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XOXO Jamie
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie

Brow Power™ Universal Eyebrow Pencil

IT’s Your Brows But Better!™

Universal Brow Pencil with Active Brow Enhancing Technology
Net Wt. 0.0056 oz / 0.16 g /
$24.00
Shade: Universal Taupe
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Why You'll Love IT

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 

Love it. Live it. Give it.™
For every Brow Power™ pencil sold, we donate one to Look Good Feel Better® to help women face the effects of cancer with confidence. Millions of brow pencils have been donated because of you! 

Key Benefits
  • #1 best-selling, award-winning brow pencil!
  • Budge-proof formula looks like real hair and adheres to skin for brows that last
  • Universal Taupe shade transforms to all brow hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants 
Ingredients
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
  • Cosmetic Innovator of the Year
  • Beauty Choice New Beauty Award
  • Beauty Olympics
  • QVC Customer Choice Beauty Award 2015
  • QVC Medallion 2016

How to Apply

  • Apply softer strokes for lighter hair colors including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spooley brush through your brows for a natural, polished look.
  • To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

How to Apply

  • Apply softer strokes for lighter hair colors including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spooley brush through your brows for a natural, polished look.
  • To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it’s your brows but better®!

For every one sold, we donate one to Look Good, Feel Better® to help women face the effects of cancer with confidence. Over 2 million dollars in brow pencils donated to date because of you!

XOXO Jamie XOXO jamie
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie
  • Cosmetic Innovator of the Year
  • Beauty Choice New Beauty Award
  • Beauty Olympics
  • QVC Customer Choice Beauty Award 2015
  • QVC Medallion 2016

Customer Reviews

Brow Power Universal Eyebrow Pencil is rated 4.8 out of 5 by 140.
Rated 5 out of 5 by from Eyebrow Magic I was invited to a Look Good Feel Better session and got the it Universal Brow Pencil. It gave me eyebrows that looked so natural. Thank you so much for this product. This is the only pencil I will use.
Date published: 2016-12-05
Rated 5 out of 5 by from Love this❤️❤️❤️ I am in love with this eyebrow pencil! Perfect brows everytime and it stays all day!!!
Date published: 2016-12-04
Rated 5 out of 5 by from Best Eyebrow Game! I have been using this product for the past year, and it is the BEST Eyebrow product out there. So easy to use, great color for either light or dark hair (I've had both in the past year), and the shape of the pencil is great! This is a must have!!
Date published: 2016-11-25
Rated 5 out of 5 by from Great brow power Stays on and looks natural. Doesn't come off until you want it to
Date published: 2016-11-25
Rated 5 out of 5 by from Total necessity I received the travel size in my Ipsy bag awhile ago and it has become a must have ever since. It's super easy to use and you can go lighter or darker as your mood or outfit may deem. If I'm not doing my norm one day, I'll just use the brush part to lightly fill in. I have dark hair but I do think the color could really be universal. Pencil lasts a long time, too, so it's well worth the money.
Date published: 2016-11-22
Rated 5 out of 5 by from
Date published: 2016-11-21
Rated 5 out of 5 by from I totally gave up my old eye pencils after using this one! Easy to use, and really looks natural, which can be tricky with older women such as me!
Date published: 2016-11-18
Rated 5 out of 5 by from Compliments on my Eyebrows - Wow I've received compliments and questions on my brows, while grocery shopping! I spread the word about this universal shade, and amazing eyebrow pencil. Most brow pencils have red tones to them, and I don't know why, but that is not natural or flattering. This seems to not have that - more of a neutral tone - and it looks incredibly natural. I've had issues with other brow pencils being too unnatural looking, too red, or too greasy with no staying power. This pencil isn't too dry, yet it manages to stay in place and look incredible. I didn't think I would like the shape of the tip, but it really works well. The color is great and would work with a variety of brow colors, depending on how hard you push and how much product you use. I love the stuff. I'm sold. :)
Date published: 2016-11-16
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Questions & Answers

I have two pencils. Both seem empty. What am I doing wrong?

Asked by: soups
Hi there, thanks for reaching out! If you just purchased them they definitely should not be empty. We suggest bringing them to the original place of purchase for an exchange. If you have any issues please contact our team at info@itcosmetics.com and they will be happy to help! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-11-25

Are you Are you going to come out with a waterproof version of this pencil? Please?!? I love the way it looks but it wears off in just a couple hours. The skinny version is too fragile and only lasts a month! The waterproof 5-in-1 just isn't as pretty.

Asked by: Alabaster Angel
Hi there, thank you so much for reaching out to us! Brow Power is considered to be long wearing, however we're happy to pass along the suggestion to make IT clinically tested waterproof! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-11-01

I found this pencil and absolutely love it!!!  I just have one small problem with how quickly this pencil has dried out.  I purchased the pencil a couple of weeks ago and it is already COMPLETELY dry.  I can't even use it!!  I'm not happy!!   :-(

Asked by: KatKlark
I thought my pencil was dry but it turned out that my skin/brow was too dry so I apply it within minutes of washing my face before my skin dries completely. If for some reason I find I've waited too long I simply touch the tip of the pencil to my tongue, problem solved!
Answered by: Janet C
Date published: 2016-09-04

how will this work for redheads? I have more of blonde eye brows but I don't want it to be TOO dark?

Asked by: brittny960
It Girls with red hairs have told us that they were able to use Brow Power because it adjusts the shade based on pressure, so it can be used for all hair color. If you don't want your brows to be too dark, you can simply put less pressure on when filling in your brows. We hope you give it a try! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-09

is the brow power waterproof

Asked by: joellen
Hi, Thank you for reaching out to us. Brow Power is not waterproof, but if you're looking for a waterproof formula, check out our new Brow Power Super Skinny. This is a waterproof brow pencil that has the same pressure technology as the original Brow Power where you adjust the shade based on pressure. It has a super skinny tip for precision and it's available in 7 different shades to better match your brow hairs. You can find it here: http://www.itcosmetics.com/brow-powerr-super-skinny Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-15

Hello, I purchased the Brow Power however I've used it several times but does not last long on my skin.  It seems to disappear after about 30 to 45 minutes.  What can I do to avoid this without having to apply it more than once?

Asked by: Mayaj123
Hi, Thank you for your question. Making sure the area is matte will help prevent your brows from wiping off. After foundation, set the brow area with a powder first, then draw in your brows. Hope this helps!
Answered by: IT Customer Care Expert
Date published: 2016-02-04

How can I get "It's all about you 4 piece collection.?

Asked by: Tamarind
Hi, Thank you for your question. The TSV (Today Special Value) collection that was offered on QVC is no long available. TSVs are offered for one-day only, or until supplies last, and is not offered after that period. We do have several TSVs throughout the year, although never the same collection, so please stay tuned for the upcoming one!
Answered by: IT Customer Care Expert
Date published: 2015-12-28

I have a couple of white/gray hairs in my brows. Which one of It brow products will color those hairs? Thank You

Asked by: JoNYC
Hi, Thank you for your question. This is a Universal shade pencil that will work with any hair color as the shade adjusts based on pressure. 
Answered by: IT Customer Care
Date published: 2015-11-18
  • 2016-12-08T08:13CST
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