Do It All Radiant Concealer

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Do It All Radiant Concealer

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WHAT IT IS

The only clinically tested* 4-in-1 medium coverage concealer + multivitamin serum that does it all... and doesn’t settle into lines! This multitasking makeup must-have plumps, conceals, hydrates** and brightens with 16HR wear plus 24HR hydration.

IT’s Great For…

Medium Coverage, Spot Concealing & Color Correction, Plumping Fine Lines & Wrinkles, Brightening Dull Skin, Hydrating Dry Skin

INGREDIENTS

Key Ingredients (Formulated with):
Multivitamin Serum: Niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
Hyaluronic Acid: Hydrates and plumps the look of skin

Full Ingredient List:

24 shades:

AQUA / WATER / EAU, COCO-CAPRYLATE/CAPRATE, HYDROGENATED POLYISOBUTENE, GLYCERIN, PROPANEDIOL, SYNTHETIC FLUORPHLOGOPITE, PROPYLENE GLYCOL, SORBITAN ISOSTEARATE, POLYGLYCERYL-6 POLYRICINOLEATE, NIACINAMIDE, PHENOXYETHANOL, MAGNESIUM SULFATE, DISODIUM STEAROYL GLUTAMATE, HYDROXYACETOPHENONE, PARAFFIN, DISTEARDIMONIUM HECTORITE, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE, CAPRYLYL GLYCOL, SILICA SILYLATE, BUTYLENE GLYCOL, SYNTHETIC WAX, TOCOPHEROL, CAFFEINE, SODIUM POLYGLUTAMATE, PANTHENOL, SODIUM HYALURONATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, ALUMINUM HYDROXIDE, ADENOSINE, CARBOMER, SODIUM LACTATE, POLYSORBATE 20, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+/- MAY CONTAIN / PEUT CONTENIR CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES.

2 shades – Deep Cool + Deepest Cool:

AQUA / WATER / EAU, COCO-CAPRYLATE/CAPRATE, HYDROGENATED POLYISOBUTENE, GLYCERIN, PROPANEDIOL, SYNTHETIC FLUORPHLOGOPITE, PROPYLENE GLYCOL, SORBITAN ISOSTEARATE, POLYGLYCERYL-6 POLYRICINOLEATE, NIACINAMIDE, PHENOXYETHANOL, MAGNESIUM SULFATE, DISODIUM STEAROYL GLUTAMATE, HYDROXYACETOPHENONE, PARAFFIN, SILICA, DISTEARDIMONIUM HECTORITE, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE, CAPRYLYL GLYCOL, SILICA SILYLATE, BUTYLENE GLYCOL, SYNTHETIC WAX, KAOLIN, TOCOPHEROL, CAFFEINE, SODIUM POLYGLUTAMATE, PANTHENOL, ALUMINUM HYDROXIDE, SODIUM HYALURONATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, ADENOSINE, CARBOMER, SODIUM LACTATE, POLYSORBATE 20, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+/- MAY CONTAIN / PEUT CONTENIR CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 77007 / ULTRAMARINES.

WHY YOU'LL LOVE IT

Why settle when you (and your concealer) can do it all? Just click, plump and glow for all-day wear that won’t settle into fine lines. Developed with doctors, your 4-in-1 radiant concealer with a silky texture provides glowy medium coverage and is the only clinically tested* concealer to plump wrinkles, conceal skin imperfections, hydrate** dryness and brighten dull skin. With a built-in multivitamin serum, it helps improve skin texture and radiance while locking in 24 hours of hydration.

Medium Coverage

Up to 16HR Wear

Radiant Finish

KEY BENEFITS

✓ The only clinically tested, 4-in-1 serum concealer

✓ Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines

✓ Plumping + multivitamin serum: with hyaluronic acid, niacinamide, vitamins B5 & E to help improve skin hydration, texture & radiance

✓ Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application

✓ Kind-to-skin benefits: Dermatologist & allergy tested to be suitable for sensitive skin; vegan and free of fragrance and parabens

REAL BEAUTY, REAL RESULTS

Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.

*Plumps and brightens based on expert grading after 8 weeks of daily use.
**Hydration based on 24-hour results.

TESTED & LOVED BY 40 & OVER

Always Real, Never Retouched

RADIANT FINISH*

DARK CIRCLES BLURRED*

SKIN PLUMPED*

*Based on consumer perception results after one week of daily use.

FIND YOUR SHADE

Need help choosing the right concealer shade? We've made IT easy!

HOW TO USE IT

PRIME IT

On first use, twist and click for 1 minute to allow the formula to disperse.

APPLY IT TARGETED

Use one click of product for targeted application to conceal problem areas.

APPLY IT ALL OVER

Use three clicks for all-over face application.

SKIN-LOVING INGREDIENTS

HYALURONIC ACID

Hydrates and plumps the look of skin

MULTIVITAMIN SERUM

Niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance

Learn More About IT

Click, Plump & Glow

Learn more about the new Do It All Plumping Radiant Concealer + Multivitamin Serum

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Click, Plump & Glow

Learn more about the new Do It All Plumping Radiant Concealer + Multivitamin Serum
do it all concealer

Occasionally during transit, the formula can migrate towards the tip, which can cause a light tint of concealer to appear on the applicator. Please note that this does not impact performance- the seal on the cap guarantees the freshness of the formula.

✓ CC NUDE GLOW SPF 40
✓ DO IT ALL RADIANT CONCEALER
✓ SUN BLUSH

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