NEW!

LASH

BLOW

OUT

SALON VOLUME
LIFT MASCARA

NEW!

LASH

BLOW

OUT

SALON VOLUME

LIFT MASCARA

Lash Blowout Mascara

it delivers real results!

19X

YOUR
VOLUME*!

93%

say product keeps lashes looking voluminous all day**

93%

say product does not flake**



*Clinically measured result.
**Results observed in a clinical study.


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19X YOUR VOLUME!*

93% say product keeps lashes looking voluminous all day**

93% say product does not flake**



*Results observed in an instrumental study.
**Results observed in a consumer panel study.

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Lash Blowout Real Results
Lash Blowout Mascara
  • Hair-loving formula is infused with biotin, vitamin E, collagen and jojoba oil
  • Transparent polymers intensify the saturation of super black pigment for a bold lash look
  • Delivers clump-free, flake-free volume, plus the look of length and lift to your lashes
  • Easy-grip, soft-touch handle for effortless application and control

it’s blowout lift, volume and drama—for your lashes!

  • Hair-loving formula is infused with biotin, vitamin E, collagen and jojoba oil
  • Transparent polymers intensify the saturation of super black pigment for a bold lash look
  • Delivers clump-free, flake-free volume, plus the look of length and lift to your lashes
  • Easy-grip, soft-touch handle for effortless application and control

it’s your lash-volumizing microsphere brush!

Inspired by the technology used to create barrel brushes for hair, this specially designed mascara wand features microspheres to gently catch and grip all of your lashes—creating effortless root-to-tip application, while separating your lashes to deliver instant maximum lift and structured volume that won't clump or flake!

Lash Blowout Mascara Animation

Inspired by the technology used to create barrel brushes for hair, this specially designed mascara wand features microspheres to gently catch and grip all of your lashes—creating effortless root-to-tip application, while separating your lashes to deliver instant maximum lift and structured volume that won't clump or flake!

IT Cosmetics and Dry Bar

When IT Cosmetics Co-Founder and CEO Jamie Kern Lima had the idea to name her next mascara Lash Blowout, she turned to her friend and founder of Drybar®, Ali Webb, for advice on creating salon-quality volume—and lots of it! Together, these two beauty trailblazers co-created one game-changing mascara!

it’s powered by drybar®!

When IT Cosmetics Co-Founder and CEO Jamie Kern Lima had the idea to name her next mascara Lash Blowout, she turned to her friend and founder of Drybar®, Ali Webb, for advice on creating salon-quality volume—and lots of it! Together, these two beauty trailblazers co-created one game-changing mascara!


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Meet The Experts Behind Lash Blowout Mascara

What’s the best mascara for the lash look you love?

Whether you’re looking for dramatic volume, super length or natural-looking definition,
discover the best IT Cosmetics mascara to help you achieve your most eye-opening results!

HELLO LASHES

MASCARA

Hello Lashes Mascara

Best for achieving the look of thicker, curled lashes



LASH BLOWOUT

MASCARA

Lash Blowout Mascara

Best for achieving dramatic lash volume



TIGHTLINE

MASCARA

Tightline Mascara

Best for achieving natural-looking definition



SUPERHERO

MASCARA

Superhero Mascara

Best for achieving super lash length



Hello Lashes Mascara

HELLO LASHES

MASCARA

Best for achieving the look of thicker, curled lashes

Lash Blowout Mascara

LASH BLOWOUT

MASCARA

Best for achieving dramatic lash volume

Tightline Mascara

TIGHTLINE

MASCARA

Best for achieving natural-looking definition

Superhero Mascara

SUPERHERO

MASCARA

Best for achieving super lash length