“Formulated with proprietary 3D Skin Flex Technology and flexible full-coverage pigments that never settle into lines or wrinkles, this revolutionary anti-aging moisturizer feels like nothing, but does everything for your skin!”

Bye Bye Foundation™ Full Coverage Moisturizer™

IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.

Bye Bye Foundation™ Full Coverage Moisturizer™

IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.

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Why You'll Love IT

This first-ever full-coverage moisturizer from IT Cosmetics™ lets you say bye bye to foundation—and hello to beautiful, flawless-looking skin. Perfect for all skin types, Bye Bye Foundation™ covers absolutely everything while truly caring for your skin. More than a foundation with skincare thrown in, or skincare with a hint of color, this game-changing formula is infused with proprietary 3D SKIN FLEX™ Technology to deliver weightless coverage that lasts all day and is clinically shown to improve the look of your skin, even after you take it off! Here’s how 3D SKIN FLEX™ Technology targets skin at three levels to create your most flawless-looking complexion:

IT CORRECTS

  • Anti-aging ingredients infuse moisture deep into your skin to help treat and correct the look of aging skin. You’ll notice a difference in just 10 days!

 IT PERFECTS

  • At your skin’s surface, light-diffusing pigments create a beautiful, soft-focus effect. These flexible pigments float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack!

 IT PROTECTS

  • On top of your skin, mineral-based SPF 50+ broad-spectrum physical sunscreen protects and helps prevent free-radical damage for healthier, younger-looking skin!
Key Benefits
  • Proprietary 3D SKIN FLEX™ Technology creates flexible full coverage that won’t crease or crack
  • Formulated with skin-loving, anti-aging ingredients that improve the look of your skin in just 10 days
  • Light-diffusing pigments blur away imperfections for a beautiful, soft-focus finish
  • Broad-spectrum, mineral-based SPF 50+ protects your skin from the sun and is perfect for even the most sensitive skin types
How to Apply & Beauty Tips
Real Results
“Formulated with proprietary 3D Skin Flex Technology and flexible full-coverage pigments that never settle into lines or wrinkles, this revolutionary anti-aging moisturizer feels like nothing, but does everything for your skin!”

How to Apply

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Beauty Tips

Use your favorite IT Cosmetics™ Heavenly Luxe™ brush or your fingertips and apply in thin layers for your most natural-looking coverage. Formula is completely buildable so simply add more layers to achieve your desired level of coverage.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically shown results!

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

          *Results observed in a clinical study.

 

Customer Reviews

Bye Bye Foundation™ Full Coverage Moisturizer™ is rated 4.1 out of 5 by 872.
Rated 5 out of 5 by from Great product I purchased the Bye Bye foundation several months ago. I love it. Covers dark spots and feels like I have no make up on!
Date published: 2017-07-16
Rated 4 out of 5 by from I live this but the shades didn't were not a matc I bought this and loved the coverage and feel of it on my skin but none of the shades they offer were a good match. I use the cc cream and loved that they came out with more shades. I wish they would with this product. I like it a lot more compare to the cc cream.
Date published: 2017-07-15
Rated 5 out of 5 by from Bye bye foundation not the CC Foundation! I purchased the Bye Bye Foundation from the TV Info commercial a while back and loved it. There has since been, in my eyes, a hugh problem and I'm sure I'm not the only one. I have not been able to find it anywhere. The Ulta stores sell the "It" products but they don't sell the Bye Bye Foundation, nor does anyone else. I was told that you could purchase it exclusively from QVC but they no longer have it either. It is not right for people to get attached to an item and not be able to buy it anywhere except on line. It is no longer available exclusively to QVC, so it should be available in stores. I like a lot of other "It" products very much but I will not continue to to purchase them if I can not get the # 1 basic item, the Bye Bye foundation, easily from stores or QVC. The CC foundation is not the same, even though you say it is. It's the 3D skin flex that makes the product so much better. Please start supplying this item in stores.
Date published: 2017-07-07
Rated 5 out of 5 by from Fabulous foundation! I am 54 yrs old and have tried many foundations from very expensive to Drug store brands. Bye Bye Foundation is absolutely the best foundation ever! I have oily skin but my face still looks flawless at 4:00 pm. I do use the Bye Bye pore primer and the Bye Bye pore less powder Love all these products!
Date published: 2017-06-29
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