“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml

$24.00

$24.00

Availability:

In Stock

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

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Superhero™ Mascara is rated 4.1 out of 5 by 975.
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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
Ingredients
Key Ingredients:
Collagen: Skin-firming protein that supports elasticity for a youthfully smooth appearance.
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Peptides: Help reduce the appearance of wrinkles for the look of smoother, firmer skin.

Full Ingredient List:
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
How to Apply & Beauty Tips
Real Results
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

How to Apply

Superhero™  Mascara

How to Apply

Starting at the base of your eyelashes, wiggle and sweep Superhero Mascara up and through to the tips. Apply additional coats for more dramatic, volume and lengthening results.

Beauty Tips

If you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

Learn how IT compares to Lash Blowout Mascara!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

  • 100% saw a fuller lash line!*
  • 96% said lashes looked stretched!*
  • 96% saw dramatic volume & length!*
  • 96% saw plumper-looking lashes!*
*Results observed in a consumer panel survey.

Customer Reviews

Rated 4 out of 5 by from Great Mascara This mascara is really great! It does what they claim! The only reason I gave it 4 stars is because I wish it washed off a little easier!
Date published: 2019-10-13
Rated 5 out of 5 by from Excellent set The Bye Bye under eye cream works great! I ordered a full size after trying it. I am 69 years young and it works wonders. I know the brow pencil is also great, as I have a full size that I am using. Haven’t tried the mascara yet as I have a brand I already started using.
Date published: 2019-10-12
Rated 5 out of 5 by from Best mascara EVER! Transforms your lashes! Longer, thicker, and no clumping! Love love love.
Date published: 2019-10-08
Rated 5 out of 5 by from Superhero mascara Great product! I’ve been using this a couple years now, makes my lashes look longer.
Date published: 2019-10-07
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Questions & Answers

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Is this a water vase mascara

Asked by: TerrierGirl
Hi there! Thank you for reaching out to us. Superhero Mascara is not waterproof. If you prefer a waterproof formula, we recommend looking into our Tightline Mascara waterproof! IT is clinically shown waterproof even after 12 hours of wear! We hope you try IT out! XOXO Tina https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#start=4&cgid=eyes-mascara
Answered by: IT Cosmetics
Date published: 2019-09-25

Hi, does this mascara has lead as an ingredient?

Asked by: Cookie0313
Hi there! Thanks for reaching out to us! Superhero Mascara does not contain lead in it. You can always view the full list of ingredients for this product and all of our other products directly on our website. We hope this helps! XOXO
Answered by: Halsey
Date published: 2019-09-18

 I’ve used the same eye makeup remover for ages and it isn’t working with Superhero any more. The last tubes I’ve had  have removed easily.  But my new one acts more like a waterproof mascara and doesn’t want to come off.  Any insight or advice? 

Asked by: Cooperbell
Hi there! Thank you for reaching out to us. We are so sorry to hear you're experiencing this with your current tube of Superhero Mascara. We can assure you the formula of this product has not changed. To remove stubborn makeup, we recommend looking into our Bye Bye Makeup Cleansing Balm! IT is an instant makeup remover and skin-softening anti-aging serum—all in one step! This gentle face cleanser completely melts away all traces of makeup—even waterproof eye makeup. We hope you try IT out. XOXO Tina Bye Bye Makeup Cleansing Balm- https://www.itcosmetics.com/skincare/bye-bye-makeup-3-in-1-makeup-melting-balm/ITC_619.html
Answered by: IT Cosmetics
Date published: 2019-09-12

what do I use to remove the mascara?

Asked by: lNOTT
Hi there! Thank you for reaching out to us. Superhero Mascara can absolutly be removed with your favorite cleanser, makeup remover, or makeup wipes like Bye Bye Makeup. We hope you check IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-27

I started using the Superhero mascara after receiving it in a Boxycharm box.I like the results of the product so much that I have purchased it a few more times.My question is the product clumps and squeezes outside the tubing with each use.Why is this?

Asked by: Shun
Hi there! We are so sorry to hear you're experiencing this with your Superhero Mascara. Our team is happy to look into IT further for you. We ask that you reach out to us directly at info@it-cosmetics.com for further assistance! Looking forward to hearing from you! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-16

Seems like every time I purchase this mascara at Sephora or Ulta, it clumps up bad. What would be the reason for this? It doesn't happen when I buy directly through your site.

Asked by: Anonymous
Hi there! Thank you for reaching out to us and bringing this to our attention! Your Superhero Mascara should not be clumpy in the tube or when applied to your lashes. If you ever experience this again in the future, we definitely recommend reaching out to our Customer Care Team at 1.800.356.5120, so that we can look into this further and assist you as best as possible! We're always happy to help! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-08-07

I have short, sparsely eyelashes. To the point that when I do use mascara and apply it from base to tip, I end up getting mascara on my eyelid. So how well will this work for me?

Asked by: Gertie
Hi there! Thank you for your question. Superhero™ Mascara is an elastic stretch volumizing mascara! IT coats every lash from base to tips lifting lashes while separating them to create a fuller lash line. Superhero works great on both short, and longer lashes. For more dramatic, volume and lengthening results, we recommend adding additional coats. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-08

Has the formula or the wand changed recently? I've been using this for years but I'm not getting the same amazing results as I used to.

Asked by: mmurph
Hi there! Thanks for reaching out! We have not made any changes to the packaging or the formula for Superhero Mascara. If you are having any trouble with your product, please don't hesitate to reach out to our Customer Care Team for further assistance! They are available via Live Chat on itcosmetics.com and over the phone at 1.800.356.5120! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-06-29
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