Bye Bye Lines™ Foundation
IT TURNS BACK TIME!Developed with plastic surgeons, Bye Bye Lines™ Foundation starts its life as your hydrating anti-ag ... Read full description
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Your Skin But Better Foundation + Skincare
Experience an instantly better-looking complexion and better bare skin in just two weeks with Your Skin But Better Hydrating Foundation + Skincare! This buildable, medium coverage foundation minimizes the look of pores and imperfections while delivering all-day hydration and wear with a natural radiant finish. Suitable for all skin types and infused with hyaluronic acid, aloe vera extract, plus vitamins E & B5, your skin-loving lightweight foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it. After just two weeks, skin looks smoother, skin tone appears more even and skin texture is visibly refined. IT’s truly your foundation for better skin—even when you’re not wearing IT! Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty® difference! Find Your Perfect Match with Our Shade Finder
Developed with plastic surgeons, Bye Bye Lines™ Foundation starts its life as your hydrating anti-aging serum, and is infused with pure color pigments to seamlessly conceal the look of lines, wrinkles and imperfections and give you instant complexion perfection!
Perfect for all skin types, this advanced foundation is infused with anti-aging peptides, caviar extract, hydrolyzed collagen, hyaluronic acid, argan oil and babassu oil, plus vitamins A, C, E, B1, B2, B3, B5, B7, B9 and CoQ10—and features proprietary Drops of Light Optical Blurring Technology™ for an airbrushed, lit-from-within glow. Finally, you can experience luminous, sheer-to-medium coverage that makes your skin look younger, not older!
Discover IT. Love IT. Believe IT.®
Apply 1-2 pumps and smooth onto skin, blending outward from the center of your face with your fingertips or favorite IT Cosmetics™ brush for flawless, luminous complexion perfection.
Find your perfect coverage in just a few clicks! Take the Foundation Finder Quiz
- Features all the benefits of your hydrating anti-aging serum, infused with pure color pigments for buildable sheer-to-medium coverage you can count on!
- Covers the look of imperfections while diffusing the appearance of lines and wrinkles
- Drops of Light Optical Blurring Technology™ for your most luminous, flawless finish
- Anti-aging hydrolyzed collagen, peptides, caviar extract, argan oil and vitamins
Real Results
Clinically tested results!
- 100% showed increased hydration*
- 100% say skin was soft and smooth*
- 92% say skin looked more supple*
- 88% say skin felt younger and healthier*
*Results observed in a clinical study.