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Our 4-Step Guide for Achieving Radiant, Glowing Skin

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That “lit-from-within” glow is arguably the crowning achievement of a solid skincare routine. It’s visible proof that you have not only put time and energy into a successful skincare routine, but that you have also invested in yourself. If you haven’t quite reached radiant skin status yet, it’s OK. That beautiful, healthy-looking complexion is absolutely attainable.

The secret to glowing skin is to create, and stick to, a daily regimen that incorporates effective, powerful skincare products. We’re sharing a four-step guide to help you achieve this at home.

Step 1: Master Your Cleansing and Moisturizing Regimen

The core of any glowing skincare routine is cleansing and moisturizing; and being deliberate in this process is key. That means choosing products that work brilliantly with your skin.

Routine cleansing is one of the most important things you can do for your skin’s appearance. This allows you to sweep away grime, product, and even dead skin cells that can accumulate on the surface of your face.

For healthy and beautiful looking skin, the American Academy of Dermatology Association (AAD) recommends washing your face in the morning, evening, and any time you’ve been sweating. They also recommend using a gentle, non-abrasive, alcohol-free cleanser.I After wetting your face with lukewarm water, apply Confidence in a Cleanser and gently massage it onto your skin for 30 seconds. This game-changing, hydrating cleanser is approved for all skin types and will leave skin feeling soft and nourished. (To learn the difference between a face wash and a cleanser—and which you should use—read our helpful guide.)

Once you’ve patted your skin dry, give it a glow-boost via moisturizing. All skin types, including oily, can benefit from moisturizing. Confidence in a Cream Hydrating Moisturizer boasts 7 skincare benefits in one cream. In addition to moisturizing and plumping the look of your skin, it reduces the appearance of fine lines, visibly minimizes pores, and creates a smoother, brighter-looking complexion.

Step 2: Call In Some Skin-Loving Heroes

With radiant skincare basics under your belt, you want to start branching out a bit with regards to your routine. To do this, we recommend incorporating an exfoliating skincare product into your regimen, as well as an anti-aging product.

An exfoliating product—such as Confidence in a Cream Rosy Tone Moisturizer— gently buffs away dull skin and stimulates surface cell renewal to reveal a complexion that looks vibrant and youthful. This moisturizer is also infused with rosy tone pigments and it instantly increases your glow factor. You can either use it every other day in conjunction with your Confidence in a Cream Hydrating Moisturizer, or you can permanently swap it in using it morning and evening.

As for an anti-aging product, we recommend using Confidence in Your Beauty Sleep™ Night Cream every evening. You can use Confidence in a Cream Hydrating Moisturizer or the Rosy Tone Moisturizer in the mornings, and then Beauty Sleep in the evening.

Applying this game-changing facial moisturizer before going to bed helps you wake up to more beautiful, younger-looking skin. That’s because your skin cell turnover peaks while your body sleeps.After using it for just 7 sleeps, you’ll see a difference in 5 top signs of aging: fine lines, wrinkles, dryness, dullness, and loss of firmness.

Step 3: Use Makeup That Nourishes Your Skin

You could help reach your glowing skin goals when using cosmetics that double as skincare products. That’s exactly how all IT Cosmetics makeup products are formulated. Even following a simple, three-step makeup routine with our products can help create skin that’s visibly more radiant.

We recommend starting with Your Skin But Better™ Oil Free Makeup Primer, an oil-free, makeup-gripping base that hydrates while helping your makeup stay put. When used regularly, it can refine the look of your pores. Apply a thin layer to skin that’s been cleansed and moisturized.

From there, follow up with our CC+ Cream with SPF 50+. This multi-tasking, color-correcting foundation visibly evens out your complexion, brightens your skin’s appearance, and helps conceal the look of dark spots temporarily. One of its biggest skincare benefits is that it delivers SPF50+ protection. According to the U.S. Food & Drug Administration (FDA), you should apply an SPF of 30 or higher and take other sun protection measures. Taking these steps can help prevent premature signs of aging caused by the sun’s harmful UV rays, but more importantly, it helps prevent skin cancer.II

The CC+ Cream benefits don’t stop there, though. It also boasts a powerful blend of hydrating, anti-aging ingredients that work overtime for your skin throughout the day. .

To achieve extra glow, swap in the CC+ Cream Illumination with SPF 50+, which features the same formulation but is also infused with micronized light-reflecting pigments. Don’t worry, these pigments are free of both glitter and shimmer—you just get pure glow.

Whichever CC+ Cream you choose, we recommend applying it to primed skin using the Heavenly Luxe Complexion Perfection #7 Makeup Brush. Afterward, set your makeup into place with Your Skin But Better™ Setting Spray+ Hydrating Mist with skin loving hyaluronic acid, coconut water, and aloe vera extract., a lightweight mist that extends the life of your makeup.

Step 4: Treat Your Body Well (From The Inside Out)

Using cleansers, moisturizers, exfoliating products, and skin-changing makeup will put you on the right path to achieve glowing, radiant looking skin. But you can help take those efforts one step further by taking care of yourself from the inside out.

Keep Stress Under Control

For healthier and more beautiful-looking skin, the AAD recommends finding ways to reduce and manage your stress. Ongoing stress can potentially cause skin issues such as acne, and it can cause flare-ups of eczema, psoriasis, and rosacea.III

Take Care Of Your Your Body

Eating healthy foods as part of a healthy lifestyle is beneficial to a healthy-looking appearance. A good rule of thumb is to consume a wide range of fruits and vegetables (the more colorful, the better!), as well as lean proteins and healthy fats.

Get Your Beauty Rest

The “get your beauty sleep” advice is real. Several studies, including one from 2015, have detected a link between chronic poor sleep and the appearance of skin (including signs of aging and reduced barrier function).IV Aim for the recommended eight quality hours of sleep per night.

Now that you have a rough blueprint for achieving radiant skin l, focus on being consistent. Set aside at least five to 10 minutes per day to complete your skincare regimen and incorporate a healthy lifestyle. You deserve it—glowing skin and all!


  1. “Face Washing 101.” American Academy of Dermatology Association.
  2. “Sunscreen: How To Help Protect Your Skin From The Sun.” U.S. Food & Drug Administration. 2019.
  3. “10 skin care secrets for healthier-looking skin.” American Academy of Dermatology Association.
  4. P Oyetakin-White; A Suggs; B Koo; M S Matsui; D Yarosh; K D Cooper; E D Baron. “Does poor sleep quality affect skin ageing?” Clinical and Experimental Dermatology.
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