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XOXO Jamie
When your eyes come alive, your whole face comes alive, and this set is all about your most beautiful eyes! While your Naturally Pretty Essentials palette includes highly pigmented, anti-aging shadows that make your eyes look younger, the bonus Superhero Mascara mini completely transforms your lashes! I can’t wait for you to see IT! XOXO jamie

Naturally Pretty Essentials™ Your Superhero™ Eyes Must-Have Eye Set

it’s your naturally pretty eyes in a palette!

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette w/ Mini Super Hero Mascara
$28.00
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Why You'll Love IT

Discover your most naturally pretty eyes with an essential eyeshadow palette that’s perfectly sized to go wherever you do, plus a game-changing mascara that goes beyond the ordinary to transform your lashes! Ideal to gift or get, Naturally Pretty Essentials™ features 6 full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light™ shade, turn from matte to radiant satin for a total of 13 eye-opening colors. Developed with plastic surgeons and formulated with collagen, real silk and proprietary No-Tug Technology™, each talc-free shadow glides on smoothly and neutralizes discolorations for younger-looking lids.

To enhance your gorgeous eyes, this palette comes perfectly paired with a travel-size Superhero™ Elastic Stretch Volumizing Mascara to give your lashes super length, super elastic stretch and a 500% increase in volume in just one coat*! The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results.

*Results observed in a clinical study.

Palette:

  • Imagine: Matte silk beige
  • Wonder: Matte nude khaki
  • Dream: Matte desert sand
  • Passion: Matte nude taupe
  • Intrigue: Matte earthy sepia
  • Allure: Matte smoky gray
  • Transforming Hello Light™: Radiant pearl

Mascara:

  • Super Black

Naturally Pretty Essentials™: Net Wt. 0.23 oz./6.62 g
Superhero™ Elastic Stretch Volumizing Mascara: 0.17 US fl. oz./5 ml

Key Benefits
  • 6 full-size matte eyeshadows, plus bonus Transforming Hello Light™
  • No-Tug Technology™ neutralizes and color corrects for younger-looking lids
  • Holiday limited-edition set includes travel-size Superhero™ mascara
  • Anti-aging collagen, peptides and antioxidants!
Ingredients
TRANSFORMING HELLO LIGHT™: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499) OTHER SHADES: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/- TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499 CI 77492 CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)]."

How to Apply

Naturally Pretty Essentials™ Palette: To transform any matte color into a gorgeous, radiant-satin shade, first dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap your brush into the Transforming Hello Light™ shade and apply. These anti-aging, ultra-luxe eyeshadows can be worn alone or mixed together, wet or dry, and as shadows or liners.

Superhero™ Elastic Stretch Volumizing Mascara: Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Beauty Tips

Apply the Transforming Hello Light™ shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

How to Apply

Naturally Pretty Essentials™ Palette: To transform any matte color into a gorgeous, radiant-satin shade, first dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap your brush into the Transforming Hello Light™ shade and apply. These anti-aging, ultra-luxe eyeshadows can be worn alone or mixed together, wet or dry, and as shadows or liners.

Superhero™ Elastic Stretch Volumizing Mascara: Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

XOXO Jamie XOXO jamie
When your eyes come alive, your whole face comes alive, and this set is all about your most beautiful eyes! While your Naturally Pretty Essentials palette includes highly pigmented, anti-aging shadows that make your eyes look younger, the bonus Superhero Mascara mini completely transforms your lashes! I can’t wait for you to see IT! XOXO jamie

Customer Reviews

Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set is rated 4.6 out of 5 by 47.
Rated 5 out of 5 by from Perfect for on the go! Love this product! Feels like silk, colors are beautiful! Everything, skin care, cosmetics, etc....best products I've ever used!
Date published: 2017-06-13
Rated 5 out of 5 by from The colors are so pretty and blend so well This was my first It Cosmetics purchase. I love how easy the shadows go on and blend. They also last throughout the day. I love the different looks I have created so far!
Date published: 2017-05-20
Rated 5 out of 5 by from 5 star superhero eye shadow I actually ordered this online.... I love it...great purchase... Will order more colors
Date published: 2017-05-20
Rated 5 out of 5 by from Love the color selection Love how this shadow spreads and blends, long lasting too.
Date published: 2017-05-19
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Questions & Answers

why don't you offer single shadows. The colors in the palettes are nice but you don't use them all and it is a waste.

Asked by: bluffton
Hi there, thank you for reaching out to IT! At this time we do not offer single shadows. We can absolutely pass along your suggestion for IT to our team. We recommend trying our Naturally Pretty Eyeshadow Trios, which are the smallest quantity of shadows we offer. They are compact and easy to travel with! XOXO Nicole https://www.itcosmetics.com/naturally-pretty-eyeshadow-trio
Answered by: IT Customer Care Expert
Date published: 2017-05-27

What are the dimensions of the palette 

Asked by: Rani
Hi there, thanks for your question! The dimensions of the Naturally Pretty Essentials Palette is 4.5 by 2.5 inches! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-05-27

Is this palette vegan?

Asked by: Kelly_2167
Hi there! Thank you so much for your question. While this isn't vegan, IT Cosmetics is certified by PETA as a 100% cruelty-free brand, and you will find us listed on their website. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-05-27

Are your products gluten free?

Asked by: rosesim5
Hi there, thanks so much for your question! At this time we do not specifically test our products for gluten content so we're not able to say they are gluten free. So sorry for any inconvenience! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-05-27

Are these cool, warm or neutral colors?

Asked by: Vandmyshadow
Hi there, thanks so much for your question! These are all warm to neutral tones, hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-06-18

Are all the colors matte? I am looking for NO sparkle what so ever.

Asked by: DannyR
Hi Danny, we're happy to help! All of the shades are matte, however the large white shade is a pearlescent finish which is truly perfect for highlighting the brow bone and inner corner of the eye! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-05-27
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