it’s blowout lift, volume and drama—for your lashes!
- Hair-loving formula is infused with biotin, vitamin E, collagen and jojoba oil
- Transparent polymers intensify the saturation of super black pigment for a bold lash look
- Delivers clump-free, flake-free volume, plus the look of length and lift to your lashes
- Easy-grip, soft-touch handle for effortless application and control
it’s your lash-volumizing microsphere brush!
Inspired by the technology used to create barrel brushes for hair, this specially designed mascara wand features microspheres to gently catch and grip all of your lashes—creating effortless root-to-tip application, while separating your lashes to deliver instant maximum lift and structured volume that won't clump or flake!
When IT Cosmetics Co-Founder and CEO Jamie Kern Lima had the idea to name her next mascara Lash Blowout, she turned to her friend and founder of Drybar®, Ali Webb, for advice on creating salon-quality volume—and lots of it! Together, these two beauty trailblazers co-created one game-changing mascara!
What’s the best mascara for the lash look you love?
Whether you’re looking for dramatic volume, super length or natural-looking definition,
discover the best IT Cosmetics mascara to help you achieve your most eye-opening results!
Best for achieving the look of thicker, curled lashes
Best for achieving dramatic lash volume
Best for achieving natural-looking definition
Best for achieving super lash length