Search It
Menu

IT-O₂ Ultra Repair Liquid Oxygen Foundation

IT’s truly like a facial in a bottle!

Ultra-Repair Liquid Oxygen Foundation
1 US fl. oz. / 30 ml /
$38.00
Shade:
  • fair

    fair

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

  • fair

    fair

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

View Details
+ Shopping List
Why You'll Love IT

This foundation is truly like a facial, in a bottle. Formulated to deliver oxygen to the skin, your IT-O₂ Serum Foundation gives sheer to buildable full coverage and leaves your skin with that dewy Your Skin But Better™ glow. It’s infused with anti-aging ingredients and the proprietary IT Cosmetics™ Drops of Light Technology™ reflecting pigments to optically blur away the appearance of imperfections.

Gives you the power to achieve hydrated, luminous and healthy looking skin while receiving powerful anti-aging skincare benefits. The light-diffusing properties evens skin tone for flawless airbrushed skin without settling into lines and wrinkles. IT-O₂ Serum Foundation is a breakthrough in liquid foundation technology.IT-O₂ is also clinically shown to increase skin hydration by an average of 71%*. Infused with anti-aging technology and ingredients including peptides, hydrolyzed collagen, niacinamide, hyaluronic acid and grape seed extract plus vitamins A, C, & E. Paraben-free, talc-free and sulfate-free, fragrance-free

*Results observed in a clinical study

Key Benefits
  • Scientific breakthrough in Anti-Aging foundation, delivering oxygen to the skin
  • Clinically proven hydration with Anti-Aging results
  • Buildable coverage
  • Great for all skin types
Ingredients
Aqua, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Diethylhexyl Carbonate, Isohexadecane, Dimethicone, Isododecane, Isostearyl Palmitate, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol,Ethylhexylglycerin, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Methylisothiazolinone, Sodium Hyaluronate, Perfluorodecalin, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Steareth-20, N-Hydroxysuccinimide, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Olive Leaf Extract, Oryza Sativa (Rice) Extract,Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil. May Contain: Titanium Dioxide (CI 77891), Alumina, Triethoxycaprylylsilane, iron Oxides (CI 77492, CI 77491, CI 77499).

How to Apply

Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Serum Foundation to the back of your hand. For flawless luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics® Hydra-sponge™, IT Cosmetics™ Foundation brush, or your fingers.

Beauty Tips

For year round complexion perfection keep two shades of foundation on hand. One will be suitable for winter, and the other for summer skin. Most of the year, they will match perfectly if mixed together.

How to Apply

Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Serum Foundation to the back of your hand. For flawless luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics® Hydra-sponge™, IT Cosmetics™ Foundation brush, or your fingers.

Clinical Data

Clinically shown to increase skin hydration by an average of 71%*

*Results observed in clinical study.

Clinical Data

Clinically shown to increase skin hydration by an average of 71%*

*Results observed in clinical study.

Customer Reviews

IT-O₂ Ultra Repair Liquid Oxygen Foundation is rated 4.3 out of 5 by 61.
Rated 5 out of 5 by from Makes my skin gorgeous I'm 67 years old. I have pretty good skin, never smoked etc. BUT I'm 67 years old ;-) This make=up makes my skin look dewy almost. It blends beautifully and the LIGHT tone fits my skin tone perfectly. If feels really good going on also - almost has a "cool" feeling. It does not have a "make-up" look, it's very natural looking. I switched from the powder makeup to this and am very happy I did. This is better for my skin age as it doesn't add an extra layer of dryness that the powder makeup did. Very very happy with this
Date published: 2017-02-14
Rated 5 out of 5 by from Foundation I love this makeup and I have tried many. I have finally found a makeup I will continue to use.
Date published: 2017-02-11
Rated 3 out of 5 by from Going back to CC+ I've been using and am pleased with CC+ but decided to try this to see if it was any better. I don't feel it offers any advantages and I've had problems dispensing it. The foundation comes out in little sprits and spurts and I have to try several times to get enough to use. Given that aggrevation every time I use it, I'm going back to the tried and true.
Date published: 2017-02-05
Rated 2 out of 5 by from got my foundation , when i open it the lid is not tightly closed and the foundation spill all over, so half of it was gone due to it, foundation is good tho, but it was so annoying that it was half filled only coz somebody did not close it tight☹️
Date published: 2017-01-28
Rated 5 out of 5 by from Great coverage! I love this stuff. When I ran out I went to Ulta for more but they were sold out. I bought the new CC foundation and in my opinion, there is no comparison. So, after about a month I broke down and ordered my favorite foundation straight from IT website.
Date published: 2017-01-12
Rated 5 out of 5 by from It's a keeper absolutely love it. Bought in light and tan shades, mixed together make ideal skin tone for me.
Date published: 2017-01-01
Rated 5 out of 5 by from It O2 foundation I ordered the It O2 liquid foundation a few weeks ago. I like it a lot and plan on making it my standby foundation. I have the bye bye foundation to use up but plan on alternating products 'till it's gone. I am 65 y/o and need the extra moisture.
Date published: 2017-01-01
Rated 5 out of 5 by from amazing fave foundation ever!!! so light on your skin and super easy to apply. 10/10 would by again
Date published: 2016-12-09
  • y_2017, m_2, d_23, h_2
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_3, tr_58
  • loc_en_US, sid_10000007, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 101.5ms
  • REVIEWS, PRODUCT

Questions & Answers

I have extremely dry skin and I am only 24. Every other foundation from other brands cling to dry patches and crack through out the day. I do the proper skincare and nothing works. Will this be my holy grail? I love your line or cosmetics!

Asked by: Brighteyes
Hello there, thanks so much for your question! If you are looking for a super hydrating foundation we suggest checking out our CC Cream. This is your full coverage, color-correcting cream and also has super hydrating benefits to IT! IT will help keep your skin moisturized without any dry areas throughout the day. XOXO Molly https://www.itcosmetics.com/your-skin-but-bettertm-cc-cream-with-spf-50
Answered by: IT Customer Care Expert
Date published: 2017-02-17

What shade would you recommend that does NOT have a yellow undertone. I have grey hair & with other products, I'm between light & medium shades. I have a light olive complexion.Tan shades are always too dark.

Asked by: Susie7495
Hi Susie, thank you for reaching out! At this time all of our foundations do have warmer, yellow undertones to them. The fair shade does tend to have cooler undertones however IT sounds like that may be too light for you! You can try the light shade, that has the least yellow in IT so IT may work perfectly! XOXO
Answered by: IT Customer Care Expert
Date published: 2017-01-24

Does this product have a cool, neutral, or warm undertone. I have super porcelain skin and worried the lightest one will look yellow/orange.

Asked by: MSRiggins
Hi there, thank you for your interest in IT! The fair shade is the most neutral out of our shades so IT works really amazing with super porcelain skin tones. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-01-09

Is this product no longer available at Ulta or other retail outlets? I love this foundation and went to buy it at Ulta as I've done in the past and they said they don't carry it anymore.

Asked by: Jens
Hi there, thanks so much for being an IT Girl! At this time IT is exclusive to our website and is not being sold at Ulta. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-26

Is this a vegan product? My daughter is highly allergic to lanolin/lanolin products and I usually need something that is vegan. She also needs a long-lasting, full coverage foundation that she can use for competition dancing.

Asked by: acturner14
Hi there, thank you for your question! IT Cosmetics products are not vegan, however IT is 100% cruelty free and certified by PETA! We recommend consulting with your doctor before use of IT with any further concerns! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-12-10

I use to get this at Ulta and they no longer sell it :( Is this available in retail stores? 

Asked by: Lisap
Hi there, thank you so much for reaching out to us! At this time it is not available in stores however you can still purchase IT directly on our website! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-03

I need help in the shade of lip color products. I use the medium shade of foundation. I am in my 50's with colored dark brown hair and blue eyes. I like to look natural but would also like the shade to bring out my eyes. Thank you.

Asked by: MR50
Hi there, thanks for your question! We love our Vitality Lip Flush in Je Ne Sais Quoi which is clear in the tube, but when applied flushes to your perfect shade of pink for a natural flush of color that lasts all day! Your perfect shade of pink will help to brighten your whole complexion and awaken your eyes! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-12-03

Is it a good color match for someone with pink undertones or is it going to make me look yellow?

Asked by: saramarsbar
Hi there! Thank you for your interest in IT Cosmetics! Our fair and light shades have pinker undertones. If you are deeper, you can mix two shades to create your perfect shade! Please also know we are always looking on expanding our shade range! XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2017-01-27
  • y_2017, m_2, d_23, h_18CST
  • bvseo_bulk, prod_bvqa, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_22
  • loc_en_US, sid_10000007, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 18.22ms
  • QUESTIONS, PRODUCT