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XOXO Jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie

Superhero™ Mascara

IT transforms your lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this elastic stretch volumizing mascara will take your lashes to new heights!

0.304 fl oz / 9 ml /
$24.00
Shade: Black
View Details
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Why You'll Love IT

Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero™ mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that’s clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line—no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

 

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length! 
  • 96% saw plumper-looking lashes! 
  • 100% saw a fuller lash line!

*Results observed in a consumer panel survey.

 

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin
Key Benefits
  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat
Ingredients
AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).

How to Apply

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

How to Apply

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

Clinical Data

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!

*Results observed in a clinical study.

XOXO Jamie XOXO jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie

Clinical Data

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!

*Results observed in a clinical study.

Customer Reviews

1
Superhero Mascara is rated 4.032258064516129 out of 5 by 248.
Rated 4 out of 5 by from Love it, but.... Need a waterproof version!! Makes my lashes look fabulous, but with my allergies I need something that is going to stay?
Date published: 2016-08-26
Rated 3 out of 5 by from A little clumpy This product was given to me as a gift and I was under the impression that this mascara was "to die for". The first few times I used it was fine, pretty much an ordinary mascara. After a couple times of using this product it became clumpy on the wand when I would open the tube. For me this mascara also goes on pretty wet and takes a while to dry. I'll use the rest of it but probably will not try again.
Date published: 2016-08-24
Rated 5 out of 5 by from The best mascara I've ever purchased! This mascara accentuates my eyes so amazingly thru naturally defined eye lashes without making the lashes look artificial. I've even been skipping eye liners!
Date published: 2016-08-24
Rated 3 out of 5 by from Expected More I bought this because I heard great things about it, but it felt sort of dry and was very clumpy at times. It was hard to apply without looking unnatural. I may give it another try to see if something was a fluke with my first mascara I received because friends love it.
Date published: 2016-08-21
Rated 5 out of 5 by from Makes lashes crazzzy long!! I first received this mascara as a free sample from another itcosmetics order. I tried it out and realized that it's literally made of magic. It makes my lashes incredibly long. (If I could bold that, trust me, I would.) I never actually buy full mascaras, I just live off of free samples that get sent with other orders, but this mascara was TOO good and unlike anything else I had ever used so I had to purchase the full size. I highly recommend. Although this mascara is incredible, there are usually about 3-4 flakes on my face throughout the day. Still worth it though!!!!
Date published: 2016-08-20
Rated 5 out of 5 by from great product but doesn't last long I bought this product a week ago, and I fell in love with it. It really hit all my lashes and I didn't even wear my mascara. The problem I have with it, is that after only a week, it already seems to be running out. At first, I thought that I must have just gotten a sample product, but looked back at my order and it's the actual primer. I would love to buy it again, but won't because of the shortness of use.
Date published: 2016-08-18
Rated 5 out of 5 by from Great product ! originally i got a sample of the hello lashes mascara in an ipsy bag and using that i was so impressed i knew i had to purchase the full size version, i am so glad i did. without this product i feel like my look is incomplete. this is a product i would recommend to anyone looking for a great mascara!
Date published: 2016-08-18
Rated 5 out of 5 by from Best I've ever tried. I tried it on a whim suggestion by my friend. I absolutely love it! Way better than fake lashes, no clumping, no gooky eye look and it comes off each night.
Date published: 2016-08-17
  • 2016-08-29T09:17CST
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Questions & Answers

1

Why are the same comments/reviews being used for the WATERPROOF version of this product???

Asked by: Dianna
Hi there, thank you so much for pointing this out to us! We have escalated this to our team and will be sure to take care of this ASAP! Let us know if you have any other questions. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-08-26

how old is the 0166 number stamped on the bottom of the mascara box? I bought it and it is clumpy,

Asked by: Jeri
Hi there, we're happy to help you! We are so sorry to hear this happened to your mascara! We kindly ask that you reach out to our Customer Care Team for further assistance. You can reach us by email at info@itcosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Friday 8:30am-7:00pm EST. We look forward to speaking with you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-17

First of all I just want to say that I love love love you make-up!!! I was just wondering if you have heard of anyone else saying this particular mascara kinds of runs by the end of the day, smudged look??? Its either that or its that hot and melting :)

Asked by: Nae Nae
HI there, thanks for reaching out to us! We appreciate your feedback of your experience with our Hello Lashes! This is a not a common situation we often hear, however Hello Lashes is not waterproof so if your eyes are sensitive or tend to water up, it can affect the wear of your mascara. We offer our Tightline Waterproof, which we recommend trying out if you continue to experience this. You can find this product on our website at the following link! Lets us know if you have any further questions or concerns! XOXO Nicole https://www.itcosmetics.com/tightlinetm-waterproof
Answered by: IT Customer Care Expert
Date published: 2016-08-01

Hello! Is this product cruelty-free/vegan?

Asked by: Yvette2528
Hi there, thanks for reaching out to us! We can assure you that every product is our line is cruelty-free! However our products are not vegan. Please reach out to us with any further questions, we are always here for you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-01

What's the difference between Hello Lashes and Superhero mascara????

Asked by: Anonymous
Hi there, this is a great question! Super Hero Elastic Stretch Volumizing Mascara is formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes up, up, and away. The lash changing power brush is custom cut to wrap each individual lash with Elastic Stretch Formula so that each individual lash is wrapped from root to tip in a black cape of ultra-conditioning, volume boosting, lash loving formula and literally takes your lashes to new heights to create the look of younger, more open eyes! This is the mascara for you if dramatic lash volume and length is what you are looking for! Hello Lashes 5 in 1 Volumizing Mascara is clinically proven to quadruple the volume of your lashes and is your natural volumizing mascara, Conditioning, hydrating lash primer, Peptide lash enhancing serum, Eyelash tint, and Eyelash comb/curler all in one step. Designed to reach every lash, the innovative Magic Wand Detailer Brush gives you the ultimate in lash styling by allowing you to go horizontal and vertical, defining each lash and holding the curl with our proprietary Lash Retention Technology. Hello Lashes offers the blackest of black color that lasts all day and never flakes or fades and is for you if you are looking for that all in one formula! XOXO
Answered by: IT Customer Care Expert
Date published: 2016-07-06

I love this mascara. And I'm GLAD it's not waterproof to protech my eyelashes. I have a request though. Can you change the container so the mascara doesn't leak out at the seal? It gets on my hands and has stained the inside of my handbag. Thanks!

Asked by: Maxie
Hi there! Thank you so much for reaching out to us! Please e-mail info@itcosmetics.com and we will be happy to further assist, as this should not be happening! We look forward to hearing from you! XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2016-07-01

Seems like you come out with a new mascara every 3 months or so (I've bought 3 but there have been LOTs of different ones. Yet this tiny tightliner (which I have and love) is the only one you offer in waterproof. And it's SOLD OUT! What gives?

Asked by: Crybaby
Hello! Thank you so much for your question. Although we cannot confirm a date, we are hoping to have this back in stock soon so be sure to keep your eyes out! XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2016-07-01

Is this mascara waterproof? I want to love the Hello Lashes 5-IN-1 Mascara but it smears all over my eyes.. If you sweat or if your eyes water I cannot use that mascara even though I love how it makes my lashes look.. I look like a raccoon be hour 2.

Asked by: cherilynn8
Hi there! Thank you for your question. At this time Superhero is not waterproof, however if you're looking for a waterproof mascara you can try out our Tightline Mascara Primer! We've provided the link below :) XOXO Molly http://www.itcosmetics.com/tightlinetm-waterproof
Answered by: IT Customer Care Expert
Date published: 2016-05-31
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