Search It
Menu
Sold Out Almost Gone Best Seller Online Exclusive New Shades New Shade New
XOXO Jamie
Imagine your lashes now, and imagine them with quadruple the volume in one simple step. This product will give you the look of false lashes instantly! XOXO jamie

Hello Lashes™ 5-in-1 Mascara

it quadruples the look of your lashes!

5-in-1 Volumizing Mascara
0.33 US fl. oz. / 9.9 ml /
$24.00
Shade: Black
View Details
+ Shopping List
Why You'll Love IT

When’s the last time your lashes were so noticeably long and luxe, you could wave hello with them? It’s time! Developed with plastic surgeons, this game-changing bestseller is your volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint and curler—all in one! While the triple-action brush lengthens, curls and separates your lashes, the innovative lash ball detailer tip lets you Go Vertical™ and is designed to reach every last inner and outer corner lash. Clinically shown to increase lash volume by 430%, this revolutionary formula is infused with biotin, collagen, proteins, jojoba, green tea, açai, saw palmetto and amino acids for your most gorgeous, long-wearing lash results!

Key Benefits
  • #1 best-selling, award-winning mascara!
  • Lash-loving biotin, collagen, proteins, jojoba, saw palmetto and amino acids
  • Delivers 5 products, all in one:
    • Volumizing mascara
    • Conditioning primer
    • Peptide-infused lash serum
    • Lash tint
    • Lash comb/curler
Ingredients
WATER, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, DIMETHICONE, PVP, STEARIC ACID, GLYCERYL STEARATE SE, SORBITAN STEARATE, OLEIC ACID, POLYBUTENE, PHENOXYETHANOL, CAPRYLYL GLYCOL, MAGNESIUM ALUMINUM SILICATE, CELLULOSE GUM, CHLORPHENESIN, ASCORBYL PALMITATE, PANTHENOL, POTASSIUM SORBATE, GLYCERIN, DISODIUM EDTA, HEXYLENE GLYCOL, MALUS DOMESTICA FRUIT CELL CULTURE EXTRACT, HYDROLYZED WHEAT PROTEIN, SERENOA SERRULATA FRUIT EXTRACT, URTICA DIOICA (NETTLE) EXTRACT, ARGININE, BIOTIN, CAMELLIA OLEIFERA LEAF EXTRACT, COCOYL HYDROLYZED COLLAGEN, EQUISETUM ARVENSE EXTRACT, EUTERPE OLERACEA FRUIT EXTRACT, LAUROYL LYSINE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, XANTHAN GUM, LECITHIN, MYRISTOYL HEXAPEPTIDE-16, IRON OXIDE (CI 77499).
  • Cosmetic Innovator of the Year
  • Beauty Olympics
  • Beauty Entertainment Editors Choice

How to Apply

Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep up and through to the tips. Next, turn wand vertically and use lash ball detailer tip to add length, volume and separation.

Beauty Tips

After your eye look is complete, create the appearance of beautiful false eyelashes with Hello Lashes™ 5-in-1 Volumizing Mascara! First, place a business or playing card behind your upper lashes at the base, then hold the mascara brush horizontally and wiggle it up and through your lashes to the tips. Next, flip the wand vertically and use the lash ball detailer tip to push your lashes up against the card. The card not only shields you from messing up your makeup, but also helps fan and curl your lashes as much as possible!

How to Apply

Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep up and through to the tips. Next, turn wand vertically and use lash ball detailer tip to add length, volume and separation.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Clinically shown results!

430% increase in look of lash volume*

115% of lash length*

*Results observed in a clinical study.

XOXO Jamie XOXO jamie
Imagine your lashes now, and imagine them with quadruple the volume in one simple step. This product will give you the look of false lashes instantly! XOXO jamie
  • Cosmetic Innovator of the Year
  • Beauty Olympics
  • Beauty Entertainment Editors Choice

Customer Reviews

Hello Lashes 5-in-1 Mascara is rated 3.8 out of 5 by 163.
Rated 1 out of 5 by from Wouldn't recommend it My lashes look extremely thin & I look like a raccoon by midday. Sticking to superhero mascara
Date published: 2017-05-20
Rated 5 out of 5 by from Perfect mascara I have tried many different brands and this is the last one I will ever have
Date published: 2017-05-19
Rated 4 out of 5 by from Good I bought this and i like it ok but like the other it mascara better. Rubber wand makes it harder to control
Date published: 2017-05-17
Rated 2 out of 5 by from Goes on great but flakes off I love IT Cosmetics but this mascara flakes and smudges off during the day. Love the brush though. Wish it was a better product as the brush provides great coverage.
Date published: 2017-05-16
  • y_2017, m_5, d_25, h_4
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasreviews, tv_5, tr_158
  • loc_en_US, sid_893224002789, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 98.14ms
  • REVIEWS, PRODUCT

Questions & Answers

Does this contain oil or petroleum jelly? Meaning, is it safe for eyelash extensions?

Asked by: jamielj27
Hi there, thank you for your question! Hello Lashes is made with good for you, skin loving ingredients, and is made for sensitive eyes. Regarding the use of IT with eyelash extensions, we do advise consulting with your eyelash specialist to assure IT is safe for your use with them! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-05-19

DO you make the hello lashes 5-in-1 mascara waterproof?

Asked by: melissab
Hi there, thank you for your question! Hello Lashes is not available in a waterproof version. We can absolutely pass along your suggestion for IT to our product team! Stay tuned for more to come from IT soon! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-04-30

how old is the 0166 number stamped on the bottom of the mascara box? I bought it and it is clumpy,

Asked by: Jeri
Hi there, we're happy to help you! We are so sorry to hear this happened to your mascara! We kindly ask that you reach out to our Customer Care Team for further assistance. You can reach us by email at info@itcosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Friday 8:30am-7:00pm EST. We look forward to speaking with you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-17

First of all I just want to say that I love love love you make-up!!! I was just wondering if you have heard of anyone else saying this particular mascara kinds of runs by the end of the day, smudged look??? Its either that or its that hot and melting :)

Asked by: Nae Nae
HI there, thanks for reaching out to us! We appreciate your feedback of your experience with our Hello Lashes! This is a not a common situation we often hear, however Hello Lashes is not waterproof so if your eyes are sensitive or tend to water up, it can affect the wear of your mascara. We offer our Tightline Waterproof, which we recommend trying out if you continue to experience this. You can find this product on our website at the following link! Lets us know if you have any further questions or concerns! XOXO Nicole https://www.itcosmetics.com/tightlinetm-waterproof
Answered by: IT Customer Care Expert
Date published: 2017-04-30

What's the difference between Hello Lashes and Superhero mascara????

Asked by: Anonymous
Hi there, this is a great question! Super Hero Elastic Stretch Volumizing Mascara is formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes up, up, and away. The lash changing power brush is custom cut to wrap each individual lash with Elastic Stretch Formula so that each individual lash is wrapped from root to tip in a black cape of ultra-conditioning, volume boosting, lash loving formula and literally takes your lashes to new heights to create the look of younger, more open eyes! This is the mascara for you if dramatic lash volume and length is what you are looking for! Hello Lashes 5 in 1 Volumizing Mascara is clinically proven to quadruple the volume of your lashes and is your natural volumizing mascara, Conditioning, hydrating lash primer, Peptide lash enhancing serum, Eyelash tint, and Eyelash comb/curler all in one step. Designed to reach every lash, the innovative Magic Wand Detailer Brush gives you the ultimate in lash styling by allowing you to go horizontal and vertical, defining each lash and holding the curl with our proprietary Lash Retention Technology. Hello Lashes offers the blackest of black color that lasts all day and never flakes or fades and is for you if you are looking for that all in one formula! XOXO
Answered by: IT Customer Care Expert
Date published: 2017-05-20

Hi, I saw another review and question and they said that they wanted a brown or black one. What colour is this mascara? Thanks xx

Asked by: Mitch
Hi, This is a rich black mascara and currently it is the only shade that it comes in. Please let us know if you have any other questions. XOXO
Answered by: IT Customer Care Expert
Date published: 2016-02-11

Is this smudge proof or waterproof?

Asked by: Trist
Hi, Thank you for your question. While Hello Lashes is not waterproof, once it dries it will not smudge or flake. If you're looking for a waterproof formula, check out Tightline Waterproof http://www.itcosmetics.com/tightlinetm-waterproof. Please let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2017-01-27

how big is it? Is it larger the then the ones that come in glam bags?

Asked by: michie
Hi, Thank you for your question. The full size has 9.9ml. Please let us know if you have any other questions!
Answered by: IT Customer Care Expert
Date published: 2016-02-04
  • y_2017, m_5, d_25, h_11CST
  • bvseo_bulk, prod_bvqa, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_12
  • loc_en_US, sid_893224002789, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 20.1ms
  • QUESTIONS, PRODUCT