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XOXO Jamie
“You can create the look of beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie

Brow Power® Universal Eyebrow Pencil

IT’s Your Brows But Better! ®

The Original Award-Winning Phenomenon! Universal Brow Pencil with Active Brow Enhancing Technology

0.0056 oz / 0.16 g /
$24.00
Shade: Universal Taupe
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Why You'll Love IT

Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients including Saw Palmetto, Nettle Extract, Green Tea, Biotin, Lecithin, Vitamins A, C, E, Grape Seed and Panthenol. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. Paraben-free, Fragrance-free, Phthalate-free and Sulfate-free. Full brow lift guide included with each pencil.

IT Cosmetics® has partnered with the American Cancer Society’s Look Good, Feel Better program and for every Brow Power® pencil sold, one is donated to go to help women face the effects of Cancer with Confidence!

Key Benefits
  • Universal, transforming shade that matches all hair colors
  • Formulated to adhere to skin and to mimic the look of real hair
  • Long-wearing formula won’t budge or smudge
  • Brow enhancing and conditioning benefits
Ingredients
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.
  • Cosmetic Innovator of the Year
  • Beauty Choice New Beauty Award
  • Beauty Olympics
  • QVC Customer Choice Beauty Award 2015

How to Apply

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spoolie brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

Beauty Tips

To create perfect brows, follow these guidelines: 1. The start of your brow should line up directly with the edge of your nose. 2. Your brow should end in line with the corner of your nose and the outer corner of your eye. 3. Your brow arch should be in line with the outer edge of your iris!

How to Apply

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spoolie brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it’s your brows but better®!

For every one sold, we donate one to Look Good, Feel Better® to help women face the effects of cancer with confidence. Over 2 million dollars in brow pencils donated to date because of you!

XOXO Jamie XOXO jamie
“You can create the look of beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie
  • Cosmetic Innovator of the Year
  • Beauty Choice New Beauty Award
  • Beauty Olympics
  • QVC Customer Choice Beauty Award 2015

Customer Reviews

1
Brow Power Universal Eyebrow Pencil is rated 4.113924050632911 out of 5 by 237.
Rated 1 out of 5 by from Dried up I purchased mine from QVC and it worked well for a short period of time but then dried up.....still have two pencils that have been hardly used.....I was too busy and too lazy to send back....
Date published: 2016-08-23
Rated 5 out of 5 by from The best! This is the smoothest, most natural looking color (dirty blonde) I've found, and I've used just about everything over the years, as I have very sparse brows.
Date published: 2016-08-23
Rated 5 out of 5 by from So easy I purchased tgis through their site; quite possibly the best makeup product on the market! Easy, natural looking, goes on smoothly, and has long lasting color! I am in love with IT!
Date published: 2016-08-22
Rated 2 out of 5 by from The pot dried up quickly I absolutely loved this gel and recommended it to a friend before it dried up on me. The original pot she bought was dried up and had to return it. Mine dried out with 3/4 product still in the pot w no known way ti reconstitute it. Didn't have it that long and always sealed container properly.
Date published: 2016-08-21
Rated 5 out of 5 by from My new second skin Its like putting on a liquid second skin that melts into your skin
Date published: 2016-08-20
Rated 5 out of 5 by from Awesome product I purchased this item a month ago. It is awesome. I love the travel size as it is easy to handle and a better grip than the regular size. You can give yourself the best eyebrows and the product stays on even in the most humid weather conditions. I love this product and I love IT Cosmetics!!!
Date published: 2016-08-20
Rated 5 out of 5 by from Let's go swimming! I bought this product because it was waterproof and I swim 6 days a week. It works very well and really is waterproof. If I had my wishes I would make a cap that comes off easier as I accidentally broke off the tip when opening and I would make the opening tip thinner. It is hard to work with as it gets in the way and lastly make a brown or taupe pencil as not everyone likes black. Other than that great product I would definitely recommend!
Date published: 2016-08-19
Rated 5 out of 5 by from Ease of use Simply love this product. It goes on so easy and looks great.
Date published: 2016-08-18
  • 2016-08-27T09:08CST
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Questions & Answers

1

My hair is salt and pepper with more salt than pepper.  My eyebrow hairs are either black or white-- no shading - almost polka-dotted looking and thinning in some areas.  What Brow Power Super Skinny shade do you think would work best for me?

Asked by: Janet43
Hi there, this is a great question! IT can be tricky choosing a brow shade. Based on the description provided we suggest trying out our Universal Taupe shade. This is lighter than brown but will still adhere to those light hairs as well as skin to give an even, all over color to your brows without looking too dramatic. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-08-24

my hair is naturally grey around my face, the rest of my hair is a dark brown, what shade would you recommend?

Asked by: Bets114
Hi there, thanks for your question! Since your hair is a mix of grey and dark brown, we recommend using our Brow Power Super Skinny in the Universal Taupe shade. This is the perfect universal shade for all hair colors and will look natural with yours as well! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-08-01

I bought this product at Ulta and am not happy, I had the original brow pencil and I love how that goes on smoothly. This product is almost gummy and it does not let me get the detail or the shape I want because the tip seems to mush, can I return it?

Asked by: eryztbl
Hi there, thank you for reaching out to us! Brow Power Perfector is a gel pencil so it will have a bit of a different application than the original Brow Power. Since you purchased IT at Ulta we suggest reaching out to them for an return, they do offer a 60 day return policy! Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-14

Good Morning, I'm about to make a purchase of eyebrow pencil.  On your brochure which I received with my last order, color gray is listed.  But in ordering you list only universal taupe as the color. Can I get gray eyebrow pencil or not?  Thanks! Janis  

Asked by: Janis
Hi there, thank you for reaching out to us! Our Brow Power is only available in one shade, Universal Taupe, but it can be altered based on the amount of pressure used when applied. If you're looking for a true gray you can check out our Brow Power Super Skinny that comes in shades including Universal Gray! This pencil has a 1.4 mm tip to mimic the width of brow hair for your most natural application! Check IT out using the link below :) XOXO Molly http://www.itcosmetics.com/brow-powerr-super-skinny
Answered by: IT Customer Care Expert
Date published: 2016-07-14

I found this pencil and absolutely love it!!!  I just have one small problem with how quickly this pencil has dried out.  I purchased the pencil a couple of weeks ago and it is already COMPLETELY dry.  I can't even use it!!  I'm not happy!!   :-(

Asked by: KatKlark
Hi there, thanks for reaching out to us! We appreciate your feedback about our Brow Power Universal Pencil. The formula of this pencil is a dry lead consistency, but definitely should not be so dry that it does not deposit color. We recommend contacting the retailer where you purchased IT to receive a replacement. If they are not able to assist you, please contact our Customer Care team and we will gladly further assist you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-07-11

My local Ulta tells me this product is being discontinued. Is this true?

Asked by: Careyann
Hi there, thank you for reaching out! We're so sorry for the miscommunication, this product is not being discontinued. You can continue to purchase when needed! :) XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-07

Hi! What is the texture of this pencil? Is it firm like the original Universal Taupe brow pencil, or softer, like the other colored brow pencils you offer? 

Asked by: RachelLisaMUA
Hi there, that's a great question! Since this is not a gel pencil, it has more of a firm texture to IT. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-05-16

hi girls I have been using universal taupe in brow power and it works great so what color should I order in this new pencil?

Asked by: suzellis
We're so happy that you're interested in our new Brow Power Super Skinny! The Universal Taupe shade of this new pencil is the same shade as the universal Brow Power pencil. We hope you love this one as well! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-04-18
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