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“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer
1 US fl. oz. / 30 ml

$48.00

$41.00

$48.00

$41.00

Availability:

In Stock

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer

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No. 50 Serum™ Anti-Aging Collagen Veil Primer is rated 4.7 out of 5 by 210.
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Why You'll Love IT

A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.

Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.

Key Benefits
  • Developed with plastic surgeons
  • Packed with more than 50 amazing ingredients for younger looking skin
  • Reduces the appearance of visible wrinkles and dryness
Ingredients
WATER, CYCLOPENTASILOXANE, CYCLOTETRASILOXANE, DIMETHICONE, ISODODECANE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, GLYCERIN, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, HEXYL LAURATE, CYCLOHEXASILOXANE, OZOKERITE, PEG-10 DIMETHICONE, PETROLATUM, SODIUM CHLORIDE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYGLYCERYL-4 ISOSTEARATE, POLYMETHYLSILSESQUIOXANE, POLYSILICONE-11, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, SORBITAN OLIVATE, 1,2-HEXANEDIOL, BUTYLENE GLYCOL, DISODIUM EDTA, PROPYLENE GLYCOL, VITIS VINIFERA (GRAPE) SEED OIL, UBIQUINONE, SQUALANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MARIS AQUA/SEA WATER/EAU DE MER, PUNICA GRANATUM SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ORBIGNYA OLEIFERA SEED OIL, NIACINAMIDE, MANGIFERA INDICA (MANGO) SEED BUTTER, COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, CAFFEINE, ARGANIA SPINOSA KERNEL OIL, ARBUTIN, ADENOSINE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, ILLITE, BETULA PLATYPHYLLA JAPONICA JUICE, PERFLUOROHEXANE, HIBISCUS SABDARIFFA FLOWER EXTRACT, CAVIAR EXTRACT, SNAIL SECRETION FILTRATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL NONANOATE, ALCOHOL, ARNICA MONTANA FLOWER EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, PERFLUORODECALIN, MORUS ALBA FRUIT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, PENTAFLUOROPROPANE, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, STEARETH-20, MARRUBIUM VULGARE EXTRACT, PHENOXYETHANOL, GENTIANA LUTEA ROOT EXTRACT, ARTEMISIA ABSINTHIUM EXTRACT, HYDROGENATED LECITHIN, VERONICA OFFICINALIS EXTRACT, PRIMULA VERIS EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, HYDROLYZED HYALURONIC ACID, COLLOIDAL OATMEAL, HYDROLYZED SILK, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, PALMITOYL OLIGOPEPTIDE, NIACIN, FOLIC ACID, CHRYSIN, CARNITINE HCL, BIOTIN, ASCORBIC ACID, PALMITOYL TETRAPEPTIDE-7, CHLORHEXIDINE DIGLUCONATE, TITANIUM DIOXIDE (CI 77891), MICA (CI 77019).
How to Apply & Beauty Tips
Real Results
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

How to Apply

No. 50 Serum™ Anti-Aging Collagen Veil Primer

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty Tips

Use No. 50 SerumTM Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!

Real Beauty. Real Results.TM

Clinically shown results!

  • 96% saw softer, smoother skin*
  • 88% saw brighter, younger-looking skin*
  • 77% saw reduction in the appearance of pores and wrinkles*

*Results observed in a consumer panel survey.

Customer Reviews

Rated 5 out of 5 by from Best primer ever! This is my favorite primer. It feels so good on my face. It's light and not greasy. Smells good too!
Date published: 2019-10-04
Rated 5 out of 5 by from Smooth,and lightweight Veil primer feels like silk. I have noticed less little wrinkles through my make up when using veil primer
Date published: 2019-10-03
Rated 5 out of 5 by from No 50 Serum...love it!! I love No. 50 Serum. I do wish it didn’t cost so much. It is, however, the best moisturizer I’ve used. It’s light weight, smells great, full cover with just a small amount and feels/looks amazing as soon as applied. You can see a true difference. My face does not feel greasy when I wash it. I would definitely recommend No 50 Serum.
Date published: 2019-09-26
Rated 5 out of 5 by from No.50 is a makeup staple This is hands down the best product on the market!
Date published: 2019-09-26
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Questions & Answers

Print

where does the HYDROLYZED COLLAGEN come from for the product? Specifically, please.

Asked by: KCGirl
Hi there! Thank you so much for reaching out! Our hydrolyzed collagen is marine-based. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-07

I seen where you can maybe get a sample first for sensitive skin. How would i put a request gift a sample first?

Asked by: Grandma44
Hi there! Thank you for reaching out to us. Unfortunatly at this time, we do not have the ability to send samples stand-alone. Our samples are offered as an IT Girl shopping perk at checkout. We can send 3 free samples from our sample selection with any order you place via www.itcosmetics.com and you should know we have a 30 day money back guarantee for anything you are unhappy with. To view our current offers, kindly visit the link below. We hope this helps. XOXO Tina https://www.itcosmetics.com/offers
Answered by: IT Cosmetics
Date published: 2019-10-04

This would be perfect if it has a topical SPF ... any way this could be done ???

Asked by: Big Kitty
Hi there! Thank you for reaching out to us. While No. 50 Serum™ Anti-Aging Collagen Veil Primer is not formulated with sunscreen protection, you can absolutely pair IT with your favorite SPF product on top. If you prefer an all in one product, we recommend looking into our Anti-Aging Armour Tinted Sunscreen SPF 50+! IT can be used as your moisturizer, anti-aging serum, primer and sunscreen. We hope you try IT out. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-01

How does the No. 5 Serum compare to the feel the moment serum? I normally use the Feel the Moment Serum, but cannot find it.

Asked by: JWaldo
Hi there! We are more than happy to help you with this today. Each stands alone to treat and prime your skin. No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. This is also amazing for use at nighttime with its soothing lavender scent and ultra-hydrating properties. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-09-12

I have terrible rosacea and perioral dermatitis and just started using your Bye Bye Redness line. Is this the best primer to use? 

Asked by: Dbartlett
Hi there! Thank you for reaching out to us. You can absolutely look into the No. 50 Serum™ Anti-Aging Collagen Veil Primer to pair with your Bye Bye Redness products! IT is formulated with 50 beneficial ingredients to soothe, nurture, and lock in moisture for flawless makeup application. Adding a primer underneath your products extends the wear, and creates a base for your complexion products. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-14

I normally use bye bye pores primer to help with my oily skin. It keeps the shine away all day, will this product do the same? 

Asked by: SamanthaM
Hi there! Thank you for reaching out to us. No 50 Primer is a great every day primer for all skin types. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. If you're looking to specifically control oil and shine, we recommend sticking with the Bye Bye Pores Primer! We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-24

I usually dont wear makeup. Can the No. 50 serum be used alone? What will the benefits be?

Asked by: Redheded1
Hi there! Thank you for reaching out to us. You can absolutely apply No. 50 Serum™ Anti-Aging Collagen Veil Primer onto clean skin, or over your moisturizer! No. 50 Primer Serum is packed with over 50 ingredients and essential oils to give a boost of hydration. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! We hope you try IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-06-28

I am now using the CC cream. It says it includes a primer so do I still need to use No. 50 serum?

Asked by: nicole2017
Hi there! Thank you for your question. CC+ Cream is formulated with 7 products in 1 including a poreless finish primer! While you may not need an additional primer before application, you absolutely can pair IT with No. 50 Serum™ for even longer wear and to nurture your skin and lock in moisture! Application of your products is based on your skin care needs, and preference! We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-06-12
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