What makeup do I need for my face?

It all depends on your personal preference and what look you’re trying to achieve! Available for select products, our Virtual Try On tool is a great place to start. It lets you try on different products for face, eyes, lips and brows to see what shades work best for you. Also check out our online Foundation Finder to get your exact color match and the best formula for you.

How can I make my face look flawless with makeup?

IT Cosmetics foundation makeup and concealers are designed to give you flawless-looking skin. They are highly effective at hiding skin concerns like hyperpigmentation, acne scars, redness, dark spots and more. For a streak-free application, try our award-winning makeup brushes.

How do I get my makeup to last all day?

To ensure your makeup stays in place, you’ll want to use a combination of primer, setting powder and setting spray. Your Skin But Better Makeup Primer+ Oil-Free is your first step to a long-lasting look, as it hydrates skin while acting as a makeup-gripping base. Bye Bye Pores Pressed Setting Powder gives you a shine-free, matte finish that reduces the appearance of pores, lines and wrinkles. Lastly, Your Skin But Better Setting Spray+ locks in makeup for up to 16 hours, preventing it from melting, fading or settling into fine lines.

What's the best way to remove makeup?

Removing makeup is easy with Bye Bye Makeup Cleansing Balm Makeup Remover. This 3-in-1 must-have transforms from a rich balm to a nourishing oil when applied to skin, and to a milky cleanser when water is added. It easily removes even long-wear makeup and sunscreen. You can even use it as a hydrating face mask! Plus, it’s non-comedogenic and alcohol-free, so it won’t clog pores or dry out your skin.

Best Makeup From IT Cosmetics: CC Cream & More

Do It All Sheer Tint Face Balm

RADIANT SHEER TINTED MOISTURIZER WITH 92% SKINCARE FOR FIRMING, SMOOTHING, AND HYDRATING

Color:

Fair Warm FW120

Old price New price $34.00

NEW

Do It All Radiant Concealer

Color:

Fairest Cool 115

Old price New price $30.00

Do It All Serum Color Balm Sun Cream Blush & Bronzer

Do It All Serum Color Balm Sun Cream Blush & Bronzer

INSTANT LIFT IN A JAR. FRESH COLOR BALM WITH 92% SKINCARE BASE.

Color:

Sunlit 10

Old price New price $34.00

NEW

Do It All Lip Transformer

2-IN-1 HYDRATING LIP BALM + LONGWEAR LIP LINER

Color:

Pretty in Rose

Old price New price $29.00

$99 (Save 44%)
new

Do It All Customizable Set

$99 SET IN CART*
5-PIECE EVERYDAY FULL-FACE SET FOR A FLAWLESS, RADIANT FINISH

*Discount applied in cart, must choose your shades and add 1 of each product to cart to receive discount. Limit 2 sets per order.

Old price New price $177.00

Confident in Your Complexion Customizable Set: Natural Finish

$79 (Save 43%)
new

Confident in Your Complexion Customizable Set: Natural Finish

$79 SET IN CART*
PREP, PERFECT, AND BLEND: YOUR 3-STEP NATURAL RADIANT COMPLEXION ROUTINE

*Discount applied in cart, must choose your shades and add 1 of each product to cart to receive discount. Limit 2 sets per order.

Old price New price $138.00

Confident in Your Complexion Customizable Set: Healthy Glow

$79 (Save 43%)
new

Confident in Your Complexion Customizable Set: Healthy Glow

$79 SET IN CART*
PREP, PERFECT, AND BLEND: YOUR 3-STEP RADIANT COMPLEXION ROUTINE

*Discount applied in cart, must choose your shades and add 1 of each product to cart to receive discount. Limit 1 set per order. Limit 2 sets per order.

Old price New price $138.00

CC+ Cream Full-Coverage Foundation with SPF 50+

Best Seller

CC+ Cream Full-Coverage Foundation with SPF 50+

IT’S THE #1 SPF FOUNDATION IN AMERICA*

Color:

Fair Porcelain (N)

Old price New price $39.00

$49 (Save 37%)
new

Superhero Eye Customizable Set

$49 SET IN CART*
EVERY SUPERHERO NEEDS A SIDE-STICK!

*Discount applied in cart, must choose your shades and add 1 of each product to cart to receive discount. Offer does not apply to travel sizes. Limit 2 sets per order.

Old price New price $77.00