in a cup to clean the brushes which is very wasteful. I am now trying a new pump bottle that I bought separately to see if I can get better results. Please change the pump on the bottle!
Date published: 2017-01-11
Rated 2 out of 5 by from Pump doesn't work! I just came home from purchasing this and the pump doesn't work!!! A lot of money for a brush cleaner that the pump should be effective at least ONE time :( bringing it back tomorrow!!!
Date published: 2016-12-29
Rated 5 out of 5 by from LOVE LOVE IT! Got this cleanser for my IT Brushes I got on QVC and I love love it. Highly recommended smells good too!
Date published: 2016-12-22
Rated 5 out of 5 by from Love this brush cleaner I have used many different brush cleaners and this is the easiest and most convenient cleaner I have used. I love that I can use it and my brush is clean and dry and I can use it right after with another color. It is wonderful.
Date published: 2016-12-14
Rated 5 out of 5 by from I love this product works great it does what it says it is supposed to
Date published: 2016-11-28
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Questions & Answers

What is the difference between Brush Love sold here and the It Brush Bath sold at Ulta?

Asked by: denijoy
Hi there, we're happy to help with this! Brush Bath cleanses, purifies and protects all synthetic and natural hair makeup brushes. The gentle, alcohol-free formula is great for those with sensitive skin! With IT’s light, fruity citrus and lavender scent, Brush Bath instantly dissolves any makeup and dries quickly, helping your brushes last longer and maintain their shape and quality. This is designed to work well with not only our IT For Ulta brushes but also any makeup brush that you have! Brush Love with ITs innovative, skin-loving and fast-drying formula is quick and convenient to use and specifically designed to extend the life of all brush hair types - natural or synthetic. Brush love is packed with extra skin loving ingredients such as peptides and collagen to not only help your brushes last longer but also benefit the skin! This alcohol-free cleanser is ideal even for the most sensitive skin types and with IT’s citrus scent based off of our No 50 primer, it will leave your brushes smelling fresh and clean every time! We recommend using this with our Heavenly Luxe Brushes as it was designed to work best with their award winning hair! Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-12

How does this cleaner compare to the IT Brushes for Ulta Brush Bath formula? 

Asked by: Alabaster Angel
Brush Love and Brush Bath are both amazing brush cleaners that are alcohol-free. Brush Love (here on our website) contains extra skin-loving ingredients, so when the brush cleaner residue left on your brush touches your skin, you know IT's good for you! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-07-24

In response to my email of yesterday, I was advised I could use Johnson's Baby Shampoo to clean my brush until I can order Brush Love. However, my brush now has "separated" even after rinsing it well & drying it with a towel. Is this normal?

Asked by: NannyJo
Hi, Thank you for your question. Kindly send our team an email at info@itcosmetics.com and we'd be happy to further assist you with this.
Answered by: IT Customer Care Expert
Date published: 2017-01-24
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