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XOXO Jamie
“Formulated with proprietary 3D Skin Flex Technology and flexible full-coverage pigments that never settle into lines or wrinkles, this revolutionary anti-aging moisturizer feels like nothing, but does everything for your skin!” XOXO jamie

Bye Bye Foundation™ Full Coverage Moisturizer™

IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.
1.08 US fl. oz. / 32 mL /
$65.00
Shade:
  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

  • light

  • medium

  • tan

  • rich

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Why You'll Love IT

This first-ever full-coverage moisturizer from IT Cosmetics™ lets you say bye bye to foundation—and hello to beautiful, flawless-looking skin. Perfect for all skin types, Bye Bye Foundation™ covers absolutely everything while truly caring for your skin. More than a foundation with skincare thrown in, or skincare with a hint of color, this game-changing formula is infused with proprietary 3D SKIN FLEX™ Technology to deliver weightless coverage that lasts all day and is clinically shown to improve the look of your skin, even after you take it off! Here’s how 3D SKIN FLEX™ Technology targets skin at three levels to create your most flawless-looking complexion:

IT CORRECTS

  • Anti-aging ingredients infuse moisture deep into your skin to help treat and correct the look of aging skin. You’ll notice a difference in just 10 days!

 IT PERFECTS

  • At your skin’s surface, light-diffusing pigments create a beautiful, soft-focus effect. These flexible pigments float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack!

 IT PROTECTS

  • On top of your skin, mineral-based SPF 50+ broad-spectrum physical sunscreen protects and helps prevent free-radical damage for healthier, younger-looking skin!
Key Benefits
  • Proprietary 3D SKIN FLEX™ Technology creates flexible full coverage that won’t crease or crack
  • Formulated with skin-loving, anti-aging ingredients that improve the look of your skin in just 10 days
  • Light-diffusing pigments blur away imperfections for a beautiful, soft-focus finish
  • Broad-spectrum, mineral-based SPF 50+ protects your skin from the sun and is perfect for even the most sensitive skin types

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Beauty Tips

Use your favorite IT Cosmetics™ Heavenly Luxe™ brush or your fingertips and apply in thin layers for your most natural-looking coverage. Formula is completely buildable so simply add more layers to achieve your desired level of coverage.

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically shown results!

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

          *Results observed in a clinical study.

 

XOXO Jamie XOXO jamie
“Formulated with proprietary 3D Skin Flex Technology and flexible full-coverage pigments that never settle into lines or wrinkles, this revolutionary anti-aging moisturizer feels like nothing, but does everything for your skin!” XOXO jamie

Customer Reviews

Bye Bye Foundation Full Coverage Moisturizer is rated 4.1 out of 5 by 852.
Rated 5 out of 5 by from covers very nice and last all day smooth texture makes skin look softer
Date published: 2017-06-19
Rated 5 out of 5 by from I love the bye bye foundation I love this product and will not be without it. I wish this was available at QVC. I purchase all my It cosmetics there and do t understand why this isn't. See what you can do Jamie.
Date published: 2017-06-19
Rated 5 out of 5 by from Excellent cover! Been using this for about three months, and I love it. Now that summer is here, I love it even more. It doesn't settle in the little lines I have, doesn't sweat off, looks as good at the end of the day as when I put it on. Wouldn't use anything else!!!
Date published: 2017-06-18
Rated 5 out of 5 by from Pretty flawless coverage I must say the difference between this Full coverage moisturizer and the CC foundation is that this makes my face look pretty flawless even after a few hours of being applied. It's the 3D skin flex technology, for sure. it's pricy but who doesn't want to look their best. I will wear the CC cream for everyday use and this for special occasions. I am 65 and in the pictures of a wedding I wore this foundation to, I was surprised how pretty I looked and younger. Who wouldn't want that at any price.
Date published: 2017-06-18
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Questions & Answers

Hi just wondering what the real difference is between this product and the CC cream which I currently use in medium. Is it the same coverage? Just a little confused about what's different? Also would I still get medium in this product? Thanks so much X 

Asked by: Rachie
Hi there, thank you for reaching out to IT! Bye Bye Foundation is all about the 3D SkinFlex technology that makes Bye Bye Foundation different from CC+ Cream, which are both best selling foundations on our website! Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC+ Cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin. Since you use Medium in Bye Bye Foundation, you will also be in Medium CC+ Cream as well. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-15

I am ver fair. I have tried the lightest shade in the bye bye foundation and it is too dark. Will they be coming out with a fair? I absolutely LOVE this more than the CC cream but because of the color, i can't use it :-(

Asked by: Cdbi
Hi there, thank you for reaching out to IT! We appreciate your feedback and are happy to share IT with our team. We are always working on developing new shades for our IT Girls. Stay tuned for more to come! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-15

I have used the cc cream in medium but would like to try the foundation. Would I use the same color in both the foundation and concelor?

Asked by: Krchef
Hi there, thank you for your question! Bye Bye Foundation and Bye Bye Under Eye Concealer run on a different shade range. The concealers are 1-2 shades lighter than the foundation shades, however they are formulated to pair with the shade of each. For example, if you wear Medium in Bye Bye Foundation you will match best with Bye Bye Under Eye in Medium as well. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-15

I am going to turn 59 this month. I have been using your products for about 3 years and I love "IT". I am currently using the CC in Bronze to match my tanned body. Otherwise I use tan. What shade should I use in Bye Bye Foundation Moisturizer?

Asked by: Jodi59
Hi there! Thank you so much for your question! We recommend if you use the Tan in the CC Cream to use the Tan in the Bye Bye Foundation as well! We think you'll love IT! Hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-06-11

My skin is sensitive and acne prone so I'm hesitant to try this especially since I can't find an ingredient list, could you please tell me the ingredients and also if this ok to use on my skin type?

Asked by: tina71
Hi there! Thank you so much for your question. Kindly email our Customer Care team at info@itcosmetics.com and we would be happy to further assist you with IT. We can't wait to hear from you! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-06-09

I have been a customer for some time.  I need to return my last order.  I have not opened the box at all.  What do I need to do to return the order.  I financially cannot afford it due to recent health problems and would need my account credited.  Thks Ka

Asked by: Unknown
Hi there! Thank you so much for reaching out. IT sounds like you placed an order through our third party partner Guthy Renker. You can reach them directly at 800.465.7613 for more assistance in returning your order and canceling your account. We apologize for any confusion! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-06-09

Hi Nicole, You told Pauly12 on May 26 this is, "SLIGHTLY LIGHTER than the Light CC+ Cream" BUT May 11 you told ME they (CC+, CC Veil, etc.) ALL MATCH IN SHADE. Please clarify - do they match or not? Thanks, The Makeup Investigator xoxo

Asked by: TheMakeupInvestigator
Hi there, thank you for reaching out to IT! That is correct, Bye Bye Foundation is offered in four shades, whereas CC+ Cream is available in seven shades. Because they run on a different shade range, the shades do not exactly match up. The Light shade of Bye Bye Foundation is lighter than the Light shade of CC+ Cream and CC+ Veil. The shades of CC+ Cream and CC+ Veil do match up. We hope this information is helpful! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-09

Which has a thinner consistency, Bye Bye foundation or the CC Cream?

Asked by: jillybeane
Hi there, thank you for your question! Bye Bye Foundation and CC+ Cream are similiar in consistency and coverage. Bye Bye Foundation is all about the 3D SkinFlex technology that makes Bye Bye Foundation different from CC+ Cream, which are both best selling foundations on our website! Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC+ Cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-09
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