“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!”

Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

it’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette
Net Wt. 0.46 oz / 13.02 g

$42.00

$42.00

Availability:

In Stock

Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

it’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette

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Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette is rated 4.5 out of 5 by 80.
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Why You'll Love IT

The original lid-loving phenomenon! Discover your most naturally pretty eyes with this must-have palette—featuring all the universally flattering shades you need for day to night, no matter the occasion! Naturally Pretty™ includes 14 anti-aging shadows that, with a tap of the bonus Transforming Pearl shade, turn from matte to radiant pearl for endless eye-opening color combinations. Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for every IT Girl’s makeup collection!

Shades:

  • Sheer Joy – matte soft peach
  • Soft Light – matte light latte
  • Warmth – matte warm beige
  • Soulful – matte warm rosy-beige
  • Mocha – matte light sable
  • Violet – matte lilac
  • Midnight – matte gray-navy
  • Noir – matte black
  • Love – matte dusty soft pink
  • Sunrise – matte soft amber
  • Sunset – matte rich amber
  • All Heart – matte warm mauve
  • Java – matte chocolate
  • Iconic – matte rich slate
  • Transforming Pearl – Radiant pearl
Key Benefits
  • Must-have palette featuring 14 matte-to-pearl eyeshadows for day to night!
  • Anti-aging, talc-free formulas infused with collagen and real silk
  • No-Tug Technology™ smooths and neutralizes for younger-looking lids
  • Highly pigmented, long-wear shades make your eyes come alive!
Ingredients

TRANSFORMING PEARL SHADE: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499). MATTE SHADOW: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)].

How to Apply & Beauty Tips
“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!”

How to Apply

How to Apply

To turn any shadow from matte to radiant pearl, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Pearl shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners.

Beauty Tips

Apply the Transforming Pearl shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

Customer Reviews

Rated 2 out of 5 by from Not what I Hoped it Would Be I had high hopes for this palette after loving the It Superhero Eyeshadow palette, but the quality just isn't there for this one. The pigment is lacking & it is difficult to blend. Honestly it was comparable to a cheaper palette you'd buy at a drug store. The shimmer transforming shadow barely added anything. I wish I had saved my money and bought a better eyeshadow palette.
Date published: 2019-04-09
Rated 4 out of 5 by from bout a couple weeks ago to try a few shades. First tried IT from QVC & wanted to also try eye make-up. Did work for Clinique years ago & was curious, but, also quality was very important.
Date published: 2019-03-13
Rated 1 out of 5 by from Colors don’t blend I was excited to try this palette since I loved Superhero so much. What a disappointment! The colors look beautiful n the palette but do not spread or blend once on the lid. The colors go on blotchy and get stuck in every line and crease. Such a let down.
Date published: 2019-03-10
Rated 1 out of 5 by from Not what I thought it would be This palette is very small, the picture makes it look like there is ample shadow in it but the squares are very tiny. Also super disappointed that it flakes and hardly has any pigment in it. I have used her eye shadow before in the trio and really liked it but this is really not worth the money. Also it has a magnet closure so you have to have long fingernails to even open it. It has no staying power either all in all not a good product. I will stick with Bobbi Brown
Date published: 2019-03-03
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Questions & Answers

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Hello, I just received my it naturally pretty eyeshadow palatte. It has 6 colors and a transforming hello light . the colors are imagine, wonder, dream,passion, intrigue and allure. I would like to know which to use and where I have blue eyes .

Asked by: schelly1963
Hi there! Thank you for reaching out to us. The Naturally Pretty Essentials Eyeshadow Palette can be worn alone or mixed together, wet or dry, as shadows or liners. All six highly pigmented, long-wearing shades make your eyes come alive. Which shades or eye-opening looks you choose is based on preference! We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-15

Can you reorder one color that you use the most out of the kit?

Asked by: Nancy329
Hi there! Thank you for your question! We apologize, at this time the shades are exclusive to the palette. We are happy to pass along your interest in IT to the team. Make IT a beautiful day! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-10-18

Are all of the shades in this package matte?

Asked by: Pam123
Hi there! Thank you for your question! All shades in the Naturally Pretty Matte Luxe Transforming Eyeshadow Palette are all matte with the exception of Transforming Pearl which is a radiant shade. Below is a full list of the shades and descriptions for your reference. We hope this is helpful! XOXO Scarlett Shades: Sheer Joy – matte soft peach Soft Light – matte light latte Warmth – matte warm beige Soulful – matte warm rosy-beige Mocha – matte light sable Violet – matte lilac Midnight – matte gray-navy Noir – matte black Love – matte dusty soft pink Sunrise – matte soft amber Sunset – matte rich amber All Heart – matte warm mauve Java – matte chocolate Iconic – matte rich slate Transforming Pearl – Radiant pearl
Answered by: IT Customer Care Expert
Date published: 2018-11-30

Did the packaging for this palette change? I remember when it first came out the packaging was a faux suede material and it was hard to keep clean. Has this palette been repackaged?

Asked by: Fiona
Hi there! Thank you for your question! Yes, the packaging for this palette has changed, IT Cosmetics always strives to bring the best products, and we follow the highest quality standards! If you have any additional questions, please don't hesitate to reach back out to us! We hope this is helpful! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-06-05

I love these shadows but would love them more if you sold refills or as singles...any chance?

Asked by: mmemcm
Hi there, thank you for reaching out to IT! At this time all eye shadows come in palettes or trios, they are not sold individually. We can absolutely share your suggestion for individual eye shadows with our team. We love hearing what you want to see so we can make IT happen! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-11-30

I love the trios (Pretty in Spring, Summer, Winter and Fall) & wanted to try this palette.  I never use a primer so that isn't a factor, but I feel like the shadows in this palette don't have the same staying power.  Any suggestions? Thank you!

Asked by: Munchkin
Hi there, thanks for your question! We always suggest using a primer or base on your eyelids to give your eye shadows something to adhere to. This will ensure that your shadows last all day and also allow your eyeshadows to appear super vibrant when you apply them. You can use a dot of your Bye Bye Under Eye Concealer to prime your lids! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-11-30

Why tere is so much silicone in all your products?

Asked by: Ulli64
Hi there! Thank you so much for your question. While we typically try to avoid the use of ingredients like this since we know our IT Girls prefer that, we do want them to have the best product experience possible and ingredients such as these were necessary to achieve the desired performance and aesthetics of the formula. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2019-03-30

How are CC cream and bye bye foundation alike?  Different?  What is the purpose of each?

Asked by: Eddie
Hi there, thank you for your question! We are happy to help with IT! Bye Bye Foundation is an exclusive item offered only through our infomercial and is not available through our retailers. IT's all about the 3D SkinFlex technology that makes this different from our existing CC Cream, which is still our No.1 best-selling foundation. Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-11-30
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