null
Cosmetic Innovator of the Year
null
Beauty Choice New Beauty Award
null
Beauty Olympics
null
QVC Customer Choice Beauty Award 2015
null
QVC Medallion 2016
null
QVC Awards 2017
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Brow Power™ Universal Eyebrow Pencil

IT’s Your Brows But Better!™

Universal Brow Pencil with Active Brow Enhancing Technology
Net Wt. 0.0056 oz / 0.16 g

$24.00

$24.00

Availability:

In Stock

Brow Power™ Universal Eyebrow Pencil

IT’s Your Brows But Better!™

Universal Brow Pencil with Active Brow Enhancing Technology

  • Share L'Oreal on Facebook
  • Pin It
Brow Power™ Universal Eyebrow Pencil is rated 4.5 out of 5 by 405.
  • y_2018, m_12, d_9, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_18, tr_387
  • loc_en_US, sid_ITC_501, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 7ms
  • reviews, product
Why You'll Love IT

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 

Key Benefits
  • #1 best-selling, award-winning brow pencil!
  • Budge-proof formula looks like real hair and adheres to skin for brows that last
  • Universal Taupe shade transforms to all brow hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants 
Ingredients
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
How to Apply & Beauty Tips
Real Results
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”
null
Cosmetic Innovator of the Year
null
Beauty Choice New Beauty Award
null
Beauty Olympics
null
QVC Customer Choice Beauty Award 2015
null
QVC Medallion 2016
null
QVC Awards 2017

How to Apply

How to Apply

  • Apply softer strokes for lighter hair colors including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spooley brush through your brows for a natural, polished look.
  • To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Love IT. Live IT.
     Give IT.™

For every Brow Power™ pencil sold, we donate one to Look Good Feel Better® to help women face the effects of cancer with confidence. Millions of brow pencils have been donated because of you! 

Customer Reviews

Rated 3 out of 5 by from Good quality, but not dark enough as advertised. The info says to press harder to increase the depth of the shade. The darkest is lighter medium brown at best. I have gray to cover which it somewhat does. Disappointed but keeping it. This would work better on blondes or lighter shades. It does get darker but I don't want to have to press so hard to get the needed shade.
Date published: 2018-12-08
Rated 5 out of 5 by from I'm in LOVEEE This got sent to me as a sample and I'm a really picky person with eyebrow products because I like a natural finish and it has always been hard for me to find the perfect shade (not to dark and not to light) when I put it on I was AMAZED on how good the color matched,,, and at first I had the same thought as others when I saw the packaging " it's too light for me" or "theirs no way this is universal" but don't let the packaging fool you! I have dark brown hair and this gave be the best natural finish to my brows, I'm in love!
Date published: 2018-12-08
Rated 5 out of 5 by from Thanks I received this product for free with my subscription and I love this product so much. Is pigmented, precise and I really love this product. Looking forward to buy one myself.
Date published: 2018-12-07
Rated 5 out of 5 by from Perfect size and looks soooo natural I recently tried this brow product and must say I really love it. It applies easily and looks so natural. I have enough brow but this lets me add shape, which really opens and brings the eye up. The brush end is great for that too. Overall great product.
Date published: 2018-12-07
  • y_2018, m_12, d_9, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_18, tr_387
  • loc_en_US, sid_ITC_501, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 6ms
  • reviews, product

Questions & Answers

Print

I put on my hand and it last thru washings but when I used on brows it was gone by afternoon . Do I need to prime or put on makeup first?

Asked by: Nita13
Hi there! Thank you for reaching out! Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-10-26

How many brow pencils do we get for $25 because it used to cost that much for two on another selling website.

Asked by: dessertbunny
Hi there! Thank you for your question! Brow Power can be purchased on Itcosmetics.com for $24. Each product is sold individually. We recommend signing up for our newsletter on ITCosmetics.com and 'Liking' us on Facebook in order to stay tuned to upcoming promotions! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-10-15

Hi,  how do you remove the penciled eye brow at the end of the day?

Asked by: Frances88
I just wash with warm water and ivory soap
Answered by: jamalily
Date published: 2018-09-22

I had 3 pencils. The first one literally feel apart the inside come out , so I can't use that one. The second one the lead keeps falling out, so I have to be careful when I use it I don't lose the lead. Th 3rd one is fine, so far.

Asked by: pat c
Hi there! We are so sorry to hear that this happened to your Brow Power Universal Pencils. Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-11-27

What is the best way to get the product to adhere to the tip of my eyebrows, where I have no hair? Should I use primer, or keep it clean and dry?

Asked by: Marilynne
Hi there, that's a great question! Brow Power is a truly amazing product that gives you super natural looking brows. IT adheres to both hair and skin and comes in a perfect universal taupe shade so you can be confident IT will match you! There is no need to apply a primer underneath IT, however IT is all about personal preference. We think you will love IT! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-08-02

will IT be coming out with a Universal Eyebrow Microblading product? love the way the pencil works and would really love it in microblading

Asked by: robyno
Hi there! Thank you for reaching out. We appreciate your suggestion, and will be happy to pass IT along to the team! Make IT a beautiful day! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-07-13

I have black hair...will this shade taupe suit me??

Asked by: Elma
Hi there! Thank you for your question! The natural-looking universal transforming shade adjusts to all hair colors based on pressure, simply apply softer strokes for lighter hair colors, and press harder for darker tones! We hope you try IT out! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-07-31

I've loved the original, but looks different and recent reviews appears to complain about manufacturing issues and decline in quality. Have these problems been resolved?

Asked by: Caran
Hi there! Thank you so much for reaching out! We can assure you that the quality of our products have not changed. IT Cosmetics always strives to bring the best products, and we follow the highest quality standards! If you suspect that your Brow Power Universal Eyebrow Pencil looks different please reach out to our Customer Care Team at info@it-cosmetics.com and they will be able to look into IT for you! We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-09-22
  • y_2018, m_12, d_9, h_18CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_35
  • loc_en_US, sid_ITC_501, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 8ms
  • questions, product