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An open tube of IT Cosmetics Hello Lashes+ with the mascara brush resting on the tube next to a swipe of black mascara.

LOVE IT REWARDS MEMBER EXCLUSIVE ACCESS

Sign in! Be the first to shop the new IT Cosmetics Hello Lashes + Mascara and Lash Care Serum! Committed members of our Love IT Rewards Program are eligible to pre-order our newest innovation designed to volumize and define your lashes. Sign in to shop now!

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