“I hope you love this true beauty innovation as much as I do, and it brings you joy every day!"

Feel The Moment™ Skin-Rejuvenating Hydrating Primer Serum

it’s your hydrating facial in a bottle!

Skin-Rejuvenating Hydrating Primer Serum
1 US fl. oz. / 30 ml

$38.00

$38.00

Availability:

In Stock

Feel The Moment™ Skin-Rejuvenating Hydrating Primer Serum

it’s your hydrating facial in a bottle!

Skin-Rejuvenating Hydrating Primer Serum

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Feel The Moment™ Skin-Rejuvenating Hydrating Primer Serum is rated 4.5 out of 5 by 84.
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Why You'll Love IT
Have a sensory spa experience in the comfort of your own home with Feel The Moment, a revolutionary primer-serum packed with treatment oils and anti-aging ingredients for instant skin rejuvenation! Developed with plastic surgeons, this beauty breakthrough is infused with caviar extract, hydrolyzed collagen, hyaluronic acid, deep ocean water, niacin, peptides, jojoba and avocado oil to pamper and prime your skin for a flawless-looking, long-lasting makeup application. Your skin will be left feeling soft and supple, and appearing more youthful! Perfect for even the most sensitive skin types, wear it over your moisturizer or in place of it to start your day (and skin!) off right.
Key Benefits
  • Revolutionary primer-serum with invigorating treatment oils awakens your senses and instantly rejuvenates your skin!
  • Anti-aging caviar extract, deep ocean water, hydrolyzed collagen, hyaluronic acid, niacin and peptides nourish and prime skin for your most flawless-looking makeup application
  • Collagen and hyaluronic acid visibly plump and fill the look of lines instantly
Ingredients
CYCLOPENTASILOXANE, DIMETHICONE, CEDRUS ATLANTICA BARK OIL, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, EUCALYPTUS GLOBULUS LEAF OIL, EUGENIA CARYOPHYLLUS (CLOVE) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, DIISOSTEARYL MALATE, CAMELLIA SINENSIS LEAF EXTRACT, ASCORBIC ACID, NIACINAMIDE, TOCOPHERYL ACETATE, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, OLEA EUROPAEA (OLIVE) FRUIT OIL, SODIUM HYALURONATE, ADENOSINE, ANTHEMIS NOBILIS FLOWER OIL, ARBUTIN, ARGANIA SPINOSA KERNEL OIL, CAVIAR EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CITRUS GRANDIS (GRAPEFRUIT) PEEL EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, GLYCERIN, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, HYDROGENATED JOJOBA OIL, HYDROLYZED COLLAGEN, HYDROLYZED SILK, ILLITE, MANGIFERA INDICA (MANGO) SEED BUTTER, TBHQ, MICA, ORBIGNYA OLEIFERA SEED OIL, PERFLUORODECALIN, PERSEA GRATISSIMA (AVOCADO) OIL, RETINOL, SCUTELLARIA BAICALENSIS ROOT EXTRACT, MARIS AQUA/SEA WATER/EAU DE MER, UBIQUINONE, VITIS VINIFERA (GRAPE) SEED OIL, AQUA/WATER/EAU, ALOE BARBADENSIS LEAF EXTRACT, ARCTIUM LAPPA ROOT EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, BUTYLENE GLYCOL, CHOLESTERYL OLEYL CARBONATE, CIMICIFUGA DAHURICA ROOT EXTRACT, DEXTRIN, HYDROLYZED HIBISCUS ESCULENTUS EXTRACT, LECITHIN, PLATINUM POWDER, POLYSORBATE 80, PUERARIA LOBATA ROOT EXTRACT, PUNICA GRANATUM FRUIT EXTRACT, SOPHORA FLAVESCENS ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ALLIUM SATIVUM (GARLIC) BULB EXTRACT, ARCTIUM MAJUS ROOT EXTRACT, ARNICA MONTANA FLOWER EXTRACT, C12-15 ALKYL BENZOATE, CAFFEINE, CERAMIDE 2, CERAMIDE 3, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER/LEAF EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL NONANOATE, BHT, CITRUS GRANDIS (GRAPEFRUIT) FRUIT EXTRACT, HEDERA HELIX (IVY) EXTRACT, HYDROGENATED VEGETABLE OIL, LAMIUM ALBUM FLOWER EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, NASTURTIUM OFFICINALE EXTRACT, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, PAULLINIA CUPANA SEED EXTRACT, PEG-10 RAPESEED STEROL, SQUALANE, PINUS PALUSTRIS LEAF EXTRACT, POLYSORBATE 20, PRIMULA VERIS EXTRACT, ALCOHOL, PROPOLIS EXTRACT, PROPYLENE GLYCOL LAURATE, PROPYLENE GLYCOL STEARATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, PTYCHOPETALUM OLACOIDES BARK EXTRACT, SALIX ALBA (WILLOW) BARK EXTRACT, SORBITAN LAURATE, THUJOPSIS DOLABRATA BRANCH EXTRACT, TRIBEHENIN, VERONICA OFFICINALIS FLOWER/LEAF/STEM EXTRACT, YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850).
How to Apply & Beauty Tips
“I hope you love this true beauty innovation as much as I do, and it brings you joy every day!"

How to Apply

How to Apply

Apply over moisturizer or onto clean skin for the look of instant rejuvenation. Can also be worn on face, neck and décolleté as your daily moisturizer or night cream.

Beauty Tips

Massage into your earlobes, temples and back of neck, then take a relaxing deep breath to fully experience the stress-relieving aromas and soothing sensation of pampering your skin!

Customer Reviews

Rated 2 out of 5 by from Too oily It was to oily and made my makeup spotty later in the day
Date published: 2018-10-17
Rated 5 out of 5 by from love the look of my complexion after using this i have been using this product for a few weeks now and i just love what its doing for my skin i trully feel like iam getting alittle of youth bac
Date published: 2018-09-17
Rated 5 out of 5 by from Awakens your skin and senses I love how this really does awaken my senses and hydrates my skin! I hope it is anti-aging and is filling the look of lines. I do like that it can prime my skin for makeup application. Inhale and enjoy the spa serum
Date published: 2018-09-17
Rated 5 out of 5 by from This stuff is absolutely incredible I use this stuff literally three times a day. Two times a day on days I don't wear makeup. I have sensitive/combination skin, some days it's oily and some days it's dry. But when I started using this product I was amazed. I've never had a product that could not only handle the problem but correct it. I can use this on oily days, all I do is wash my face and apply. This keeps my skin hydrated to the point to where my skin doesn't feel the need to over compensate on oil keeping my skin happy all day! Then on days my skin is dry it also hydrates my skin to the point to wear cracks and dry skin almost instantly disappear. The best part is that this product doesn't just sit on your skin, it's as if my skin sucks every last drop of it up. And it doesn't just disappear after awhile! Your skin will stay happy all day! I only ever re apply because after I get home and wash the makeup off my face I apply alittle to keep my pores from getting dirt in them! Then again at night as a night serum after my skin cleaning routine! Ever since I started using this product I've seen a major physical change in my skin. I love it. I didn't even buy this for the "anti-aging" factor (because I'm only 19), I bought this because a lady at Sephora recommended this to me for my type of skin. But even though I'm only 19 my skin is honestly smoother and younger looking than ever before. I will never stop buying this product. I hope this helps those who are curious if this product is any good or not.
Date published: 2018-09-05
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Questions & Answers

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How will this work under the Celebration Foundation? All the reviews I have read say they are using it under the cream foundation? I cannot use that because it suffocates my face.

Asked by: KaraHS
Hi there! Thank you for your question. You can absolutely add Feel The Moment™ under your Celebration Foundation! IT will pamper and prime your skin before adding your foundation. We recommend allowing Feel The Moment™ to completely dry, then applying your Celebration Foundation on top for long-lasting flawless results. We can't wait for you to try IT out. XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2018-09-15

Are all your cosmetics cruelty-free health products

Asked by: Deb87
Hi there! Thank you for your question! IT Cosmetics is certified by PETA as a 100% cruelty-free brand, and you will find us listed on their website. Remaining a cruelty-free brand is extremely important to us, as IT is to so many of you! IT Cosmetics has never tested products on animals, nor do we use animal hair in our brushes—and we have absolutely no plans to change that. You can find full ingredient lists of all our products on our website for your convenience. We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-09-04

I have always been taught to put your primer on dry, clean skin and then add your moisturizer on top of the primer. The bottle states to put primer over moisturizer. I am just curious why the primer does not serve as the base product.

Asked by: Suzanne1111
I’m sorry, but I don’t know who taught you that, but as a professional makeup artist, that’s not how we do things in the makeup industry. You’re supposed to apply your moisturizer first to moisturize and smooth your skin, so that your primer goes on smoother. Then you apply your primer, the purpose of a primer is to create a smooth surface for makeup application and to provide a barrier, so that your makeup doesn’t sink and absorb into your pores and it lasts all day! By applying moisturizer on top of your primer, your’re preventing your moisturizer from sinking into your pores, and it’s just going to sit on top of the primer because that’s what the primer does, prevents products from sinking into pores and disappearing. That means you’re also applying your makeup on top of your moisturizer, which really isn’t s big deal, it’s just your makeup products won’t last as long as they would if you apply them on top of the primer. Give it a try and see the difference for yourself, your makeup will last much longer and your moisturizer will be able to do it’s job! Also, if you read the directions on the back of almost any primer, it says to apply to clean, moisturized skin, not apply primer and then moisturizer. So, definitely follow the directions on the back of the it cosmetics primer bottle!
Answered by: Backwoodsbarbie
Date published: 2018-11-03

I HAVE COMBINATION SKIN AND ALL SOME ACNE. WILL THE PRODUCT FEEL THE MOMENT MAKE MY SKIN FEEL GREASY AND CLOG MY PORES?

Asked by: SPDM
Hi there, thanks for your question! Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Since it is formulated with skin-loving ingredients, it will not clog pores. We hope you try it out! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-08-07

Is this vegan? I see caviar extract as an ingredient.

Asked by: Erinbres
Hi there! Thank you so much for reaching out. While our products are 100% PETA certified cruelty-free, they are not Vegan. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-10-27

THERE WAS A TV ADD FOR IT IT HAD THE WHOLE SET AT A DEAL HOW MUCH IS IT

Asked by: Lisa killian
Hi there! Thank you so much for reaching out. That offer through our retail partner at Guthy Renker ended as of May 1st and is no longer available. We do offer all of our items individually for purchase so you can get IT as you need IT! We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-11-01

I am looking for a moisturizer to use before my Bye Bye Pore Primer. My skin is wrinkled and has large pores.

Asked by: DWS17
Hi there! Thank you so much for reaching out. We think you would love Confidence In A Cream! IT deeply hydrates while blurring the appearance of fine lines, wrinkles, and pores. You can check IT out via the link below. We hope this helps! XOXO Clark https://www.itcosmetics.com/confidence-in-a-cream/ITC_611.html#start=7&cgid=skincare
Answered by: IT Customer Care Expert
Date published: 2017-09-26

I have a simi oily face. Is this the best primer for me?

Asked by: Country Girl
Hi there! Thank you so much for reaching out. We find that IT Girls with oily skin prefer our Bye Bye Pores Primer as IT absorbs excess oil and blurs the appearance of pores. You can check IT out via the link below. We hope this helps! XOXO Clark https://www.itcosmetics.com/bye-bye-pores-primer/ITC_647.html#start=11&cgid=skincare
Answered by: IT Customer Care Expert
Date published: 2018-01-06
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