Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

$25.00

“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml

$25.00

$25.00

Availability:

In Stock

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

  • Share L'Oreal on Facebook
  • Pin It
Superhero™ Mascara is rated 4.1 out of 5 by 1231.
  • y_2020, m_1, d_25, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.4
  • cp_1, bvpage1
  • co_hasreviews, tv_237, tr_994
  • loc_en_US, sid_ITC_612, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 10ms
  • reviews, product
Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
Ingredients
Key Ingredients:
Collagen: Skin-firming protein that supports elasticity for a youthfully smooth appearance.
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Peptides: Help reduce the appearance of wrinkles for the look of smoother, firmer skin.

Full Ingredient List:
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
How to Apply & Beauty Tips
Real Results
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

How to Apply

Superhero™  Mascara

How to Apply

Starting at the base of your eyelashes, wiggle and sweep Superhero Mascara up and through to the tips. Apply additional coats for more dramatic, volume and lengthening results.

Beauty Tips

If you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

Learn how IT compares to Lash Blowout Mascara!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

  • 100% saw a fuller lash line!*
  • 96% said lashes looked stretched!*
  • 96% saw dramatic volume & length!*
  • 96% saw plumper-looking lashes!*
*Results observed in a consumer panel survey.

Customer Reviews

Rated 5 out of 5 by from Bronzer great stuff Mascara is Grea ...........t this bronze and Mascara is wonderful best I've ever had
Date published: 2020-01-24
Rated 1 out of 5 by from This is one of the worst mascaras I've ever tried I own many mascaras and use all most all of them. Unfortunately I can't stand this mascara. The brush is very long hard to maneuver, and the actual formula is extremely clumpy. The brush has too much mascara on it every time you dip it into the bottle, and when you try to some of the formula of it fill the ENTIRE hole. Also when you close the bottle the excess mascara that I tried to wipe off was outside of the bottle.
Date published: 2020-01-24
Rated 5 out of 5 by from The Best I've tried. First time using I received from a subscription box. It was either ipsy or boxycharm I can't remember. And I loved it. My eyelashes was so full of volume. My lashes even looked like they was longer. Only Negative I have is it clumps after so many uses.at the cap part where you push it back in the tube. I wish maybe keep the same fibers most def.keep the brush i love it. But try a new look as.in tube. I love it other than that.
Date published: 2020-01-23
Rated 3 out of 5 by from Only works well at first..... Pleaseeeeee listen IT cosmetics....I absolutely love the fullness and lift this product delivers. Having said that, at about two weeks in the tube and spooly get really messy. Product oozes out when twisting close. Spool is really clumpy and at that point it won’t go on ‘clean’. Looks thick and pasty and you can forget about applying to the lower lashes at this point. This is an expensive mascara but it delivers amazing results only for a couple of weeks. I wear all of your products/brushes but this one needs some tweaking. As soon a I find a brand that delivers I’m out....PLEASE revise the tube and find a way to keep this product from clumping so soon into opening. Please!
Date published: 2020-01-23
  • y_2020, m_1, d_25, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.4
  • cp_1, bvpage1
  • co_hasreviews, tv_237, tr_994
  • loc_en_US, sid_ITC_612, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 6ms
  • reviews, product

Questions & Answers

Print

I really love this product and would like to know if it will ever come in other colors. Do you know if there is a plan to add additional colors, specifically Dark brown or even a Black/Brown?

Asked by: Melody13
Hi there! Thanks for reaching out! At this time there isn't any plan in the works for expanding the shades in Superhero Mascara. This is a great suggestion though! We'll be sure to pass your feedback along to our team, and hopefully this is something we'll be able to offer in the future. Stay tuned! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-20

Merry Christmas! I am trying to find your mascara that worked as she lined as well Do you still make that?

Asked by: Wildrose
Hi there! Thanks for reaching out! It sounds like you may be referring to our Tightline Mascara. This lash innovation is your peptide-infused black lash primer, eyeliner and mascara in one step! IT also features a groundbreaking skinny wand that starts coating your lashes at their actual roots to create a beautiful, lash-lengthening effect—and lays down black pigment between each and every lash for instant tightline eyeliner definition and the look of a fuller lash line. We hope you check IT out using the link below! XOXO Halsey https://www.itcosmetics.com/eyes/mascara/tightline-3-in-1-black-primer---eyeliner---mascara/ITC_500.html#q=tightline+mascara&start=1
Answered by: Halsey
Date published: 2019-12-09

Is this mascara paraben and sulfate free?

Asked by: Jewelie
Hi there! Thanks for reaching out! We're happy to confirm that all of the products sold on itcosmetics.com are paraben and sulfate free! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-03

Hi. Could you please tell me if you have any plans to do a waterproof version of this mascara?

Asked by: November
Hi there! Thanks for reaching out! At this time, Superhero Mascara is not available in a waterproof version. We recommend subscribing to our newsletter to be notified about any future product launches. Stay tuned! XOXO Halsey
Answered by: Halsey
Date published: 2019-11-14

Is this a water vase mascara

Asked by: TerrierGirl
Hi there! Thank you for reaching out to us. Superhero Mascara is not waterproof. If you prefer a waterproof formula, we recommend looking into our Tightline Mascara waterproof! IT is clinically shown waterproof even after 12 hours of wear! We hope you try IT out! XOXO Tina https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#start=4&cgid=eyes-mascara
Answered by: IT Cosmetics
Date published: 2019-09-25

Hi, does this mascara has lead as an ingredient?

Asked by: Cookie0313
Hi there! Thanks for reaching out to us! Superhero Mascara does not contain lead in it. You can always view the full list of ingredients for this product and all of our other products directly on our website. We hope this helps! XOXO
Answered by: Halsey
Date published: 2019-09-18

 I’ve used the same eye makeup remover for ages and it isn’t working with Superhero any more. The last tubes I’ve had  have removed easily.  But my new one acts more like a waterproof mascara and doesn’t want to come off.  Any insight or advice? 

Asked by: Cooperbell
Hi there! Thank you for reaching out to us. We are so sorry to hear you're experiencing this with your current tube of Superhero Mascara. We can assure you the formula of this product has not changed. To remove stubborn makeup, we recommend looking into our Bye Bye Makeup Cleansing Balm! IT is an instant makeup remover and skin-softening anti-aging serum—all in one step! This gentle face cleanser completely melts away all traces of makeup—even waterproof eye makeup. We hope you try IT out. XOXO Tina Bye Bye Makeup Cleansing Balm- https://www.itcosmetics.com/skincare/bye-bye-makeup-3-in-1-makeup-melting-balm/ITC_619.html
Answered by: IT Cosmetics
Date published: 2019-09-12

what do I use to remove the mascara?

Asked by: lNOTT
Hi there! Thank you for reaching out to us. Superhero Mascara can absolutly be removed with your favorite cleanser, makeup remover, or makeup wipes like Bye Bye Makeup. We hope you check IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-27
  • y_2020, m_1, d_26, h_14CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.4
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_113
  • loc_en_US, sid_ITC_612, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 11ms
  • questions, product