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XOXO Jamie
“These pencils frame your eyes with rich, saturated color without tugging. They truly glide on like butter, and you have about two minutes of play time to smudge them to a shadow or keep them as a liner before they completely set for 8 hours!” XOXO jamie

No-Tug™ Waterproof Anti-Aging Gel Eyeliner

IT’s eye opening!

Waterproof automatic pencil infused with skin loving hydrolyzed silk, collagen, peptides and anti-oxidants.

Net Wt. 0.017 oz / 0.5 g /
$22.00
Shade:
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Why You'll Love IT
Developed with plastic surgeons, this creamy pencil utilizes proprietary No-Tug Technology™ to glide on rich, saturated color without tugging on your delicate eye area! The innovative formula is infused with anti-aging peptides, hydrolyzed collagen, silk, antioxidants, and vitamins A and E to treat and nourish your eyelids while instantly diffusing the look of lines—plus, it’s clinically shown waterproof even after 12 hours of wear. Choose from 10 long-lasting, completely wearable shades that enhance every eye color and give you truly youthful, eye-opening results!
Key Benefits
  • No-Tug Technology™ for smooth-glide application of rich, saturated color
  • Anti-aging collagen, silk, peptides and antioxidants help diffuse the look of lines for younger-looking lids
  • Clinically shown waterproof, even after 12 hours of wear!
Ingredients

BLACK: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, POLYETHYLENE, SYNTHETIC WAX, SILICA, CERESIN, POLYISOBUTENE, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499).

BLACK-BROWN: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, SILICA, POLYETHYLENE, ISODODECANE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERESIN, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).

BROWN: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, DIMETHICONE, METHICONE, SILICA, POLYISOBUTENE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).

COPPER: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, MICA (CI 77019), ISODODECANE, POLYETHYLENE, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERESIN, SYNTHETIC FLUORPHLOGOPITE, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TIN OXIDE, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499).

HIGHLIGHT: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, MICA (CI 77019), ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE, METHICONE, TIN OXIDE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499), CARMINE (CI 75470).

LUCKY JADE: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, HYDROGENATED POLYISOBUTENE, PHENOXYETHANOL, PALMITIC ACID, TIN OXIDE, BENZOIC ACID, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77491), BLUE 1 LAKE (CI 42090), CHROMIUM OXIDE GREENS (CI 77288), YELLOW 5 LAKE (CI 19140).

NAVY: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, SILICA, SYNTHETIC FLUORPHLOGOPITE, POLYISOBUTENE, HYDROGENATED POLYISOBUTENE, DIMETHICONE, METHICONE, PHENOXYETHANOL, PALMITIC ACID, TIN OXIDE, BENZOIC ACID, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, ULTRAMARINES (CI 77007), IRON OXIDE (CI 77499), TITANIUM DIOXIDE (CI 77891), BLUE 1 LAKE (CI 42090), CARMINE (CI 75470).

PLUM: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, MICA (CI 77019), ISODODECANE, POLYETHYLENE, CERESIN, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77491), CARMINE (CI 75470).

SILK TAUPE: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CALCIUM ALUMINUM BOROSILICATE, SILICA, POLYISOBUTENE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491), TITANIUM DIOXIDE (CI 77891), ALUMINUM POWDER (CI 77000).

SLATE: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, MICA (CI 77019), POLYETHYLENE, ISODODECANE, CERESIN, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, VP/HEXADECENE COPOLYMER, SORBITAN SESQUIOLEATE, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499), TITANIUM DIOXIDE (CI 77891).

  • QVC Customer Choice Award
  • QVC Customer Choice Beauty Award 2015
  • QVC Medallion 2016

How to Apply

Glide along lash line or inner rims of eyes for definition and a youthful, eye-opening look. Pencil twists automatically at base. For a finer line, use built-in sharpener.

Beauty Tips

Get gorgeous results with a soft, smokey eye! Glide No-Tug™ across your upper lash line and use the first few minutes of playtime to smudge the liner before it sets. Add Hello Lashes™ 5-in-1 Volumizing Mascara to quadruple your lash volume instantly!

How to Apply

Glide along lash line or inner rims of eyes for definition and a youthful, eye-opening look. Pencil twists automatically at base. For a finer line, use built-in sharpener.
XOXO Jamie XOXO jamie
“These pencils frame your eyes with rich, saturated color without tugging. They truly glide on like butter, and you have about two minutes of play time to smudge them to a shadow or keep them as a liner before they completely set for 8 hours!” XOXO jamie
  • QVC Customer Choice Award
  • QVC Customer Choice Beauty Award 2015
  • QVC Medallion 2016

Customer Reviews

No-Tug Waterproof Anti-Aging Gel Eyeliner is rated 4.3 out of 5 by 170.
Rated 5 out of 5 by from No smug, no smear, no fade, Love it. Wish it was cheaper though
Date published: 2017-01-16
Rated 5 out of 5 by from Excellent product I received a sample of this product in my ipsy bag and loved it glides on smooth no tug is the perfect discription! I will be buying more and recommending it to family and friends
Date published: 2017-01-12
Rated 5 out of 5 by from No Tug I love this eyeliner and don't use any other kind now. It stays on and doesn't smear. The delivery service is great and I love my pink 'It Girl' bag. I am an It Girl!
Date published: 2017-01-05
Rated 1 out of 5 by from worst eyeliner ever. I love the IT brand, just as others have said, but this is the worst product. I'm glad this was part of a kit. I would never buy it. It didn't even go on at all, hard as a rock. I had to start it by rubbing it on my hand and then it broke. Tried it on my eyelid where it left a thick clumpy line, nearly impossible to remove even with eye makeup remover pads. Like a wax crayon, not a gel at all!
Date published: 2016-12-30
Rated 2 out of 5 by from Oh what to say
Date published: 2016-12-29
Rated 5 out of 5 by from Staying Power! I have tried SEVERAL eye liners in my 44 years and this by far is the best! It stays where you want it until you are ready to take it off! Love it! Have several so when one runs out I have one on hand. I do wish that it lasted longer tho.
Date published: 2016-12-29
Rated 5 out of 5 by from It eyeliner water proof gel I love this eyeliner! The other eyeliners I have used in the past only lasted a few hours. This eyeliner lasts all day and does not smear. It is the best I have ever used. I will definitely continue to buy!,
Date published: 2016-12-25
Rated 5 out of 5 by from Best eyeliner The ONLY eyeliner I use! Does not melt or smudge, glides right on.
Date published: 2016-12-24
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Questions & Answers

Is this eyeliner hypoallergenic? I have extremely sensitive eyes. 

Asked by: Sensitive eyes
Hi there, we're happy to help with this! At this time our No-Tug Waterproof Eyeliner is not specifically tested to be hypo-allergenic, however IT is made with sensitive eyes in mind! We suggest consulting your physician prior to trying IT out! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-12

This sharpener is awful! I gently place the sharpener over the tip and gently turn twice when I remove the sharpener the tip is broken off into the sharpener. IT really needs to rethink their built in sharpeners. I couldn't be more gentle than I am...

Asked by: KathyD
Hi Kathy, thank you so much for reaching out to us! We're so sorry this is happening, since IT is a gel formula IT is super soft to the touch. To prevent this we actually suggest twisting the pencil up at least an inch. This will allow the sharpener to wrap around IT and create a sharper point without breaking IT! Hope that helps. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-10-25

Love this No-Tug eyeliner, BUT HATE THE SHARPENER! I break off more product than I care to, because I want that thinner line....can ANYONE help with a solution or YouTube, or offer a different sharpener (technique)?

Asked by: Onlyklee
Hi there, thank you for reaching out to us! We are so sorry to hear that you are experiencing this with your No Tug Eyeliner. The sharpener at the end of the pencil is designed to recreate the point that originally was on IT when you first opened it. If you twist the product up to dispense more, use the sharpener very gently and place the sharpener over the tip. Twist gently to create the new point. The formula is very soft as IT is a gel consistency, so use it carefully. We hope these tips help! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-27

Hi I love the brown eyeliner. I purchased one at Ulta and tried using it today and it is so dry. What can I do? This is the same thing with the taupe one. Should I heat it?

Asked by: Phoebes mom
Hi there, thank you for reaching out to us! We are so sorry that your No Tug Eyeliner is in this condition. We are happy to replace IT for you. Kindly reach out to our Customer Care Team at info@itcosmetics.com with your order information to receive your replacement! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-21

Although I like the No-Tug Eyeliner, it would be good business to also offer it in a thinner option.  Some of us would prefer our eyes to look less "made up," particularly for daytime and the work.. It is difficult to draw a thin line with the current one

Asked by: Elaines
HI there, thanks for reaching out to us! We love to hear what type of products our IT girls want to see from us! We will gladly pass along your suggestion to our team for a thinner eyeliner! In the mean time, we recommend using our No Tug Eyeliner on the inner waterlines, both upper and lower, to define the eye without adding a thick liner on the lash line. This technique is perfect for a fresh, daytime makeup routine as IT is super quick and easy! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-03

Does youf redness concealing cream also need a foundation?

Asked by: pique1
Hi there, thank you so much for your question! Bye Bye Redness can be used as an all over foundation or simply as a spot treatment on any areas of extra redness that you would like to cover! IT has green and yellow pigments to specifically camouflage redness which makes it perfect for blemishes and rosacea! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-26

I WANT 2 PRODUCTS I WANT TO PUT ON Q CARD, HOW DO I DO THAT?

Asked by: NANCYE
Hi there, thank you for being an IT Girl! Your Q Card can only be used directly on QVC, not on itcosmetics.com. So sorry about that! We accept Visa, Mastercard, Discover and American Express at this time. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-25

Does this come with it's own sharpener?

Asked by: jen13
Hi there, we're happy to help out with this! The opposite end of this pencil has a built in sharpener in IT. Simply give a soft tug at the bottom and it will come right off and you can use the removable portion as a sharpener! Also good to note that it is an automatic pencil, so just a quick twist and more product will become available. Hope this is helpful! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-19
  • 2017-01-19T08:14CST
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