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IT-O2 Ultra Repair Liquid Oxygen Foundation (5 shades)

IT’s truly like a facial in a bottle!

Ultra-Repair Liquid Oxygen Foundation
1 fl. oz / 30 ml /
$38.00
Shade:
  • fair

    fair

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

  • fair

    fair

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

View Details
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Why You'll Love IT

This foundation is truly like a facial, in a bottle. Formulated to deliver oxygen to the skin, your IT-02 Serum Foundation gives sheer to buildable full coverage and leaves your skin with that dewy Your Skin But Better® glow. It’s infused with Anti-Aging ingredients and the proprietary IT Cosmetics® Drops of Light Technology® reflecting pigments to optically blur away the appearance of imperfections.

Gives you the power to achieve hydrated, luminous and healthy looking skin while receiving powerful Anti-Aging skincare benefits. The light-diffusing properties evens skin tone for flawless airbrushed skin without settling into lines and wrinkles. IT-O₂ Serum Foundation is a breakthrough in liquid foundation technology.IT-O₂ is also clinically proven to increase skin hydration by 71% after just 10 minutes of wear. Infused with Anti-Aging technology and ingredients including Peptides, Hydrolyzed Collagen, Niacin, Hyaluronic Acid and Grape Seed Oil plus Vitamins A, C, & E. Paraben-free, Talc-free and Sulfate-free, Fragrance-free

Key Benefits
  • Scientific breakthrough in Anti-Aging foundation, delivering oxygen to the skin
  • Clinically proven hydration with Anti-Aging results
  • Buildable coverage
  • Great for all skin types
Ingredients
Aqua, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Diethylhexyl Carbonate, Isohexadecane, Dimethicone, Isododecane, Isostearyl Palmitate, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol, Ethylhexylglycerin, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Methylisothiazolinone, Sodium Hyaluronate, Perfluorodecalin, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Steareth-20, N-Hydroxysuccinimide, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Olive Leaf Extract, Oryza Sativa (Rice) Extract,Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil. May Contain: Titanium Dioxide (CI 77891), Alumina, Triethoxycaprylylsilane, iron Oxides (CI 77492, CI 77491, CI 77499).

How to Apply

Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Serum Foundation to the back of your hand. For flawless luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics® Hydra-sponge™, IT Cosmetics® Foundation brush, or your fingers.

Beauty Tips

For year round complexion perfection keep two shades of foundation on hand. One will be suitable for winter, and the other for summer skin. Most of the year, they will match perfectly if mixed together.

How to Apply

Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Serum Foundation to the back of your hand. For flawless luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics® Hydra-sponge™, IT Cosmetics® Foundation brush, or your fingers.

Clinical Data

Clinically proven to increase skin barrier repair, and clinically proven through clinical instrumentation measurements to increase skin hydration by over 71% after just 1 application!

Clinical Data

Clinically proven to increase skin barrier repair, and clinically proven through clinical instrumentation measurements to increase skin hydration by over 71% after just 1 application!

Customer Reviews

1
IT-O2 Ultra Repair Liquid Oxygen Foundation (5 shades) is rated 4.317073170731708 out of 5 by 41.
Rated 5 out of 5 by from Makes me look so fresh! I'm on my 2nd bottle of this product and it's the best foundation I've ever used! I love that while though it gives a dewy effect, there are no "sparkles" in it. My skin has improved greatly since I began using it. I am disappointed that this wasn't carried at Ulta any longer, though. Fortunately I found it online!
Date published: 2016-09-20
Rated 5 out of 5 by from The best foundation for aging skin! I recntlyw purchased this product online taking a chance. I'm a makeup 'junkie,' and I'm always looking for THE perfect foundation, but they always come up short for one reason or the other. This was going to be my last one, as I was tired of spending money on productsand was beginning to think there wasn't anything out there that worked for my face/skin. I have aging, large pores, reddish tone skin(I'm 65), and I don't like cakey,thick makeup and yet the ones that aren't cakey, don't cover well,so I settled for those until I tried this product. It DOES do what it says atnd has buildable coverage and feels good on my skin! I also use just a small amount of Bye, Bye redness on the areas where my pores are most noticeable and there's redness (my nose,sides of nose , and chin). I first use moisturizer, then the Bye,Bye redness, then a thin amount of the H2O foundation. I use a small dusting after of the Bye,bye pores finishing powder, only on the areas where the pores are most noticeable. It lasts all day without caking up or running off my face. My skin is dewy at the end of the day without being greasy or drying up. I also have very sensitive skin,and this product doesn't adversely affect me in any way which is wonderful! Great product and no more searching for me at this point! :-)
Date published: 2016-09-12
Rated 5 out of 5 by from Natural looking Love how this make up looks so natural. I have normal to somewhat dry skin and use higher end moisturizers. Also doesn't make me break out at all. My favorite foundation .
Date published: 2016-09-04
Rated 5 out of 5 by from Amazing Find! I absolutely love this foundation. My skin has improved immensely, My skin looks hydrated with a healthy glow. I also use it in the morning pre workout so the skin is hydrated and morning fresh looking...Not the typical scary morning workout face complextion lol. :) Please continue to make this product for it is amazing!
Date published: 2016-09-01
Rated 5 out of 5 by from I love it!!! Since I wore it my skin looks better! And better!! Everybody is asking me what and doing!!! I really love It!!! I'm 45 years. Thank you!!!
Date published: 2016-09-01
Rated 2 out of 5 by from Insulting This foundation is way too oily on my skin it takes a while for it to dry down, but when it does it makes other makeup (i.e. blush/contour) patchy. It also transfers even with setting power. But the most important part of this: if I'm paying basically $40 for your foundation you should have more than 5 basic shades + descriptions of undertone. People shouldn't have to trial & error their way on an expensive, highly recommended product. I won't be repurchasing because this did not work for me in the slightest.
Date published: 2016-08-24
Rated 5 out of 5 by from Perfect foundation I have been using It O2 for a couple of years now. I love this product. Goes on like a moisturizer and provides just the right amount of coverage. My only disappointment is that Ulta no longer sells It O2 so I have to order online.
Date published: 2016-08-21
Rated 5 out of 5 by from Great stuff! I love IT products. They go on so smooth and make my skin feel like it is nourished. Not heavy but still covers. I will forever be a customer! I got my sisters and daughter hook on it as well. We are an IT Girl Family!
Date published: 2016-08-21
  • 2016-09-27T08:03CST
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Questions & Answers

1

I use to get this at Ulta and they no longer sell it :( Is this available in retail stores? 

Asked by: Lisap
Hi there, thank you so much for reaching out to us! At this time it is not available in stores however you can still purchase IT directly on our website! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-08-08

I need help in the shade of lip color products. I use the medium shade of foundation. I am in my 50's with colored dark brown hair and blue eyes. I like to look natural but would also like the shade to bring out my eyes. Thank you.

Asked by: MR50
Hi there, thanks for your question! We love our Vitality Lip Flush in Je Ne Sais Quoi which is clear in the tube, but when applied flushes to your perfect shade of pink for a natural flush of color that lasts all day! Your perfect shade of pink will help to brighten your whole complexion and awaken your eyes! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-07-11

Is it a good color match for someone with pink undertones or is it going to make me look yellow?

Asked by: saramarsbar
Hi there! Thank you for your interest in IT Cosmetics! Our fair and light shades have pinker undertones. If you are deeper, you can mix two shades to create your perfect shade! Please also know we are always looking on expanding our shade range! XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2016-07-01

is this the same liquid foundation that I purchased from qvc, also, I was told to connect you directly regarding my products.. this is what I have pls tell me the order in which I should put on ist bye bye pores. celebration foundation &,illuminizer

Asked by: barbara baxter
We'd be happy to help you! We're not quite sure which foundation you purchased on QVC, as we have different liquid/cream foundations, but we'd be happy to help you with the order of application. We recommend that you apply any liquid/cream foundations first. Then set with a powder on top. If you want additional coverage on top of the liquid/cream foundation you just applied, set with Celebration Foundation, which is a full-coverage foundation that will give you a matte finish. If you do not want to add additional coverage, set with Bye Bye Pores, which is a translucent setting powder that will blur away the look of pores and set all your makeup in place. Last but not least, apply any illuminizers, blush or bronzer to add vitality to your skin. We hope this helps! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-10

Are there "sparkles" of any kind in this formula? Sometimes products that offer a "dewy" look end up having glittery particles in them, which I don't like.

Asked by: clml1w
This foundation is a regular cream foundation and does not have the "illuminating" properties that we have added to some of our foundations that are meant to give you a glowing finish. We hope this answered your question! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-09

Is  IT-02  a moisturizer?   I read from your statement that it makes your skin dewy? What Properities does it have to give a glow to your skin? An oil? Thank you

Asked by: Katgirl
We're happy that you're interested in the It-O2 Oxygen Foundation! This is a true foundation that delivers oxygen to your skin so your skin can breathe throughout the day even with makeup on. This is a hydrating cream foundation, so it will give you a dewy finish. Let us know if you have any other questions! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-01

I am in between Light and Medium Shade. I use the Light shade in my CC+. Which shade would be best for the IT-O2?

Asked by: AnnieF
This foundation runs on the same shade range as the CC Cream, so if you are Light in the CC Cream, we recommend that you get the Light shade for this foundation as well. We hope you love IT! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-29

Is there any SPF in this foundation ??  If not what is best to use under it that has an SPF???

Asked by: evey
Hi, Thank you for reaching out to us. This foundation does not have SPF but you can apply any sunscreen underneath. If you are looking for a foundation with SPF, check our our CC Cream, which is a true multi-tasker! You can find it at http://www.itcosmetics.com/your-skin-but-bettertm-cc-cream-with-spf-50. Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-22
  • 2016-09-27T08:14CST
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