“I hope you love this true beauty innovation as much as I do, and it brings you joy every day!"

Feel The Moment™ Skin-Rejuvenating Hydrating Primer Serum

it’s your hydrating facial in a bottle!

Skin-Rejuvenating Hydrating Primer Serum
1 US fl. oz. / 30 ml

$38.00

$38.00

Availability:

In Stock

Feel The Moment™ Skin-Rejuvenating Hydrating Primer Serum

it’s your hydrating facial in a bottle!

Skin-Rejuvenating Hydrating Primer Serum

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Feel The Moment™ Skin-Rejuvenating Hydrating Primer Serum is rated 4.5 out of 5 by 112.
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Why You'll Love IT
Have a sensory spa experience in the comfort of your own home with Feel The Moment, a revolutionary primer-serum packed with treatment oils and anti-aging ingredients for instant skin rejuvenation! Developed with plastic surgeons, this beauty breakthrough is infused with caviar extract, hydrolyzed collagen, hyaluronic acid, deep ocean water, niacin, peptides, jojoba and avocado oil to pamper and prime your skin for a flawless-looking, long-lasting makeup application. Your skin will be left feeling soft and supple, and appearing more youthful! Perfect for even the most sensitive skin types, wear it over your moisturizer or in place of it to start your day (and skin!) off right.
Key Benefits
  • Revolutionary primer-serum with invigorating treatment oils awakens your senses and instantly rejuvenates your skin!
  • Anti-aging caviar extract, deep ocean water, hydrolyzed collagen, hyaluronic acid, niacin and peptides nourish and prime skin for your most flawless-looking makeup application
  • Collagen and hyaluronic acid visibly plump and fill the look of lines instantly
Ingredients
CYCLOPENTASILOXANE, DIMETHICONE, CEDRUS ATLANTICA BARK OIL, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, EUCALYPTUS GLOBULUS LEAF OIL, EUGENIA CARYOPHYLLUS (CLOVE) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, DIISOSTEARYL MALATE, CAMELLIA SINENSIS LEAF EXTRACT, ASCORBIC ACID, NIACINAMIDE, TOCOPHERYL ACETATE, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, OLEA EUROPAEA (OLIVE) FRUIT OIL, SODIUM HYALURONATE, ADENOSINE, ANTHEMIS NOBILIS FLOWER OIL, ARBUTIN, ARGANIA SPINOSA KERNEL OIL, CAVIAR EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CITRUS GRANDIS (GRAPEFRUIT) PEEL EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, GLYCERIN, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, HYDROGENATED JOJOBA OIL, HYDROLYZED COLLAGEN, HYDROLYZED SILK, ILLITE, MANGIFERA INDICA (MANGO) SEED BUTTER, TBHQ, MICA, ORBIGNYA OLEIFERA SEED OIL, PERFLUORODECALIN, PERSEA GRATISSIMA (AVOCADO) OIL, RETINOL, SCUTELLARIA BAICALENSIS ROOT EXTRACT, MARIS AQUA/SEA WATER/EAU DE MER, UBIQUINONE, VITIS VINIFERA (GRAPE) SEED OIL, AQUA/WATER/EAU, ALOE BARBADENSIS LEAF EXTRACT, ARCTIUM LAPPA ROOT EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, BUTYLENE GLYCOL, CHOLESTERYL OLEYL CARBONATE, CIMICIFUGA DAHURICA ROOT EXTRACT, DEXTRIN, HYDROLYZED HIBISCUS ESCULENTUS EXTRACT, LECITHIN, PLATINUM POWDER, POLYSORBATE 80, PUERARIA LOBATA ROOT EXTRACT, PUNICA GRANATUM FRUIT EXTRACT, SOPHORA FLAVESCENS ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ALLIUM SATIVUM (GARLIC) BULB EXTRACT, ARCTIUM MAJUS ROOT EXTRACT, ARNICA MONTANA FLOWER EXTRACT, C12-15 ALKYL BENZOATE, CAFFEINE, CERAMIDE 2, CERAMIDE 3, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER/LEAF EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL NONANOATE, BHT, CITRUS GRANDIS (GRAPEFRUIT) FRUIT EXTRACT, HEDERA HELIX (IVY) EXTRACT, HYDROGENATED VEGETABLE OIL, LAMIUM ALBUM FLOWER EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, NASTURTIUM OFFICINALE EXTRACT, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, PAULLINIA CUPANA SEED EXTRACT, PEG-10 RAPESEED STEROL, SQUALANE, PINUS PALUSTRIS LEAF EXTRACT, POLYSORBATE 20, PRIMULA VERIS EXTRACT, ALCOHOL, PROPOLIS EXTRACT, PROPYLENE GLYCOL LAURATE, PROPYLENE GLYCOL STEARATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, PTYCHOPETALUM OLACOIDES BARK EXTRACT, SALIX ALBA (WILLOW) BARK EXTRACT, SORBITAN LAURATE, THUJOPSIS DOLABRATA BRANCH EXTRACT, TRIBEHENIN, VERONICA OFFICINALIS FLOWER/LEAF/STEM EXTRACT, YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850).
How to Apply & Beauty Tips
“I hope you love this true beauty innovation as much as I do, and it brings you joy every day!"

How to Apply

How to Apply

Apply over moisturizer or onto clean skin for the look of instant rejuvenation. Can also be worn on face, neck and décolleté as your daily moisturizer or night cream.

Beauty Tips

Massage into your earlobes, temples and back of neck, then take a relaxing deep breath to fully experience the stress-relieving aromas and soothing sensation of pampering your skin!

Customer Reviews

Rated 5 out of 5 by from Fantastic product! I found this item at ulta beauty a few months ago and tried it since I love it products. I absolutely loved it ! Feels like silk going on and my face feels so good. The smell is also so nice with an herbal note. I went back to buy another bottle and they said they were not selling it anymore. I was so disappointed but ordered online and will continue to do so. Please don't stop making it. Love this product!
Date published: 2019-05-14
Rated 5 out of 5 by from Spa Experience I've been using the Feel the Moment serum for a few weeks and I love it. The smell is very pleasant but is quite strong so if you are sensitive to odors this would not be for you. I close my eyes and sit for a few moments to let the serum absorb into my skin and enjoy the "spa experience". I have very dry skin and it does a great job of hydrating. My foundation goes on more smoothly and lasts longer with no touch ups than with other primers I have used.
Date published: 2019-05-09
Rated 5 out of 5 by from Hydration for a smooth finish!!!!! I truly love this moisturizer that primes my foundation flawless!!!!!! XOXO
Date published: 2019-05-03
Rated 5 out of 5 by from So soft I’ve been using “Feel the Moment” for about one week. I love the way it makes my skin feel. Not sticky or oily, just soft. Another IT product that I love!
Date published: 2019-05-02
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Questions & Answers

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What is the difference between the "Feel the Moment" primer serum and the "No. 50" primer serum? I see this question was asked 2 years ago, but the answer isn't sufficient - most people found the old answer to be unhelpful. Can you please update?

Asked by: wyomato
Hi there! We are happy to assist you with this. Each stands alone to treat and prime your skin. No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and you need that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. This is also amazing for use at nighttime with its soothing lavender scent and ultra-hydrating properties. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin.We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-25

I would like to know if this product will work well under a water based, airbrush foundation.

Asked by: SarahCMUA
Hi there! Thank you for your question. Feel The Moment can be perfectly paired with any of our foundations to pamper and prime your skin for a flawless-looking, long-lasting makeup application. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-14

Does it help with acne?

Asked by: Boushe
Hi there! Thank you for your question. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture. IT is perfect for all skin types to pamper and prime your bare skin, or be paired with your favorite foundation for longer wear. Since it is formulated with skin-loving ingredients, IT is not known to clog pores, and can be used on acne-prone skin. We hope you try it out! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-02-11

Is this an actual makeup primer? I understand this is moisturizing, but want to make sure it will be sufficient as a primer. 

Asked by: Higs
Hi there! Thank you for reaching out! Feel The Moment Hydrating Primer Serum is a Primer, IT will prep the skin for a flawless-looking, long-lasting makeup application! We think you will love IT! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2019-02-11

How will this work under the Celebration Foundation? All the reviews I have read say they are using it under the cream foundation? I cannot use that because it suffocates my face.

Asked by: KaraHS
Hi there! Thank you for your question. You can absolutely add Feel The Moment™ under your Celebration Foundation! IT will pamper and prime your skin before adding your foundation. We recommend allowing Feel The Moment™ to completely dry, then applying your Celebration Foundation on top for long-lasting flawless results. We can't wait for you to try IT out. XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2019-04-05

Are all your cosmetics cruelty-free health products

Asked by: Deb87
Hi there! Thank you for your question! IT Cosmetics is certified by PETA as a 100% cruelty-free brand, and you will find us listed on their website. Remaining a cruelty-free brand is extremely important to us, as IT is to so many of you! IT Cosmetics has never tested products on animals, nor do we use animal hair in our brushes—and we have absolutely no plans to change that. You can find full ingredient lists of all our products on our website for your convenience. We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-01-19

I have always been taught to put your primer on dry, clean skin and then add your moisturizer on top of the primer. The bottle states to put primer over moisturizer. I am just curious why the primer does not serve as the base product.

Asked by: Suzanne1111
I’m sorry, but I don’t know who taught you that, but as a professional makeup artist, that’s not how we do things in the makeup industry. You’re supposed to apply your moisturizer first to moisturize and smooth your skin, so that your primer goes on smoother. Then you apply your primer, the purpose of a primer is to create a smooth surface for makeup application and to provide a barrier, so that your makeup doesn’t sink and absorb into your pores and it lasts all day! By applying moisturizer on top of your primer, your’re preventing your moisturizer from sinking into your pores, and it’s just going to sit on top of the primer because that’s what the primer does, prevents products from sinking into pores and disappearing. That means you’re also applying your makeup on top of your moisturizer, which really isn’t s big deal, it’s just your makeup products won’t last as long as they would if you apply them on top of the primer. Give it a try and see the difference for yourself, your makeup will last much longer and your moisturizer will be able to do it’s job! Also, if you read the directions on the back of almost any primer, it says to apply to clean, moisturized skin, not apply primer and then moisturizer. So, definitely follow the directions on the back of the it cosmetics primer bottle!
Answered by: Backwoodsbarbie
Date published: 2019-02-21

I HAVE COMBINATION SKIN AND ALL SOME ACNE. WILL THE PRODUCT FEEL THE MOMENT MAKE MY SKIN FEEL GREASY AND CLOG MY PORES?

Asked by: SPDM
Hi there, thanks for your question! Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Since it is formulated with skin-loving ingredients, it will not clog pores. We hope you try it out! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2019-01-19
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