An error occured on the server, please try later or contact the customer service

  • Purchase options

    Prices and payment are shown in USD. International shipping costs are based on your items, shipping method and destination.

    Change currency

    There is only one currency available for your location: $ - USD

    Change language

    There is only one language available for your location: English

  • Loyalty
  • My cart
REWARD IT
Customer Service
Reward IT Loyalty Program
Main content


Brow Power–for All!

NEW! Brow Power Filler+ Brow Power Original

Now in 4 universal shades!






NEW! Brow Power Filler

Volumizing Tinted Fiber Brow Gel


Image showing the 5 shades of Brow Power Filler
  • Tinted volumizing brow gel gives you visibly fuller eyebrows for up to 16 hours of waterproof wear
  • Brow-loving eyebrow filler infused with biotin, green tea, lecithin and hair-like fibers
  • Innovative wand makes application easy with its molded bristles to tint, shape and set and its micro-flocked tip to fill in sparse brows
  • Offered in four universal shades—for every eyebrow color and type!
SHOP IT

Brow-Loving Formula With:

Four Pink Icons Representing Biotin, Green Tea Extract, Lecithin and Hair-Like Fibers

Innovative Wand

...makes application easy with visibly fuller brows in just a few swipes!





What makes IT Cosmetics different?

We work with plastic surgeons and dermatologists to develop problem-solving, skin-loving solutions that give you real results!

Real People. Real Results.

We create superior products that do the work for you to deliver serious beauty solutions. IT's all about YOU!

Developed with Plastic Surgeons & Dermatologists.

With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, we create problem-solving formulas that give you real results!
Circular collage of men and women smiling arranged by light to dark skin tones

Designed For Everyone.

Our products work for all skin types to truly give you your skin but better.

See How Brow Power Filler Works!

Learn more about Brow Power Filler

Learn more about Brow Power Filler Volumizing Tinted Fiber Brow Gel—infused with Biotin & Green Tea—for fuller, natural-looking eyebrows for up to 16 hours.

The Original Brow Power Universal Eyebrow Pencil

IT’s Your Brows But Better

You asked, we created IT. Your #1 selling Brow Power Eyebrow Pencil is now available in four universal shades!





Choose Your Perfect Formula

From a creamy brow pencil to a volumizing eyebrow gel, there’s a tool for every type of brow. Define, fill, then set for natural-looking, long wearing brows!
SHOP IT

Your Brow Power Family

NEW! Brow Power Filler Volumized Definition

Your volumizing and tinted eyebrow filler tames and shapes with hair-like fibers to create visibly fuller brows.
SHOP IT

Brow Power Universal Eyebrow Pencil Effortless Definition

The one that started IT all! Your award-winning eyebrow pencil has an oval-shaped tip to mimic the look of real hair
SHOP IT
A cropped close up product shot of brow power eyebrow pencil

Brow PowerFULL Eyebrow Pencil Natural-Looking Definition

Your triangular-tip pencil shapes then defines for bold definition and volume. Use the pointed tip to outline and the wide point to fill sparse brow areas.
SHOP IT

Brow Power Micro Eyebrow Pencil Feathering Definition

Your micro-fine pencil tip does the work for you to achieve feathery, natural-looking definition by mimicking the look of real brow hairs.
SHOP IT
LEARN MORE ABOUT REWARD IT LOYALTY PROGRAM
Sign up OFFERS OFFERS
Exclusive offers 0
Orientation message
For the best experience, please turn your device