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XOXO Jamie
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!” XOXO jamie

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain
Net Wt. 0.12 oz / 3.5 g /
$24.00
Shade:
  • blonde

    blonde

  • taupe

    taupe

  • dark brown

    dark brown

  • auburn

    auburn

  • gray

    gray

  • blonde

  • taupe

  • dark brown

  • auburn

  • gray

View Details
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Why You'll Love IT

Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers—all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brows. Developed with plastic surgeons and clinically shown waterproof for 24 hours, the budge-proof stain coats each brow hair and adheres to skin with Melted Fiber Technology that fills in gaps and looks like real hair, even if your brows are sparse or missing. For your most flawless application, let your Heavenly Luxe™ Build-A-Brow™ Brush #12 do the work for you; its unique fence-shaped bristles give you natural-looking definition and a polished finish. 

Key Benefits
  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!

Beauty Tips

This double-duty formula can also be used as a root cover-up to conceal gray hair!

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!
XOXO Jamie XOXO jamie
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!” XOXO jamie

Customer Reviews

BUILD-A-BROW is rated 4.1 out of 5 by 75.
Rated 5 out of 5 by from Stays on all day I have been using a brow powder for a fee years but wanted to try something different. Build a brow is great. After the first day I got used to it and now it is so easy and looks great. Very natural .
Date published: 2017-06-17
Rated 1 out of 5 by from Not a good product Purchased through QVC a few months back. From day one, it was hard, not smooth, like dried clay. I tried putting the jar in hot water, still hard. It didn't go on smooth, after attempting to apply the hard gel, my eyebrow area was red and sensitive. Since purchase has been a while i can not return. Very disappointed.
Date published: 2017-06-02
Rated 5 out of 5 by from great stuff makes my brows look great. creamy formula that dries into a powder look, but doesn't look good on my skin. i have the blonde color and it it looks taupe on the brows but is maybe too light for my skin. overall i still love it. i bought the brush which i highly recommend as well.
Date published: 2017-05-20
Rated 4 out of 5 by from FYI Make sure you reheck if the lid is on correct. Must be sealed well or it will totally dry out. Other than that this product works great. Especially for those of us with half of our eyebrows.
Date published: 2017-05-18
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Questions & Answers

I really love this product. I haven't really had a problem with it drying in the jar. But do yiu have any suggestions to how to clean the brush? After a few uses I soak the brush in with the IT brush cleaner or full strength Philosophy facial cleanser. 

Asked by: girleygirl
Hi there, thank you so much for being an IT Girl! We suggest doing a deep clean every other week by using warm water and baby shampoo or a gentle soap and just swirling the bristles in that. Make sure you keep them pointed down as to not get any water into the base of the brush! Then just lay IT flat to dry. Brush Love is amazing to use in between washes, especially right after using the product to keep the bristles in the best shape possible! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-27

This is SO DIFFICULT to put on!!! Why dont you demonstrate putting it on a Whole plain eyebrow instead of just a missing space? I bought 2 of these in taupe and brown plus the brush -and can Not figure out how to use it?!? VIDEO please!!!!!!!! Thank you!

Asked by: Debbbie333
Hi Debbie, thank you for reaching out! We're so sorry you're having trouble with IT! You can view our YouTube channel as we do offer videos on how to shape your brow or you can also call our team at 1-800-356-5120 and they will be happy to walk you through IT! XOXO
Answered by: IT Customer Care Expert
Date published: 2017-01-24

My Build-a-Brow has dried out after only a short time.  Is there anything I can do to renew it?  I loved it when it was new.

Asked by: DLC Gourmet
Hi there, thanks for reaching out to us! We are so sorry to hear this happened! We recommend putting your tightly sealed Build A Brow jar into a sealed Ziploc bag and running hot water over it for 5 minutes. This will help to loosen up the consistency. We have found with the nature of this product it can become dry after 3 months as it is exposed to air from use. IT may be time for a new one if it is past that time. We hope this helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-04-28

How much is shipping? I could not find the cost anywhere. It does say free for orders of 25.00 but the cost of the product is 24.00.

Asked by: alicen
We'd be happy to give you more information. Ground Shipping is $5.95 or FREE for orders over $25.00(pre-tax) within the continental U.S. You can find out more about our shipping methods at http://www.itcosmetics.com/customer-service. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-29

Does it come with the brush?

Asked by: alicen
This is just the brow gel. You can find the Build-A-Brow brush to apply this with at http://www.itcosmetics.com/heavenly-luxer-build-a-browtm-brush-12. Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2017-01-27

Is it difficult (or awkward) to apply?

Asked by: Beckytoo
Hi, Thank you for your question. If you're not use to using a brush with a gel formula to draw on your brows, it may require some practice but it's not difficult once you get used to it.
Answered by: IT Customer Care Expert
Date published: 2016-04-03

I put the lid on tight and still dried up, very clumpy and hard to use after the first month. How about fixing the problem? It is a great product for the first month but after that I looked like I had clumpy man brows. I loved it for the first month!

Asked by: clumpy
Hi, Thank you for your question. We're very sorry that you're having this issue. Kindly email our team at info@itcosmetics.com and we'd be happy to further assist you with this.
Answered by: IT Customer Care Expert
Date published: 2017-01-19

How do I prevent it from drying out?

Asked by: Dinaeblair
Hi, Thank you for your question. Making the sure lid is screwed on tight on the jar will prevent the product from drying.
Answered by: IT Customer Care Expert
Date published: 2017-01-27
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