No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer

$48.00

“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer
1 US fl. oz. / 30 ml

$48.00

$48.00

Availability:

In Stock

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer

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No. 50 Serum™ Anti-Aging Collagen Veil Primer is rated 4.7 out of 5 by 359.
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Why You'll Love IT

A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.

Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.

Key Benefits
  • Developed with plastic surgeons
  • Packed with more than 50 amazing ingredients for younger looking skin
  • Reduces the appearance of visible wrinkles and dryness
Ingredients
WATER, CYCLOPENTASILOXANE, CYCLOTETRASILOXANE, DIMETHICONE, ISODODECANE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, GLYCERIN, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, HEXYL LAURATE, CYCLOHEXASILOXANE, OZOKERITE, PEG-10 DIMETHICONE, PETROLATUM, SODIUM CHLORIDE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYGLYCERYL-4 ISOSTEARATE, POLYMETHYLSILSESQUIOXANE, POLYSILICONE-11, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, SORBITAN OLIVATE, 1,2-HEXANEDIOL, BUTYLENE GLYCOL, DISODIUM EDTA, PROPYLENE GLYCOL, VITIS VINIFERA (GRAPE) SEED OIL, UBIQUINONE, SQUALANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MARIS AQUA/SEA WATER/EAU DE MER, PUNICA GRANATUM SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ORBIGNYA OLEIFERA SEED OIL, NIACINAMIDE, MANGIFERA INDICA (MANGO) SEED BUTTER, COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, CAFFEINE, ARGANIA SPINOSA KERNEL OIL, ARBUTIN, ADENOSINE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, ILLITE, BETULA PLATYPHYLLA JAPONICA JUICE, PERFLUOROHEXANE, HIBISCUS SABDARIFFA FLOWER EXTRACT, CAVIAR EXTRACT, SNAIL SECRETION FILTRATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL NONANOATE, ALCOHOL, ARNICA MONTANA FLOWER EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, PERFLUORODECALIN, MORUS ALBA FRUIT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, PENTAFLUOROPROPANE, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, STEARETH-20, MARRUBIUM VULGARE EXTRACT, PHENOXYETHANOL, GENTIANA LUTEA ROOT EXTRACT, ARTEMISIA ABSINTHIUM EXTRACT, HYDROGENATED LECITHIN, VERONICA OFFICINALIS EXTRACT, PRIMULA VERIS EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, HYDROLYZED HYALURONIC ACID, COLLOIDAL OATMEAL, HYDROLYZED SILK, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, PALMITOYL OLIGOPEPTIDE, NIACIN, FOLIC ACID, CHRYSIN, CARNITINE HCL, BIOTIN, ASCORBIC ACID, PALMITOYL TETRAPEPTIDE-7, CHLORHEXIDINE DIGLUCONATE, TITANIUM DIOXIDE (CI 77891), MICA (CI 77019).
How to Apply & Beauty Tips
Real Results
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

How to Apply

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty Tips

Use No. 50 SerumTM Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!

Real Beauty. Real Results.TM

Clinically shown results!

  • 96% saw softer, smoother skin*
  • 88% saw brighter, younger-looking skin*
  • 77% saw reduction in the appearance of pores and wrinkles*

*Results observed in a consumer panel survey.

Customer Reviews

Rated 2 out of 5 by from 2 Weeks - still waiting I can’t leave a review of the product Bc I’ve been waiting for it to arrive for 2 weeks. I previously ordered foundation, that was shipped it in less than a week. I was given a sample of primer so I ordered it and I’m very displeased at the long lead time.
Date published: 2020-06-05
Rated 4 out of 5 by from Love it I am looking for a product from IT Cosmetics that brightens old acne scars and evens skin tone. I use the CC Cream and love it! I use your cleanser and lotion. I did purchase this product and love how it feels but just wanted to knmow if i need another added product for brightening.
Date published: 2020-05-19
Rated 5 out of 5 by from Serum Serum provides a great base for makeup application. Quickly absorbs with a smooth finish.
Date published: 2020-05-16
Rated 5 out of 5 by from Love No. 50 Serum! I use a brush to apply and just a small drop is enough to cover my face. It has a great silky feel and really helps even out makeup coverage.
Date published: 2020-05-16
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Questions & Answers

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This serum does not contain spf protection at all?

Asked by: barbet
Hi there! Thanks for reaching out to us. The No.50 Serum does not contain SPF but can be paired with other IT Cosmetics products including CC+ Cream and Bye Bye Foundation that has physical 50 SPF protection. Hope this helps. XOXO ITCS
Answered by: ITCS
Date published: 2020-05-20

I have very dry skin so most primers really show the dryness, will this one?

Asked by: Jaxsmom
Hi there! Thank you for reaching out to us. No. 50 Serum™ Anti-Aging Collagen Veil Primer is a multi-tasking, concentrated, hydrating primer and serum in one. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. IT can be worn as a daily moisturizer, or over the top of your day/night creams to maximize their results! We hope this helps. XOXO Tina
Answered by: ITCS
Date published: 2020-05-15

Just need a little clarification..should I use this under or over my sunscreen? Before purchasing this I would use my sunscreen and then put on my makeup.

Asked by: M for It
Hi there! Thanks for reaching out to us! We recommend applying your sunscreen after your primer, as the last step in your skincare routine, before applying your foundation. We hope this helps! XOXO Tina
Answered by: ITCS
Date published: 2020-04-21

The  primer my skin best responded to  was the Feel the Moment primer which was sadly discontinued. Is the No. 50 serum anything like the  Feel the Moment?

Asked by: BriPdx
Hi there! Thank you for reaching out to us. No. 50 Primer Serum is packed with over 50 ingredients and essential oils to give a boost of hydration. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! We hope you try IT out! XOXO Tina
Answered by: ITCS
Date published: 2020-03-20

How does the the No. 50 Serum compare to the Bye bye lines serum?

Asked by: srw13
I have both and I would say the difference is in "the finish" left on skin after the use of each product. The Bye Bye Lines serum works great on my fine lines around the lips.It does feel like a serum or lotion after putting it on without a particular finish to the skin. In my opinion it feels richer and more moisturizing on my skin than the No 50 serum. The No.50 serum leaves my skin with a smooth, silky finish I do not feel with the Bye Bye Lines serum. For this reason, I can see why they call No. 50 serum a primer.
Answered by: Anne Opinion
Date published: 2020-03-23

Is there any way I an receive a sample before purchasing?

Asked by: HeatherLB
Hi there! Thank you for your question. Unfortunately, at this time, we do not offer samples of the No. 50 Serum™ Anti-Aging Collagen Veil Primer. While you are unable to test IT out before purchase, if you order IT and find that it’s unsuitable, we offer a 30 day return policy. No questions asked! We hope this helps. XOXO Tina
Answered by: ITCS
Date published: 2020-02-26

would i still you a vitamin c serum under this primer

Asked by: Taim
Hi there! Thanks for reaching out! No.50 Serum was created to fit into your existing skincare routine. This product does contain vitamin C in it, but can be paired with other products for additional benefits. IT's all about your skin concerns. We hope this helps! XOXO Halsey
Answered by: Halsey
Date published: 2020-02-04

I use Porefessional application already and I am very happy with it. I just purchased the No 50 Serum. How would I apply the serum? Would I use my pore application first, then the moisturizer and finally your serum?

Asked by: Suegt
Hi there! Thank you for reaching out to us! Since our No.50 Serum is a serum and primer in one, you may not need to use both No.50 and your Porefessional Primer at the same time. If you'd like, we recommend using your primer and moisturizer in the morning, and then your moisturizer and No.50 serum at night to increase hydration and keep the skin-loving ingredients working around the clock. We hope this helps! XOXO Halsey
Answered by: Halsey
Date published: 2020-03-13
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