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Bye Bye Foundation™ Full Coverage Moisturizer™

IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.
1.08 US fl. oz. / 32 mL /
$65.00
Shade:
  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

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Why You'll Love IT

This first-ever full-coverage moisturizer from IT Cosmetics™ lets you say bye bye to foundation—and hello to beautiful, flawless-looking skin. Perfect for all skin types, Bye Bye Foundation™ covers absolutely everything while truly caring for your skin. More than a foundation with skincare thrown in, or skincare with a hint of color, this game-changing formula is infused with proprietary 3D SKIN FLEX™ Technology to deliver weightless coverage that lasts all day and is clinically shown to improve the look of your skin, even after you take it off! Here’s how 3D SKIN FLEX™ Technology targets skin at three levels to create your most flawless-looking complexion::

IT CORRECTS

  • Anti-aging ingredients infuse moisture deep into your skin to help treat and correct the look of aging skin. You’ll notice a difference in just 10 days!

 IT PERFECTS

  • At your skin’s surface, light-diffusing pigments create a beautiful, soft-focus effect. These flexible pigments float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack!

 IT PROTECTS

  • On top of your skin, mineral-based SPF 50+ broad-spectrum physical sunscreen protects and helps prevent free-radical damage for healthier, younger-looking skin!

32ml/1.08fl oz 

Key Benefits
  • Proprietary 3D SKIN FLEX™ Technology creates flexible full coverage that won’t crease or crack
  • Formulated with skin-loving, anti-aging ingredients that improve the look of your skin in just 10 days
  • Light-diffusing pigments blur away imperfections for a beautiful, soft-focus finish
  • Broad-spectrum, mineral-based SPF 50+ protects your skin from the sun and is perfect for even the most sensitive skin types

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Beauty Tips

Use your favorite IT Cosmetics™ Heavenly Luxe™ brush or your fingertips and apply in thin layers for your most natural-looking coverage. Formula is completely buildable so simply add more layers to achieve your desired level of coverage.

How to Apply

Apply starting at the center of your face, then smooth and blend outwards to cover your neck and décolleté.

Clinical Data

Clinically Shown! 

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

 *Results observed in a clinical study

Clinical Data

Clinically Shown! 

Bye Bye Foundation™ users, in just 10 days...

  • 96%  saw softer, smoother-looking skin*
  • 85%  saw reduction in visible wrinkles and improvement in skin texture*
  • 77%  saw smaller-looking pores*

 *Results observed in a clinical study

Customer Reviews

Bye Bye Foundation Full Coverage Moisturizer is rated 4.1 out of 5 by 517.
Rated 5 out of 5 by from This is a wondeful product for ladies! I started using this and was amazed at how it cared for my skin! It covers completely, yet no heavy.feel or look. So natural! I love it!
Date published: 2017-01-16
Rated 5 out of 5 by from Where have you been all my life? My daughter gifted me your Bye Bye Under Eye full coverage concealer for Christmas. This started my obsession with IT. Now I use the full coverage foundation, the confidence in a cream and the understanding eye cream. Oh, and the Je Ne Sais Quoi face pallet and the Super Hero eye shadow pallet. My main reason for this wonderful new addiction? Each product works magic AND it takes only a small amount compared to any of my previous make up brands. LOVE!
Date published: 2017-01-16
Rated 5 out of 5 by from Benefits for My Skin I used this product after watching an infomercial and received other IT products as well. I love the coverage this product offess, ease of application and that it makes my skin feel moisturized without feeling heavy or oily.
Date published: 2017-01-15
Rated 5 out of 5 by from Yes Amazing love it definitely yes to buy it loveeeeeee it
Date published: 2017-01-15
Rated 5 out of 5 by from Great services! We are happy with it and will use all the way! Thank you!
Date published: 2017-01-15
Rated 4 out of 5 by from Bye Bye Foundation I love this foundation in medium even though I have light skin. Not sure if I can afford to keep using this product because it is very expense for the amount you get.
Date published: 2017-01-13
Rated 5 out of 5 by from Fabulous and I'm hooked on It! I've used so many cosmetic products in my time, but I will say these It cosmetics are absolutely the best! You feel like nothing is on your face, it stays on all day and the coverage is superb! I am an It girl forever!
Date published: 2017-01-12
Rated 5 out of 5 by from Love IT cosmetics. I love the coverage. I finally received the best color for me ( light) and it is perfect. Only thing that would be good is if the samples came in light. I would love to try some other products. Also it would be good to have a video showing a 60 + woman do all the IT products she uses and the order in which she applies them.
Date published: 2017-01-12
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Questions & Answers

What is the difference between Your Skin Only Better and Bye Bye Foundation?

Asked by: Donnie
Hi there, we're happy to answer your question! Bye Bye Foundation is an exclusive item offered only through our infomercial and is not available through our retailers. IT's all about the 3D SkinFlex technology that makes this different from our existing CC Cream, which is still our No.1 best-selling foundation. Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-01-18

What if the difference between Bye Bye Foundation full coverage moisturizer and IT CC fundation?

Asked by: Cat1954
Hi there, we're happy to help with IT! Bye Bye Foundation is an exclusive item offered only through our infomercial and is not available through our retailers. IT's all about the 3D SkinFlex technology that makes this different from our existing CC Cream, which is still our No.1 best-selling foundation. Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-01-18

Approximately how many days will one bottle of the Bye Bye foundation last?? It is a little pricey and I understand that it would replace other foundation products. I would like to know if I'm getting my moneys worth. Thank you!

Asked by: mommyof3pk
Hi there, we're happy to help with IT! Depending on frequency of use and the amount used per application, a tube of Bye Bye Foundation typically lasts for 2-3 months. With our products, a little goes a very long way so you can get the most of out IT! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-01-18

I wear the Fair shade in the CC cream, I have very pale skin with cool undertones, do you think that the Light shade in the Bye Bye Foundation would be too dark for me?

Asked by: taylor123
Hi there, thank you for reaching out to IT! Although you wear CC+ Cream in Fair, the Light shade of Bye Bye Foundation might also work for you. IT does have neutral undertones and it made for our porcelain IT Girls. We hope you try IT out! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-01-18

I have really bad pores, and when ever i wear foundation it shows, how well will this conceal them?

Asked by: faerys33
Hi there, thank you for reaching out to IT! Since products wear differently on everyone, you might want to work in a few other products to minimize the appearance of pores We recommend using Bye Bye Pores Primer and Bye Bye Pores Powder. The primer is oil-free and works to blur the look of pores directly on contact, while also smoothing skin texture and controlling shine. You can then apply your foundation, and set IT with Bye Bye Pores Powder to further blur the look of pore for an airbrushed finish. You can find links for both below! XOXO Nicole https://www.itcosmetics.com/bye-bye-pores-primer-oil-free-poreless-skin-perfecting-serum-primer https://www.itcosmetics.com/bye-bye-pores-pressed
Answered by: IT Customer Care Expert
Date published: 2017-01-18

I am an African American woman and I've been wearing black opal for years the shade is truly topaz what shade of bye bye foundation will you recommend, also does this rub off easily on your clothes thanks so much

Asked by: Nola Bound
Hi there, thank you so much for your interest in IT! Based on the foundation you are currently using we suggest trying out our tan shade for a perfect match. While IT does not rub off easily, we do suggest setting IT with a powder to better keep IT in place all day! Check out our Bye Bye Pores Powder for a great pair :) XOXO Molly https://www.itcosmetics.com/bye-bye-pores-pressed
Answered by: IT Customer Care Expert
Date published: 2017-01-10

Do you offer sample dots of the Bye Bye Foundation in order to determine shade needed?

Asked by: DebbieB
Hello Debbie, thanks so much for your interest in IT! At this time we are not offering samples of this, however we will be sure to pass along your suggestion. In the meantime, we do offer a great 30 day return policy so if you find the shade is not perfect we are happy to exchange IT for you. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-01-09

How does this Differ from the CC cream? I have been using this and love it but what makes the CC cream so much less expensive?

Asked by: Jessica77
Hi Jessica, we're happy to help with this! Bye Bye Foundation is an exclusive item offered only through our infomercial and is not available through our retailers. IT's all about the 3D SkinFlex technology that makes this different from our existing CC Cream, which is still our No.1 best selling foundation. Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-01-09
  • 2017-01-19T07:54CST
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