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Bye Bye Foundation™ Full Coverage Moisturizer™

IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.
1.08 US fl. oz. / 32 mL /
$65.00
Shade:
  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

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Why You'll Love IT

This first-ever full-coverage moisturizer from IT Cosmetics™ lets you say bye bye to foundation—and hello to beautiful, flawless-looking skin. Perfect for all skin types, Bye Bye Foundation™ covers absolutely everything while truly caring for your skin. More than a foundation with skincare thrown in, or skincare with a hint of color, this game-changing formula is infused with proprietary 3D SKIN FLEX™ Technology to deliver weightless coverage that lasts all day and is clinically shown to improve the look of your skin, even after you take it off! Here’s how 3D SKIN FLEX™ Technology targets skin at three levels to create your most flawless-looking complexion::

IT CORRECTS

  • Anti-aging ingredients infuse moisture deep into your skin to help treat and correct the look of aging skin. You’ll notice a difference in just 10 days!

 IT PERFECTS

  • At your skin’s surface, light-diffusing pigments create a beautiful, soft-focus effect. These flexible pigments float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack!

 IT PROTECTS

  • On top of your skin, mineral-based SPF 50+ broad-spectrum physical sunscreen protects and helps prevent free-radical damage for healthier, younger-looking skin!

32ml/1.08fl oz 

Key Benefits
  • Proprietary 3D SKIN FLEX™ Technology creates flexible full coverage that won’t crease or crack
  • Formulated with skin-loving, anti-aging ingredients that improve the look of your skin in just 10 days
  • Light-diffusing pigments blur away imperfections for a beautiful, soft-focus finish
  • Broad-spectrum, mineral-based SPF 50+ protects your skin from the sun and is perfect for even the most sensitive skin types

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Beauty Tips

Use your favorite IT Cosmetics™ Heavenly Luxe™ brush or your fingertips and apply in thin layers for your most natural-looking coverage. Formula is completely buildable so simply add more layers to achieve your desired level of coverage.

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Clinical Data

Clinically Shown! 

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

 *Results observed in a clinical study

Clinical Data

Clinically Shown! 

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

 *Results observed in a clinical study

Customer Reviews

Bye Bye Foundation Full Coverage Moisturizer is rated 4.1 out of 5 by 449.
Rated 1 out of 5 by from Awful Just got this and it's awful. I bought this cause a friend told me it worked wonders for her freckles. For me it did not. I put it on half my face to compare and I could not tell a difference, besides the caked on waxy feel. Also the smell is very strong as if it's covering a chemical smell.
Date published: 2016-12-06
Rated 2 out of 5 by from Heavy, dull looking I bought this thinking it would be light feeling. Color matched well, since I bought it at Ulta and could try it. Heavy, even tried putting it on with a sponge or brush. Made my skin dry and irritated. If you put enough on, it will cover red areas, but will make you look OLD, OLD, OLD.
Date published: 2016-12-05
Rated 5 out of 5 by from Simply the best foundation I have ever used. I just wish It cosmetics would start selling in Europe or ship abroad. I have to order through US family and get them to bring it when they visit.
Date published: 2016-12-05
Rated 5 out of 5 by from "It" is fantastic. I love "It" foundation and other products. The foundation covers all unevenness in my complexion and goes on evenly and smoothly. Using the foundation in combination with "bye bye eyes" makes me look 10 years younger. People are always commenting on how beautiful my skin is and how I don't look like I'm 62 years old. "It" cosmetics has changed my make up routine and I really really will never buy another brand as long as "It" is around. I love "It".
Date published: 2016-12-04
Rated 3 out of 5 by from Ii had been using the foundation in light and thought the color would be the same but bye bye is lighter and makes me look pale. I also have to use moisturizer under it so 2 steps instead. Its ok didnt see any difference between bye bye and the foundation. i was looking to eliminate having to use 2 products. Didnt give me the coverage without being cakey. Disappointed. Wish i had sent it back.
Date published: 2016-12-04
Rated 1 out of 5 by from Bad pump, didn't work Already returned. The CC cream is just as good and less expensive, plus the pump worked. Hope I can get my money back!!
Date published: 2016-12-04
Rated 4 out of 5 by from Pleased with It Cosmetics My boyfriend purchased the product for me five months ago and since I have been using it I get compliments everywhere.
Date published: 2016-12-03
Rated 5 out of 5 by from I have used the product in the past and I am happy
Date published: 2016-12-02
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Questions & Answers

is the color the same across the IT line??? I have found that after using the Celebration Foundation/Rich, it leaves my skin a bit pink/red. which is quite common on my African American skin. Am I likely to experience this with the BYE BYE Foundation?

Asked by: ToniRaine
Hi there, thank you so much for reaching out! Our shades do run the same across all foundations, however since Celebration is a powder, by nature it is a bit lighter than CC Cream. We hope this is helpful! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-07

Can you tell me what color base is your medium foundation? Also is it oil free and for sensitive skin

Asked by: hhlthse
Hi there, thanks so much for your interest in IT! Our medium shade has warm, yellow undertones to IT and works for a large range of skin tones. IT does contain skin loving oils so IT is not considered oil free however as with all of our products IT is created with sensitive skin in mind :) XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-07

Is this true? Good but.... I got this from the infomercial - don't go that route. You end up paying $130 for 5 products - they just split up the total cost into 3 payments. didnt buy bare minerals for years because I was burned by auto ship.

Asked by: jean2Lr
Hi there, thank you for reaching out to IT Cosmetics! Bye Bye Foundation is exclusive to our retail partner Guthy Renker for the Most Beautiful You Kit for auto shipments. These orders are managed exclusively through their customer service team. For information on your account, you may reach them at 888-922-0487 or by email at customerservice@guthy-renker.com. You can purchase individual products for one time only as you need IT through our website directly at www.itcosmetics.com. We hope IT helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-11-29

The CC Cream was a little too full coverage for me. Is the ByeBye foundation as full coverage? And also do the shades run the same? Just wondering if this would work better for me.

Asked by: emmalina
HI there, thank you for your question! Bye Bye Foundation is an exclusive item offered only through our infomercial and is not available through our retailers. IT's all about the 3D SkinFlex technology that makes this different from our existing CC Cream, which is still our No.1 best-selling foundation. Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! The shades run similarly so you should be the same shade. If you are looking for a product wish less coverage, we recommend trying CC+ Veil. IT provides sheer to medium, buildable coverage. You can find IT through the link below! XOXO Nicole https://www.itcosmetics.com/cc-tm-veil-beauty-fluid-foundation-spf-50
Answered by: IT Customer Care Expert
Date published: 2016-11-29

Your information says the bye bye foundation won't crack or crease and floats on top of wrinkles but why does it settle in my fine lines and wrinkles and make them stand out more ?

Asked by: pandaa
Hi there, thank you so much for your question! Bye Bye Foundation is a moisturizing foundation that is super hydrating to the skin. Since IT is a cream based you may find that setting IT with a powder will better prevent any settling. Check out our Bye Bye Pores Powder, IT absorbs excess shine and keeps makeup in place all day! XOXO Molly https://www.itcosmetics.com/bye-bye-pores-pressed
Answered by: IT Customer Care Expert
Date published: 2016-11-28

Hello. What is the difference between the regular foundation & the cc cream? I feel like the regular has more coverage (and smells even more lemon-like:). Also, are there any specials or discounts (like on QVC, or in stores?) Thank you! 

Asked by: LoveIT
Hi there! We are happy to help with this! Bye Bye Foundation is an exclusive item offered only through our infomercial and is not available through our retailers. IT's all about the 3D SkinFlex technology that makes this different from our existing CC Cream, which is still our No.1 best selling foundation. Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-11-25

Hi i am 51 and am looking to use a product that does not settle in to wrinkles and camoflague my pores with out looking cracked and cakey.What would you suggest from this line?

Asked by: Kimmy212
Kimmy I can honestly say I will not take selfies without my Bye Bye foundation on. I am 37 and I'm struggling with crows feet. But when I'm wearing this I look nearly flawless.  And yes, I use Bye Bye pressed powder (translucent) as well. Bought one for home and one for on the go. 
Answered by: Aegonzales22
Date published: 2016-11-20

How do I know which base is right for me? My skin is pretty normal, although I do get a bit of shine throughout the day. Shine normally doesn't bother me, I like a "glow". I'm torn between this and the CC cream. Hoping you can help!

Asked by: Taylor25
I have both. And Bye Bye is definitely worth every single penny. Reduces the appearance of my wrinkles.
Answered by: Aegonzales22
Date published: 2016-11-19
  • 2016-12-09T08:18CST
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