Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

IT’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette

$28.00

Available for orders over $35 with Afterpay ?
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“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!”

Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

IT’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette
Net Wt. 0.23 oz / 6.62 g

$28.00

Available for orders over $35 with Afterpay ?

$28.00

Availability:

In Stock

Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

IT’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette

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Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette is rated 4.7 out of 5 by 95.
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Why You'll Love IT

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light™ shade, turn from matte to radiant satin for a total of 13 eye-opening colors that make your eyes come alive! Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids for your most youthful results. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion—and a must-have for every IT Girl’s makeup bag!

Shades:

  • Imagine: Matte silk beige
  • Wonder: Matte nude khaki
  • Dream: Matte desert sand
  • Passion: Matte nude taupe
  • Intrigue: Matte earthy sepia
  • Allure: Matte smoky gray
  • Transforming Hello Light™: Radiant pearl
Key Benefits
  • Portable palette with 6 must-have matte eyeshadows
  • Anti-aging, talc-free formulas infused with collagen and real silk
  • No-Tug Technology™ smooths and neutralizes for younger-looking lids
  • Highly pigmented, long-wear shades make your eyes come alive!
Ingredients
TRANSFORMING HELLO LIGHT&tm: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499) OTHER SHADES: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/- TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499 CI 77492 CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)]."
How to Apply & Beauty Tips
“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!”

How to Apply

How to Apply

To turn any shadow from matte to radiant satin, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Hello Light™ shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tips

Apply the Transforming Hello Light™ shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

Customer Reviews

Rated 5 out of 5 by from Big bang for your buck! A little bit goes a long way, particularly with the darker colors. The separate shimmer is a great product, allowing me to go with matte or shimmer looks as I choose. You get a lot of bang for your buck with this one!
Date published: 2020-06-28
Rated 5 out of 5 by from Pretty Essentials Love your matte eyeshadow. Goes on smooth and pigmented true to color.
Date published: 2020-06-27
Rated 5 out of 5 by from Eye shadow palette love ❤️ The colors a great not too shinny and love that they’re neutral.
Date published: 2020-06-17
Rated 5 out of 5 by from Eyeshadow My eyelids are very sensitive and this works for me
Date published: 2020-06-06
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Questions & Answers

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Can you be more specific as to how to transform the matte shade into satin? Am I supposed to apply the matte shade to the brush, then put the brush with the matte color on it into the Transforming Hello Light shade? Wouldn't that discolor the light shade?

Asked by: azpricklypear
Hi there! Thanks for reaching out. With a tap of the bonus Transforming Hello Light™ shade, you can turn any of the shades from matte to radiant satin. You will start with the matte shades as a base, and add Hello Light on top! You can absolutely mix shades as well to create your desired eye-popping look! To avoid discoloration, be sure you are cleaning your brush after each shade. You can use our Brush Love as an instant cleaner. For a creamier finish, lightly damp your eyeshadow brush with water (wipe the excess water off a towel if you must), or if you prefer you can use a setting spray like Your Skin But Better Spray onto the brush for an intense color payoff. We hope this helps. XOXO Tina
Answered by: ITCS
Date published: 2020-07-01

Hello, do you still offer the Naturally Pretty Must Haves palette?   I love the Inspire shade!

Asked by: Ckrueger44
Hi there! Thanks for reaching out! Unfortunately, we no longer carry the Naturally Pretty Must Haves set. We're so sorry! The most comparable option would be the Naturally Pretty Essentials Palette. We hope you check IT out! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-26

Do any of them come with matte navy blue?

Asked by: Sandra dee
Hi there! We recommend taking a look at our Naturally Pretty Matte Luxe Transforming Eyeshadow Palette. This product features a shade called 'Midnight' which is a matte gray-navy. We hope you check IT out using the link below! XOXO Halsey https://www.itcosmetics.com/makeup-palettes/naturally-pretty-matte-luxe-transforming-eyeshadow-palette/ITC_506.html#start=11&cgid=eyes-eyeshadow
Answered by: Halsey
Date published: 2019-11-16

There was a eye shadow color in the Naturally Pretty palette called "Naturally Pretty " it was a mauve/ pink color and I loved it. I have spent a ton of money trying to match it. Please help me.

Asked by: Plc714
Hi there! Thank you for your question! At this time the Eye Shadow shades are exclusive to the Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette. Unfortunatly, we do not currently offer a shade that's a perfect match. We are happy to pass along your interest in IT! Make IT a beautiful day! XOXO Tina
Answered by: IT Cosmetics
Date published: 2020-03-20

Are It cosmetics cruelty free?

Asked by: Pamela K
Hi there! Thanks for reaching out to us! We are happy to confirm that all of our products are cruelty free, and that we are certified by PETA as a cruelty free brand. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-11-16

I have this and love it. I would like to purchase the transforming hello light individually. Is that possible?

Asked by: TWNash
Hi there! Thank you for your question. The Transforming Hello Light™ in Radiant pearl shade is exclusive to this palette. You can however purchase the Hello Light™ Anti-Aging Powder Luminizer separately which is the most similar! This shade will be more golden that your current shade. We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-11-16

Are the colors and the type of eye shadow itself (anit-aging) in the “natural pretty” case, the same eye shadow and colors that are part of the larger Vol 2 gift set?

Asked by: Kmore
Hi there! Thank you for your question. Please know the Naturally Pretty Essentials Palette & Naturally Pretty Vol.2 The Romantics both contain exclusive shades.These palettes contain anti-aging, talc- free, skin loving ingredients! We hope this helps! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-11-16

Love the color love eye shadow Can I purchase this color

Asked by: Pura
Hi there! Thank you for your question! At this time the Eye Shadow shades are exclusive to the Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette. We are happy to pass along your interest in IT! Make IT a beautiful day! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2019-11-16
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