“Formulated with proprietary 3D Skin Flex Technology and flexible full-coverage pigments that never settle into lines or wrinkles, this revolutionary anti-aging moisturizer feels like nothing, but does everything for your skin!”

Bye Bye Foundation™ Full Coverage Moisturizer™

IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.

Bye Bye Foundation™ Full Coverage Moisturizer™

IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.

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Why You'll Love IT

This first-ever full-coverage moisturizer from IT Cosmetics™ lets you say bye bye to foundation—and hello to beautiful, flawless-looking skin. Perfect for all skin types, Bye Bye Foundation™ covers absolutely everything while truly caring for your skin. More than a foundation with skincare thrown in, or skincare with a hint of color, this game-changing formula is infused with proprietary 3D SKIN FLEX™ Technology to deliver weightless coverage that lasts all day and is clinically shown to improve the look of your skin, even after you take it off! Here’s how 3D SKIN FLEX™ Technology targets skin at three levels to create your most flawless-looking complexion:

IT CORRECTS

  • Anti-aging ingredients infuse moisture deep into your skin to help treat and correct the look of aging skin. You’ll notice a difference in just 10 days!

 IT PERFECTS

  • At your skin’s surface, light-diffusing pigments create a beautiful, soft-focus effect. These flexible pigments float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack!

 IT PROTECTS

  • On top of your skin, mineral-based SPF 50+ broad-spectrum physical sunscreen protects and helps prevent free-radical damage for healthier, younger-looking skin!
Key Benefits
  • Proprietary 3D SKIN FLEX™ Technology creates flexible full coverage that won’t crease or crack
  • Formulated with skin-loving, anti-aging ingredients that improve the look of your skin in just 10 days
  • Light-diffusing pigments blur away imperfections for a beautiful, soft-focus finish
  • Broad-spectrum, mineral-based SPF 50+ protects your skin from the sun and is perfect for even the most sensitive skin types
How to Apply & Beauty Tips
Real Results
“Formulated with proprietary 3D Skin Flex Technology and flexible full-coverage pigments that never settle into lines or wrinkles, this revolutionary anti-aging moisturizer feels like nothing, but does everything for your skin!”

How to Apply

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Beauty Tips

Use your favorite IT Cosmetics™ Heavenly Luxe™ brush or your fingertips and apply in thin layers for your most natural-looking coverage. Formula is completely buildable so simply add more layers to achieve your desired level of coverage.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically shown results!

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

          *Results observed in a clinical study.

 

Customer Reviews

Bye Bye Foundation™ Full Coverage Moisturizer™ is rated 4.1 out of 5 by 872.
Rated 5 out of 5 by from Great product I purchased the Bye Bye foundation several months ago. I love it. Covers dark spots and feels like I have no make up on!
Date published: 2017-07-16
Rated 4 out of 5 by from I live this but the shades didn't were not a matc I bought this and loved the coverage and feel of it on my skin but none of the shades they offer were a good match. I use the cc cream and loved that they came out with more shades. I wish they would with this product. I like it a lot more compare to the cc cream.
Date published: 2017-07-15
Rated 5 out of 5 by from Bye bye foundation not the CC Foundation! I purchased the Bye Bye Foundation from the TV Info commercial a while back and loved it. There has since been, in my eyes, a hugh problem and I'm sure I'm not the only one. I have not been able to find it anywhere. The Ulta stores sell the "It" products but they don't sell the Bye Bye Foundation, nor does anyone else. I was told that you could purchase it exclusively from QVC but they no longer have it either. It is not right for people to get attached to an item and not be able to buy it anywhere except on line. It is no longer available exclusively to QVC, so it should be available in stores. I like a lot of other "It" products very much but I will not continue to to purchase them if I can not get the # 1 basic item, the Bye Bye foundation, easily from stores or QVC. The CC foundation is not the same, even though you say it is. It's the 3D skin flex that makes the product so much better. Please start supplying this item in stores.
Date published: 2017-07-07
Rated 5 out of 5 by from Fabulous foundation! I am 54 yrs old and have tried many foundations from very expensive to Drug store brands. Bye Bye Foundation is absolutely the best foundation ever! I have oily skin but my face still looks flawless at 4:00 pm. I do use the Bye Bye pore primer and the Bye Bye pore less powder Love all these products!
Date published: 2017-06-29
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Questions & Answers

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What is the main difference between this and the CC cream? I'm almost out of the foundation and I'm seeing everyone talk about the CC cream. Also, what about the IT-O2 foundation? How does it compare?

Asked by: Hplayford
Hi there, thank you for your question! Bye Bye Foundation is all about the 3D SkinFlex technology that makes Bye Bye Foundation different from CC+ Cream, which are both best selling foundations on our website! Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC+ Cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-07-17

Is there an introductory offer on bye bye foundation?

Asked by: Cpearl
Hi there, thank you for your question! We appreciate your suggestion and completely understand your concern. We do not have an introductory kit for Bye Bye Foundation. IT is sold individually on our website. We do offer a great 30 day return window, so if you are not completely satisfied with your product, you can send IT back for a full refund. We hope you try IT out! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-07-14

I would rather purchase a smaller amout before I pay $65. on a product that has so many different reviews (good and bad) on performance. Is there an introductory offer on bye bye foundation?

Asked by: Cpearl
Hi there, thank you for your question! We appreciate your suggestion and completely understand your concern. We do not have an introductory kit for Bye Bye Foundation. IT is sold individually on our website. We do offer a great 30 day return window, so if you are not completely satisfied with your product, you can send IT back for a full refund. We hope you try IT out! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-07-14

Do you still offer the trial kit? My friend got her starter kit for 39.95 and then loved it and joined I have sensitive skin and I would absolutely love to try this 

Asked by: Danie51
Hi there, thank you for reaching out to IT! We are so happy you are interested in our Bye Bye Foundation and other amazing products. The offer through our third party retail partner Guthy Renker is expired and no longer available. The good news is we do have our amazing Bye Bye Foundation through our website and we would love to assist you further with an order! Please reach out to our IT Girls in customer service at 800.356.5120 during our business hours Monday - Thursday 8AM to 7PM EST and Friday & Saturday 9AM-5PM EST. XOXO
Answered by: IT Customer Care Expert
Date published: 2017-07-06

Can you tell me how many ounces are in this package of bye bye foundation for $65? 

Asked by: Emiluz
Hi there, thank you for your question! Bye Bye Foundation contains 1.08 fl oz. of product. IT only comes in this one full size tube. We hope this information is helpful! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-07-06

i need to cancel my membership ...i do not wish to receive any more from bye bye foundation ..please help

Asked by: lisalisa38108
Hi there, thank you for reaching out to IT! The membership you are referring to is managed exclusively through our third party retail partner Guthy Renker at www.mycosmeticskit.com. For assistance with cancelling, you will need to contact them directly by phone at 1800-465-7613. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-07-15

Does this cover tattoos and is it waterproof?

Asked by: Myka
Hi there, thank you for reaching out to IT! Bye Bye Foundation is a full coverage moisturizer and offers amazing coverage for many skin concerns. IT is not known to cover tattoos and is not waterproof, however it is very long wearing. To cover tattoos we recommend using Bye Bye Under Eye Concealer, which contains full coverage concentrated pigments! A little goes a very long way, so a dot is all you will need. You can shop IT through the link below! XOXO Nicole https://www.itcosmetics.com/bye-bye-under-eye/ITC_0005.html#start=1&cgid=face-concealer
Answered by: IT Customer Care Expert
Date published: 2017-07-06

Can I order without the automated shipping?

Asked by: Deb 55
Hi there! Thank you so much for reaching out. We don't offer any auto shipments on ITCosmetics.com. You can order IT as you need IT. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-07-15
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