What does face serum do?

A face serum is a lightweight, highly concentrated formula that penetrates below the skin’s surface to deliver active ingredients (like glycolic acid or hyaluronic acid). Because of this targeted approach, serums can often improve your skin’s overall appearance more quickly than a cream or moisturizer.

How do I know which face serum is best for my skin concerns?

Choose your serum based on your target ingredients: Dull skin: Vitamin C Dark spots: Niacinamide Acne/Breakouts: Salicylic acid, lactic acid, and postbiotic ferment Large pores: Glycolic acid Lines and wrinkles: Hyaluronic acid

Do you use face serum before or after moisturizer?

Face serum should be applied before your moisturizer. Because of their lightweight texture, apply serums directly to clean, dry skin for maximum efficacy, then seal them in with your moisturizer.

What makes IT Cosmetics face serums unique?

They are dermatologist-tested for safety and suitable for all skin types, even sensitive skin. Featuring concentrated, highly efficacious ingredients (like hyaluronic acid, glycolic acid, vitamin C, niacinamide, and salicylic acid), the "Bye Bye" serums target top skin concerns such as dullness, fine lines, pores, dark spots, and acne.

Shop By Skincare Product: Our Best Serums

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