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Naturally Pretty Vol.2 The Romantics!

IT'S YOUR NATURALLY PRETTY EYES IN A PALETTE!

Best-Selling Palette, now with 14 must-have Romantic Shades! The Romantics Naturally Pretty Mat ... Read full description

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We regret to inform you that this product has been discontinued.

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Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light™ shade, turn from matte to radiant satin for a total of 13 eye-opening colors that make your eyes come alive! Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids for your most youthful results. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion—and a must-have for every IT Girl’s makeup bag! Shades: Imagine: Matte silk beige Wonder: Matte nude khaki Dream: Matte desert sand Passion: Matte nude taupe Intrigue: Matte earthy sepia Allure: Matte smoky gray Transforming Hello Light™: Radiant pearl

$29.00

Best-Selling Palette, now with 14 must-have Romantic Shades! The Romantics Naturally Pretty Matte Palette is the IT Cosmetics® breakthrough eye shadow formula in limited edition shades! These 14 luxe anti-aging silk-infused eye shadows are all matte, perfect for women of all ages. The Transforming Pearl is a completely unique shade, designed to be added to each of the matte shades creating a new pearlized color with a simple swipe of a brush!

Utilizing cutting-edge technology, these anti-aging eyeshadows instantly diffuse the look of lines and wrinkles on your eyes and lids.  Lush matte pigment glides over the lids and your eyes are treated to anti-aging ingredients, such as as hydrolyzed collagen, acai, green tea and Vitamins A, C, & E and free of all the ingredients that make eyes appear older such as talc. This palette features the "Transforming Pearl" that instantly creates a new pearlized color when you add over the matte color you love!

This is for anyone who wants an all-inclusive palette to achieve endless looks – all matte colors that can be used wet or dry, as shadows or liners and can instantly transform  to a pearl sheen.  This is for anyone who wants to apply skin-loving eye shadows without tugging on the delicate eye area.  

Limited Edition Shades:

  • Peaceful – soft matte taupe (0.028 oz / 0.80 g)
  • Hope – matte vanilla peach (0.028 oz / 0.80 g)
  • Sweetness – matte champagne pink (0.028 oz / 0.80 g)
  • Enchanting – matte dusty lilac (0.028 oz / 0.80 g)
  • Devotion – matte smoky plum (0.028 oz / 0.80 g)
  • Fate – matte muted marsala (0.028 oz / 0.80 g)
  • Embrace – matte rose taupe (0.028 oz / 0.80 g)
  • Mystery – matte deep charcoal (0.028 oz / 0.80 g)
  • Adore – matte nude peach (0.028 oz / 0.80 g)
  • Tranquility – matte soft mint (0.028 oz / 0.80 g)
  • Desire – matte rose peach (0.028 oz / 0.80 g)
  • Romance – matte rose pink (0.028 oz / 0.80 g)
  • Trust – matte smoky slate (0.028 oz / 0.80 g)
  • Poetic – matte dusty gray (0.028 oz / 0.80 g)
  • Transforming Pearl(0.064 oz / 1.82 g)
For best wear, use the Heavenly Luxe® No Tug® Dual-Ended Shadow Brush and apply your choice of luxe high-performance eye shadows wet or dry for a beautiful naturally pretty look! Wear colors alone or seamlessly blend together, these shades be used as shadows or liners. To add a soft pearlized tone to any color, dip your brush into a matte shade and tap into the Transforming Pearl ribbon. When applying the color, use the large fluffy side of the brush for all-over lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.
  • Featuring 14 pretty matte shades plus innovative transforming pearl!
  • Anti-aging silk-infused shades can be used wet or dry, as liners or shadows
  • Instantly transform any matte shadow into a pearlized soft shimmer shade!
  • No-Tug® Technology treats lids and smooths fine lines for youth-filled eyes!
For a pearlized effect, sweep your Heavenly Luxe® No-Tug® Dual Eyeshadow #5 Brush first, into the your choice of matte shade. Then gently swipe the Transforming Pearl shadow (pictured bottom far right in palette)and apply to lids. Buildable to apply as much shimmer as desired.

TRANSFORMING PEARL SHADE: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499). MATTE EYESHADOW: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499 CI 77492 CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007), CARMINE (CI 75470), CHROMIUM OXIDE GREENS (CI 77288)].

Learn More About IT

Learn more about creating a Holiday look with IT Cosmetics

Watch this video tutorial and learn how to create a holiday makeup look with products by IT like Brow Power, Superhero Mascara, Liner Love in Plum & more.

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