“It’s a skin-loving brush cleaner that will turn your brushes brand new instantly!”

IT’s Your Brush Love

IT’s your brushes but better!

Makeup Melting ∙ Skin Loving ∙ Purifying Instant Brush Cleaner

$19.50

$19.50

IT’s Your Brush Love

IT’s your brushes but better!

Makeup Melting ∙ Skin Loving ∙ Purifying Instant Brush Cleaner

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Why You'll Love IT
Treat your brushes with love! This one-step solution instantly cleanses and conditions your brushes to make them last longer and apply makeup more flawlessly. Fast-drying and easy to use, the alcohol-free formula is developed with plastic surgeons and specifically designed to extend the life of all brush hair, natural or synthetic—plus, it’s packed with gentle, skin-loving ingredients including hydrolyzed collagen, peptides, antioxidants and vitamins A, C and E, making it ideal for even the most sensitive skin types. Just spray, wipe and dry to leave your brushes smelling fresh and clean every time!
Key Benefits
  • Cleanses and conditions your brushes in one fast-drying step
  • Makes brushes last longer and apply makeup more flawlessly
  • Designed for natural and synthetic brush hairs
  • Alcohol-free formula with anti-aging peptides, antioxidants, hydrolyzed collagen and vitamins A, C and E is gentle on skin and brushes!
Ingredients
ISODODECANE, GLYCERYL CAPRYLATE, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, CITRUS PARADISI (GRAPEFRUIT) SEED OIL, HYDROLYZED COLLAGEN, ROSA MOSCHATA SEED OIL, SODIUM HYALURONATE, METHYL UNDECYLENOYL DIPEPTIDE-16, WATER, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, GLYCERIN, SORBITOL, LECITHIN, TOCOPHERYL ACETATE, GLYCERYL LINOLEATE, GLYCERYL LINOLENATE, RETINYL PALMITATE, SODIUM ASCORBYL PHOSPHATE, XANTHAN GUM, PARFUM (FRAGRANCE), LIMONENE, CAPRYLYL GLYCOL, DISODIUM EDTA.
How to Apply & Beauty Tips
“It’s a skin-loving brush cleaner that will turn your brushes brand new instantly!”

How to Apply

How to Apply

Spray directly onto brush head. Gently wipe with tissue or towel to remove makeup residue. Repeat as needed. Lay flat to dry for 60 seconds.

Beauty Tips

Clean brushes at least once a week to prolong their life and make the most of your makeup!

Customer Reviews

IT’s Your Brush Love is rated 4.5 out of 5 by 38.
Rated 5 out of 5 by from my go-to brush cleaner This is a great brush cleaner. I love the smell and it dries quickly
Date published: 2017-06-17
Rated 5 out of 5 by from must have I purchased the confidence in a compact in April, and havent cleaned my brush yet. Knowing that the brush started white, i knew i needed to clean it. I had to spray maybe 6-10 times - but it was saturated with makeup. Attached are my before and after - speaks volume.
Date published: 2017-06-09
Rated 4 out of 5 by from Great brush cleaner I needed some brush cleaner and deciided to give this a try. Cleans as it says effortless and really worked. Little Pricey though for a brush cleaner I think.
Date published: 2017-06-04
Rated 5 out of 5 by from Cleans great I ordered this to clean several brushes that I have. I love it. It is easy to use and thoroughly cleans the brushes. They are dry immediately and ready to use, and they are soft and feel great.
Date published: 2017-05-28
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Questions & Answers

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I was going to purchase the Brush Bath cleaner from Ulta for my it foundation brush until I noticed the product was flammable.  Is the Brush Love product flammable as well?  I don't want to use a product that has flammable capabilities.  

Asked by: Marben567
Hi there, thank you so much for your question! Since these two do have similar properties, we do also recommend not using IT near anything that is flammable for safety purposes. We hope this helps and we apologize for any inconvenience! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-03-22

What is the difference between Brush Love sold here and the It Brush Bath sold at Ulta?

Asked by: Wisnid53
Hi there, we're happy to help with this! Brush Bath cleanses, purifies and protects all synthetic and natural hair makeup brushes. The gentle, alcohol-free formula is great for those with sensitive skin! With IT’s light, fruity citrus and lavender scent, Brush Bath instantly dissolves any makeup and dries quickly, helping your brushes last longer and maintain their shape and quality. This is designed to work well with not only our IT For Ulta brushes but also any makeup brush that you have! Brush Love with ITs innovative, skin-loving and fast-drying formula is quick and convenient to use and specifically designed to extend the life of all brush hair types - natural or synthetic. Brush love is packed with extra skin loving ingredients such as peptides and collagen to not only help your brushes last longer but also benefit the skin! This alcohol-free cleanser is ideal even for the most sensitive skin types and with IT’s citrus scent based off of our No 50 primer, it will leave your brushes smelling fresh and clean every time! We recommend using this with our Heavenly Luxe Brushes as it was designed to work best with their award winning hair! Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-07-03

How does this cleaner compare to the IT Brushes for Ulta Brush Bath formula? 

Asked by: Alabaster Angel
Brush Love and Brush Bath are both amazing brush cleaners that are alcohol-free. Brush Love (here on our website) contains extra skin-loving ingredients, so when the brush cleaner residue left on your brush touches your skin, you know IT's good for you! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2017-07-03

In response to my email of yesterday, I was advised I could use Johnson's Baby Shampoo to clean my brush until I can order Brush Love. However, my brush now has "separated" even after rinsing it well & drying it with a towel. Is this normal?

Asked by: NannyJo
Hi, Thank you for your question. Kindly send our team an email at info@itcosmetics.com and we'd be happy to further assist you with this.
Answered by: IT Customer Care Expert
Date published: 2017-04-24
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