“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!”

Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

IT’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette
Net Wt. 0.23 oz / 6.62 g

$28.00

$28.00

Availability:

In Stock

Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

IT’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette

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Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette is rated 4.8 out of 5 by 27.
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Why You'll Love IT

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light™ shade, turn from matte to radiant satin for a total of 13 eye-opening colors that make your eyes come alive! Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids for your most youthful results. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion—and a must-have for every IT Girl’s makeup bag!

Shades:

  • Imagine: Matte silk beige
  • Wonder: Matte nude khaki
  • Dream: Matte desert sand
  • Passion: Matte nude taupe
  • Intrigue: Matte earthy sepia
  • Allure: Matte smoky gray
  • Transforming Hello Light™: Radiant pearl
Key Benefits
  • Portable palette with 6 must-have matte eyeshadows
  • Anti-aging, talc-free formulas infused with collagen and real silk
  • No-Tug Technology™ smooths and neutralizes for younger-looking lids
  • Highly pigmented, long-wear shades make your eyes come alive!
Ingredients
TRANSFORMING HELLO LIGHT&tm: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499) OTHER SHADES: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/- TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499 CI 77492 CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)]."
How to Apply & Beauty Tips
“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!”

How to Apply

Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

How to Apply

To turn any shadow from matte to radiant satin, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Hello Light™ shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tips

Apply the Transforming Hello Light™ shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

Customer Reviews

Rated 5 out of 5 by from Great colors!! I have a lot of Pallets that I use only like 3 colors of the 15 that are on that if even 3? But this little perfect pallet has become my holy grail, I can take it from day to night very easily! Great product.
Date published: 2019-06-13
Rated 5 out of 5 by from The perfect neutral palette This is my third time ordering this palette, it is my go to for my everyday eyeshadow. Last's all day and the colors are the perfect neutral.
Date published: 2019-06-10
Rated 5 out of 5 by from Beautiful Colors I brought this & I absolutely love the colors, they make my eyes just pop! They stay on forever, I only needed to go a little darker for evening. I love the small compact size for travel.
Date published: 2019-06-04
Rated 5 out of 5 by from wonderful I love It cosmetics!! I get it from their site and QVC, have not had a bad item yet and dont think I ever will! I highly recommend this product
Date published: 2019-05-05
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Questions & Answers

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Are It cosmetics cruelty free?

Asked by: Pamela K
Hi there! Thanks for reaching out to us! We are happy to confirm that all of our products are cruelty free, and that we are certified by PETA as a cruelty free brand. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-01

I have this and love it. I would like to purchase the transforming hello light individually. Is that possible?

Asked by: TWNash
Hi there! Thank you for your question. The Transforming Hello Light™ in Radiant pearl shade is exclusive to this palette. You can however purchase the Hello Light™ Anti-Aging Powder Luminizer separately which is the most similar! This shade will be more golden that your current shade. We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-19

Are the colors and the type of eye shadow itself (anit-aging) in the “natural pretty” case, the same eye shadow and colors that are part of the larger Vol 2 gift set?

Asked by: Kmore
Hi there! Thank you for your question. Please know the Naturally Pretty Essentials Palette & Naturally Pretty Vol.2 The Romantics both contain exclusive shades.These palettes contain anti-aging, talc- free, skin loving ingredients! We hope this helps! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-01-05

Love the color love eye shadow Can I purchase this color

Asked by: Pura
Hi there! Thank you for your question! At this time the Eye Shadow shades are exclusive to the Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette. We are happy to pass along your interest in IT! Make IT a beautiful day! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-11-19

I am also an IT "dream" lover.   I understand that you do not sell the dream shade individually but please recommend the closest shade to 'dream' that is sold individually.

Asked by: Karen847
Hi there! Thank you for your question. If you're looking for a shade closest to Dream, we recommend the Naturally Pretty Eyeshadow Trio in "Pretty in Smoke". This Trio contains the shade Angel Kiss which is a subtle soft pink! This shade will be the most comparable to Dream. You can view IT on our site below. We hope you love IT. XOXO Tina. https://www.itcosmetics.com/award-winners/naturally-pretty-eyeshadow-trio/ITC_0001.html#start=6&cgid=eyes-eyeshadow
Answered by: IT Cosmetics
Date published: 2018-10-23

I always run out of the dream first. Can it be purchased on it's own?

Asked by: TJmom
Hi there, thanks for your question. We apologize, at this time these shades are exclusively sold with this palette only. We are happy to pass this suggestion on to our team, we are always looking to give IT Girls exactly what they want. Please let us know if there is something else We can help with! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-09-06

Is this shadow sparkly or flat looking when applied? Does it have a mirror?

Asked by: Fran105
Hi there! Thank you for reaching out. Naturally Pretty Essentials features six full-size, anti-aging matte shadows, that are not sparkly or shiny. The shades are highly pigmented and long-wearing to make your eyes come alive! The palette does include a mirror for your convenience! We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-10-03

Does the eye shadow come with a brush

Asked by: Lucy5745
Hello, thanks for your question! Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette does not come with a brush! We recommend pairing this palette with No-Tug Dual Eyeshadow Brush #5! You can shop it in the link below!XOXO Halsey https://www.itcosmetics.com/award-winners/heavenly-luxe-no-tug--dual-eyeshadow-brush-5/ITC_523.html#start=11&cgid=brushes-and-tools
Answered by: IT Customer Care Expert
Date published: 2018-07-03
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