Learn All About IT Cosmetics Best Mascara for Volume

it delivers real results!

19X YOUR VOLUME!*
93% say product keeps lashes looking voluminous all day**
93% say product does not flake**

*Results observed in an instrumental study.
**Results observed in a consumer panel study.

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it’s blowout lift, volume and drama—for your lashes!

Hair-loving formula is infused with biotin, vitamin E, collagen and jojoba oil
Transparent polymers intensify the saturation of super black pigment for a bold lash look
Delivers clump-free, flake-free volume, plus the look of length and lift to your lashes
Easy-grip, soft-touch handle for effortless application and control

it’s your lash-volumizing microsphere brush!

Inspired by the technology used to create barrel brushes for hair, this specially designed mascara wand features microspheres to gently catch and grip all of your lashes—creating effortless root-to-tip application, while separating your lashes to deliver instant maximum lift and structured volume that won't clump or flake!

Collage image showing Lash Blowout Mascara and collaboration with IT Cosmetics and DryBar

it’s powered by drybar®!

When IT Cosmetics Co-Founder and CEO Jamie Kern Lima had the idea to name her next mascara Lash Blowout, she turned to her friend and founder of Drybar®, Ali Webb, for advice on creating salon-quality volume—and lots of it! Together, these two beauty trailblazers co-created one game-changing mascara!

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Meet The Experts Behind Lash Blowout Mascara

IT Cosmetics CEO Jamie Kern Lima & Alli Webb, founder of Drybar, hold a Q & A to discuss inspiration behind Discover Lash Blowout Mascara, infused with Biotin.

What’s the best mascara for the lash look you love?

Whether you’re looking for dramatic volume, super length or natural-looking definition,
discover the best IT Cosmetics mascara to help you achieve your most eye-opening results!