Search It
Menu
Best Seller
XOXO Jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie

Superhero™ Mascara

IT transforms your lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this elastic stretch volumizing mascara will take your lashes to new heights!

0.304 fl oz / 9 ml /
$24.00
Shade: Black
View Details
+ Shopping List
Why You'll Love IT

Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero™ mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that’s clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line—no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

 

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length! 
  • 96% saw plumper-looking lashes! 
  • 100% saw a fuller lash line!

*Results observed in a consumer panel survey.

 

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin
Key Benefits
  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat
Ingredients
AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).

How to Apply

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

How to Apply

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

Clinical Data

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!

*Results observed in a clinical study.

XOXO Jamie XOXO jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie

Clinical Data

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!

*Results observed in a clinical study.

Customer Reviews

1
Superhero Mascara is rated 4.237704918032787 out of 5 by 122.
Rated 5 out of 5 by from Awesome Mascara!!! I got this mascara as a sample in my Ipsy bag, and I love it! It is my new favorite mascara, and definitely tops all of my standing favorites.
Date published: 2016-09-28
Rated 5 out of 5 by from Awesome mascara! I don't wear a ton of makeup however, mascara is essential. This mascara is great for daily use and with a few coats is even better for the evening out glam effect.
Date published: 2016-09-28
Rated 5 out of 5 by from INCREDIBLE I had lash extensions done a few months ago and they depleted my natural lashes to the point that I was wearing false eyelashes every day for a while. My eyelashes have not grown back to their former (lack of) glory, but this mascara almost causes me to look as though I'm wearing fake eyelashes! I have never been so impressed by a mascara. I have been a die-hard fan of Tarte Lights, Camera, Lashes! for years so I really didn't think it possible for me to make a change. This mascara will be in my makeup bag from now on!
Date published: 2016-09-28
Rated 5 out of 5 by from LOVE this mascara !!! I received a sample from my ipsy bag and i am in LOVE with this mascara !!! its my new fav!!! Im about to order a full size now ! with one swipe your lashes are super long! no clumps and no flakes ! im a lash freak meaning i will spend 5mins just on my lashes to make sure they are perfect but with this mascara its literally one swipe then another to make them go in the right direction. Since wearing this mascara i have had multiple people ask me if my eye lashes are real. im so happy to have found this mascara !! try it ladies you wont regret it !!! p.s i NEVER write reviews but i had to express how great this product really is.
Date published: 2016-09-27
Rated 4 out of 5 by from love it Love this stuff.. got it as a sample in my ipsy bag..IT WORKS! Where can I buy it in Canada?
Date published: 2016-09-27
Rated 5 out of 5 by from I am so thrilled with this mascara and actually I got a sample in my ipsy bag this month so now I have one for On the go
Date published: 2016-09-27
Rated 5 out of 5 by from I bought this after getting a sample and I absolutely love it! It is everything they said it would be AND it's great! I highly recommend it!
Date published: 2016-09-26
Rated 5 out of 5 by from Love it!!! Awesome mascara!! My new favorite!!!!!!!!!!!!!!!!!!
Date published: 2016-09-26
  • 2016-09-29T08:23CST
  • bvseo_cps, prod_bvrr, vn_cps_3.4.0
  • cp_1, bvpage1
  • co_hasreviews, tv_9, tr_113
  • loc_en_US, sid_817919014642, PRD, sort_mostRecent
  • clientName_itcosmetics

Questions & Answers

1

iS THIS MASCARA THE SAME AS THE EXTENSION MACARA?

Asked by: PIPE
Hi there, thank you for your question! Superhero is very different from Hello Lashes Extensions Mascara. IT does not contain fibers like the Hello Lashes Extensions Mascara. Superhero has the unique Elastic Stretch Technology that takes your lashes to new heights to lengthen and add full drama in one step! Try IT out and experience IT for yourself! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-21

Is it advisable or helpful to use tighten primer with superhero mascara?

Asked by: BevAS
Hi there, thank you so much for your question! Both of these mascaras are truly amazing on their own however you can absolutely pair them together! Tightline will get right to the base of the lashes for a fuller lash line while Superhero gives your lashes volume to take them up, up and away! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-09-08

Hello! Is this product cruelty-free/vegan?

Asked by: Yvette2528
Hi there, thanks for reaching out to us! We can assure you that every product is our line is cruelty-free! However our products are not vegan. Please reach out to us with any further questions, we are always here for you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-01

I love this mascara. And I'm GLAD it's not waterproof to protech my eyelashes. I have a request though. Can you change the container so the mascara doesn't leak out at the seal? It gets on my hands and has stained the inside of my handbag. Thanks!

Asked by: Maxie
Hi there! Thank you so much for reaching out to us! Please e-mail info@itcosmetics.com and we will be happy to further assist, as this should not be happening! We look forward to hearing from you! XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2016-09-05

Is this mascara waterproof? I want to love the Hello Lashes 5-IN-1 Mascara but it smears all over my eyes.. If you sweat or if your eyes water I cannot use that mascara even though I love how it makes my lashes look.. I look like a raccoon be hour 2.

Asked by: cherilynn8
Hi there! Thank you for your question. At this time Superhero is not waterproof, however if you're looking for a waterproof mascara you can try out our Tightline Mascara Primer! We've provided the link below :) XOXO Molly http://www.itcosmetics.com/tightlinetm-waterproof
Answered by: IT Customer Care Expert
Date published: 2016-05-31

Is this waterproof, if not, what stops you from getting black eyes?

Asked by: Luscious
Hi there, thank you so much for reaching out! At this time Superhero is not waterproof, if you are looking for a waterproof one we suggest checking out our Tightline Mascara Primer! We've included the link below :) XOXO Molly http://www.itcosmetics.com/tightlinetm-waterproof
Answered by: IT Customer Care Expert
Date published: 2016-05-31

I hope you consider making this mascara in brown. Black is also a harsh color for me. I am blonde with blonde eyebrows and black is much too dark. I love the mascara, but please, please consider it for all of us with light hair and skin.

Asked by: Anonymous
Hi there! Thank you so much for reaching out! We love getting ideas from our IT girls and will absolutely pass it along our IT girls want brown Superhero Mascara. XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2016-05-20

Is this a tubing mascara?

Asked by: Anonymous
Hi there, thank you so much for your question! Superhero is not a tubing mascara and will remove just like a traditional mascara would. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-05-11
  • 2016-09-29T08:24CST
  • bvseo_cps, prod_bvqa, vn_cps_3.4.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_21
  • loc_en_US, sid_817919014642, PRD, sort_recentAnswersFirst
  • clientName_itcosmetics