Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

it’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette

$42.00

$36.00

“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!”

Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

it’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette
Net Wt. 0.46 oz / 13.02 g

$42.00

$36.00

$42.00

$36.00

Availability:

In Stock

Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

it’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette

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Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette is rated 4.6 out of 5 by 94.
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Why You'll Love IT

The original lid-loving phenomenon! Discover your most naturally pretty eyes with this must-have palette—featuring all the universally flattering shades you need for day to night, no matter the occasion! Naturally Pretty™ includes 14 anti-aging shadows that, with a tap of the bonus Transforming Pearl shade, turn from matte to radiant pearl for endless eye-opening color combinations. Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for every IT Girl’s makeup collection!

Shades:

  • Sheer Joy – matte soft peach
  • Soft Light – matte light latte
  • Warmth – matte warm beige
  • Soulful – matte warm rosy-beige
  • Mocha – matte light sable
  • Violet – matte lilac
  • Midnight – matte gray-navy
  • Noir – matte black
  • Love – matte dusty soft pink
  • Sunrise – matte soft amber
  • Sunset – matte rich amber
  • All Heart – matte warm mauve
  • Java – matte chocolate
  • Iconic – matte rich slate
  • Transforming Pearl – Radiant pearl
Key Benefits
  • Must-have palette featuring 14 matte-to-pearl eyeshadows for day to night!
  • Anti-aging, talc-free formulas infused with collagen and real silk
  • No-Tug Technology™ smooths and neutralizes for younger-looking lids
  • Highly pigmented, long-wear shades make your eyes come alive!
Ingredients

TRANSFORMING PEARL SHADE: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499). MATTE SHADOW: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)].

How to Apply & Beauty Tips
“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!”

How to Apply

How to Apply

To turn any shadow from matte to radiant pearl, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Pearl shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners.

Beauty Tips

Apply the Transforming Pearl shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

Customer Reviews

Rated 5 out of 5 by from I cant live without it I have been using this palette for almost 6 yrs now. Theres nothing that comes close to it. Its very pigmented, glides on nicely, barely any fall outs. It makes me look and feel pretty just like the name of the palette. I wish they made single shadows also because i always run out of color mocha and i have to buy new one only bc of that color.
Date published: 2019-11-01
Rated 5 out of 5 by from Go to Eyeshadow! Lasts a very long time! Don’t need much shadow as super pigmented. Would recommend to anyone!
Date published: 2019-10-23
Rated 5 out of 5 by from Wonderful Product! I love this pallet! Great product, beautiful colors, goes on smooth.
Date published: 2019-10-22
Rated 5 out of 5 by from Eyeshadow Love the matte finish and selection of colors. You can’t go wrong with this eyeshadow.
Date published: 2019-09-26
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Questions & Answers

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I've ordered this on the replenishing plan. Will the same colors be in every palette? They're beautiful so I wouldn't mind, but I was just wondering.

Asked by: JGG51
Hi there! Thank you for reaching out to us. At this time, you can not customize the Naturally Pretty™ Matte Luxe Transforming Eye shadow Palette shades. The same palette and shades will be shipped with each auto-shipment. If you require any assistance in managing your account, feel free to reach back out to us directly! We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-11-06

Where are your eyeshadows made?

Asked by: amc283
Hi there, we're so happy you reached out to IT! We completely understand your need for clarity on such a sensitive topic. IT Cosmetics formulates all of our products in the U.S., but does use factories in multiple countries for manufacturing. The Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette was assembled and filled in China. We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-08

Are IT cosmetics considered organic or clean makeup

Asked by: Renee41
Hi there! Thanks for reaching out to us! While all of our products are made with skin loving ingredients and are developed with sensitive skin in mind, they are not organic. We hope this information helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-20

Hello, I just received my it naturally pretty eyeshadow palatte. It has 6 colors and a transforming hello light . the colors are imagine, wonder, dream,passion, intrigue and allure. I would like to know which to use and where I have blue eyes .

Asked by: schelly1963
Hi there! Thank you for reaching out to us. The Naturally Pretty Essentials Eyeshadow Palette can be worn alone or mixed together, wet or dry, as shadows or liners. All six highly pigmented, long-wearing shades make your eyes come alive. Which shades or eye-opening looks you choose is based on preference! We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-15

Can you reorder one color that you use the most out of the kit?

Asked by: Nancy329
Hi there! Thank you for your question! We apologize, at this time the shades are exclusive to the palette. We are happy to pass along your interest in IT to the team. Make IT a beautiful day! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-10-18

Are all of the shades in this package matte?

Asked by: Pam123
Hi there! Thank you for your question! All shades in the Naturally Pretty Matte Luxe Transforming Eyeshadow Palette are all matte with the exception of Transforming Pearl which is a radiant shade. Below is a full list of the shades and descriptions for your reference. We hope this is helpful! XOXO Scarlett Shades: Sheer Joy – matte soft peach Soft Light – matte light latte Warmth – matte warm beige Soulful – matte warm rosy-beige Mocha – matte light sable Violet – matte lilac Midnight – matte gray-navy Noir – matte black Love – matte dusty soft pink Sunrise – matte soft amber Sunset – matte rich amber All Heart – matte warm mauve Java – matte chocolate Iconic – matte rich slate Transforming Pearl – Radiant pearl
Answered by: IT Customer Care Expert
Date published: 2018-11-30

Did the packaging for this palette change? I remember when it first came out the packaging was a faux suede material and it was hard to keep clean. Has this palette been repackaged?

Asked by: Fiona
Hi there! Thank you for your question! Yes, the packaging for this palette has changed, IT Cosmetics always strives to bring the best products, and we follow the highest quality standards! If you have any additional questions, please don't hesitate to reach back out to us! We hope this is helpful! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-06-05

I love these shadows but would love them more if you sold refills or as singles...any chance?

Asked by: mmemcm
Hi there, thank you for reaching out to IT! At this time all eye shadows come in palettes or trios, they are not sold individually. We can absolutely share your suggestion for individual eye shadows with our team. We love hearing what you want to see so we can make IT happen! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-11-30
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