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What Causes Puffy Eyes And How To Improve Their Appearance

Three Jars of Bye Bye Undereye Cream

Waking up and seeing a pair of puffy eyes staring back at you first thing in the morning is a skincare woe that’s all too familiar. There’s a path forward, though. Step one is to figure out what causes puffy eyes in the first place, and step two is to address the issue head-on. We’re addressing both steps below, so you can go ahead and tell the puff to pack a bag.   

The Most Common Causes of Puffy Eyes

The skin around your eyes is delicate, thin, and prone to water retention. Because it’s so exposed, you’re also more likely to notice when this area gets puffy—and more likely to want to do something about it. 

Pinpointing the exact reason(s) why you’re dealing with puffy eyes often requires a bit of a lifestyle sleuthing. For example, your go-to sleep position might be the culprit. If you’re a side sleeper, you might even notice more swelling on the side you rest on. MD Edge and Dermatology News recommends sleeping on your back and elevating your head with an extra pillow to help reduce puffy eyes caused by fluid accumulation.I

Allergies can cause swollen eyes and puffy eyelids, too, due to inflammation throughout the body. Simply snacking on your favorite salty foods can cause body-wide fluid retention, too. 

While the above factors can cause puffy eyes for anyone, age often exacerbates the problem. According to Mayo Clinic, this is because the tissue and muscles that are meant to support this delicate skin weaken over time.II In other words, the skin breaks down and begins to sag. Additionally, water and fat can migrate and collect above and under your eyes, causing those bags to make an even more unwelcome appearance.

It’s worth noting that puffy eyes are rarely caused by a serious medical condition. However, if you are concerned or if your daily life is impacted, then we recommend speaking with a doctor.

How To Treat The Look of Puffy Eyes

Addressing the aforementioned causes of puffy and baggy eyes is your first step in tackling this skincare woe. You can incorporate skincare products into your daily regimen to visibly reduce puffy eyes. IT Cosmetics’ Bye Bye Under Eye™

Confidence in an Eye Cream™. Each is formulated with ingredients that truly de-puff. 

Bye Bye Under Eye Brightening Eye Cream

“This gel-serum eye cream contains caffeine, which constricts blood vessels and reduces puffiness and dark eye circles,” says Kirsten Peterson, Senior Regional Education Manager for IT Cosmetics. “It’s also made with cucumber to visibly reduce [inflammation]. It’s the lighter weight [option] of our eye creams, and it can even be refrigerated to enhance the de-puffing benefits!”

In addition to soothing puffy eyes and improving the look of under-eye firmness, this eye cream can help reduce the appearance of dark eye circles via its "dark shadow-minimizing" blue tint. Even better, it’s infused with skin-loving ingredients such as collagen and hyaluronic acid.

Says one happy reviewer, “I work overnight shifts and was looking tired and worn out even when well-rested. This cream has made such a huge difference and brought back so much confidence for me.”

Confidence in an Eye Cream

A host of skin-changing ingredients team up in this best-selling eye cream. For example, caffeine and ginseng help visibly reduce puffy eyes and diminish the look of dark circles and fine lines. Plus, it’s formulated with chrysin, an ingredient that’s known to improve the appearance of baggy under-eyes and dark eye circles.

Ceramides help strengthen the skin barrier, and antioxidant-rich licorice root soothes and helps create a more even-looking complexion. You'll love the apricot tint, which visibly color-corrects and brightens your eyes right away. The result is a wide-eyed, rested, youthful look. 

An excited reviewer wrote, “Wow, this product is amazing. I see a drastic difference and I've only been using it a few weeks. I look more youthful and brighter and my skin looks firmer. I bought this because a bunch of women on a [social media] group were unanimously saying this is the best, so I got curious. I'm so glad I did.” 

How To Apply IT Cosmetics Eye Creams

Both IT Cosmetics eye creams can be applied the same way. Begin by scooping out a pea-sized amount using the Heavenly Skin 2-in-1 Tap & Smooth Eye Cream Brush #706

Using the brush end, gently press the cream onto the skin around the orbital bone. Then, flip the brush over and continue massaging with the stone end. The cool stone isn’t just pretty—it can also help visibly reduce puffy eyes.

If you prefer to use your hands, Peterson says to use your ring finger since it exerts the least amount of pressure. Gently tap the eye cream around the orbital bone, then gently roll the ring finger back and forth.

If you’re seeking a real treat for your eyes, Peterson recommends layering both eye creams. “I’m an eye cream junkie,” she says. “I’ve used multiples daily for years. I apply Bye Bye Under Eye first because it’s the ‘thinnest’ consistency. Once absorbed, I apply Confidence in an Eye Cream. I prefer an extremely hydrated, almost dewy, eye area whether I’m wearing makeup or not.”

You can also loop in Bye Bye Under Eye™ Anti-Aging Concealer for days when skincare alone isn’t quite doing the trick. It blends seamlessly onto your skin to visibly smooth wrinkles and diminish the look of dark circles. 

Puffy eyes don’t have to ruin your day. Address those underlying causes and always make sure you’ve got a skin-changing eye cream nearby.


  1. Lily Talakoub and Naissan Wesley. “Dark circles under the eyes” MD Edge and Dermatology News. 2015, March 11.

II.“Bags under eyes.” Mayo Clinic. 2019, December 3.

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