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Bye Bye Foundation™ Full Coverage Moisturizer™

IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.
1.08 US fl. oz. / 32 mL /
$65.00
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Why You'll Love IT

This first-ever full-coverage moisturizer from IT Cosmetics™ lets you say bye bye to foundation—and hello to beautiful, flawless-looking skin. Perfect for all skin types, Bye Bye Foundation™ covers absolutely everything while truly caring for your skin. More than a foundation with skincare thrown in, or skincare with a hint of color, this game-changing formula is infused with proprietary 3D SKIN FLEX™ Technology to deliver weightless coverage that lasts all day and is clinically shown to improve the look of your skin, even after you take it off! Here’s how 3D SKIN FLEX™ Technology targets skin at three levels to create your most flawless-looking complexion::

IT CORRECTS

  • Anti-aging ingredients infuse moisture deep into your skin to help treat and correct the look of aging skin. You’ll notice a difference in just 10 days!

 IT PERFECTS

  • At your skin’s surface, light-diffusing pigments create a beautiful, soft-focus effect. These flexible pigments float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack!

 IT PROTECTS

  • On top of your skin, mineral-based SPF 50+ broad-spectrum physical sunscreen protects and helps prevent free-radical damage for healthier, younger-looking skin!
Key Benefits
  • Proprietary 3D SKIN FLEX™ Technology creates flexible full coverage that won’t crease or crack
  • Formulated with skin-loving, anti-aging ingredients that improve the look of your skin in just 10 days
  • Light-diffusing pigments blur away imperfections for a beautiful, soft-focus finish
  • Broad-spectrum, mineral-based SPF 50+ protects your skin from the sun and is perfect for even the most sensitive skin types

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Beauty Tips

Use your favorite IT Cosmetics™ Heavenly Luxe™ brush or your fingertips and apply in thin layers for your most natural-looking coverage. Formula is completely buildable so simply add more layers to achieve your desired level of coverage.

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Clinical Data

Clinically Shown! 

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

 *Results observed in a clinical study

Clinical Data

Clinically Shown! 

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

 *Results observed in a clinical study

Customer Reviews

Bye Bye Foundation Full Coverage Moisturizer is rated 4.0 out of 5 by 643.
Rated 3 out of 5 by from Foundation It even my skin, but didn't cover my freckles that I was hoping for.
Date published: 2017-03-17
Rated 5 out of 5 by from Bye Bye Foundation Light I love the makeup but when I first received it I thought that it was mislabeled. For the shade light, it is pretty dark. This is the second one that I have received and I compensate by using a light powder. I wish that the foundation was lighter. Thanks for your consideration.
Date published: 2017-03-16
Rated 5 out of 5 by from Full Coverage Feels Light! I bought Bye Bye full coverage foundation and I am so pleased with the results. I used it for the first time for a party I attended. Everyone commented on how bright and flawless my skin looked! I was pleased that it didn't feel heavy and in fact, felt so light that it didn't feel like I even had any foundation at all on my face! It is pricey, but I highly recommend this product!
Date published: 2017-03-16
Rated 5 out of 5 by from True to advertisement I am very happy with the coverage and moisturizing effect this foundation provides. I will be purchasing more of this line.
Date published: 2017-03-16
Rated 5 out of 5 by from Feels great! It has better coverage than a foundation and moisturizer that helps my skin feel great all day. LOVE IT
Date published: 2017-03-16
Rated 5 out of 5 by from I love the natural looking coverage & the spf 50 I bought this a month ago and it will be my go to make up all summer long!
Date published: 2017-03-15
Rated 4 out of 5 by from Easy to apply I am a total IT girl, so I love all the products. This foundation is so easy and fast to apply it has decreed my time getting ready, and us girls that want go anywhere without makeup application time is very important. I love it.
Date published: 2017-03-15
Rated 2 out of 5 by from Color I have olive skin color, so I don't knoq why I would have ordered the light color. I like the way it feels and would like to see if it would cover correctly if it were actually my color.
Date published: 2017-03-15
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Questions & Answers

Hi! I just started using the Bye Bye Foundation. I have always worn primer in the past -  should I use it with the Bye.Bye Foundation, or is that not recommended? 

Asked by: Nikiyue
Hi there! Thank you so much for your question. You can absolutely use your favorite primer under the Bye Bye Foundation. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-03-13

I use It Cosmetics CC+ in light.  Would the light shade of the bye bye foundation moisturizer be right?

Asked by: jwilliams1015
Hi there! Thank you so much for your question. If you used the Light in the CC Cream, we would recommend the Light in Bye Bye Foundation. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-03-13

Did the price of this double?  Why don't you put prices on the packing slips? NO IDEA how much I paid for each item. 

Asked by: Hilary
Hi Hilary! Thank you so much for your question. Bye Bye Foundation on ITs own has always retailed for $65.00. If you're unable to access your order history, we would be more than happy to help you at info@itcosmetics.com to look into IT for you. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-03-13

Which has the fuller coverage: Confidence in a Compact, C+C, or the Bye Bye Moisturizer Foundation?

Asked by: Atticus
Hi there! This is an excellent question. While they all offer full coverage, IT all comes down to the finish! CC Cream and Bye Bye Foundation are going to give you a satin, skin-like finish. Confidence In A Compact is going to give you a dewier finish as IT tends to be a bit more hydrating. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-03-03

Is this appropriate for oily/combination skin?

Asked by: SuzyPA
Hi there! This is a great question. The Bye Bye Foundation is great for all skin types! Many IT Girls with combination skin use a powder like our Bye Bye Pores to set the foundation for a matte, airbrushed finish. You can find IT below. We hope this helps! XOXO Clark https://www.itcosmetics.com/bye-bye-pores-pressed
Answered by: IT Customer Care Expert
Date published: 2017-03-03

I currently use it cosmetics CC cream in light.  What is the difference between that and ByeBye foundation? (I also use the serum and th cream). 

Asked by: Lynne1
Hi Lynne, we're happy to help with this. Bye Bye Foundation is an exclusive item offered only through our infomercial and is not available through our retailers. IT's all about the 3D SkinFlex technology that makes this different from our existing CC Cream, which is still our No.1 best selling foundation. Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-03-03

Currently using Younique foundation in chiffon...which ByeBye foundation would I go with?

Asked by: BabyRuth
Hi there, thank you so much for your interest in IT! Based on your current foundation choice we suggest trying our medium shade for your best match. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-24

I use the Bye Bye CC cream and am considering switching to the Bye Bye moisturizer for a less thick product. Would this be a good alternative?

Asked by: smrosier
Hello there, thanks for your question! Bye Bye Foundation and CC Cream actually are both full coverage products. If you're looking for a thinner product, we suggest checking out our CC Veil Beauty Fluid. This is a serum based foundation that still provides amazing color correction but is thinner in consistency and gives a light, sheer coverage. Check IT out below! XOXO Molly https://www.itcosmetics.com/cc-tm-veil-beauty-fluid-foundation-spf-50
Answered by: IT Customer Care Expert
Date published: 2017-02-21
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