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Bye Bye Foundation™ Full Coverage Moisturizer™

IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.
1.08 US fl. oz. / 32 mL /
$65.00
Shade:
  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

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Why You'll Love IT

This first-ever full-coverage moisturizer from IT Cosmetics™ lets you say bye bye to foundation—and hello to beautiful, flawless-looking skin. Perfect for all skin types, Bye Bye Foundation™ covers absolutely everything while truly caring for your skin. More than a foundation with skincare thrown in, or skincare with a hint of color, this game-changing formula is infused with proprietary 3D SKIN FLEX™ Technology to deliver weightless coverage that lasts all day and is clinically shown to improve the look of your skin, even after you take it off! Here’s how 3D SKIN FLEX™ Technology targets skin at three levels to create your most flawless-looking complexion::

IT CORRECTS

  • Anti-aging ingredients infuse moisture deep into your skin to help treat and correct the look of aging skin. You’ll notice a difference in just 10 days!

 IT PERFECTS

  • At your skin’s surface, light-diffusing pigments create a beautiful, soft-focus effect. These flexible pigments float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack!

 IT PROTECTS

  • On top of your skin, mineral-based SPF 50+ broad-spectrum physical sunscreen protects and helps prevent free-radical damage for healthier, younger-looking skin!
Key Benefits
  • Proprietary 3D SKIN FLEX™ Technology creates flexible full coverage that won’t crease or crack
  • Formulated with skin-loving, anti-aging ingredients that improve the look of your skin in just 10 days
  • Light-diffusing pigments blur away imperfections for a beautiful, soft-focus finish
  • Broad-spectrum, mineral-based SPF 50+ protects your skin from the sun and is perfect for even the most sensitive skin types

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Beauty Tips

Use your favorite IT Cosmetics™ Heavenly Luxe™ brush or your fingertips and apply in thin layers for your most natural-looking coverage. Formula is completely buildable so simply add more layers to achieve your desired level of coverage.

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Clinical Data

Clinically Shown! 

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

 *Results observed in a clinical study

Clinical Data

Clinically Shown! 

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

 *Results observed in a clinical study

Customer Reviews

Bye Bye Foundation Full Coverage Moisturizer is rated 4.0 out of 5 by 594.
Rated 2 out of 5 by from Foundation Moisturizer I purchased this product after viewing the ad. I expected it to cover perfectly, but unfortunately, it doesn't. I still had to use a concealer for the little veins. I have a pinkish undertone to my skin & the product only offers colors with a yellowish beige or brown tone. I can't imagine it covering a tattoo.
Date published: 2017-02-21
Rated 5 out of 5 by from Love this stuff!! So I have never bought anything from an infomercial, but I kept seeing the ItCosmetics infomercial and decided to order it. I am obsessed with the ByeBye Foundation!! It goes on smooth and covers nicely without looking cakey. I would definitely recommend!!
Date published: 2017-02-21
Rated 1 out of 5 by from One of the worst products I have ever used Gives NO coverage at all. So sorry I ever ordered this.
Date published: 2017-02-20
Rated 1 out of 5 by from Does not work I tried the product on a clean face and could still see all blemishes. Also, it made my face look oily.
Date published: 2017-02-20
Rated 3 out of 5 by from Not for me Love IT, however this is very past and the color it's NOT natural on my completion, well will continue using CC cream. Thanks for reading.
Date published: 2017-02-20
Rated 5 out of 5 by from Great coverage and moisturizer I never wore foundation, but knew I needed something. This product has made such a difference. I absolutely love it
Date published: 2017-02-20
Rated 5 out of 5 by from Fantastic Truly the best foundation I have ever purchased...will definitely be back for more.
Date published: 2017-02-19
Rated 5 out of 5 by from Doesn't Crack' or Smear Wonderful product, neat technology with sunscreen. Applying is very smooth. Great for me!!
Date published: 2017-02-19
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Questions & Answers

I use the Bye Bye CC cream and am considering switching to the Bye Bye moisturizer for a less thick product. Would this be a good alternative?

Asked by: smrosier
Hello there, thanks for your question! Bye Bye Foundation and CC Cream actually are both full coverage products. If you're looking for a thinner product, we suggest checking out our CC Veil Beauty Fluid. This is a serum based foundation that still provides amazing color correction but is thinner in consistency and gives a light, sheer coverage. Check IT out below! XOXO Molly https://www.itcosmetics.com/cc-tm-veil-beauty-fluid-foundation-spf-50
Answered by: IT Customer Care Expert
Date published: 2017-02-21

I currently use the Bye Bye foundation in medium shade. What is the difference in this product and the C+C cream? I noticed a big difference in the pricing of these 2 products.

Asked by: TheresaAnn
Hello Theresa, we're happy to help with this! Bye Bye Foundation is an exclusive item offered only through our infomercial and is not available through our retailers. IT's all about the 3D SkinFlex technology that makes this different from our existing CC Cream, which is still our No.1 best-selling foundation. Both will have similar coverage, however, Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-17

What is the difference in the medium shades of CC and Bye Bye Foundation? The medium in CC is too light for me, yet the tan is too dark. Looking for a better match.

Asked by: CocoP
Hi there, we're happy to help with this! Bye Bye Foundation is an exclusive item offered only through our infomercial and is not available through our retailers. IT's all about the 3D SkinFlex technology that makes this different from our existing CC Cream, which is still our No.1 best selling foundation. Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! The shades do run the same across so you can try to mix and customize to the shade that fits you best. Additionally, we want you to know we're always working on expanding our shade range! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-17

Can I sleep with it or do I have to remove it...?  If it's really a moisturizer I should be able to sleep in it or will it clog pores. Also does it contain ANY animal products? I want to see the ingredient list.  Thank you.

Asked by: Truthteller7777
Hello there, thanks for your question! While IT does start its life as a moisturizer, it is a color product so we do suggest removing IT in the evening before you sleep. We are happy to provide you with the full list of ingredients, just email our team at info@itcosmetics.com so they can send IT! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-16

I have oily skin, will this product break my face out. I have never used foundation with moisturizer.

Asked by: Neely
Hello there, thank you for your question! This product is truly amazing for all types of skin. While IT is super hydrating, IT feels light on the skin and many IT Girls with similar concerns are able to use IT without issue. However, we do always recommend consulting your physician before trying out new products. XOXO
Answered by: IT Customer Care Expert
Date published: 2017-02-16

Are your products fragrance free?

Asked by: 4Kerrie
Hello there, thank you so much for your question! Many of our products do not have added fragrance however they do have skin loving oils that give off a light, refreshing scent. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-16

I wear Fair in the CC+, what would you suggest in the Bye Bye Foundation?

Asked by: taxirahman
Hi there, thanks for your question! At this time Bye Bye Foundation does not come in fair. We would suggest trying out the light shade, as with all our products IT is super forgiving and easy to blend! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-09

I have worn DHC foundation in Ochre 03, now discontinued.  Should I try medium or tan in bye bye foundation.

Asked by: Eleanor
Hello there, thanks so much for your question! Based on what you are currently using we suggest trying out our medium shade for your best match. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-09
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