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QVC Medallion 2016
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QVC Awards 2017
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml

$24.00

$24.00

Availability:

In Stock

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

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Superhero™ Mascara is rated 4.1 out of 5 by 797.
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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
  • Game-changing, patent-pending design
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
How to Apply & Beauty Tips
Real Results
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”
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QVC Medallion 2016
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QVC Awards 2017

How to Apply

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

  • 100% saw a fuller lash line!*
  • 96% said lashes looked stretched!*
  • 96% saw dramatic volume & length!*
  • 96% saw plumper-looking lashes!*
*Results observed in a consumer panel survey.

Customer Reviews

Rated 5 out of 5 by from Favorite mascara ever Can’t say enough good things about this mascara. I have tried too many mascaras over the years to count and while I liked a lot of them, I’ve never LOVED a mascara until I tried this one. I got it in a sample size over a year ago and have only been using it since! It makes my eyelashes look SO long dark and full. Truly has changed the appearance of my lashes. I get a ton of compliments when wearing it too. Love love love.
Date published: 2019-01-16
Rated 1 out of 5 by from I bought this last week and it's very clumpy and makes my eyes lashes feel very heavy ...
Date published: 2019-01-15
Rated 5 out of 5 by from Best Combo Ever!! I truly love the eyeliner, stays put all day & the Mascara is Divine, makes my lashes look fake. I recommend this set 100 %. you will not be disappointed.
Date published: 2019-01-14
Rated 5 out of 5 by from My eyes look amazing!!!!! I got this product through Ipsy and I fell in love! 100% all day wear no touch up required. It’s very thick so you don’t need much, I feel like a famous actress when I use the mascara. Everyone needs to get this!
Date published: 2019-01-14
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Questions & Answers

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Is this mascara waterproof???

Asked by: afrenderos
Hi there! Thank you for your question. While Superhero™ Mascara is formulated for long wear, IT is not clinically tested for waterproof protection at this time. You can however, add our Tightline™ Waterproof 3-in-1 Black Primer - Eyeliner - Mascara underneath your Superhero Mascara to help seal IT in place. Tightline is clinically shown waterproof even after 12 hours of wear! You can view IT on our site below! XOXO Tina https://www.itcosmetics.com/shop-all/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#start=4&cgid=eyes-mascara
Answered by: IT Cosmetics
Date published: 2019-01-13

When do you suggest replacing my mascara? Some say a tube should last 3 months. I absolutely love Superhero mascara and will be a lifelong user. The only mascara that doesn't make me look like a raccoon at the end of the day.

Asked by: AKStacey
Hi IT Girl! Thank you for reaching out to us. Typically a mascara should only be used for three months, so if IT is giving you trouble beyond that time period, IT’s time for a new one. We hope this helps! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-01-07

I blink alot, and can't wear liner. My eyes water alot. But, I spent alot of money on mascara, so I bought my friend and I the "it" superhero , does this leave a black line under eye when you blink or allergies eyes run?

Asked by: Kcookiemnstr
Hi there! Thank you for reaching out to us. While Superhero™ Mascara is formulated for long wear, IT is not clinically tested for waterproof protection at this time. You can however, add our Tightline™ Waterproof 3-in-1 Black Primer - Eyeliner - Mascara underneath your Superhero Mascara to help seal IT in place. Tightline is clinically shown waterproof even after 12 hours of wear! You can view IT on our site below! XOXO Tina https://www.itcosmetics.com/shop-all/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#start=4&cgid=eyes-mascara
Answered by: IT Cosmetics
Date published: 2019-01-07

Is Superhero SMUDGE proof (which is different than waterproof)?? My eyes disappear when I laugh which means my lids, both upper and lower hit my lashes. The natural oils from these areas can easily give me "raccoon eyes". How does Superhero hold up??

Asked by: SweetAnnie67
Hi, I blink alot, and I have allergies very bad. However, if I use waterproof , I still get smudging and my eyes hurt at the end of the day. My eyes are sensitive. I can't wear eye liner,it hurts and I blink so much more and my eyes water more. My eyes were the first thing people seen and complimented on me. I'm older now, I just want my lashes back, I bought this for my friend and I to give this a chance. I buy 15-20$ mascara, only for them to clump and be horrible for me and I get so upset. I truly truly hope this works.. I give up after this. I'm at your mercy.. I HOPE I CAN LET YOU KNOW SOMEHOW, HOW " it" WORKS FOR ME. I am your true critic in need. Thank you..
Answered by: Kcookiemnstr
Date published: 2019-01-02

Your mascara never had clumps before. Did you change the formula? I won't be using this product any longer. What happened to IT quality?

Asked by: Wendygirl
i agree! my friends have all been discussing how it seems that something has changed with the SuperHero Mascara and now I personally can only get through about 3 weeks before it become almost unusable. I have loved this mascara and didn't mind paying the price for it but Definitely trying other options because i's tired of the waste of time to apply and of product when i have to throw it away so soon. :( I'd love to know what changed.
Answered by: AngieMT
Date published: 2018-12-05

I have never had a mascara that left a clumpy buildup of mascara at the seam of the tube. Is this a design defect I have never had a mascara make such a mess.

Asked by: Renee_1
Happened to mine too and was told they wouldn’t replace it because it was over 2 months old. What a waste!! 
Answered by: No more It
Date published: 2018-12-03

Is the mascara full size?

Asked by: Cindy8282
Hi there! Thank you for your question! The Superhero Mascara in the Superhero Lash & Liner Gift Set is a full size product! We hope this helps! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-11-20

Does this come in a color other than Super Black? I am 68 years old and I need a softer look, perhaps black/brown or at least soft black.

Asked by: jill0909
Hi there! Thanks for reaching out! At this time Superhero Mascara only comes in Super Black. We appreciate your suggestion on this. We love to know what is important to YOU so we can make IT happen. XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-10-26
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