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XOXO Jamie
“Formulated with proprietary 3D Skin Flex Technology and flexible full-coverage pigments that never settle into lines or wrinkles, this revolutionary anti-aging moisturizer feels like nothing, but does everything for your skin!” XOXO jamie

Bye Bye Foundation™ Full Coverage Moisturizer™

IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.
1.08 US fl. oz. / 32 mL /
$65.00
Shade:
  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

  • light

  • medium

  • tan

  • rich

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Why You'll Love IT

This first-ever full-coverage moisturizer from IT Cosmetics™ lets you say bye bye to foundation—and hello to beautiful, flawless-looking skin. Perfect for all skin types, Bye Bye Foundation™ covers absolutely everything while truly caring for your skin. More than a foundation with skincare thrown in, or skincare with a hint of color, this game-changing formula is infused with proprietary 3D SKIN FLEX™ Technology to deliver weightless coverage that lasts all day and is clinically shown to improve the look of your skin, even after you take it off! Here’s how 3D SKIN FLEX™ Technology targets skin at three levels to create your most flawless-looking complexion:

IT CORRECTS

  • Anti-aging ingredients infuse moisture deep into your skin to help treat and correct the look of aging skin. You’ll notice a difference in just 10 days!

 IT PERFECTS

  • At your skin’s surface, light-diffusing pigments create a beautiful, soft-focus effect. These flexible pigments float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack!

 IT PROTECTS

  • On top of your skin, mineral-based SPF 50+ broad-spectrum physical sunscreen protects and helps prevent free-radical damage for healthier, younger-looking skin!
Key Benefits
  • Proprietary 3D SKIN FLEX™ Technology creates flexible full coverage that won’t crease or crack
  • Formulated with skin-loving, anti-aging ingredients that improve the look of your skin in just 10 days
  • Light-diffusing pigments blur away imperfections for a beautiful, soft-focus finish
  • Broad-spectrum, mineral-based SPF 50+ protects your skin from the sun and is perfect for even the most sensitive skin types

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Beauty Tips

Use your favorite IT Cosmetics™ Heavenly Luxe™ brush or your fingertips and apply in thin layers for your most natural-looking coverage. Formula is completely buildable so simply add more layers to achieve your desired level of coverage.

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically shown results!

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

          *Results observed in a clinical study.

 

XOXO Jamie XOXO jamie
“Formulated with proprietary 3D Skin Flex Technology and flexible full-coverage pigments that never settle into lines or wrinkles, this revolutionary anti-aging moisturizer feels like nothing, but does everything for your skin!” XOXO jamie

Customer Reviews

Bye Bye Foundation Full Coverage Moisturizer is rated 4.1 out of 5 by 798.
Rated 5 out of 5 by from Love this! I got to try it in the as seen on TV offer about a year ago. I can't believe the price though..way too expensive!!! This should be cheaper than the cc cream in my opinion.
Date published: 2017-05-23
Rated 4 out of 5 by from Great product but overpriced / hard to get This product is great. I am 52 years old and it is good for my skin. However in this day and age $65 is too much for a tube of foundation. Having to only buy online crazy because there are so many makeup stores and a lot of competition. It is a shame because it is wonderful.
Date published: 2017-05-23
Rated 5 out of 5 by from Love this product. Ordered original from tv. eye pencil...awful. No smooth at all.
Date published: 2017-05-23
Rated 5 out of 5 by from Bye Bye Products Are THE BEST. SO GLAD I MADE THIS PURCHASE. I LOOK 10 YEARS YOUNGER. PERFECTLY FLAWLESS SKIN.
Date published: 2017-05-23
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Questions & Answers

Is the light color the same color as the light in the cc cream. thanks.

Asked by: Pauly12
Hi there, thank you for your question! The Light shade of Bye Bye Foundation is slightly lighter than the Light shade of CC+ Cream. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-05-23

The CC Cream is definitely NOT full coverage as it did not cover ANY spots. In your response to the Bye Bye Foundation, you just state that it has the 3-D Flexology, BUT does it offer BETTER coverage than the CC cream? Plse offer Bye Bye for oilier skin  

Asked by: Diamond Princess
Hi there, thank you for your question! Both CC+ Cream and Bye Bye Foundation offer similiar full coverage. Depending on your skin, you may get better coverage from one over the other. We recommend using Bye Bye Under Eye Concealer anywhere added coverage is needed. We appreciate your suggestion and will absolutely share IT with our team. We love hearing what you want to see, so we can make IT happen! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-05-23

IT said, "It's all about the 3D SkinFlex technology that makes Bye Bye Foundation different from CC Cream" HOWEVER, the CC Cream contains the SAME ingredients as the foundation, so what are these ingredients names?

Asked by: Themakeupinvestigator
Hi there! We love hearing from our IT Girls and we are happy to answer your questions. First, IT's our goal to make it easy for you to find your favorite IT formula by keeping the shades of all color infused skincare and foundation formulas the same shade. So no matter If you purchase your shade in Your Skin But Better® CC+®, CC+™ Veil Beauty Fluid Foundation SPF 50+ or Bye Bye Foundation® they all match in shade. In regards to the usage and labeling, all labeling requirements are set by the Food and Drug Administration (FDA) and we follow their strict guidelines for sunscreen labeling. There is not much flexibility in these guidelines which is why they both look similar including usage. The major point of difference between Bye Bye Foundation® and Your Skin But Better® CC+® is the formulation innovation called 3D SKIN FLEX Technology! 3D SKIN FLEX Technology is proprietary to IT Cosmetics and it's only available in Bye Bye Foundation™ and Bye Bye Concealer®. This exclusive high-performance technology has multiple skincare and coverage benefits and works to deliver serious results and flawless skin in one and although the ingredients seem similar at first glance, they are all placed in at different levels. We do hope this answers your questions and of course we are here for you if you have additional questions! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-05-23

Is this the best product to cover dark age spots? Seems like I have to use so much. I

Asked by: Squirt
Hi there, thank you for your question! We recommend spot concealing anywhere you need the most full coverage with Bye Bye Under Eye Concealer. IT is super full coverage and even covers tattoos, so it will absolutely cover dark spot and other skin concerns. You can shop IT directly through the link below! XOXO Nicole https://www.itcosmetics.com/bye-bye-under-eyer-anti-aging-concealer
Answered by: IT Customer Care Expert
Date published: 2017-05-17

I have very combination skin. The areas that are oily are extremely shiny and acne prone, while other areas of my face can be dry and flaky. I am wondering  if the bye bye foundation or the cc cream is a better option for my skin. I prefer full coverage.

Asked by: tvon
Hi there, thank you for reaching out to IT! All of our products are made with good for you, skin loving ingredients, and are made for sensitive skin. Bye Bye Foundation is all about the 3D SkinFlex technology that makes Bye Bye Foundation different from CC+ Cream, which are both best selling foundations on our website! Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC+ Cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-05-22

I ordered the sample kit and I love it!  Will I b getting the "kit" every time or just the foundation?  I don't really need the other products since the sample sizes were big enough for awhile. I just really want the Bye Bye Foundation. what to do?

Asked by: NanaV
Hi there! Thank you so much for your question. IT sounds like you placed an order through our third party partner Guthy Renker. You can reach them directly at 800.465.7613 for assistance in customizing your kits. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-05-15

What product is best for vitiligo

Asked by: Rocky
Hi Rocky! Thank you so much for reaching out. The Bye Bye Foundation and CC Cream both offer full coverage but the CC Cream contains color correcting pigments to help even out skintone. We think you'll love IT! You can check IT out via the link below! XOXO Clark https://www.itcosmetics.com/your-skin-but-bettertm-cc-cream-with-spf-50
Answered by: IT Customer Care Expert
Date published: 2017-05-23

IS THIS GOOD FOR OILY SKIN

Asked by: sonul
Hi there, thank you for reaching out to IT! Bye Bye Foundation is great for all skin types! If you tend to develop shine, we recommend setting IT with Bye Bye Pores Powder! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-05-05
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