“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml

$24.00

$24.00

Availability:

In Stock

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

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Superhero™ Mascara is rated 4.1 out of 5 by 856.
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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
How to Apply & Beauty Tips
Real Results
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

How to Apply

Superhero™  Mascara

How to Apply

Starting at the base of your eyelashes, wiggle and sweep Superhero Mascara up and through to the tips. Apply additional coats for more dramatic, volume and lengthening results.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

  • 100% saw a fuller lash line!*
  • 96% said lashes looked stretched!*
  • 96% saw dramatic volume & length!*
  • 96% saw plumper-looking lashes!*
*Results observed in a consumer panel survey.

Customer Reviews

Rated 3 out of 5 by from Love hate relationship I really have mixed emotions about this. It makes my lashes look great but its just a gloppy, flaky mess.
Date published: 2019-04-13
Rated 5 out of 5 by from New favorite I received this mascara in my Boxycharm and I just can’t say enough about how much I love this stuff. It is by far my new favorite. It surpasses all other mascaras I have ever used. My lashes are short and light so naturally I have to use several coats of whatever mascara I use. With this mascara I only have to use 2 and could even get away with one for days when I want a more subtle look.
Date published: 2019-04-13
Rated 1 out of 5 by from Horrible! Clumpy! So Disappointed!! I have this mascara 1 star because I couldn’t give it zero. I never do reviews but this had to be said... Based off of the price, I thought for sure it would be amazing. I was soooo wrong. I e been using mascara for a very long time and this is by far the worst I’ve ever used. It’s so clumpy the second it’s applied. Ladies, do yourselves a favor.... DO NOT BUY.
Date published: 2019-04-11
Rated 5 out of 5 by from Best mascara ever!!! This is literally the best mascara I've ever used, and in 58 years, I've used a lot!!! Eyelashes look long and full!!!
Date published: 2019-04-10
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Questions & Answers

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Is this mascara 100% plant-based(vegan)?

Asked by: chella424
Hi there! While our products are made with skin loving ingredients and are cruelty free, they are not vegan. XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-04-12

Is there an expiration date on the Superhero mascara?

Asked by: KAWM
Hi there, thank you for your question. Our products have been tested to have at least a 3-year shelf life if unopened and stored at normal room temperature, during which they will retain their integrity and perform as expected. Once opened, we recommend using your Superhero Mascara in 3 months. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-08

I curl my lashes before I use this and it never stays. Any tips to help keep the curl?

Asked by: Fangirl
Hi there! Thank you for your question. To prep, and prime your lashes before adding Superhero Mascara, we recommend looking into Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara beforehand! The ultra-conditioning formula coats each lash at the root to create a beautiful, lash-lengthening effect. We hope this helps! XOXO Tina. Tightline™ - https://www.itcosmetics.com/eyes/mascara/tightline-3-in-1-black-primer---eyeliner---mascara/ITC_500.html#q=tightline&start=1
Answered by: IT Cosmetics
Date published: 2019-03-18

Is this product waterproof?

Asked by: LadyD
Hi there! Thanks for reaching out to us! Our Superhero Mascara is not waterproof. If you prefer a waterproof mascara, we recommend checking out our Tightline Waterproof Mascara using the link below. We hope this helps! XOXO Ellie https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#q=tightline&start=2
Answered by: IT Cosmetics
Date published: 2019-03-09

I have sensitive very dry eyes! Is your mascara considered hypoallergenic? Would you recommend this mascara for super sensitive eyes?? It is also important it comes off easy with water alone. what's the story as far a for sensitive eyes? Is it fragranced?

Asked by: Hxerri
Hi there! Thank you for reaching out to us, we are happy to assist you further with any questions you may have with Superhero Mascara! We ask that you please contact us directly for further assistance. We invite you to Live Chat with us at itcosmetics.com! We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-02-28

Seems like IT comes out with 2 or 3 versions of a moisturizer which adds confusion for many because they don't know which line to go for. But I, among many, have requested for years to release Waterproof Superhero Mascara, when will that be in the making?

Asked by: VKPoly
Hi there! Thank you for reaching out to us. Please know, we take in all feedback from our IT Girls, and Guys whether IT be positive or negative. We love hearing which products are important to you, and new ideas that you're looking to see. We can assure you we will pass your feedback along regarding Superhero Mascara in a waterproof formula! We hope this helps. XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-02-21

Will the waterproof tightline mascara make the mascaras on top of it waterproof? Are either mascaras (Hello Lashes or Superhero) waterproof? Please come out with a waterproof version! I love this mascara and want to wear it all year round (summer)

Asked by: JessiL
Hi there! Thank you for reaching out to us! At this time both the Superhero Mascara and Hello Lashes Mascara are not waterproof, but we appreciate you providing us with your feedback! We love hearing about the products that our customers want and need so we can work to make IT happen! Stay tuned! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-02-17

Waterproof mascara?

Asked by: Kdjb
Hi there! Thank you for your question. At this time Superhero™ Mascara is not formulated to be waterproof. However, we are happy to pass along your inquiry regarding a waterproof version to our teams internally. Make IT a beautiful day! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-02-05
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