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"Never wear foundation again!"

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Never wear foundation again!

Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex™
1.0 US fl. oz./30 ml

$39.50

Your Shade Chart

$39.50

Availability:

In Stock

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Never wear foundation again!

Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex™

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Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+ is rated 4.3 out of 5 by 1227.
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Why You'll Love IT

Bye Bye Foundation is your first-ever full-coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation—and hello to your most beautiful skin! Developed with plastic surgeons, your innovative problem solver is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles—all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Created with proprietary 3D Skin Flex™ Technology, your hydrating color-infused moisturizer provides smooth, flexible pure color pigments that float over lines and wrinkles and feel like nothing on your skin, but cover everything without creasing or cracking. Ideal for all skin types, it also features 7 key fermented ingredients to increase the absorption and efficacy of your skincare, plus bioluminescence and diamond powder for subtle radiance without glitter or shimmer. Finally, you can experience clinically tested hydration and smoothing, skin-perfecting full coverage that makes your skin look younger!

Key Benefits
  • Revolutionary full-coverage moisturizer with SPF 50+ physical sunscreen feels like nothing but covers everything for a natural satin finish
  • Delivers intense hydration and clinically advanced skin results instantly and over time
  • Created to cover and improve the look of skin concerns including redness, pores, breakouts, dark spots, lines and wrinkles
  • Proprietary 3D Skin Flex™ Technology provides flexible pure color pigments that float over lines and wrinkles without creasing or cracking
  • 7 key fermented ingredients work to increase absorption and efficacy of skincare
Ingredients
ACTIVE INGREDIENTS
TITANIUM DIOXIDE – 9.0%
ZINC OXIDE – 6.3%

INACTIVE INGREDIENTS: AQUA/WATER/EAU, SNAIL SECRETION FILTRATE, PHENYL TRIMETHICONE, DIMETHICONE, BUTYLENE GLYCOL, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ORBIGNYA OLEIFERA SEED OIL, BUTYLOCTYL SALICYLATE, CETYL PEG/PPG-10/1 DIMETHICONE, CYCLOPENTASILOXANE, CYCLOHEXASILOXANE, MAGNESIUM SULFATE, POLYGLYCERYL-4 ISOSTEARATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, ALUMINUM HYDROXIDE, HEXYL LAURATE, STEARIC ACID, CALCIUM STEARATE, CAPRYLYL GLYCOL, TRIETHOXYCAPRYLYLSILANE, ETHYLHEXYLGLYCERIN, CITRUS LIMON (LEMON) PEEL OIL, TOCOPHERYL ACETATE, SORBITAN ISOSTEARATE, PHENOXYETHANOL, CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL, 1,2-HEXANEDIOL, DISODIUM EDTA, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, CITRUS AURANTIFOLIA (LIME) OIL, NIACINAMIDE, HYDROLYZED HYALURONIC ACID, LACTOBACILLUS/KELP FERMENT FILTRATE, SACCHAROMYCES/RICE FERMENT FILTRATE, HYDROLYZED SILK, ALOE BARBADENSIS LEAF EXTRACT, CHOLESTERYL NONANOATE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL CHLORIDE, PUNICA GRANATUM SEED OIL, LACTOBACILLUS/PUMPKIN FERMENT EXTRACT, CHOLESTEROL, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTERYL OLEYL CARBONATE, PERSEA GRATISSIMA (AVOCADO) OIL, PINUS SYLVESTRIS LEAF OIL, POLYMETHYLSILSESQUIOXANE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/DIPTERYX ODORATA SEED FERMENT FILTRATE, PANAX GINSENG ROOT EXTRACT, AVENA SATIVA (OAT) KERNEL EXTRACT, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, SACCHARUM OFFICINARUM (SUGAR CANE) EXTRACT, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, NIACIN, FOLIC ACID, CARNITINE HCL, BIOTIN, ASCORBIC ACID, BACILLUS/CORDYCEPS SINENSIS/GANODERMA LUCIDUM/INONOTUS OBLIQUUS/LENTINUS EDODES/PHELLINUS LINTEUS/SCHIZOPHYLLUM COMMUNE/TRICHOLOMA MATSUTAKE EXTRACT FERMENT FILTRATE, PHASEOLUS ANGULARIS SEED EXTRACT, LACTOBACILLUS/RICE FERMENT FILTRATE, SACCHAROMYCES/CAMELLIA SINENSIS EXTRACT FERMENT FILTRATE, LACTOBACILLUS FERMENT, LACTOBACILLUS/CENTELLA ASIATICA/GLEDITSIA SINENSIS THORN/HOUTTUYNIA CORDATA EXTRACT/PHELLODENDRON AMURENSE BARK/POLYGONUM CUSPIDATUM ROOT/PRUNELLA VULGARIS/TORILIS JAPONICA EXTRACT FERMENT FILTRATE, EUCALYPTUS GLOBULUS LEAF OIL, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, PERFLUOROHEXANE, GLYCERIN, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, CAMELLIA SINENSIS LEAF EXTRACT, SILK EXTRACT, PERFLUORODECALIN, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, DIAMOND POWDER, MORUS ALBA FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, PALMITOYL OLIGOPEPTIDE, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, PENTAFLUOROPROPANE, STEARETH-20, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, CHLORHEXIDINE DIGLUCONATE, [+/-: IRON OXIDES (CI 77492, CI 77491, CI 77499)].
How to Apply & Beauty Tips
Real Results
Never wear foundation again!

How to Apply

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

How to Apply

Apply 1-2 pumps to clean skin using your favorite IT Cosmetics brush or fingertips, either on top or in place of your skincare products.

Find your perfect coverage in just a few clicks! Take the Foundation Finder Quiz

Beauty Tips

For best results, apply starting at the center of your face, then smooth and blend outward for complexion perfection.

Understanding Your Undertone

Warm
You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.

Neutral
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.

Cool
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.

To make it easier to find your perfect shade of Bye Bye Foundation, here are the undertones for all 12 shades:
  • Fair—ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone
  • Fair Light—fair skin, if you burn easily in the sun, with cool (pink) undertone
  • Light—light skin with more warmth (yellow) to your skin
  • Light Medium—light to medium skin with cool (pink) undertones
  • Medium—medium skin with warm (yellow) undertones (this is Jamie’s shade!)
  • Neutral Medium—medium skin with neutral undertone
  • Medium Tan—medium to tan skin with warm (yellow) undertone
  • Neutral Tan—tan skin with neutral undertone
  • Tan—tan skin with warm (yellow) undertone
  • Rich—tan to rich skin with warm (yellow) undertone
  • Rich Honey—deep skin with warm (yellow) undertone
  • Deep—deep skin with neutral undertone

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically shown results!
  • 100% of subjects showed improved skin hydration*
  • 97% said it provided full and lasting coverage*
  • 84% said it reduced the look of dark spots*
  • 97% said it reduced the look of blemishes*
  • 91% said it reduced the look of redness*

          *Results observed in a clinical study.

 

Customer Reviews

Rated 5 out of 5 by from Perfect for Daily use Smooth and good coverage. LOVE the spf 50. I put this on first thing in the morning, keeps the dark spots fr9m coming back.
Date published: 2019-10-11
Rated 5 out of 5 by from My new favorite! I love the lightweight coverage I get with Bye Bye Foundation! I never thought I would leave my old brand, but I'm hooked. Bye Bye Foundation offers buildable, breathable coverage that keeps my skin looking and feeling hydrated while offering sun protection that doesn't clog my pores!
Date published: 2019-10-11
Rated 5 out of 5 by from Full coverage and moisturizer with SPF 50 Truly covers blemishes and moisturizes the skin and just one squeeze is all you need. Been using this product for 3 years now
Date published: 2019-10-11
Rated 5 out of 5 by from Good Product Coverage is terrific even on my 70 something age face. Enjoy it.
Date published: 2019-10-09
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Questions & Answers

Print

Is this non-comedemic? I tend to break out so I need to be careful withy skin products. 

Asked by: S123
Hi there! Thanks for reaching out! Bye Bye Foundation is made for all skin types and formulated with sensitive skin in mind. However, IT is not non-comedogenic. If you prefer a non-comedogenic foundation, we recommend trying our CC Oil Free Matte Foundation instead. We hope you check IT out using the link below! XOXO Halsey https://www.itcosmetics.com/face/foundation/your-skin-but-better-cc-cream-oil-free-matte-with-spf-40/ITC_760.html#q=oil+free&start=1
Answered by: Halsey
Date published: 2019-10-11

Since the color on devices is not always accurate, how do we choose the right foundation color?

Asked by: Catniss
Hi there! Thank you for reaching out to us. We are happy to assist you further in finding your perfect Bye Bye Foundation match. For further assistance, we invite you to Live Chat with us at itcosmetics.com so we can make the best recommendations directly. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. You can also give our Customer Care Team a call at 1.800.356.5120. We look forward to speaking with you! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-09

I wore Neutral Medium this summer and it was perfect, but I’m back to my natural light neutral tone again. When I use your Light foundation, it’s the right colour, but doesn’t seem to be the right tone. Which would you recommend?

Asked by: NyetOwl
Hi there! Thank you for reaching out to us. At this time Neutral Medium is our lightest neutral shade offered. Given the information provided, we recommend looking into the Medium shade in Bye Bye Foundation! We can't wait for you to try IT out. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-08

Since the color on devices is not always accurate, how do we choose the right foundation color?

Asked by: Catniss
Hi there! Thank you for reaching out to us! We are happy to assist you in finding your perfect Bye Bye Foundation match. For further assistance, we invite you to Live Chat with us at itcosmetics.com so we can make the best recommendations directly. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. You can also give our Customer Care Team a call at 1.800.356.5120. We look forward to speaking with you! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-08

What’s the difference between medium and neutral medium ?  I have cool/blue undertones and most foundation/ makeup is too warm - orange/ golden for me. I ordered neutral medium ... will it work best for me .

Asked by: Helen1056
Hi there! Thank you for reaching out to us. While Medium, and Neutral Medium are both in the Medium shade family, they will have different undertones. Medium is formulated for medium skin with warm (yellow) undertones. Neutral Medium is formulated for medium skin with (neutral) undertones. Given the information provided, the Neutral Medium will work best for your skin! We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-08

I need help choosing the right shade. I wear makeup forever hd y225 and in summer ilia serum foundation in Bowen. 

Asked by: Yvonne25
Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the shade Light in Bye Bye Foundation! We hope you try IT out. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-07

I have hyperpigmentation cheek and under chin will IT foundation alone cover or is there a bundle

Asked by: TOOTZ
Hi there! Thank you for reaching out to us. You can absolutely use Bye Bye Foundation given the information provided for lightweight flawless full coverage! IT is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles. We hope you try IT out. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-07

I've been using the light shade but it really to dark although it's been ok for summertime. I can't decide whether to get the fair ivory or the fair ivory with pink tone. I don't want to look too pink. I'm 72 years old but people don't believe me.

Asked by: Anonymous
Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the Fair shade in our Bye Bye Foundation. IT is formulated for ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone. We can't wait for you to try IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-01
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