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XOXO Jamie
“You can create the look of beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie

Brow Power® Universal Eyebrow Pencil

IT’s Your Brows But Better! ®

The Original Award-Winning Phenomenon! Universal Brow Pencil with Active Brow Enhancing Technology

0.0056 oz / 0.16 g /
$24.00
Shade: Universal Taupe
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Why You'll Love IT

Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients including Saw Palmetto, Nettle Extract, Green Tea, Biotin, Lecithin, Vitamins A, C, E, Grape Seed and Panthenol. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. Paraben-free, Fragrance-free, Phthalate-free and Sulfate-free. Full brow lift guide included with each pencil.

IT Cosmetics® has partnered with the American Cancer Society’s Look Good, Feel Better program and for every Brow Power® pencil sold, one is donated to go to help women face the effects of Cancer with Confidence!

Key Benefits
  • Universal, transforming shade that matches all hair colors
  • Formulated to adhere to skin and to mimic the look of real hair
  • Long-wearing formula won’t budge or smudge
  • Brow enhancing and conditioning benefits
Ingredients
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.
  • Cosmetic Innovator of the Year
  • Beauty Choice New Beauty Award
  • Beauty Olympics
  • QVC Customer Choice Beauty Award 2015

How to Apply

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spoolie brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

Beauty Tips

To create perfect brows, follow these guidelines: 1. The start of your brow should line up directly with the edge of your nose. 2. Your brow should end in line with the corner of your nose and the outer corner of your eye. 3. Your brow arch should be in line with the outer edge of your iris!

How to Apply

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spoolie brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it’s your brows but better®!

For every one sold, we donate one to Look Good, Feel Better® to help women face the effects of cancer with confidence. Over 2 million dollars in brow pencils donated to date because of you!

XOXO Jamie XOXO jamie
“You can create the look of beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie
  • Cosmetic Innovator of the Year
  • Beauty Choice New Beauty Award
  • Beauty Olympics
  • QVC Customer Choice Beauty Award 2015

Customer Reviews

1
Brow Power Universal Eyebrow Pencil is rated 4.726495726495727 out of 5 by 117.
Rated 5 out of 5 by from So natural! I had used the brow pencil in the past, but I didn't realize just how awesome it was until I ran out and used a different brand for awhile. Never again will I be without my It Cosmetics brow pencil. It is so easy to use and so natural looking. I love It Cosmetics and use a nu.ber of your products.
Date published: 2016-09-28
Rated 5 out of 5 by from Excellent product Love this brow pencil. Wish we could super size it.
Date published: 2016-09-26
Rated 5 out of 5 by from It's just perfect' So happy I brought this and would highly recommend
Date published: 2016-09-23
Rated 4 out of 5 by from Good eyebrow pencil Bought a couple weeks ago and it goes on really well and covers well.
Date published: 2016-09-20
Rated 5 out of 5 by from Makes my brows look perfect Love this product. First got it from Birchbox. I have been buying it ever since. It is so natural looking.
Date published: 2016-09-18
Rated 5 out of 5 by from Love it! There is a reason this is a best seller. This pencil works. It doesn't sweat off at the gym. I hardly have any eyebrows and am always told how natural this looks. I've been using this for several years and would and do recommend to everyone.
Date published: 2016-09-11
Rated 5 out of 5 by from The best I am always getting compliments on my eyebrows. This is the best product for my eyes that I have ever tried. You wouldn't regret buying this brow pencil.
Date published: 2016-09-10
Rated 5 out of 5 by from Works great! Best eyebrow product, I have ever used! Works great, looks natural
Date published: 2016-09-09
  • 2016-09-29T08:23CST
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Questions & Answers

1

I found this pencil and absolutely love it!!!  I just have one small problem with how quickly this pencil has dried out.  I purchased the pencil a couple of weeks ago and it is already COMPLETELY dry.  I can't even use it!!  I'm not happy!!   :-(

Asked by: KatKlark
I thought my pencil was dry but it turned out that my skin/brow was too dry so I apply it within minutes of washing my face before my skin dries completely. If for some reason I find I've waited too long I simply touch the tip of the pencil to my tongue, problem solved!
Answered by: Janet C
Date published: 2016-09-04

how will this work for redheads? I have more of blonde eye brows but I don't want it to be TOO dark?

Asked by: brittny960
It Girls with red hairs have told us that they were able to use Brow Power because it adjusts the shade based on pressure, so it can be used for all hair color. If you don't want your brows to be too dark, you can simply put less pressure on when filling in your brows. We hope you give it a try! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-09

is the brow power waterproof

Asked by: joellen
Hi, Thank you for reaching out to us. Brow Power is not waterproof, but if you're looking for a waterproof formula, check out our new Brow Power Super Skinny. This is a waterproof brow pencil that has the same pressure technology as the original Brow Power where you adjust the shade based on pressure. It has a super skinny tip for precision and it's available in 7 different shades to better match your brow hairs. You can find it here: http://www.itcosmetics.com/brow-powerr-super-skinny Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-15

Hello, I purchased the Brow Power however I've used it several times but does not last long on my skin.  It seems to disappear after about 30 to 45 minutes.  What can I do to avoid this without having to apply it more than once?

Asked by: Mayaj123
Hi, Thank you for your question. Making sure the area is matte will help prevent your brows from wiping off. After foundation, set the brow area with a powder first, then draw in your brows. Hope this helps!
Answered by: IT Customer Care Expert
Date published: 2016-02-04

How can I get "It's all about you 4 piece collection.?

Asked by: Tamarind
Hi, Thank you for your question. The TSV (Today Special Value) collection that was offered on QVC is no long available. TSVs are offered for one-day only, or until supplies last, and is not offered after that period. We do have several TSVs throughout the year, although never the same collection, so please stay tuned for the upcoming one!
Answered by: IT Customer Care Expert
Date published: 2015-12-28

I have a couple of white/gray hairs in my brows. Which one of It brow products will color those hairs? Thank You

Asked by: JoNYC
Hi, Thank you for your question. This is a Universal shade pencil that will work with any hair color as the shade adjusts based on pressure. 
Answered by: IT Customer Care
Date published: 2015-11-18

I've used this pencil in Universal Taupe and like the color. Thinking of trying the new thinner pencil that offers more color choices, but I don't know what color to order? I'm a brunette, but with fair skin & green eyes. What color do I order?

Asked by: JLV96
Hi, Thank you for your question. The Universal Taupe shade of the Brow Power Super Skinny is the same shade as this. So you can either go for the Universal Taupe shade or Medium Brown shade. 
Answered by: IT Customer Care
Date published: 2015-11-18

how do I contact this company by phone?

Asked by: galdeb2
If you scroll down the page to Customer Service and then follow the link, eventually you get to this in the FAQ section. It says "Call us for assistance at 1 (800) 356-5120 (from the United States), Monday - Friday, 8:30am - 7:00pm ET. After hours, leave us a message and we'll get back to you the next business day." You just have to do a little poking around on this website to find a phone number.
Answered by: JLV96
Date published: 2015-11-15
  • 2016-09-29T08:23CST
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