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Cosmetic Innovator of the Year
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Beauty Choice New Beauty Award
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Beauty Olympics
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QVC Customer Choice Beauty Award 2015
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QVC Medallion 2016
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QVC Awards 2017
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Brow Power™ Universal Eyebrow Pencil

IT’s Your Brows But Better!™

Universal Brow Pencil with Active Brow Enhancing Technology
Net Wt. 0.0056 oz / 0.16 g

$24.00

$24.00

Availability:

In Stock

Brow Power™ Universal Eyebrow Pencil

IT’s Your Brows But Better!™

Universal Brow Pencil with Active Brow Enhancing Technology

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Brow Power™ Universal Eyebrow Pencil is rated 4.4 out of 5 by 359.
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Why You'll Love IT

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 

Key Benefits
  • #1 best-selling, award-winning brow pencil!
  • Budge-proof formula looks like real hair and adheres to skin for brows that last
  • Universal Taupe shade transforms to all brow hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants 
Ingredients
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
How to Apply & Beauty Tips
Real Results
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”
null
Cosmetic Innovator of the Year
null
Beauty Choice New Beauty Award
null
Beauty Olympics
null
QVC Customer Choice Beauty Award 2015
null
QVC Medallion 2016
null
QVC Awards 2017

How to Apply

How to Apply

  • Apply softer strokes for lighter hair colors including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spooley brush through your brows for a natural, polished look.
  • To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Love IT. Live IT.
     Give IT.™

For every Brow Power™ pencil sold, we donate one to Look Good Feel Better® to help women face the effects of cancer with confidence. Millions of brow pencils have been donated because of you! 

Customer Reviews

Rated 1 out of 5 by from Broke on second use Very disappointed in this product. Broke with second use and not extended too far. Just fell out and when tried to put back in and twisted down it popped out and broke again.
Date published: 2018-10-14
Rated 3 out of 5 by from Universal: the color is great for almost all I purchased this because of the color and that part didn't disappoint. It stays in place, doesn't wear off and the color stays true. The stick swivels up and down easily, the caps stay in place in a purse or makeup bag. HOWEVER, the stick falls out frequently on the floor, counter, sink, etc. If tipped upside-down (yeah, I use all angles to shape my sparse brows), the crayon falls out.
Date published: 2018-10-08
Rated 5 out of 5 by from Love this brow pencil! I have been using the universal brow pencil for at least 5 years now. I initially saw the pencils on a TV commercial, possibly even QVC... I can't remember exactly but I decided to try it and I love it! I now even have my daughter hooked on the brow pencil.
Date published: 2018-09-26
Rated 3 out of 5 by from Awesome brow pencil I love the color of this. It looks so natural. I have one complaint. The color insert falls out. I have lost several and they are so small. I never find them. So it’s expensive to replace do quickly. I’m afraid I’ll have to look at a new product
Date published: 2018-09-23
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Questions & Answers

Print

How many brow pencils do we get for $25 because it used to cost that much for two on another selling website.

Asked by: dessertbunny
Hi there! Thank you for your question! Brow Power can be purchased on Itcosmetics.com for $24. Each product is sold individually. We recommend signing up for our newsletter on ITCosmetics.com and 'Liking' us on Facebook in order to stay tuned to upcoming promotions! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-10-15

Hi,  how do you remove the penciled eye brow at the end of the day?

Asked by: Frances88
I just wash with warm water and ivory soap
Answered by: jamalily
Date published: 2018-09-22

I had 3 pencils. The first one literally feel apart the inside come out , so I can't use that one. The second one the lead keeps falling out, so I have to be careful when I use it I don't lose the lead. Th 3rd one is fine, so far.

Asked by: pat c
Hi there! We are so sorry to hear that this happened to your Brow Power Universal Pencils. Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-08-12

What is the best way to get the product to adhere to the tip of my eyebrows, where I have no hair? Should I use primer, or keep it clean and dry?

Asked by: Marilynne
Hi there, that's a great question! Brow Power is a truly amazing product that gives you super natural looking brows. IT adheres to both hair and skin and comes in a perfect universal taupe shade so you can be confident IT will match you! There is no need to apply a primer underneath IT, however IT is all about personal preference. We think you will love IT! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-08-02

will IT be coming out with a Universal Eyebrow Microblading product? love the way the pencil works and would really love it in microblading

Asked by: robyno
Hi there! Thank you for reaching out. We appreciate your suggestion, and will be happy to pass IT along to the team! Make IT a beautiful day! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-07-13

I have black hair...will this shade taupe suit me??

Asked by: Elma
Hi there! Thank you for your question! The natural-looking universal transforming shade adjusts to all hair colors based on pressure, simply apply softer strokes for lighter hair colors, and press harder for darker tones! We hope you try IT out! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-07-31

I've loved the original, but looks different and recent reviews appears to complain about manufacturing issues and decline in quality. Have these problems been resolved?

Asked by: Caran
Hi there! Thank you so much for reaching out! We can assure you that the quality of our products have not changed. IT Cosmetics always strives to bring the best products, and we follow the highest quality standards! If you suspect that your Brow Power Universal Eyebrow Pencil looks different please reach out to our Customer Care Team at info@it-cosmetics.com and they will be able to look into IT for you! We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-05-29

Can I buy refills only?

Asked by: Idostones
Hello, thank you for your question. At this time we do not offer refills for Brow Power Universal but we will absolutely pass this suggestion on to our team! We hope this helps! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-06-18
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