Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

$25.00

“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml

$25.00

$25.00

Availability:

In Stock

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

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Superhero™ Mascara is rated 4.1 out of 5 by 1259.
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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
Ingredients
Key Ingredients:
Collagen: Skin-firming protein that supports elasticity for a youthfully smooth appearance.
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Peptides: Help reduce the appearance of wrinkles for the look of smoother, firmer skin.

Full Ingredient List:
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
How to Apply & Beauty Tips
Real Results
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

How to Apply

Superhero™  Mascara

How to Apply

Starting at the base of your eyelashes, wiggle and sweep Superhero Mascara up and through to the tips. Apply additional coats for more dramatic, volume and lengthening results.

Beauty Tips

If you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

Learn how IT compares to Lash Blowout Mascara!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

  • 100% saw a fuller lash line!*
  • 96% said lashes looked stretched!*
  • 96% saw dramatic volume & length!*
  • 96% saw plumper-looking lashes!*
*Results observed in a consumer panel survey.

Customer Reviews

Rated 3 out of 5 by from Bronzer and Mascara Bought this combo during the holidays and again during private It sale; great price! Bronzer is great! Mascara is clumpy.
Date published: 2020-02-22
Rated 5 out of 5 by from This is where the Glam is ! Highly recommend purchased as Christmas gifts my girls Loved the gift set. It Cosmetics "Rock" !!!!
Date published: 2020-02-22
Rated 5 out of 5 by from Favorite Mascara My favorite mascara. The bronzer is very nice and color is good
Date published: 2020-02-21
Rated 3 out of 5 by from Lengthens and Thickens but... I love that this mascara lengthens and thickens but it does tend to clump up in the wand. I may try another IT mascara. The first one did not clump but this last one is useless.
Date published: 2020-02-21
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Questions & Answers

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Do you use the bronzer on your whole face or just where you would put blush. I'm looking to buy the mascara and bronzer set

Asked by: Gigi50
Hi there! Thank you so much for your question! For the Bye Bye Pores Bronzer, you can use Bye Bye Pores Bronzer as your all over sun kissed bronzer, or use IT directly on targeted areas for a skin-perfecting glow. Wherever you apply Bye Bye Pores, IT airbrushes away the look of pores while adding instant warmth. We hope this helps! XOXO Luna
Answered by: IT Cosmetics
Date published: 2020-01-30

Can I use this mascara on eyelash extensions?

Asked by: Kmm27
Hi there, thanks for reaching out! We highly recommend consulting with your lash specialist before using any of our mascaras! They will be able to advise you what is best to use. We hope this helps! XOXO Luna
Answered by: IT Cosmetics
Date published: 2020-01-28

I really love this product and would like to know if it will ever come in other colors. Do you know if there is a plan to add additional colors, specifically Dark brown or even a Black/Brown?

Asked by: Melody13
Hi there! Thanks for reaching out! At this time there isn't any plan in the works for expanding the shades in Superhero Mascara. This is a great suggestion though! We'll be sure to pass your feedback along to our team, and hopefully this is something we'll be able to offer in the future. Stay tuned! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-20

Merry Christmas! I am trying to find your mascara that worked as she lined as well Do you still make that?

Asked by: Wildrose
Hi there! Thanks for reaching out! It sounds like you may be referring to our Tightline Mascara. This lash innovation is your peptide-infused black lash primer, eyeliner and mascara in one step! IT also features a groundbreaking skinny wand that starts coating your lashes at their actual roots to create a beautiful, lash-lengthening effect—and lays down black pigment between each and every lash for instant tightline eyeliner definition and the look of a fuller lash line. We hope you check IT out using the link below! XOXO Halsey https://www.itcosmetics.com/eyes/mascara/tightline-3-in-1-black-primer---eyeliner---mascara/ITC_500.html#q=tightline+mascara&start=1
Answered by: Halsey
Date published: 2019-12-09

Is this mascara paraben and sulfate free?

Asked by: Jewelie
Hi there! Thanks for reaching out! We're happy to confirm that all of the products sold on itcosmetics.com are paraben and sulfate free! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-03

Hi. Could you please tell me if you have any plans to do a waterproof version of this mascara?

Asked by: November
Hi there! Thanks for reaching out! At this time, Superhero Mascara is not available in a waterproof version. We recommend subscribing to our newsletter to be notified about any future product launches. Stay tuned! XOXO Halsey
Answered by: Halsey
Date published: 2019-11-14

Is this a water vase mascara

Asked by: TerrierGirl
Hi there! Thank you for reaching out to us. Superhero Mascara is not waterproof. If you prefer a waterproof formula, we recommend looking into our Tightline Mascara waterproof! IT is clinically shown waterproof even after 12 hours of wear! We hope you try IT out! XOXO Tina https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#start=4&cgid=eyes-mascara
Answered by: IT Cosmetics
Date published: 2019-09-25

Hi, does this mascara has lead as an ingredient?

Asked by: Cookie0313
Hi there! Thanks for reaching out to us! Superhero Mascara does not contain lead in it. You can always view the full list of ingredients for this product and all of our other products directly on our website. We hope this helps! XOXO
Answered by: Halsey
Date published: 2019-09-18
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