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FOUNDATION

Discover your best foundation! Choose from sheer or medium-to-full coverage foundations in both liquid and buildable powder formulas. Packed with skin-loving ingredients and available in natural, matte, radiant, and healthy glow finishes, IT’s your perfect coverage—made easy!

FOUNDATION

FOUNDATION

12 products
Refinements menu FOUNDATION

Its Cosmetics foundation collection blends seamless coverage with advanced skincare benefits. Each product is formulated with top tier ingredients like peptides to boost firmness, hyaluronic acid for long-lasting hydration, and niacinamide to even tone and soothe redness. These foundations are formulated for all skin types, from dry and mature to combination and acne-prone, each foundation works to blur imperfections, strengthen your skin barrier, and leave you with a radiant, healthy-looking finish. Tap into your perfect match and elevate your routine.

CC+ Cream Full-Coverage Foundation with SPF 50+
CC+ Cream Full-Coverage Foundation with SPF 50+
CC+ Cream Full-Coverage Foundation with SPF 50+
CC+ Cream Full-Coverage Foundation with SPF 50+
Best Seller CCPriceChange

CC+ Cream Full-Coverage Foundation with SPF 50+

IT’S THE #1 SPF FOUNDATION IN AMERICA*

Color:
Medium (N)
Select a colour for CC+ Cream Full-Coverage Foundation with SPF 50+
Fair Porcelain (N) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 1 of 30
Fair Ivory (W) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 2 of 30
Fair Warm (W) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 3 of 30
Fair Beige (C) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 4 of 30
Fair (W) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 5 of 30
Fair Light (C) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 6 of 30
Light (W) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 7 of 30
Light Neutral (N) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 8 of 30
Light Cool (C) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 9 of 30
Light Medium (N) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 10 of 30
Light Medium Warm (W) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 11 of 30
Selected Medium (N) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 12 of 30
Neutral Medium (N) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 13 of 30
Medium Cool (C) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 14 of 30
Medium Tan (W) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 15 of 30
Neutral Tan (N) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 16 of 30
Tan Cool (C) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 17 of 30
Tan Warm (W) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 18 of 30
Tan (N) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 19 of 30
Tan Rich (N) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 20 of 30
Rich (W) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 21 of 30
Rich Cool (C) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 22 of 30
Rich Honey (W) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 23 of 30
Neutral Rich (N) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 24 of 30
Deep (N) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 25 of 30
Deep Honey (W) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 26 of 30
Deep Bronze (C) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 27 of 30
Neutral Deep (N) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 28 of 30
Deep Mocha (C) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 29 of 30
The product variation is out of stock, Deep Cool (C) color for CC+ Cream Full-Coverage Foundation with SPF 50+, 30 of 30
30% off for Reward IT Members
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Old price New price $39.00
Bye Bye Under Eye Full-Coverage Under Eye Concealer
Bye Bye Under Eye Full-Coverage Under Eye Concealer
Bye Bye Under Eye Full-Coverage Under Eye Concealer
Bye Bye Under Eye Full-Coverage Under Eye Concealer
best seller

Bye Bye Under Eye Full-Coverage Under Eye Concealer

LONG-WEARING & NATURAL FINISH

Color:
21.5 Medium Nude (N)
Select a colour for Bye Bye Under Eye Full-Coverage Under Eye Concealer
10.5 Light (C) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 1 of 24
The product variation is out of stock, 11.0 Light Nude (N) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 2 of 24
11.5 Light Beige (C) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 3 of 24
The product variation is out of stock, 13.0 Light Natural (N) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 4 of 24
The product variation is out of stock, 14.0 Light Tan (W) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 5 of 24
14.5 Light Buff (N) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 6 of 24
The product variation is out of stock, 20.0 Medium (N) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 7 of 24
21.0 Medium Tan (W) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 8 of 24
Selected 21.5 Medium Nude (N) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 9 of 24
The product variation is out of stock, 23.5 Medium Amber (W) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 10 of 24
24.0 Medium Beige (C) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 11 of 24
25.0 Medium Natural (N) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 12 of 24
25.5 Medium Bronze (C) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 13 of 24
The product variation is out of stock, 30.5 Tan (C) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 14 of 24
32.0 Tan Bronze (C) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 15 of 24
33.5 Tan Natural (N) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 16 of 24
34.5 Rich Golden (W) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 17 of 24
35.0 Rich Amber (W) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 18 of 24
The product variation is out of stock, 35.5 Rich (W) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 19 of 24
The product variation is out of stock, 40.0 Deep Tan (W) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 20 of 24
40.5 Deep (C) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 21 of 24
43.0 Deep Honey (W) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 22 of 24
44.0 Deep Natural (N) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 23 of 24
The product variation is out of stock, 45.5 Deep Ebony (C) color for Bye Bye Under Eye Full-Coverage Under Eye Concealer, 24 of 24
30% off for Reward IT Members
to unlock
Old price New price $30.00
Heavenly Luxe™ Complexion Perfection Brush #7
Heavenly Luxe™ Complexion Perfection Brush #7
Heavenly Luxe™ Complexion Perfection Brush #7
Heavenly Luxe™ Complexion Perfection Brush #7

Heavenly Luxe™ Complexion Perfection Brush #7

IT'S YOUR BRUSH THERAPY!

30% off for Reward IT Members
to unlock
Old price New price $50.00
CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
best seller CCPriceChange

CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40

IT’S THE FIRST 90% SKINCARE CC+ FOR AN INSTANT HEALTHY GLOW + BRIGHTER SKIN IN 4 WEEKS!*

Color:
Medium Cool (C)
Select a colour for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
Fair Porcelain (N) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 1 of 30
The product variation is out of stock, Fair Ivory (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 2 of 30
Fair Warm (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 3 of 30
Fair Beige (C) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 4 of 30
Fair (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 5 of 30
Fair Light (C) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 6 of 30
Light (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 7 of 30
Light Neutral (N) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 8 of 30
Light Cool (C) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 9 of 30
Light Medium (C) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 10 of 30
Light Medium Warm (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 11 of 30
Medium (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 12 of 30
Neutral Medium (N) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 13 of 30
Selected Medium Cool (C) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 14 of 30
Medium Tan (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 15 of 30
Neutral Tan (N) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 16 of 30
Tan Cool (C) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 17 of 30
Tan Warm (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 18 of 30
Tan (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 19 of 30
The product variation is out of stock, Tan Rich (C) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 20 of 30
The product variation is out of stock, Rich (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 21 of 30
Rich Cool (C) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 22 of 30
The product variation is out of stock, Rich Honey (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 23 of 30
The product variation is out of stock, Neutral Rich (N) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 24 of 30
Deep (N) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 25 of 30
Deep Honey (W) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 26 of 30
Deep Bronze (C) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 27 of 30
Neutral Deep (N) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 28 of 30
Deep Mocha (C) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 29 of 30
Deep Cool (C) color for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40, 30 of 30
30% off for Reward IT Members
to unlock
Old price New price $39.00
CC+ Airbrush Perfecting Powder Foundation
CC+ Airbrush Perfecting Powder Foundation
CC+ Airbrush Perfecting Powder Foundation

CC+ Airbrush Perfecting Powder Foundation

IT’S YOUR COMPLEXION PERFECTION IN A COMPACT!

Color:
Medium Tan (W)
Select a colour for CC+ Airbrush Perfecting Powder Foundation
Fair (W) color for CC+ Airbrush Perfecting Powder Foundation, 1 of 7
Light (W) color for CC+ Airbrush Perfecting Powder Foundation, 2 of 7
Medium (N) color for CC+ Airbrush Perfecting Powder Foundation, 3 of 7
Selected Medium Tan (W) color for CC+ Airbrush Perfecting Powder Foundation, 4 of 7
Tan (N) color for CC+ Airbrush Perfecting Powder Foundation, 5 of 7
The product variation is out of stock, Rich (W) color for CC+ Airbrush Perfecting Powder Foundation, 6 of 7
Deep (N) color for CC+ Airbrush Perfecting Powder Foundation, 7 of 7
30% off for Reward IT Members
to unlock
Old price New price $42.00
Bye Bye Redness Neutralizing Color-Correcting Cream
Bye Bye Redness Neutralizing Color-Correcting Cream
Bye Bye Redness Neutralizing Color-Correcting Cream
Bye Bye Redness Neutralizing Color-Correcting Cream
As Seen On TikTok

Bye Bye Redness Neutralizing Color-Correcting Cream

FULL-COVERAGE MAKEUP FOR REDNESS

Color:
Porcelain Beige
Select a colour for Bye Bye Redness Neutralizing Color-Correcting Cream
Selected Porcelain Beige color for Bye Bye Redness Neutralizing Color-Correcting Cream, 1 of 3
Light Beige color for Bye Bye Redness Neutralizing Color-Correcting Cream, 2 of 3
Neutral Beige color for Bye Bye Redness Neutralizing Color-Correcting Cream, 3 of 3
30% off for Reward IT Members
to unlock
Old price New price $38.00
CC+ Cream Natural Matte Foundation with SPF 40
CC+ Cream Natural Matte Foundation with SPF 40
CC+ Cream Natural Matte Foundation with SPF 40
CC+ Cream Natural Matte Foundation with SPF 40
Best Seller CCPriceChange

CC+ Cream Natural Matte Foundation with SPF 40

IT’S YOUR NEVER-FLAT, 16HR NATURAL MATTE

Color:
Fair Warm (W)
Select a colour for CC+ Cream Natural Matte Foundation with SPF 40
The product variation is out of stock, Fair Porcelain (N) color for CC+ Cream Natural Matte Foundation with SPF 40, 1 of 30
The product variation is out of stock, Fair Ivory (W) color for CC+ Cream Natural Matte Foundation with SPF 40, 2 of 30
Selected Fair Warm (W) color for CC+ Cream Natural Matte Foundation with SPF 40, 3 of 30
The product variation is out of stock, Fair Beige (C) color for CC+ Cream Natural Matte Foundation with SPF 40, 4 of 30
The product variation is out of stock, Fair (W) color for CC+ Cream Natural Matte Foundation with SPF 40, 5 of 30
The product variation is out of stock, Fair Light (C) color for CC+ Cream Natural Matte Foundation with SPF 40, 6 of 30
The product variation is out of stock, Light (W) color for CC+ Cream Natural Matte Foundation with SPF 40, 7 of 30
The product variation is out of stock, Light Neutral (N) color for CC+ Cream Natural Matte Foundation with SPF 40, 8 of 30
The product variation is out of stock, Light Cool (C) color for CC+ Cream Natural Matte Foundation with SPF 40, 9 of 30
The product variation is out of stock, Light Medium (N) color for CC+ Cream Natural Matte Foundation with SPF 40, 10 of 30
Light Medium Warm (W) color for CC+ Cream Natural Matte Foundation with SPF 40, 11 of 30
The product variation is out of stock, Medium (N) color for CC+ Cream Natural Matte Foundation with SPF 40, 12 of 30
The product variation is out of stock, Neutral Medium (N) color for CC+ Cream Natural Matte Foundation with SPF 40, 13 of 30
The product variation is out of stock, Medium Cool (C) color for CC+ Cream Natural Matte Foundation with SPF 40, 14 of 30
The product variation is out of stock, Medium Tan (W) color for CC+ Cream Natural Matte Foundation with SPF 40, 15 of 30
The product variation is out of stock, Neutral Tan (N) color for CC+ Cream Natural Matte Foundation with SPF 40, 16 of 30
The product variation is out of stock, Tan Cool (C) color for CC+ Cream Natural Matte Foundation with SPF 40, 17 of 30
The product variation is out of stock, Tan Warm (W) color for CC+ Cream Natural Matte Foundation with SPF 40, 18 of 30
The product variation is out of stock, Tan (N) color for CC+ Cream Natural Matte Foundation with SPF 40, 19 of 30
The product variation is out of stock, Tan Rich (N) color for CC+ Cream Natural Matte Foundation with SPF 40, 20 of 30
The product variation is out of stock, Rich (W) color for CC+ Cream Natural Matte Foundation with SPF 40, 21 of 30
The product variation is out of stock, Rich Cool (C) color for CC+ Cream Natural Matte Foundation with SPF 40, 22 of 30
The product variation is out of stock, Rich Honey (W) color for CC+ Cream Natural Matte Foundation with SPF 40, 23 of 30
The product variation is out of stock, Neutral Rich (N) color for CC+ Cream Natural Matte Foundation with SPF 40, 24 of 30
The product variation is out of stock, Deep (W) color for CC+ Cream Natural Matte Foundation with SPF 40, 25 of 30
The product variation is out of stock, Deep Honey (W) color for CC+ Cream Natural Matte Foundation with SPF 40, 26 of 30
The product variation is out of stock, Deep Bronze (C) color for CC+ Cream Natural Matte Foundation with SPF 40, 27 of 30
The product variation is out of stock, Neutral Deep (N) color for CC+ Cream Natural Matte Foundation with SPF 40, 28 of 30
The product variation is out of stock, Deep Mocha (C) color for CC+ Cream Natural Matte Foundation with SPF 40, 29 of 30
The product variation is out of stock, Deep Cool (C) color for CC+ Cream Natural Matte Foundation with SPF 40, 30 of 30
30% off for Reward IT Members
to unlock
Old price New price $39.00
Celebration Foundation Illumination Full Coverage Powder Foundation
Celebration Foundation Illumination Full Coverage Powder Foundation
Celebration Foundation Illumination Full Coverage Powder Foundation
Celebration Foundation Illumination Full Coverage Powder Foundation

Celebration Foundation Illumination Full Coverage Powder Foundation

IT’S YOUR FLAWLESS, ILLUMINATED SKIN IN 30 SECONDS!

Color:
Medium (N)
Select a colour for Celebration Foundation Illumination Full Coverage Powder Foundation
Fair (W) color for Celebration Foundation Illumination Full Coverage Powder Foundation, 1 of 7
The product variation is out of stock, Light (W) color for Celebration Foundation Illumination Full Coverage Powder Foundation, 2 of 7
Selected The product variation is out of stock, Medium (N) color for Celebration Foundation Illumination Full Coverage Powder Foundation, 3 of 7
The product variation is out of stock, Medium Tan (W) color for Celebration Foundation Illumination Full Coverage Powder Foundation, 4 of 7
Tan (N) color for Celebration Foundation Illumination Full Coverage Powder Foundation, 5 of 7
The product variation is out of stock, Rich (W) color for Celebration Foundation Illumination Full Coverage Powder Foundation, 6 of 7
The product variation is out of stock, Deep (N) color for Celebration Foundation Illumination Full Coverage Powder Foundation, 7 of 7
30% off for Reward IT Members
to unlock
Old price New price $49.00
Your Skin But Better Foundation + Skincare
Discontinued product

Your Skin But Better Foundation + Skincare

IT'S YOUR FOUNDATION FOR BETTER SKIN! EXPERIENCE THE IT BEAUTY DIFFERENCE®

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

NEVER WEAR FOUNDATION AGAIN!

Color:
Medium (N)
Select a colour for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
The product variation is out of stock, Fair (W) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 1 of 12
The product variation is out of stock, Fair Light (C) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 2 of 12
The product variation is out of stock, Light (W) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 3 of 12
The product variation is out of stock, Light Medium (N) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 4 of 12
Selected The product variation is out of stock, Medium (N) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 5 of 12
The product variation is out of stock, Neutral Medium (N) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 6 of 12
The product variation is out of stock, Medium Tan (W) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 7 of 12
Neutral Tan (N) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 8 of 12
Tan (N) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 9 of 12
Rich (W) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 10 of 12
The product variation is out of stock, Rich Honey (W) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 11 of 12
The product variation is out of stock, Deep (N) color for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+, 12 of 12
30% off for Reward IT Members
to unlock
Old price New price $47.00

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