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IT-O₂ Ultra Repair Liquid Oxygen Foundation

IT’s truly like a facial in a bottle!

Ultra-Repair Liquid Oxygen Foundation
1 US fl. oz. / 30 ml /
$38.00
Shade:
  • fair

    fair

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

  • fair

    fair

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

View Details
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Why You'll Love IT

This foundation is truly like a facial, in a bottle. Formulated to deliver oxygen to the skin, your IT-O₂ Serum Foundation gives sheer to buildable full coverage and leaves your skin with that dewy Your Skin But Better™ glow. It’s infused with anti-aging ingredients and the proprietary IT Cosmetics™ Drops of Light Technology™ reflecting pigments to optically blur away the appearance of imperfections.

Gives you the power to achieve hydrated, luminous and healthy looking skin while receiving powerful anti-aging skincare benefits. The light-diffusing properties evens skin tone for flawless airbrushed skin without settling into lines and wrinkles. IT-O₂ Serum Foundation is a breakthrough in liquid foundation technology.IT-O₂ is also clinically shown to increase skin hydration by an average of 71%*. Infused with anti-aging technology and ingredients including peptides, hydrolyzed collagen, niacinamide, hyaluronic acid and grape seed extract plus vitamins A, C, & E. Paraben-free, talc-free and sulfate-free, fragrance-free

*Results observed in a clinical study

Key Benefits
  • Scientific breakthrough in Anti-Aging foundation, delivering oxygen to the skin
  • Clinically proven hydration with Anti-Aging results
  • Buildable coverage
  • Great for all skin types
Ingredients
Aqua, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Diethylhexyl Carbonate, Isohexadecane, Dimethicone, Isododecane, Isostearyl Palmitate, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol,Ethylhexylglycerin, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Methylisothiazolinone, Sodium Hyaluronate, Perfluorodecalin, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Steareth-20, N-Hydroxysuccinimide, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Olive Leaf Extract, Oryza Sativa (Rice) Extract,Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil. May Contain: Titanium Dioxide (CI 77891), Alumina, Triethoxycaprylylsilane, iron Oxides (CI 77492, CI 77491, CI 77499).

How to Apply

Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Serum Foundation to the back of your hand. For flawless luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics® Hydra-sponge™, IT Cosmetics™ Foundation brush, or your fingers.

Beauty Tips

For year round complexion perfection keep two shades of foundation on hand. One will be suitable for winter, and the other for summer skin. Most of the year, they will match perfectly if mixed together.

How to Apply

Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Serum Foundation to the back of your hand. For flawless luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics® Hydra-sponge™, IT Cosmetics™ Foundation brush, or your fingers.

Clinical Data

Clinically shown to increase skin hydration by an average of 71%*

*Results observed in clinical study.

Clinical Data

Clinically shown to increase skin hydration by an average of 71%*

*Results observed in clinical study.

Customer Reviews

IT-O₂ Ultra Repair Liquid Oxygen Foundation is rated 4.3 out of 5 by 78.
Rated 5 out of 5 by from Great product I bought this a month ago and it really does work well. it blends in nicely too.
Date published: 2017-03-15
Rated 5 out of 5 by from The best foundation I have tried I'm 46 years old and I hate foundation. I have always hated wearing foundation. Until I found IT-02. It is the perfect foundation. It gives me exactly the amount I want or need. I can go really sheer or build it to get the coverage I need for whatever is happening to my skin at the time. And even when I wear it "thick" it feels like nothing on my skin. I love this product!! Thank you IT!!!!
Date published: 2017-03-15
Rated 5 out of 5 by from Just what I was hoping for! This is a weightless, soft liquid foundation with excellent coverage. My face feels hydrated. Product doesn't settle into the skin. I am combining the medium and tan shades to achieve my best shade. Product is exactly what I was looking for. Very comfortable on the face!
Date published: 2017-03-14
Rated 3 out of 5 by from Brow pencil This brow pencil was different than the one I bought last time, in that it is waterproof. I was quite disappointed that it didn't last half as long as my other one, the regular brow power, for the same price. I did love that it colored and stayed on my brows as the other one did. So I just ordered the regular brow power which lasts so much longer. I have tried so many different kinds and most made my brows look fake and wore off halfway through the day. It brow power is the best one out there.
Date published: 2017-03-14
Rated 5 out of 5 by from Amazing foundation I bought the oxygen foundation 2 weeks ago. I cant be more happier with the results. The best foundation I've ever used. So light on my skin with great coverage. Highly recommend it.
Date published: 2017-03-13
Rated 5 out of 5 by from Great Coverage & feels wonderful ! I purchased IT 02 liquid-oxygen foundation a couple of weeks ago and I really love it! My skin is very dry and tends to get even dryer during the day but this foundation keeps me moisturized and I love it!!
Date published: 2017-03-13
Rated 4 out of 5 by from Rates Up There with The Best of Them..... I bought this to try due to the interest in the "oxygen" part. I didn't find it to be much different than the already loved CC cream but I am new to this whole wearing a foundation. Like the CC, it is light and covers well. It may be even have a little of a lighter feel. I did read a review before buying about it spattering when pumped - I noticed the same thing which is kind of annoying; however, I find if I shake it before pumping, I don't have the problem, and it dispenses well.
Date published: 2017-03-13
Rated 2 out of 5 by from Not what I expected It doesn't provide the coverage that my bye bye foundation does.
Date published: 2017-03-12
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Questions & Answers

what is the coverage of this foundation?

Asked by: Brighteyes
Hello there, we're happy to help! This is a serum based foundation that will provide a light, sheer coverage however you can absolutely build IT up without having IT feel heavy on the skin. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-24

I purchase your foundation but it too dark for my skin color. I need warm tan color, please tell me what to do, I'm one of your regular customers

Asked by: Ga Girl
HI there, thank you so much for your question! At this time we offer from fair to rich, if you purchased a shade that is too dark then we suggest going on shade down. If you have any shade questions you can always contact our team at info@itcosmetics.com and they will be happy to help shade match you. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-24

I have extremely dry skin and I am only 24. Every other foundation from other brands cling to dry patches and crack through out the day. I do the proper skincare and nothing works. Will this be my holy grail? I love your line or cosmetics!

Asked by: Brighteyes
Hello there, thanks so much for your question! If you are looking for a super hydrating foundation we suggest checking out our CC Cream. This is your full coverage, color-correcting cream and also has super hydrating benefits to IT! IT will help keep your skin moisturized without any dry areas throughout the day. XOXO Molly https://www.itcosmetics.com/your-skin-but-bettertm-cc-cream-with-spf-50
Answered by: IT Customer Care Expert
Date published: 2017-02-17

What shade would you recommend that does NOT have a yellow undertone. I have grey hair & with other products, I'm between light & medium shades. I have a light olive complexion.Tan shades are always too dark.

Asked by: Susie7495
Hi Susie, thank you for reaching out! At this time all of our foundations do have warmer, yellow undertones to them. The fair shade does tend to have cooler undertones however IT sounds like that may be too light for you! You can try the light shade, that has the least yellow in IT so IT may work perfectly! XOXO
Answered by: IT Customer Care Expert
Date published: 2017-01-24

Does this product have a cool, neutral, or warm undertone. I have super porcelain skin and worried the lightest one will look yellow/orange.

Asked by: MSRiggins
Hi there, thank you for your interest in IT! The fair shade is the most neutral out of our shades so IT works really amazing with super porcelain skin tones. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-01-09

Is this product no longer available at Ulta or other retail outlets? I love this foundation and went to buy it at Ulta as I've done in the past and they said they don't carry it anymore.

Asked by: Jens
Hi there, thanks so much for being an IT Girl! At this time IT is exclusive to our website and is not being sold at Ulta. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-26

Is this a vegan product? My daughter is highly allergic to lanolin/lanolin products and I usually need something that is vegan. She also needs a long-lasting, full coverage foundation that she can use for competition dancing.

Asked by: acturner14
Hi there, thank you for your question! IT Cosmetics products are not vegan, however IT is 100% cruelty free and certified by PETA! We recommend consulting with your doctor before use of IT with any further concerns! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-12-10

I use to get this at Ulta and they no longer sell it :( Is this available in retail stores? 

Asked by: Lisap
Hi there, thank you so much for reaching out to us! At this time it is not available in stores however you can still purchase IT directly on our website! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-03
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