BUILD-A-BROW™

IT’S YOUR BROW PERFECTOR IN A POT!

Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powde ... Read more

Discontinued product

We regret to inform you that this product has been discontinued.

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Brow Power Filler Eyebrow Gel

Brow Power Filler is your waterproof, volumizing and tinted eyebrow filler with hair-like fibers that instantly fills, shapes and sets your brows for up to 16 hours of wear! The power is in the innovative brush: While the micro-flocked tip works to fill in sparse areas, the soft, molded bristles effortlessly tint, shape and set—all at the same time. This innovative tinted brow gel can be your one-and-done brow product if you already have naturally fuller brows and want to add color to cover grays, fill in a few sparse areas or set unruly brows in place. If you have thin eyebrows, very sparse eyebrows or no brow hair at all, you’ll want to start by applying our original, best-selling Brow Power Pencil. You can then layer Brow Power Filler on top for the added volume and waterproof benefits. Whichever way you choose to use this versatile eyebrow gel, it’s one more way we’re helping you to see your brows but better! IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

New

$24.00

Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers—all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brows. Developed with plastic surgeons and clinically shown waterproof for 24 hours, the budge-proof stain coats each brow hair and adheres to skin with Melted Fiber Technology that fills in gaps and looks like real hair, even if your brows are sparse or missing. For your most flawless application, let your Heavenly Luxe™ Build-A-Brow™ Brush #12 do the work for you; its unique fence-shaped bristles give you natural-looking definition and a polished finish. 

  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!
Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!
This double-duty formula can also be used as a root cover-up to conceal gray hair!
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].

Learn More About IT

Rated 5 out of 5 by from Works great I love it. It’s not quit the color that I was looking for, but I can add a little copper to it and it’s perfect!
Date published: 2020-08-20
Rated 5 out of 5 by from BEST BROW ENHANCER Love this product for its staying power and ease of use. Please bring out a new supply!
Date published: 2020-08-08
Rated 5 out of 5 by from Amazing I love this product! Have been using for years. Very user friendly and lasts until you take it off.
Date published: 2020-07-16
Rated 1 out of 5 by from Not for me Didn’t t like this at all. Didn’t stay on and hated how one has to apply it. Loved my Brow Perfector which was discontinued by IT. Will not buy this again!
Date published: 2020-07-13
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