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“This lip color is going to last and drench your lips with anti-aging, lip-loving ingredients. You don’t need to worry about color traveling—you just swipe it on, and you’re good all day!”
Nourish your lips with Vitality Lip Flush Stain™—an ultra-hydrating, luxurious gloss that delivers high shine and a naturally pretty flush of color without ever feeling sticky or tacky! Developed with plastic surgeons, the powerful anti-aging formula instantly conditions and smooths your lips with essential butters and oils including shea butter, jojoba and avocado, plus anti-aging collagen, peptides and hyaluronic filling spheres. Apply directly onto lips for youthful, pillowy-soft results and a beautiful sheer stain that lasts all day!
Key Benefits
Lightweight gloss stain delivers high shine and sheer, vitality-filled color—never feels sticky or tacky!
Essential butters and oils instantly nourish and protect lips for pillowy-soft results
Anti-aging collagen, peptides and hyaluronic filling spheres minimize the look of lip lines
Apply directly onto lips for a hydrating, naturally pretty flush of color that lasts. Can be worn on bare lips, or over the top of any other lip product.
Beauty Tips
Create the illusion of plumper-looking lips by applying Vitality Lip Flush Stain™ Hydrating Serum Gloss Stain to the very center of your lips, over your Vitality Lip Flush Stain™ 4-in-1 Hydrating Lipstick-Balm-Gloss-Stain or Vitality Lip Flush™ Lip-Softening Smooth Butter Gloss.
“This lip color is going to last and drench your lips with anti-aging, lip-loving ingredients. You don’t need to worry about color traveling—you just swipe it on, and you’re good all day!”
Apply directly onto lips for a hydrating, naturally pretty flush of color that lasts. Can be worn on bare lips, or over the top of any other lip product.
Beauty Tips
Create the illusion of plumper-looking lips by applying Vitality Lip Flush Stain™ Hydrating Serum Gloss Stain to the very center of your lips, over your Vitality Lip Flush Stain™ 4-in-1 Hydrating Lipstick-Balm-Gloss-Stain or Vitality Lip Flush™ Lip-Softening Smooth Butter Gloss.
Our best sellers
Customer Reviews
Rated 5 out of
5 by
auburn22 from
Best long wear lipstick I've tried!!!!!!!!!I have tried every long wear lipstick on the market (high end and low end) and none compare to this one by IT Please, please, please don't discontinue it. I am ordering more today.
Date published: 2019-01-21
Rated 4 out of
5 by
jen26 from
Great stain power- very hydrating!I was discouraged when I opened it because the color looked very "flesh-colored" but when I put it on it changed to a really pretty nude pink that flattered my skin tone. I really like it!
Date published: 2019-01-18
Rated 2 out of
5 by
Stevie Momo from
Major color changeI purchased this in the naturally flushed shade, when it goes on it is perfect but it stains a bright gawdy Barbie pink. I bought the mauve shade as well and it did the same thing. If the color wasn't so hideous the product would be perfect.
Date published: 2018-12-31
Rated 4 out of
5 by
lindalee4102 from
Long-lastingI was skeptical about the ability of this product to develop into a color that matched my lip tone once applied - particularly when I saw the color in the tube. When I applied it to my lips it was one color and then very quickly turned into a color that was very flattering. The color remained throughout the day. I would have rated this excellent, but I did have to reapply a shear moisturizer several times during the day. I will definitely buy this again!
I bought your je ne sais quois lip serum in a special promotion from QVC...where can I get more of it...it is the BEST
Asked by: Tracy77
Hi there, thank you so much for reaching out! At this time the Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment Serum is currently an exclusive item that was available for QVC's Today's Special Value. We kindly ask that you stay tuned for new updates! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-03-21
Which one of these is closest to the Laugh color of the CC+ Lip Serum?
Asked by: rj2018
Hi there, thanks for reaching out! While we do not have an exact shade to the CC+ Lip Serum in Laugh, the Vitality Lip Flush Butter Gloss in Naturally Pretty is comparable. We hope you give IT a try! XOXO Nicole
https://www.itcosmetics.com/vitality-lip-flush-butter-gloss/ITC_0019.html#start=5&cgid=lips-lip-gloss
Answered by: IT Customer Care Expert
Date published: 2018-03-07
Is this supposed to be a color-changing product per your skin's ph? I received the color Sweet Rose as part of the lip duo for Christmas. Swatches beautifully, but turns bright pink on my lips in 5 seconds, with or without the liner. So disappointing!
Asked by: Snflwrs05
Hi there! Thank you so much for reaching out. The Vitality Lip Flush gloss will flush differently on different people depending on the person's pH and temperature. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-11-26
I ordered this gloss today! Does it also work as a lip plumper/ does it have any lip plumping affects?
Asked by: bea4578
Hi there! Thank you so much for reaching out. While Vitality Lip Flush Stain Hydrating Serum Gloss Stain can give the appearance of plumper lips, IT does not contain any lip plumping ingredients. We hoep this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-11-13
I've your lip stain gloss "je ne se quois" from QVC and loved it, used it to the end. I purchaed a new one at Ulta and no color change, am I doing something wrong?
Asked by: Chickie126
Hi there! We're happy to help with this. We do offer two separate lip stain glosses, one is a full stain while one is a soft stain that won't change as dramatically. IT is possible that you purchased this from Ulta so you're not seeing the same flush of color as you did before! We suggest reaching out to Ulta to see if they are able to honor an exchange for the correct product. Hope this helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2018-08-22
I LOVE your products but I only wear the "18hr" type lipsticks. Do you have one that will stay put through meals, drinks, etc or will you be coming out with something in the future?
Asked by: knjfree10
Hi, Thank you for your question. We have lipstain that stain your lips and lasts all day. They come in both a gloss and a lipstick form, which you can find here: http://www.itcosmetics.com/lips/lipstain
Answered by: IT Customer Care Expert
Date published: 2016-01-28
All It lip colors are 'cool' colors (of the pink family), 'warm' colors (coral, peach) work best on me. Will you ever come out with 'warm colors? Thank you!
Asked by: JoNYC
Hi, Thank you for your question. Many of our glosses are in cooler shades but our Blurred Lines Lipstick has many shades that are warmer. You can find them at http://www.itcosmetics.com/blurred-linestm-smooth-fill-lipstick
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