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XOXO Jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml /
$24.00
Shade: Black
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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

Love Superhero™ Mascara? Get your Limited Edition Superhero™ Holiday Ornament

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
  • Game-changing, patent-pending design
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
  • QVC Medallion 2016

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length! 
  • 96% saw plumper-looking lashes! 
  • 100% saw a fuller lash line!

*Results observed in a consumer panel survey.

XOXO Jamie XOXO jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie
  • QVC Medallion 2016

Customer Reviews

Superhero Mascara is rated 4.4 out of 5 by 203.
Rated 5 out of 5 by from This mascara is amazing. I love the way my lashes look when I wear Superhero. My lashes are pretty short and straight so I've had extentions for the past few years but that was getting a bit expensive. I've tried almost every mascara under the sun with disappointing results, until I came across this one. It's amazing. You won't be disappointed!
Date published: 2016-12-04
Rated 5 out of 5 by from I looooove it. I got a sample of this in my September ipsy glam bag and I absolutely freaking love it
Date published: 2016-12-03
Rated 5 out of 5 by from Fantastic Decided to try this mascara and so so thrilled. It's amazing. I have very little lashes but with this mascara amazing. Love it will reorder
Date published: 2016-11-29
Rated 5 out of 5 by from Makes My Eyes Pop I am 67 yrs old, fair complected, blue eyes and silver hair. I literally "disappear" because everything is light, light, light! I use this mascara and it fills out my lashes and makes them dark BUT not in a way that looks odd with all the "lightness" going on with my skin, eyes and hair. It just looks good and it looks natural. People simply say: you have really pretty eyes - can't beat that for a compliment
Date published: 2016-11-27
Rated 5 out of 5 by from Makes lashes look great! I got a sample of the mascara in my ipsy bag and loved it! Makes lashes look longer & thicker.
Date published: 2016-11-27
Rated 4 out of 5 by from Wonderful This mascara lives up to the hype! It is both very lengthening and also volumizing. The only drawback is that a little too much cones out on the brush when you pull it out. It dries down very dry and does not smudge on me.
Date published: 2016-11-26
Rated 5 out of 5 by from One coat wonder! This is my third purchase of Superhero. Love it and people always ask what mascara i'm using so it must be doing something right!
Date published: 2016-11-26
Rated 5 out of 5 by from Awesome product As with all my IT products this will be a permanent fixture in my cosmetics drawer!! I have purchased several different mascara brands and this makes putting on mascara effortless and fast. Love IT
Date published: 2016-11-26
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Questions & Answers

Do you have any mascara that is waterproof? 

Asked by: Kathleen Kassidy
Hi Kathleen, thanks for your question! We do offer our Tightline Waterproof Mascara Primer, IT is your lash primer, eyeliner and mascara all in one! Take a look below :) XOXO Molly https://www.itcosmetics.com/tightlinetm-waterproof
Answered by: IT Customer Care Expert
Date published: 2016-12-07

I received this mascara as an item in the TSV on QVC a few weeks ago and its terrible !! every time i try to use it, it clumps so bad and this is a new tube. is there a chance that there was some one ones that were mixed in with the TSV?

Asked by: CINDYSC
Hi there, thanks so much fo reaching out to us! We're so sorry to hear this! IT is a super volumizing mascara so when clumps build up, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. Be sure your mascara from the day before is completely gone before applying fresh mascara. If you have any other questions or issues don't hesitate to reach out to our team at info@itcosmetics.com! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-07

I want to be able to take this off at night with just my cleanser and water, not eye makeup remover.  Does this remove easily with soap and water?

Asked by: Baso
Hi there, thank you for your question! Superhero Mascara is not waterproof, so IT should easily remove. We do advise using a product with makeup removing properties to IT for the best results. We love using Bye Bye Makeup 3 in 1 Melting Balm. IT is your makeup remover, cleanser, and hydrating serum all in one! IT is gentile on the eye area but strong enough to remove the most stubborn makeup. You can learn more about IT through the link below! XOXO Nicole https://www.itcosmetics.com/bye-bye-makeup-cleansing-balm
Answered by: IT Customer Care Expert
Date published: 2016-11-29

I love they way this mascara looks and wears. However, it seems to clump a lot on the brush and clogs the opening. I am constantly having to clean the top of the tube. I feel like a lot of the mascara is wasted. Is there something I can do to prevent this

Asked by: Krista
Hi Krista, we're happy to help with this! Build up on the wand can form towards the middle to end of the mascara’s life generally after two months of use. When clumps build up, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. Be sure your mascara from the day before is completely gone before applying fresh mascara. Using quality makeup remover will work wonders to keep your lashes from clumping. Try our Bye Bye Makeup to remove stubborn, waterproof makeup and mascara! Using too many coats of mascara will create too many layers and begin to clump your lashes, 2-3 coats maximum should get IT done! Hope that helps, XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-11-07

Is the formula a dry or wet formula?

Asked by: tiklmysoul
Hi there, thanks so much for your question! Superhero Mascara is a wet formula that dries soft on your lashes so IT feels natural! Hope that helps, XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-11-04

How long does the container of superhero mascara last? using it only when I get ready for work. 1,2,3 months?

Asked by: sandys200777
Hi there, thank you for your question! We do advise discarding of any mascara after 3 months of use. IT will ensure the product you are using around your eyes is sanitary! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-10-21

Can this come in water proff? Do you have a water proof mascara?

Asked by: LG 5 kids
Hi there, thank you for your question! Superhero Mascara does not come in waterproof. We do offer TIghtline Mascara in a waterproof version. We will pass along your suggestion for more waterproof mascaras in our line to our team! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-30

iS THIS MASCARA THE SAME AS THE EXTENSION MACARA?

Asked by: PIPE
Hi there, thank you for your question! Superhero is very different from Hello Lashes Extensions Mascara. IT does not contain fibers like the Hello Lashes Extensions Mascara. Superhero has the unique Elastic Stretch Technology that takes your lashes to new heights to lengthen and add full drama in one step! Try IT out and experience IT for yourself! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-21
  • 2016-12-09T08:14CST
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