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IT-O₂ Ultra Repair Liquid Oxygen Foundation

IT’s truly like a facial in a bottle!

Ultra-Repair Liquid Oxygen Foundation
1 US fl. oz. / 30 ml /
$38.00
Shade:
  • fair

    fair

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

  • fair

    fair

  • light

    light

  • medium

    medium

  • tan

    tan

  • rich

    rich

View Details
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Why You'll Love IT

This foundation is truly like a facial, in a bottle. Formulated to deliver oxygen to the skin, your IT-O₂ Serum Foundation gives sheer to buildable full coverage and leaves your skin with that dewy Your Skin But Better™ glow. It’s infused with anti-aging ingredients and the proprietary IT Cosmetics™ Drops of Light Technology™ reflecting pigments to optically blur away the appearance of imperfections.

Gives you the power to achieve hydrated, luminous and healthy looking skin while receiving powerful anti-aging skincare benefits. The light-diffusing properties evens skin tone for flawless airbrushed skin without settling into lines and wrinkles. IT-O₂ Serum Foundation is a breakthrough in liquid foundation technology.IT-O₂ is also clinically shown to increase skin hydration by an average of 71%*. Infused with anti-aging technology and ingredients including peptides, hydrolyzed collagen, niacinamide, hyaluronic acid and grape seed extract plus vitamins A, C, & E. Paraben-free, talc-free and sulfate-free, fragrance-free

*Results observed in a clinical study

Key Benefits
  • Scientific breakthrough in Anti-Aging foundation, delivering oxygen to the skin
  • Clinically proven hydration with Anti-Aging results
  • Buildable coverage
  • Great for all skin types
Ingredients
Aqua, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Diethylhexyl Carbonate, Isohexadecane, Dimethicone, Isododecane, Isostearyl Palmitate, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol,Ethylhexylglycerin, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Methylisothiazolinone, Sodium Hyaluronate, Perfluorodecalin, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Steareth-20, N-Hydroxysuccinimide, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Olive Leaf Extract, Oryza Sativa (Rice) Extract,Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil. May Contain: Titanium Dioxide (CI 77891), Alumina, Triethoxycaprylylsilane, iron Oxides (CI 77492, CI 77491, CI 77499).

How to Apply

Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Serum Foundation to the back of your hand. For flawless luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics® Hydra-sponge™, IT Cosmetics™ Foundation brush, or your fingers.

Beauty Tips

For year round complexion perfection keep two shades of foundation on hand. One will be suitable for winter, and the other for summer skin. Most of the year, they will match perfectly if mixed together.

How to Apply

Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Serum Foundation to the back of your hand. For flawless luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics® Hydra-sponge™, IT Cosmetics™ Foundation brush, or your fingers.

Clinical Data

Clinically shown to increase skin hydration by an average of 71%*

*Results observed in clinical study.

Clinical Data

Clinically shown to increase skin hydration by an average of 71%*

*Results observed in clinical study.

Customer Reviews

IT-Oâ‚‚ Ultra Repair Liquid Oxygen Foundation is rated 4.4 out of 5 by 58.
Rated 5 out of 5 by from Great coverage! I love this stuff. When I ran out I went to Ulta for more but they were sold out. I bought the new CC foundation and in my opinion, there is no comparison. So, after about a month I broke down and ordered my favorite foundation straight from IT website.
Date published: 2017-01-12
Rated 5 out of 5 by from It's a keeper absolutely love it. Bought in light and tan shades, mixed together make ideal skin tone for me.
Date published: 2017-01-01
Rated 5 out of 5 by from It O2 foundation I ordered the It O2 liquid foundation a few weeks ago. I like it a lot and plan on making it my standby foundation. I have the bye bye foundation to use up but plan on alternating products 'till it's gone. I am 65 y/o and need the extra moisture.
Date published: 2017-01-01
Rated 5 out of 5 by from amazing fave foundation ever!!! so light on your skin and super easy to apply. 10/10 would by again
Date published: 2016-12-09
Rated 5 out of 5 by from I love this foundation!
Date published: 2016-12-07
Rated 5 out of 5 by from Love that it is buildable Am 68 and have wrinkles.. Love how smooth this is. I have been using the IT-02 Liquid Oxygen Foundation for the past year. I get Light although I think I am somewhere between Light and Medium. My only complaint is the squirt applicator. Sometimes too much squirts out. For me, I personally solved this by unscrewing the bottle and running my finger on the underside of the pump to get off just the right amount. After applying, I go back over the few spots where I need l little more coverage or smoothing. I top it off with IT Your Skin But Better CC+ Creme Blush and my preference is to skip powder because I like the dewy look. Excellent product.
Date published: 2016-11-29
Rated 3 out of 5 by from Liquid Oxygen Foundation Using to heal acne on teenager's face & throat. Hopeful.
Date published: 2016-11-27
Rated 5 out of 5 by from covers well I found this foundation after buying multiple products for hundreds of dollars with no success! My face is extremely dry. I could never find a foundation that didn't crack on my face and look terrible. This one actually works for me. I would recommend this for mature faces or dry or crepey skin.
Date published: 2016-11-24
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Questions & Answers

Does this product have a cool, neutral, or warm undertone. I have super porcelain skin and worried the lightest one will look yellow/orange.

Asked by: MSRiggins
Hi there, thank you for your interest in IT! The fair shade is the most neutral out of our shades so IT works really amazing with super porcelain skin tones. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-01-09

Is this product no longer available at Ulta or other retail outlets? I love this foundation and went to buy it at Ulta as I've done in the past and they said they don't carry it anymore.

Asked by: Jens
Hi there, thanks so much for being an IT Girl! At this time IT is exclusive to our website and is not being sold at Ulta. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-26

Is this a vegan product? My daughter is highly allergic to lanolin/lanolin products and I usually need something that is vegan. She also needs a long-lasting, full coverage foundation that she can use for competition dancing.

Asked by: acturner14
Hi there, thank you for your question! IT Cosmetics products are not vegan, however IT is 100% cruelty free and certified by PETA! We recommend consulting with your doctor before use of IT with any further concerns! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-12-10

I use to get this at Ulta and they no longer sell it :( Is this available in retail stores? 

Asked by: Lisap
Hi there, thank you so much for reaching out to us! At this time it is not available in stores however you can still purchase IT directly on our website! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-08-08

I need help in the shade of lip color products. I use the medium shade of foundation. I am in my 50's with colored dark brown hair and blue eyes. I like to look natural but would also like the shade to bring out my eyes. Thank you.

Asked by: MR50
Hi there, thanks for your question! We love our Vitality Lip Flush in Je Ne Sais Quoi which is clear in the tube, but when applied flushes to your perfect shade of pink for a natural flush of color that lasts all day! Your perfect shade of pink will help to brighten your whole complexion and awaken your eyes! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-07-11

Is it a good color match for someone with pink undertones or is it going to make me look yellow?

Asked by: saramarsbar
Hi there! Thank you for your interest in IT Cosmetics! Our fair and light shades have pinker undertones. If you are deeper, you can mix two shades to create your perfect shade! Please also know we are always looking on expanding our shade range! XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2016-11-16

is this the same liquid foundation that I purchased from qvc, also, I was told to connect you directly regarding my products.. this is what I have pls tell me the order in which I should put on ist bye bye pores. celebration foundation &,illuminizer

Asked by: barbara baxter
We'd be happy to help you! We're not quite sure which foundation you purchased on QVC, as we have different liquid/cream foundations, but we'd be happy to help you with the order of application. We recommend that you apply any liquid/cream foundations first. Then set with a powder on top. If you want additional coverage on top of the liquid/cream foundation you just applied, set with Celebration Foundation, which is a full-coverage foundation that will give you a matte finish. If you do not want to add additional coverage, set with Bye Bye Pores, which is a translucent setting powder that will blur away the look of pores and set all your makeup in place. Last but not least, apply any illuminizers, blush or bronzer to add vitality to your skin. We hope this helps! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-10

Are there "sparkles" of any kind in this formula? Sometimes products that offer a "dewy" look end up having glittery particles in them, which I don't like.

Asked by: clml1w
This foundation is a regular cream foundation and does not have the "illuminating" properties that we have added to some of our foundations that are meant to give you a glowing finish. We hope this answered your question! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-09
  • 2017-01-19T08:14CST
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