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XOXO Jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml /
$24.00
Shade: Black
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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

Love Superhero™ Mascara? Get your Limited Edition Superhero™ Holiday Ornament

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
  • Game-changing, patent-pending design
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
  • QVC Medallion 2016

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length! 
  • 96% saw plumper-looking lashes! 
  • 100% saw a fuller lash line!

*Results observed in a consumer panel survey.

XOXO Jamie XOXO jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie
  • QVC Medallion 2016

Customer Reviews

Superhero Mascara is rated 4.4 out of 5 by 233.
Rated 5 out of 5 by from Love this mascara I started with the small Christmas ornament tube because I like trying make up out before investing. I was so pleased with this mascara I bought the big size. I have short eyelashes and this product makes them look great.
Date published: 2017-01-13
Rated 5 out of 5 by from A very solid mascara I am old enough to have 50 years of wearing mascara under my belt. This product is very nice. I liked the brand I was using, but thought I would give it a try. I read reviews and a fair about of people claimed it clumped. Never had a mascara that didn't clump a little. Also, that it left the infamous black smudging. I have eyes that water a lot and I tried this with no eyeliner or shadow, just the mascara, so I could be make sure how it wore. I did put my eye cream on as normal. I didn't pump the brush just one in and out for each eye. Did use an eyelash comb for those clumps and to separate the lashes nicer. It stayed on all day and came off very nicely. Tried it the next day with eyeliner and shadow and everything stayed in place. I always thought it was my eyeliner that was smudging as the day went on and I was wrong it was the mascara. This product is a keeper.
Date published: 2017-01-12
Rated 4 out of 5 by from Waterproof would make this PERFECT! I recently bought this mascara because I love all IT products. This mascara did not disappoint! It's the best mascara I've used in a long time and I've used all the high end brands. The one thing that would make this the holy grail for me would be a waterproof option.
Date published: 2017-01-11
Rated 3 out of 5 by from Great product but very gooey This mascara definitely adds volume and definition to the lashes and lasts all day. I can even skip eyeliner when wearing it! It's a great product that delivers what it promises. My issue is that the mascara is so gooey I have to clean half of it off the wand before I can apply it. (Seriously. It clumps on the wand so much you can't even see the bristles when you pull it out!) Storing the tube upright has helped but I still feel like I waste a lot of product every time I use it. Did I get a dud or is the mascara just that gooey?
Date published: 2017-01-11
Rated 5 out of 5 by from Great product! I got the travel size version of this mascara in my Ipsy bag. It works great! I have pretty short lashes so I like a product I can layer without getting clumpy and this stuff does the trick. It is a little flakey but other than that I love it.
Date published: 2017-01-09
Rated 5 out of 5 by from Best Mascara Ever! I got this mascara as a gift on Christmas. I absolutely LOVE this product! My lashes look longer and fuller. Even better- it lasts all day. It doesn't smudge or smear. I can even use it with my contact lenses and my eye don't get irritated.
Date published: 2017-01-06
Rated 5 out of 5 by from I got this for Christmas and it was the best gift I got. The best mascara I've used so far
Date published: 2017-01-05
Rated 5 out of 5 by from Works Wonder This mascara is seriously the best one that I've tried. . . .and I've tried lots from drugstore brands to department store brands, even the Younique brand. Well this is the only that works to make my lashes look amazing. I've gotten so many compliments. Not waterproof, but long lasting. Another great feature is that it does not clump off in the middle of the day nor do my eyelashes fall out after using makeup remover. My natural eyelashes have seemed to grow more since using this mascara. Definitely worth the money!
Date published: 2017-01-03
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Questions & Answers

This mascara sounds wonderful, I use numerous products and brushes from It, however black is too harsh for me. Would you consider making a black/brown mascara to the collection?

Asked by: Nerak
Hi there, thanks for reaching out to us! We love to hear from you and are always open to suggestions :) We will be sure to pass yours on to our team! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-29

I ordered the IT Cosmetics Kit on HSN, and I love it. Only problem is the mascara. How do I get it off? I've used Pond's creme ( which I always use to get my mascara off) and even that doesn't work. Will just washing with soap and water work? Thanks

Asked by: chubby58
Hi there, thanks so much for reaching out! Superhero is not a waterproof mascara so IT should come off with soap and water or a makeup wipe! We love using our Bye Bye Makeup to gently remove even the most stubborn makeup all while leaving the skin super soft, take a look below. XOXO https://www.itcosmetics.com/bye-bye-makeup-cleansing-balm
Answered by: IT Customer Care Expert
Date published: 2016-12-22

Do you have any mascara that is waterproof? 

Asked by: Kathleen Kassidy
Hi Kathleen, thanks for your question! We do offer our Tightline Waterproof Mascara Primer, IT is your lash primer, eyeliner and mascara all in one! Take a look below :) XOXO Molly https://www.itcosmetics.com/tightlinetm-waterproof
Answered by: IT Customer Care Expert
Date published: 2016-12-07

I received this mascara as an item in the TSV on QVC a few weeks ago and its terrible !! every time i try to use it, it clumps so bad and this is a new tube. is there a chance that there was some one ones that were mixed in with the TSV?

Asked by: CINDYSC
Hi there, thanks so much fo reaching out to us! We're so sorry to hear this! IT is a super volumizing mascara so when clumps build up, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. Be sure your mascara from the day before is completely gone before applying fresh mascara. If you have any other questions or issues don't hesitate to reach out to our team at info@itcosmetics.com! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-07

I want to be able to take this off at night with just my cleanser and water, not eye makeup remover.  Does this remove easily with soap and water?

Asked by: Baso
Hi there, thank you for your question! Superhero Mascara is not waterproof, so IT should easily remove. We do advise using a product with makeup removing properties to IT for the best results. We love using Bye Bye Makeup 3 in 1 Melting Balm. IT is your makeup remover, cleanser, and hydrating serum all in one! IT is gentile on the eye area but strong enough to remove the most stubborn makeup. You can learn more about IT through the link below! XOXO Nicole https://www.itcosmetics.com/bye-bye-makeup-cleansing-balm
Answered by: IT Customer Care Expert
Date published: 2016-11-29

I love they way this mascara looks and wears. However, it seems to clump a lot on the brush and clogs the opening. I am constantly having to clean the top of the tube. I feel like a lot of the mascara is wasted. Is there something I can do to prevent this

Asked by: Krista
Hi Krista, we're happy to help with this! Build up on the wand can form towards the middle to end of the mascara’s life generally after two months of use. When clumps build up, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. Be sure your mascara from the day before is completely gone before applying fresh mascara. Using quality makeup remover will work wonders to keep your lashes from clumping. Try our Bye Bye Makeup to remove stubborn, waterproof makeup and mascara! Using too many coats of mascara will create too many layers and begin to clump your lashes, 2-3 coats maximum should get IT done! Hope that helps, XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-11-07

Is the formula a dry or wet formula?

Asked by: tiklmysoul
Hi there, thanks so much for your question! Superhero Mascara is a wet formula that dries soft on your lashes so IT feels natural! Hope that helps, XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-11-04

How long does the container of superhero mascara last? using it only when I get ready for work. 1,2,3 months?

Asked by: sandys200777
Hi there, thank you for your question! We do advise discarding of any mascara after 3 months of use. IT will ensure the product you are using around your eyes is sanitary! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-10-21
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