You’re beautiful with or without makeup, but on the days you need to call in the big guns–in other words, the best full-coverage foundation you can find–IT Cosmetics has your solution. Maybe you want to hide the fact that you didn’t catch quite enough beauty sleep last night, or perhaps your goal is to cover a newly formed pack of pimples. No matter your skin concern, IT Cosmetics’ CC+ Creams will help ensure you walk out the door with a flawless complexion in just a few minutes.
Meet IT Cosmetics’ Best Full-Coverage Foundation
The dilemma with many full-coverage foundations is that they can feel heavy, thick, and uncomfortable on your skin. Some can even break you out or create a cakey appearance. That's why IT Cosmetics founder Jamie Kern Lima created the award-winning, best-selling CC+ Cream. Don't just take our word for it though—five CC+ Creams are sold every minute in the US!*
And thanks to our loyal customers, IT Cosmetics’ CC+ Cream holds the title of #1 Prestige SPF Foundation in the U.S.** and has over 20,000 5-star reviews.
One recent reviewer writes, “This is the only thing that makes my skin look flawless!” Another says, “I like keeping my makeup routine simple. This is the best foundation I have found in a long time. It provides great coverage, makes my skin feel moisturized, and offers substantial sun protection. Win, win, win.”
This multitasking beauty miracle helps flawlessly conceal the look of skin imperfections, including fine lines, wrinkles, redness, scarring, and dark circles. Meanwhile, it doubles as a hydrating, anti-aging serum via a powerful blend of skin-loving ingredients, including hyaluronic acid, niacinamide and vitamin E.
Our original CC+ Cream SPF 50+ delivers full coverage with a natural finish and now comes in 22 shades to suit a wider range of skin tones.
The 10 new shades are:
- Fair Porcelain
- Fair Ivory
- Fair Beige
- Tan Warm
- Tan Rich
- Neutral Rich
- Deep Honey
- Deep Bronze
- Neutral Deep
- Deep Mocha
To be able to extend our shade range, we worked with plastic surgeons and dermatologists to introduce clear SPF 50+ in our six deepest shades (neutral rich to deep mocha). Clear SPF is a chemical sunscreen that works by neutralizing UV rays and looks invisible on all skin tones. That means no white cast is left behind. The other 16 shades (fair porcelain to rich honey) feature physical SPF 50+, which works by deflecting UV rays. “The best sunscreens are the ones people wear everyday, whether they are physical or chemical,” says Dr. Julia Tzu, a triple board-certified dermatologist and IT Cosmetics Advisory Board Member.
How To Apply IT Cosmetics’ CC+ Cream
Application is pretty straightforward. All you need is a bottle of CC+ Cream and a makeup brush that does the work for you.
We recommend the Heavenly Luxe Complexion Perfection Brush #7, an ultra-plush, dual-ended tool that’ll deliver a full-coverage, airbrushed look. If you’re seeking even more coverage, try the Heavenly Luxe Flat Buffing Foundation Brush #6. Its bristles are more densely packed, so it'll pick up and apply more foundation.
“Start with half or a full pump [applied] directly on the brush or the back of a clean hand,” says Kirsten Peterson, Senior Regional Education Manager for IT Cosmetics. “Next, begin applying to the center of your face; this is where most of us need more coverage or color correction. Work your way out, buffing and/or stippling.”
She adds that you can use the smaller end of the #7 brush to apply the product to hard-to-reach areas, including under your eyes and the corners around your nose. If you’d still like more coverage, repeat this process. When doing so, focus on building coverage in problem areas and use a lighter touch on other areas. Alternatively—or in addition to the above—you can enlist the help of a concealer.
“Our Bye Bye Under Eye Anti-Aging Concealer is a full-coverage concealer, so it’s the ‘eye-deal’ partner for CC+ Cream,” says Peterson. “It will cover everything—including tattoos. Adding it on top of CC+ Cream where you have extra discoloration, dark circles, or blemishes will provide a seamless, full-coverage look.”
The best part is that, like CC+ Cream, it also doubles as skincare. Bye Bye Under Eye contains a blend of skin-loving ingredients—including hyaluronic acid and vitamin E—to nourish the delicate under-eye area. That also makes it the perfect eyeshadow base. To use, simply warm a tiny amount with your fingers and then gently tap the product onto your skin. You can also blend it out with your preferred makeup brush for a more seamless finish.
Meet the Entire CC+ Cream Family
The IT Cosmetics CC+ Cream family comes in 4 finishes—natural, matte, radiant and healthy glow—to accommodate your specific skin needs and concerns.
The original formulation with a natural finish is ideal for dry and combination skin types, whereas CC+ Cream Oil-Free Matte with SPF 40 is better for those with oily and/or acne-prone skin. You’ll still get the same flawless full coverage as the original, but with a poreless, natural-looking matte finish that lasts. It’s also infused with charcoal to detoxify, colloidal clay to absorb oil and tea tree extract to combat blemishes. Plus, it’s clinically tested to reduce shine and control oil for up to 12 hours!
Want full coverage with a radiant finish? CC+ Cream Illumination SPF 50+ is the way to go. In addition to providing full coverage and all those skin-loving ingredients found in the original formula, it features micronized light-reflecting pigments for skin that looks lit from within.
For those who prefer a little less coverage, CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 is your best bet. Our 90% skincare formula with 2% niacinamide, hyaluronic acid and green tea extract delivers an instant healthy glow with 24 hours of skin hydration. The lightweight texture provides buildable medium coverage—perfect for achieving that no-makeup makeup look.
Clearly, this versatile IT Cosmetics foundation is your key to instant complexion perfection—no matter your concern or skin type!
*The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Franchise Line Unit Sales, January-December 2019.
**Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, January-December 2021.