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Bye Bye Foundation™ Full Coverage Moisturizer™

IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.
1.08 fl oz / 32 mL /
$65.00
Shade:
  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

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Why You'll Love IT

This first-ever full-coverage moisturizer from IT Cosmetics™ lets you say bye bye to foundation—and hello to beautiful, flawless-looking skin. Perfect for all skin types, Bye Bye Foundation™ covers absolutely everything while truly caring for your skin. More than a foundation with skincare thrown in, or skincare with a hint of color, this game-changing formula is infused with proprietary 3D SKIN FLEX™ Technology to deliver weightless coverage that lasts all day and is clinically shown to improve the look of your skin, even after you take it off! Here’s how 3D SKIN FLEX™ Technology targets skin at three levels to create your most flawless-looking complexion::

IT CORRECTS

  • Anti-aging ingredients infuse moisture deep into your skin to help treat and correct the look of aging skin. You’ll notice a difference in just 10 days!

 IT PERFECTS

  • At your skin’s surface, light-diffusing pigments create a beautiful, soft-focus effect. These flexible pigments float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack!

 IT PROTECTS

  • On top of your skin, mineral-based SPF 50+ broad-spectrum physical sunscreen protects and helps prevent free-radical damage for healthier, younger-looking skin!

32ml/1.08fl oz 

Key Benefits
  • Proprietary 3D SKIN FLEX™ Technology creates flexible full coverage that won’t crease or crack
  • Formulated with skin-loving, anti-aging ingredients that improve the look of your skin in just 10 days
  • Light-diffusing pigments blur away imperfections for a beautiful, soft-focus finish
  • Broad-spectrum, mineral-based SPF 50+ protects your skin from the sun and is perfect for even the most sensitive skin types

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Beauty Tips

Use your favorite IT Cosmetics™ Heavenly Luxe™ brush or your fingertips and apply in thin layers for your most natural-looking coverage. Formula is completely buildable so simply add more layers to achieve your desired level of coverage.

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Clinical Data

CLINICALLY SHOWN TO:

After just 10 minutes...

  •  79% increase in hydration

 In just 10 Days:

  • 96% said that their skin was soft and smooth
  • 85% saw a visible improvement in the appearance of their wrinkles
  • 85% saw improvement in the smoothness of their skin’s texture

Clinical Data

CLINICALLY SHOWN TO:

After just 10 minutes...

  •  79% increase in hydration

 In just 10 Days:

  • 96% said that their skin was soft and smooth
  • 85% saw a visible improvement in the appearance of their wrinkles
  • 85% saw improvement in the smoothness of their skin’s texture

Customer Reviews

1
Bye Bye Foundation Full Coverage Moisturizer is rated 4.067055393586005 out of 5 by 343.
Rated 5 out of 5 by from Bye Bye Foundation Full Coverage Moisturizer I purchased this product in a starter kit. It is the BOMB. If it works as well on my face as it does on my hand I am sold. Playing with it on my hand it covered up a sun spot. My hand surface is dewy, with the perfect glow. I can not wait to put it on my face to start my day tomorrow. I love it. Looking forward to trying out my other goodies. I am amazed.
Date published: 2016-09-28
Rated 5 out of 5 by from Can't use anything else after trying this!! I totally gave in to the infomercial at 5:30am while drinking my coffee. I bought the starter kit that comes with the foundation, concealer, contour palate, pores no more powder, lip gloss and mascara. I am so glad that I did!! I love this foundation, it is perfect for light or heavy coverage depending on how much you use. It blends perfectly, moisturizes nicely and doesn't cake or crease. It really does what is says it'll do and I have yet to find a product that does that. I am known for having drawers full of unused products that don't live up to their name. I just bought the full size foundation in the lighter color for winter and it is a very large size, sure to last all season!! Thanks IT Cosmetics : )
Date published: 2016-09-27
Rated 1 out of 5 by from Not bye bye to foundation! i was super excited to get this but extremely disappointed in this product. The only way it covers is if you don't rub it in and gob it on. Still using foundation and it smells like lemon Pledge.
Date published: 2016-09-27
Rated 5 out of 5 by from Amazing! I Will never use anything else ever again after I discovered this product!
Date published: 2016-09-27
Rated 5 out of 5 by from Awesome Product Love love love this product. It does everything it says it will do
Date published: 2016-09-26
Rated 5 out of 5 by from perfect coverage this is my third replacement and believe i am hooked.....it's my birthday in a few days and this product is going to make it easier saying i am 60 xoxo
Date published: 2016-09-26
Rated 5 out of 5 by from Bye bye foundation ITS Aaaaammmaaaazzzziiingggg!!! love IT! Perfect coverage, light weight and protection! What more can you ask for?
Date published: 2016-09-25
Rated 5 out of 5 by from Love it Saw it on TV. Ordered it. Love it..goes on very smooth. Last a long time. When I take it off after 14-16 hours, it's still there. Love the smell of it too! Im sold!
Date published: 2016-09-25
  • 2016-09-30T09:06CST
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Questions & Answers

1

I regularly use the Bye Bye under eye concealer and love it, also use it as a concealer for my red eyelids and a couple aging spots on my cheeks. Then I use very little CC cream and blend. Would I get the same or better coverage using the BYE BYE Found

Asked by: JudeIN
Hi there, thank you for your question! Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both offer the same full coverage and are developed to truly give you your most beautiful skin! Let us know which works best for you. You will get similar coverage from both products. Try IT out and let us know how you are loving IT! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-27

Looking for makeup that does not transfer--onto my shirt collar, phone, etc.   Ulta recommended IT's CC cream, which works fairly well, but still some transfer.  How does  Bye Bye Foundation compare? BTW-cannot use dry mineral makeup-causes chronic cough

Asked by: Dspl
Hi there, thank you for your question! We completely understand your concern. While our products are not transfer-proof, they are long lasting. We recommend setting IT with powder such as Bye Bye Pores to set your foundation and prevent transfer as well. No matter which foundation you use, IT is possible to experience some transfer, however setting it with powder will absolutely help to prevent it from happening. We hope IT helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-27

If I am between medium and tan, which should I go with? Do these colors tend to run lighter?

Asked by: kristen7
Hi there, thank you for your question! We find that IT is easier to go lighter with your foundation and to use bronzer to warm IT up that way you have some control. You might want to get Medium and warm it up with bronzer as our complexion shades run true to color! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-21

Hello. I'm an African American female and I have excessively oily skin/adult acne. With my current foundation, it goes on with a matte finish but within a few hours, the foundation fades and my face is really oily/shiny. Will this product help me?

Asked by: JammieD
Hi there, thank you for reaching out to us! Bye Bye Foundation is a full coverage moisturizer. If you are concerned with becoming shiny throughout the day, IT is probably not the best foundation for you. We recommend using Celebration Foundation which is a full coverage powder foundation to help control oil and mattify. You can always touch up with IT or with Bye Bye Pores Powder throughout the day! XOXO Nicole https://www.itcosmetics.com/celebration-foundationr
Answered by: IT Customer Care Expert
Date published: 2016-09-21

Will bye bye foundation work for men

Asked by: Steveo
Hi there, thank you for your question! Along with all of our products, Bye Bye Foundation can absolutely work for men and women alike. We are so excited to be able to provide game changing products for women and men everywhere! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-21

what age is this product recommended for?

Asked by: Hmccall
Hi there, thank you for you for your question! Bye Bye Foundation, along with all of our products, are intended for skin of all ages! Our products are made with good for you, skin loving ingredients and are made for sensitive skin, so they are perfect for skin of all ages, Try IT out and let us know what you think! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-21

I usually use Nars Groenland light 3 what color would I use for bye bye foundation?

Asked by: Elizabeth14
Hi there, thank you so much for your interest in IT! Based on your current foundation choice we suggest trying our light shade for your best match. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-09-13

Is there an ingredient list for the foundations anywhere? I have a ton of topical allergies.

Asked by: ougrad98
Hi there! We're happy to help. You can email our team at info@itcosmetics.com and they will be happy to send you a full ingredient list for Bye Bye Foundation! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-09-08
  • 2016-09-30T09:01CST
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