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XOXO Jamie
“You can create the look of beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie

Brow Power™ Universal Eyebrow Pencil Travel Size

IT’s Your Brows But Better!™

The Original Award-Winning Phenomenon! Universal Brow Pencil with Active Brow Enhancing Technology
Net Wt. 0.0025 oz / 0.07 g /
$12.00
Shade: Universal Taupe
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Why You'll Love IT

Brow Power™ matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients including Saw Palmetto, Nettle Extract, Green Tea, Biotin, Lecithin, Vitamins A, C, E, Grape Seed and Panthenol. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. Paraben-free, Fragrance-free, Phthalate-free and Sulfate-free. Full brow lift guide included with each pencil.

IT Cosmetics® has partnered with the American Cancer Society’s Look Good, Feel Better program and for every Brow Power® pencil sold, one is donated to go to help women face the effects of Cancer with Confidence!

Key Benefits
  • Universal, transforming shade that matches all hair colors
  • Formulated to adhere to skin and to mimic the look of real hair
  • Long-wearing formula won’t budge or smudge
  • Brow enhancing and conditioning benefits
Ingredients
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

How to Apply

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spoolie brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

Beauty Tips

To create perfect brows, follow these guidelines: 1. The start of your brow should line up directly with the edge of your nose. 2. Your brow should end in line with the corner of your nose and the outer corner of your eye. 3. Your brow arch should be in line with the outer edge of your iris!

How to Apply

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spoolie brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it’s your brows but better®!

For every one sold, we donate one to Look Good, Feel Better® to help women face the effects of cancer with confidence. Over 2 million dollars in brow pencils donated to date because of you!

XOXO Jamie XOXO jamie
“You can create the look of beautiful, healthy, resilient brows that won’t budge or smudge!” XOXO jamie

Customer Reviews

Brow Power Universal Eyebrow Pencil Travel Size is rated 4.7 out of 5 by 24.
Rated 5 out of 5 by from My traveling buddy I received this in an ipsy bag subscription. I have been an itgirl since. The size makes this easy to carry EVERYWHERE. This product has changed my eyebrow routine tremendously--as well as cut my time regiment. All I need is ONE product and I can change the definition with pressure.
Date published: 2017-06-12
Rated 5 out of 5 by from Love it This is my first purchase for an eyebrow pencil ever. I'm getting married in June and wanted to buy some new makeup to wear for it. My hair is medium brown and I went with the universal taupe because I figured the brown color they offer would be too dark, I was right, I love the color and how it blends and looks. I'm going to need to buy the regular size so I use this all the time.
Date published: 2017-05-11
Rated 5 out of 5 by from Love it! Love it! I only wish y'all had more travel size items. I love your product's but can't afford the regular price. So I save for the travel size.
Date published: 2017-04-20
Rated 5 out of 5 by from Perfect! So easy to use! Love it!! Will shop more priducts!
Date published: 2017-04-16
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Questions & Answers

I have light brown hair, would the universal taupe be the right shade? Medium brown would be too dark.

Asked by: Melissac902
Hi Melissa, that's a great question! The best part about Brow Power is that IT uses pressure technology so you can truly customize IT to the shade you need. We think IT will work great for you! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-04-05

Good Morning, I'm about to make a purchase of eyebrow pencil.  On your brochure which I received with my last order, color gray is listed.  But in ordering you list only universal taupe as the color. Can I get gray eyebrow pencil or not?  Thanks! Janis  

Asked by: Janis
Hi there, thank you for reaching out to us! Our Brow Power is only available in one shade, Universal Taupe, but it can be altered based on the amount of pressure used when applied. If you're looking for a true gray you can check out our Brow Power Super Skinny that comes in shades including Universal Gray! This pencil has a 1.4 mm tip to mimic the width of brow hair for your most natural application! Check IT out using the link below :) XOXO Molly http://www.itcosmetics.com/brow-powerr-super-skinny
Answered by: IT Customer Care Expert
Date published: 2017-04-05
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