Search It
Menu
Sold Out Almost Gone Best Seller Online Exclusive New Shades New Shade New
XOXO Jamie
When your eyes come alive, your whole face comes alive, and this set is all about your most beautiful eyes! While your Naturally Pretty Essentials palette includes highly pigmented, anti-aging shadows that make your eyes look younger, the bonus Superhero Mascara mini completely transforms your lashes! I can’t wait for you to see IT! XOXO jamie

Naturally Pretty Essentials™ Your Superhero™ Eyes Must-Have Eye Set

it’s your naturally pretty eyes in a palette!

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette w/ Mini Super Hero Mascara
$28.00
+ Shopping List
Why You'll Love IT

Discover your most naturally pretty eyes with an essential eyeshadow palette that’s perfectly sized to go wherever you do, plus a game-changing mascara that goes beyond the ordinary to transform your lashes! Ideal to gift or get, Naturally Pretty Essentials™ features 6 full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light™ shade, turn from matte to radiant satin for a total of 13 eye-opening colors. Developed with plastic surgeons and formulated with collagen, real silk and proprietary No-Tug Technology™, each talc-free shadow glides on smoothly and neutralizes discolorations for younger-looking lids.

To enhance your gorgeous eyes, this palette comes perfectly paired with a travel-size Superhero™ Elastic Stretch Volumizing Mascara to give your lashes super length, super elastic stretch and a 500% increase in volume in just one coat*! The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results.

*Results observed in a clinical study.

Palette:

  • Imagine: Matte silk beige
  • Wonder: Matte nude khaki
  • Dream: Matte desert sand
  • Passion: Matte nude taupe
  • Intrigue: Matte earthy sepia
  • Allure: Matte smoky gray
  • Transforming Hello Light™: Radiant pearl

Mascara:

  • Super Black

Naturally Pretty Essentials™: Net Wt. 0.23 oz./6.62 g
Superhero™ Elastic Stretch Volumizing Mascara: 0.17 US fl. oz./5 ml

Key Benefits
  • 6 full-size matte eyeshadows, plus bonus Transforming Hello Light™
  • No-Tug Technology™ neutralizes and color corrects for younger-looking lids
  • Holiday limited-edition set includes travel-size Superhero™ mascara
  • Anti-aging collagen, peptides and antioxidants!
Ingredients
TRANSFORMING HELLO LIGHT™: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499) OTHER SHADES: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/- TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499 CI 77492 CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)]."

How to Apply

Naturally Pretty Essentials™ Palette: To transform any matte color into a gorgeous, radiant-satin shade, first dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap your brush into the Transforming Hello Light™ shade and apply. These anti-aging, ultra-luxe eyeshadows can be worn alone or mixed together, wet or dry, and as shadows or liners.

Superhero™ Elastic Stretch Volumizing Mascara: Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Beauty Tips

Apply the Transforming Hello Light™ shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

How to Apply

Naturally Pretty Essentials™ Palette: To transform any matte color into a gorgeous, radiant-satin shade, first dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap your brush into the Transforming Hello Light™ shade and apply. These anti-aging, ultra-luxe eyeshadows can be worn alone or mixed together, wet or dry, and as shadows or liners.

Superhero™ Elastic Stretch Volumizing Mascara: Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

XOXO Jamie XOXO jamie
When your eyes come alive, your whole face comes alive, and this set is all about your most beautiful eyes! While your Naturally Pretty Essentials palette includes highly pigmented, anti-aging shadows that make your eyes look younger, the bonus Superhero Mascara mini completely transforms your lashes! I can’t wait for you to see IT! XOXO jamie

Customer Reviews

Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set is rated 4.7 out of 5 by 33.
Rated 4 out of 5 by from Great Basic Eye Palette I bought my Palette about a month ago from the IT Cosmetics web-site. This is the second eye shadow palette that I have bought from this line. I gave it 4-stars because it has basic colors and I like the quality of the individual shadows. The small mascara is good but not as good as the promotion videos on the web-site. I have long lashes and I can never make mine with this mascara as long as one of the models on the site. Maybe there is a trick that they use in order to have long lashes. I still like the make up line and Jaime is doing such a great job with promoting her line of cosmetic. Thank you Jaime!!!!
Date published: 2017-03-15
Rated 5 out of 5 by from Awesome pigment and smooth as butter! I absolutely love this palette. The pigment is incredible and they are very smooth! Love it! Will definitely purchase It Cosmetics eyeshadows again!!!
Date published: 2017-03-14
Rated 5 out of 5 by from Great product!! I just LOVE.. ITCOSMETICS!! Amazing! I bought for myself & daughter in law
Date published: 2017-03-11
Rated 5 out of 5 by from LOVE, LOVE, LOVE I already bought this at Ulta and didn't need another one, but when I saw it was on sale, I snagged it because I use it everyday. And I love the mini mascara for my bag.
Date published: 2017-03-10
Rated 5 out of 5 by from Beautiful Neutral colors These colors are perfect for everyday wear. I'm a women in her 60's and love the pallet
Date published: 2017-03-10
Rated 5 out of 5 by from Beautiful Eye Shadows The colors are beautiful and soft on the eyelids. Looks very natural and the colors blend together so beautifully.
Date published: 2017-03-10
Rated 5 out of 5 by from very smooth I wanted this product since it is not too shiny. At a certain age you want to minimize creases around the eye. The colors are soft but very deep and I love them.
Date published: 2017-03-01
Rated 5 out of 5 by from Perfect Palette This is probably the only palette I've ever purchased that has 100% usable colors. I've bought many palette's and typically use 1/4 to 1/2 of the colors. I've used all the colors and they are the perfect intensity to create a polished neutral eye. The only complaint I have is that I use the darkest color as an eyeliner and there is a good bit of fallout to clean up. But I love the palette enough to overlook that and give it 5 stars.
Date published: 2017-02-23
  • y_2017, m_3, d_20, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_1, tr_32
  • loc_en_US, sid_817919017865, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 38.54ms
  • REVIEWS, PRODUCT

Questions & Answers

Is this palette vegan?

Asked by: Kelly_2167
Hi there! Thank you so much for your question. While this isn't vegan, IT Cosmetics is certified by PETA as a 100% cruelty-free brand, and you will find us listed on their website. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-03-13

Are your products gluten free?

Asked by: rosesim5
Hi there, thanks so much for your question! At this time we do not specifically test our products for gluten content so we're not able to say they are gluten free. So sorry for any inconvenience! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-01-18

Are these cool, warm or neutral colors?

Asked by: Vandmyshadow
Hi there, thanks so much for your question! These are all warm to neutral tones, hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-01-24

Are all the colors matte? I am looking for NO sparkle what so ever.

Asked by: DannyR
Hi Danny, we're happy to help! All of the shades are matte, however the large white shade is a pearlescent finish which is truly perfect for highlighting the brow bone and inner corner of the eye! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-01-24
  • y_2017, m_3, d_20, h_14CST
  • bvseo_bulk, prod_bvqa, vn_bulk_1.0.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_4
  • loc_en_US, sid_817919017865, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 39.06ms
  • QUESTIONS, PRODUCT