IT-O₂ Ultra Repair Liquid Oxygen Foundation


This foundation is truly like a facial, in a bottle. Formulated to deliver oxygen to the skin, your ... Read more

Discontinued product

We regret to inform you that this product has been discontinued.

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Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Bye Bye Foundation is your first-ever full-coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation—and hello to your most beautiful skin! Developed with plastic surgeons, your innovative problem solver is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles—all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Created with proprietary 3D Skin Flex™ Technology, your hydrating color-infused moisturizer provides smooth, flexible pure color pigments that float over lines and wrinkles and feel like nothing on your skin, but cover everything without creasing or cracking. Ideal for all skin types, it also features 7 key fermented ingredients to increase the absorption and efficacy of your skincare, plus bioluminescence and diamond powder for subtle radiance without glitter or shimmer. Finally, you can experience clinically tested hydration and smoothing, skin-perfecting full coverage that makes your skin look younger! Now available in 12 shades: - Fair—ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone - NEW! Fair Light—fair skin, if you burn easily in the sun, with cool (pink) undertone - Light—light skin with more warmth (yellow) to your skin - NEW! Light Medium—light to medium skin with cool (pink) undertones - Medium—medium skin with warm (yellow) undertones (this is Jamie’s shade!) - NEW! Neutral Medium—medium skin with neutral undertone - Medium Tan—medium to tan skin with warm (yellow) undertone - NEW! Neutral Tan—tan skin with neutral undertone - Tan—tan skin with warm (yellow) undertone - Rich—tan to rich skin with warm (yellow) undertone - NEW! Rich Honey—deep skin with warm (yellow) undertone - Deep—deep skin with neutral undertone How to determine your undertone: Look at the veins on the inside of your wrist. Do they look more blue? You are cool! Do they look more green? You are warm! Can’t decide? Then you are neutral!-->


CC+ Cream with SPF 50+

Developed with plastic surgeons, CC+ Cream with SPF 50+ is your #1 best-selling,* award-winning color correcting cream that works beautifully as your full-coverage foundation, hydrating anti-aging serum and SPF 50+ physical sunscreen. Your multitasking beauty miracle provides clinically tested hydration while diffusing the look of skin imperfections for flawless-looking coverage that won’t crease or crack. Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this skin-loving full-coverage foundation reduces the appearance of acne scarring, wrinkles, redness on skin, dark circles under eyes and large pores—all while giving you a luminous, supple, flawless-looking complexion. It’s truly your one step for instant complexion perfection! Learn more about the skincare benefits of CC Cream. *CC+ Cream with SPF 50+ is the #1 CC cream in the US based on annual NPD units and dollar sales: 2016-2019. IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Best selling

This foundation is truly like a facial, in a bottle. Formulated to deliver oxygen to the skin, your IT-02 Serum Foundation gives sheer to buildable full coverage and leaves your skin with that dewy Your Skin But Better® glow. It’s infused with Anti-Aging ingredients and the proprietary IT Cosmetics® Drops of Light Technology® reflecting pigments to optically blur away the appearance of imperfections. Gives you the power to achieve hydrated, luminous and healthy looking skin while receiving powerful Anti-Aging skincare benefits. The light-diffusing properties evens skin tone for flawless airbrushed skin without settling into lines and wrinkles. IT-O₂ Serum Foundation is a breakthrough in liquid foundation technology.IT-O₂ is also clinically proven to increase skin hydration by 71% after just 10 minutes of wear. Infused with Anti-Aging technology and ingredients including Peptides, Hydrolyzed Collagen, Niacin, Hyaluronic Acid and Grape Seed Oil plus Vitamins A, C, & E. Paraben-free, Talc-free and Sulfate-free, Fragrance-free
  • Scientific breakthrough in Anti-Aging foundation, delivering oxygen to the skin
  • Clinically proven hydration with Anti-Aging results
  • Buildable coverage
  • Great for all skin types

Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Serum Foundation to the back of your hand. For flawless luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics® Hydra-sponge™, IT Cosmetics™ Foundation brush, or your fingers.

For year round complexion perfection keep two shades of foundation on hand. One will be suitable for winter, and the other for summer skin. Most of the year, they will match perfectly if mixed together.
Aqua, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Diethylhexyl Carbonate, Isohexadecane, Dimethicone, Isododecane, Isostearyl Palmitate, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol,Ethylhexylglycerin, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Methylisothiazolinone, Sodium Hyaluronate, Perfluorodecalin, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Steareth-20, N-Hydroxysuccinimide, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Olive Leaf Extract, Oryza Sativa (Rice) Extract,Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil. May Contain: Titanium Dioxide (CI 77891), Alumina, Triethoxycaprylylsilane, iron Oxides (CI 77492, CI 77491, CI 77499).
Rated 5 out of 5 by from Why discontinued? :( :( I’ve been using this foundation for a couple years. There was a good deal on it a while ago and I bought several. Now that I’m out, I have been looking to replace it and it looks like it’s discontinued. I’ve never had a foundation treat my sensitive, dry skin so well. Please bring it back!! This product is how I discovered all the other great IT products.
Date published: 2018-06-04
Rated 5 out of 5 by from Why did you take this away? This is the ONLY IT Foundation I've found that minimized the bags under my eyes. I'm 65 and have good skin except for bags/wrinkles under my eyes. I've tried the CC foundation, No More Pores Foundation, etc and none takes away the bags. The Bye Bye Lines isn't getting good reviews. I'll try it but WHY DID YOU GET RID OF SOMETHING THE WORKED?
Date published: 2018-02-18
Rated 5 out of 5 by from Perfect for summer!!! I am beyond happy with this foundation! It's perfect for summer with coverage balanced with hydration and not dulling my face! I couldn't be more pleased!!!
Date published: 2017-05-20
Rated 5 out of 5 by from Great moisture makeup I have discovered a great moisture makeup without a greasy feel or look. Good coverage but not a heavy look.
Date published: 2017-05-17
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