It all depends on your personal preference and what look you’re trying to achieve! Available for select products, our Virtual Try On tool is a great place to start. It lets you try on different products for face, eyes, lips and brows to see what shades work best for you. Also check out our online Foundation Finder to get your exact color match and the best formula for you.

IT Cosmetics foundation makeup and concealers are designed to give you flawless-looking skin. They are highly effective at hiding skin concerns like hyperpigmentation, acne scars, redness, dark spots, and more. For a streak-free application, try our award-winning makeup brushes.

To ensure your makeup stays in place, you’ll want to use a combination of primer, setting powder, and setting spray. Your Skin But Better Makeup Primer+ Oil-Free is your first step to a long-lasting look, as it hydrates skin while acting as a makeup-gripping base. Bye Bye Pores Pressed Setting Powder gives you a shine-free, matte finish that reduces the appearance of pores, lines and wrinkles. Lastly, Your Skin But Better Setting Spray+ locks in makeup for up to 16 hours, preventing it from melting, fading, or settling into fine lines.

Removing makeup is easy with Bye Bye Makeup Cleansing Balm Makeup Remover. This 3-in-1 must-have transforms from a rich balm to a nourishing oil when applied to skin, and to a milky cleanser when water is added. It easily removes even long-wear makeup and sunscreen. You can even use it as a hydrating face mask! Plus, it’s non-comedogenic and alcohol-free so it won’t clog pores or dry out your skin.