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QVC Medallion 2016
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
  • Game-changing, patent-pending design
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
How to Apply & Beauty Tips
Real Results
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”
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QVC Medallion 2016

How to Apply

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length! 
  • 96% saw plumper-looking lashes! 
  • 100% saw a fuller lash line!

*Results observed in a consumer panel survey.

Customer Reviews

Superhero™ Mascara is rated 4.3 out of 5 by 396.
Rated 5 out of 5 by from
Date published: 2017-07-16
Rated 4 out of 5 by from Can get clumpy after a few weeks of use! Loved it when I first got it but it starts to clump after a bit of use. I will try cleaning the wand and re-review after doing so.
Date published: 2017-07-14
Rated 5 out of 5 by from Amazing mascara I received this superhero mascara in my glam bag and I must say it's the best one I ever had . My lashes are fairly short due to wearing falsies every now and then. But ever since I received this mascara I barely ever put on falsies. This mascara makes me feel beautiful with the best set of lashes that last the whole day. No smudging or clumping just simply perfect
Date published: 2017-07-10
Rated 5 out of 5 by from Amazing I got this mascara awhile ago in my ipsy bag amd i just love it, i have never had a mascara make my eyelashes look as good as this stuff does, I just wish i could buy it in a local store and not always have to order it online!
Date published: 2017-07-10
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Questions & Answers

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I love the mascara and how it extends my lashes. Only problem is after one month of use the product clumps and dries out, and the last tube leaked onto outer portion of container. I am on tube #3 and am wondering why this does not last longer a month?

Asked by: KellyL
Hi there, thank you for reaching out to IT! We are sorry to hear you are experiencing this with your Superhero Mascara. If you find that your mascara is clumping, there are some tricks you can use to fix this situation. Build up on the wand can form towards the middle to end of the mascara’s life generally after two months of use. When clumps build up, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. Be sure your mascara from the day before is completely gone before applying fresh mascara. Using quality makeup remover will work wonders to keep your lashes from clumping. Try our Bye Bye Makeup to remove stubborn, waterproof makeup and mascara! Using too many coats of mascara will create too many layers and begin to clump your lashes, 2-3 coats maximum should get IT done. We hope this tips and suggestions are helpful! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-07-11

Is this mascara safe for sensitive eyes?

Asked by: Michelle1
I have blepharitis and every mascara I try makes my eyelids and lid borders where my lashes are... itch. So much so, I have to remove my mascara half way through the day. I LOVE SUPERHERO MASCARA!  It does NOT make my eyes/lash area itch at all!  Finally a product I can wear with comfort. Thank you, Jamie and IT team!
Answered by: Lani
Date published: 2017-07-09

I received this mascara as a sample and loved it so much so that I went out and purchased the full size. The issue that i am having is that the full size brush comes out with gooped on mascara and it makes it almost unusable. Is this expected?

Asked by: Melissaconley22
Hi there, thank you for reaching out to IT! We appreciate you sharing your experience of Superhero Mascara with us. Build up on the wand can form towards the middle to end of the mascara’s life generally after two months of use. When clumps build up, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. Be sure your mascara from the day before is completely gone before applying fresh mascara. Using quality makeup remover will work wonders to keep your lashes from clumping. Try our Bye Bye Makeup to remove stubborn, waterproof makeup and mascara! Using too many coats of mascara will create too many layers and begin to clump your lashes, 2-3 coats maximum should get IT done. If you find you experience this issue within the beginning of use, we advise contacting the retailer when you purchased IT. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-07-06

Does this come in waterproof?

Asked by: Lynda Brown
Hi there! Thank you so much for reaching out. While Superhero Mascara is long-wearing and holds a curl for all day wear, IT is not waterproof. If you'd like a waterproof option, we do offer the Tightline in a waterproof formula. You can check IT out via the link below. We hope this helps! XOXO Clark https://www.itcosmetics.com/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html
Answered by: IT Customer Care Expert
Date published: 2017-07-03

Does it come in brown?

Asked by: Beachbum
Hi there, thank you for your question! Superhero Mascara only comes in Black at this time. We can share your suggestion for more shades of IT to our product team! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-27

I am in LOVE with this mascara! Would you consider adding the ball detailer to the Superhero applicator like you have on the Hello Lashes?

Asked by: courtneymas
Hi there! Thank you so much for your feedback. We're happy to pass IT along as Jamie and the team love hearing directly from our IT Girls to give you what you want. Thank you for being an IT Girl! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-06-21

Are you considering making it waterproof?

Asked by: lyndambrown
Hi there, thank you for reaching out to IT! We do not have insight as to if Superhero Mascara will ever be made as a waterproof version. We can absolutely share your suggestion for IT to our team! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-27

Does it come with a curved wand? I received a sample in my Ipsy bag and I LOVE it except for the curved wand. The picture of the sample looks the same as this. I just want to know if I have to get a separate wand. Thank you for your time.

Asked by: Gingercheese
Hi there! Thank you so much for reaching out. The Superhero Mascara wand is straight and the bristles are cut different lengths so that IT can coat every lash no matter the length of the lash. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-06-13
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