“I hope you love this true beauty innovation as much as I do, and it brings you joy every day!"

Feel The Moment™ Skin-Rejuvenating Hydrating Primer Serum

it’s your hydrating facial in a bottle!

Skin-Rejuvenating Hydrating Primer Serum
1 US fl. oz. / 30 ml

$38.00

$38.00

Availability:

In Stock

Feel The Moment™ Skin-Rejuvenating Hydrating Primer Serum

it’s your hydrating facial in a bottle!

Skin-Rejuvenating Hydrating Primer Serum

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Feel The Moment™ Skin-Rejuvenating Hydrating Primer Serum is rated 4.5 out of 5 by 104.
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Why You'll Love IT
Have a sensory spa experience in the comfort of your own home with Feel The Moment, a revolutionary primer-serum packed with treatment oils and anti-aging ingredients for instant skin rejuvenation! Developed with plastic surgeons, this beauty breakthrough is infused with caviar extract, hydrolyzed collagen, hyaluronic acid, deep ocean water, niacin, peptides, jojoba and avocado oil to pamper and prime your skin for a flawless-looking, long-lasting makeup application. Your skin will be left feeling soft and supple, and appearing more youthful! Perfect for even the most sensitive skin types, wear it over your moisturizer or in place of it to start your day (and skin!) off right.
Key Benefits
  • Revolutionary primer-serum with invigorating treatment oils awakens your senses and instantly rejuvenates your skin!
  • Anti-aging caviar extract, deep ocean water, hydrolyzed collagen, hyaluronic acid, niacin and peptides nourish and prime skin for your most flawless-looking makeup application
  • Collagen and hyaluronic acid visibly plump and fill the look of lines instantly
Ingredients
CYCLOPENTASILOXANE, DIMETHICONE, CEDRUS ATLANTICA BARK OIL, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, EUCALYPTUS GLOBULUS LEAF OIL, EUGENIA CARYOPHYLLUS (CLOVE) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, DIISOSTEARYL MALATE, CAMELLIA SINENSIS LEAF EXTRACT, ASCORBIC ACID, NIACINAMIDE, TOCOPHERYL ACETATE, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, OLEA EUROPAEA (OLIVE) FRUIT OIL, SODIUM HYALURONATE, ADENOSINE, ANTHEMIS NOBILIS FLOWER OIL, ARBUTIN, ARGANIA SPINOSA KERNEL OIL, CAVIAR EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CITRUS GRANDIS (GRAPEFRUIT) PEEL EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, GLYCERIN, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, HYDROGENATED JOJOBA OIL, HYDROLYZED COLLAGEN, HYDROLYZED SILK, ILLITE, MANGIFERA INDICA (MANGO) SEED BUTTER, TBHQ, MICA, ORBIGNYA OLEIFERA SEED OIL, PERFLUORODECALIN, PERSEA GRATISSIMA (AVOCADO) OIL, RETINOL, SCUTELLARIA BAICALENSIS ROOT EXTRACT, MARIS AQUA/SEA WATER/EAU DE MER, UBIQUINONE, VITIS VINIFERA (GRAPE) SEED OIL, AQUA/WATER/EAU, ALOE BARBADENSIS LEAF EXTRACT, ARCTIUM LAPPA ROOT EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, BUTYLENE GLYCOL, CHOLESTERYL OLEYL CARBONATE, CIMICIFUGA DAHURICA ROOT EXTRACT, DEXTRIN, HYDROLYZED HIBISCUS ESCULENTUS EXTRACT, LECITHIN, PLATINUM POWDER, POLYSORBATE 80, PUERARIA LOBATA ROOT EXTRACT, PUNICA GRANATUM FRUIT EXTRACT, SOPHORA FLAVESCENS ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ALLIUM SATIVUM (GARLIC) BULB EXTRACT, ARCTIUM MAJUS ROOT EXTRACT, ARNICA MONTANA FLOWER EXTRACT, C12-15 ALKYL BENZOATE, CAFFEINE, CERAMIDE 2, CERAMIDE 3, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER/LEAF EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL NONANOATE, BHT, CITRUS GRANDIS (GRAPEFRUIT) FRUIT EXTRACT, HEDERA HELIX (IVY) EXTRACT, HYDROGENATED VEGETABLE OIL, LAMIUM ALBUM FLOWER EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, NASTURTIUM OFFICINALE EXTRACT, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, PAULLINIA CUPANA SEED EXTRACT, PEG-10 RAPESEED STEROL, SQUALANE, PINUS PALUSTRIS LEAF EXTRACT, POLYSORBATE 20, PRIMULA VERIS EXTRACT, ALCOHOL, PROPOLIS EXTRACT, PROPYLENE GLYCOL LAURATE, PROPYLENE GLYCOL STEARATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, PTYCHOPETALUM OLACOIDES BARK EXTRACT, SALIX ALBA (WILLOW) BARK EXTRACT, SORBITAN LAURATE, THUJOPSIS DOLABRATA BRANCH EXTRACT, TRIBEHENIN, VERONICA OFFICINALIS FLOWER/LEAF/STEM EXTRACT, YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850).
How to Apply & Beauty Tips
“I hope you love this true beauty innovation as much as I do, and it brings you joy every day!"

How to Apply

How to Apply

Apply over moisturizer or onto clean skin for the look of instant rejuvenation. Can also be worn on face, neck and décolleté as your daily moisturizer or night cream.

Beauty Tips

Massage into your earlobes, temples and back of neck, then take a relaxing deep breath to fully experience the stress-relieving aromas and soothing sensation of pampering your skin!

Customer Reviews

Rated 3 out of 5 by from Not Serum 50 I’m sure this does great things for my skin but I only live Serim 50... great scent, consistency, finish It’s just perfect Only the price limits my purchasing more oftet This was less expensive, but not a substitute Guess I’ll have to wait for QVC to have a special Again. it’s worth the wait
Date published: 2019-03-29
Rated 5 out of 5 by from Amazing! I bought this about a month ago and am so glad that I did. It makes my skin so smooth and soft! It exceeded my expectations and will be a “must” in my skin care regime. it only takes a very small drop to cover my face. I wish it came in a lotion for the skin!
Date published: 2019-03-22
Rated 5 out of 5 by from Best primer! This primer has far exceeded my expectations. I really wish I could have this auto delivered. I can’t even believe the difference in my under eye concealer wearing this. Not to mention how extra hydrated my face is with this terrible Ohio winter. I’d happily recommend this primer to anyone. Please don’t discontinue!!!!
Date published: 2019-03-22
Rated 4 out of 5 by from feels good it feels good and I feel my skin smooth and when you put make up on it still feels great
Date published: 2019-03-16
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Questions & Answers

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I would like to know if this product will work well under a water based, airbrush foundation.

Asked by: SarahCMUA
Hi there! Thank you for your question. Feel The Moment can be perfectly paired with any of our foundations to pamper and prime your skin for a flawless-looking, long-lasting makeup application. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-14

Does it help with acne?

Asked by: Boushe
Hi there! Thank you for your question. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture. IT is perfect for all skin types to pamper and prime your bare skin, or be paired with your favorite foundation for longer wear. Since it is formulated with skin-loving ingredients, IT is not known to clog pores, and can be used on acne-prone skin. We hope you try it out! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-02-11

Is this an actual makeup primer? I understand this is moisturizing, but want to make sure it will be sufficient as a primer. 

Asked by: Higs
Hi there! Thank you for reaching out! Feel The Moment Hydrating Primer Serum is a Primer, IT will prep the skin for a flawless-looking, long-lasting makeup application! We think you will love IT! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2019-02-11

How will this work under the Celebration Foundation? All the reviews I have read say they are using it under the cream foundation? I cannot use that because it suffocates my face.

Asked by: KaraHS
Hi there! Thank you for your question. You can absolutely add Feel The Moment™ under your Celebration Foundation! IT will pamper and prime your skin before adding your foundation. We recommend allowing Feel The Moment™ to completely dry, then applying your Celebration Foundation on top for long-lasting flawless results. We can't wait for you to try IT out. XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2019-04-05

Are all your cosmetics cruelty-free health products

Asked by: Deb87
Hi there! Thank you for your question! IT Cosmetics is certified by PETA as a 100% cruelty-free brand, and you will find us listed on their website. Remaining a cruelty-free brand is extremely important to us, as IT is to so many of you! IT Cosmetics has never tested products on animals, nor do we use animal hair in our brushes—and we have absolutely no plans to change that. You can find full ingredient lists of all our products on our website for your convenience. We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-01-19

I have always been taught to put your primer on dry, clean skin and then add your moisturizer on top of the primer. The bottle states to put primer over moisturizer. I am just curious why the primer does not serve as the base product.

Asked by: Suzanne1111
I’m sorry, but I don’t know who taught you that, but as a professional makeup artist, that’s not how we do things in the makeup industry. You’re supposed to apply your moisturizer first to moisturize and smooth your skin, so that your primer goes on smoother. Then you apply your primer, the purpose of a primer is to create a smooth surface for makeup application and to provide a barrier, so that your makeup doesn’t sink and absorb into your pores and it lasts all day! By applying moisturizer on top of your primer, your’re preventing your moisturizer from sinking into your pores, and it’s just going to sit on top of the primer because that’s what the primer does, prevents products from sinking into pores and disappearing. That means you’re also applying your makeup on top of your moisturizer, which really isn’t s big deal, it’s just your makeup products won’t last as long as they would if you apply them on top of the primer. Give it a try and see the difference for yourself, your makeup will last much longer and your moisturizer will be able to do it’s job! Also, if you read the directions on the back of almost any primer, it says to apply to clean, moisturized skin, not apply primer and then moisturizer. So, definitely follow the directions on the back of the it cosmetics primer bottle!
Answered by: Backwoodsbarbie
Date published: 2019-02-21

I HAVE COMBINATION SKIN AND ALL SOME ACNE. WILL THE PRODUCT FEEL THE MOMENT MAKE MY SKIN FEEL GREASY AND CLOG MY PORES?

Asked by: SPDM
Hi there, thanks for your question! Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Since it is formulated with skin-loving ingredients, it will not clog pores. We hope you try it out! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2019-01-19

Is this vegan? I see caviar extract as an ingredient.

Asked by: Erinbres
Hi there! Thank you so much for reaching out. While our products are 100% PETA certified cruelty-free, they are not Vegan. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2019-01-19
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