When it comes to your beauty routine, using the best foundation for your skin type is one of your most important steps. After all, foundation is just that—the literal foundation for the rest of your makeup. Get it wrong, and no other makeup you put on top of it will look quite right.
If you’re feeling overwhelmed by all the options out there, you’ve come to the right place! At IT Cosmetics, we make it easy to find the best foundation for your skin’s unique needs. Would you expect anything less from the #1 prestige face makeup brand in the U.S.*?
Best Foundation for Dry Skin
It should come as no surprise that dry skin types should look for a foundation that lists “hydrating” as one of its key benefits. Look for a creamy formula like the #1 CC Cream in America**. In addition to providing flawless full coverage and broad-spectrum physical sun protection, it’s infused with hyaluronic acid (a natural moisture magnet) and niacinamide, which supports the skin’s natural moisture barrier. And because dry skin can sometimes have a dull texture, you’ll appreciate the micronized light-reflecting pigments in CC+ Cream Illumination with SPF 50+ that give you the look of lit-from-within skin without glitter or shimmer.
Best Foundation for Oily or Acne-Prone Skin
If you struggle with a shiny T-zone, breakouts or blackheads, you definitely need an oil-free foundation that won’t clog pores. Look for one that delivers a poreless, natural-looking matte finish that lasts, like CC+ Cream Oil-Free Matte with SPF 40. Infused with charcoal to detoxify, colloidal clay to absorb oil and tea tree extract to combat blemishes, it actively addresses your skin concerns instead of just covering them up.
Best Foundation for Combination Skin
If your skin is dry in some places and oily in others, you have combination skin—and that actually gives you a bit more leeway in your choice of foundation. Leaning toward a finish that leaves your skin looking dewy and radiant? Or are you more of a matte lover? Either one will work for you! To help you narrow it down, we recommend combination skin types use a lightweight, medium-coverage foundation that’s buildable. Your Skin But Better Foundation + Skincare fits the bill, plus it contains moisturizing hyaluronic acid and hepes acid to gently exfoliate—perfect for clogged pores and rough patches!
Best Foundation for Aging Skin
Getting older is a beautiful thing, but that doesn’t mean your skin needs to reveal your age! If you have fine lines, wrinkles and other visible signs of aging, it’s important to find a foundation that won’t cake or settle into creases. A talc-free, hydrating powder foundation that glides effortlessly over your skin and delivers an airbrushed finish can be your best friend. Look for ingredients like silk and glycerin—known for their skin-smoothing properties, plus anti-aging collagen, peptides and antioxidants.
Okay, so now you know what foundation works for your skin type, but are you unsure of your shade? Again, we’re here to help! Start by taking our simple foundation finder quiz. From there, you can check out our virtual try-on tool that allows you to experience a range of IT Cosmetics shades in real time, from the comfort of your own home. Happy shopping!
*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020.
**Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, January-December 2020.