“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil
Net Wt. 0.0056 oz / 0.16 g

$24.00

$24.00

Availability:

In Stock

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil

  • Share L'Oreal on Facebook
  • Pin It
Brow Power™ Universal Eyebrow Pencil is rated 4.4 out of 5 by 498.
  • y_2019, m_8, d_20, h_4
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.13
  • cp_1, bvpage1
  • co_hasreviews, tv_22, tr_476
  • loc_en_US, sid_ITC_501, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 12ms
  • reviews, product
Why You'll Love IT

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 

Key Benefits
  • Best-selling, award-winning eyebrow pencil!
  • Budge-proof formula looks like real hair and adheres to skin for natural-looking brows that last
  • Universal Taupe shade transforms to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants
Ingredients
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
How to Apply & Beauty Tips
Real Results
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

How to Apply

Brow Power™ Universal Eyebrow Pencil

How to Apply

Brow Power’s Universal Taupe shade adjusts to your brow color based on pressure. Apply softer strokes for lighter eyebrow hair colors including blonde and silver. Press harder for darker hair including brown and black. To finish, lightly brush through brows with the spooley brush for a natural, polished look. See enclosed brow how-to-guide.

Beauty Tips

To create your most perfect-looking eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Love IT. Live IT.
     Give IT.™

For every Brow Power™ pencil sold, we donate one to Look Good Feel Better® to help women face the effects of cancer with confidence. Millions of brow pencils have been donated because of you! 

Customer Reviews

Rated 3 out of 5 by from Great pencil matches good. I first ordered a face cream a while ago and got a small it pencil, which I loved. The pencil never broke or shot out when I opened it, I am frustrated because I got another one. I opened it up and it shot out, so I took it back and it shot out again. It’s frustrating because it is pricy.
Date published: 2019-08-15
Rated 3 out of 5 by from Love the ease of drawing a brow So happy with it, I almost have no brow over my left eye and it draws a great brow; however, I had the same issue as many others. The color stick fell out a few times, was able to put it back in but today - I couldn't find it. Thank goodness I had another one. Love the product - not so sure will continue to buy if this keeps happening. Is IT going to rectify this situation.
Date published: 2019-08-12
Rated 5 out of 5 by from Love My Brow Pencil I have the auto ship so I never have to worry about not having one.
Date published: 2019-08-08
Rated 4 out of 5 by from Color is great This was my third order for the Brow Power Pencil. The color blends well with my brows. I do wish it stayed on better and wish I could just purchase refills. Such a waste of purchasing the whole pencil
Date published: 2019-08-07
  • y_2019, m_8, d_20, h_4
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.13
  • cp_1, bvpage1
  • co_hasreviews, tv_22, tr_476
  • loc_en_US, sid_ITC_501, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 8ms
  • reviews, product

Questions & Answers

Print

The color stick fell out on mine & I had to keep shoving it back. My daughter's fell into the toilet. Not good. Can't you just sell refills?

Asked by: Sacha
My last 2 have fallen out as well! ( one of which went down the drain!) I do truly love this pencil other than that however. I agree that such a costly pencil should hold up.
Answered by: Pam04
Date published: 2019-08-13

My brow pencil doesn’t make a mark. It’s like there’s a wax coating that should be removed. I write on my hand. Nothing. 

Asked by: sabravel
Hi there! Thank you for reaching out to us. We are so sorry to hear you're experiencing this with your Brow Power Pencil. We can assure you this is not a known issue, and our team is happy to look into IT. We ask that you kindly reach out to us directly at info@it-cosmetics.com to speak with our team for further assistance. Looking forward to hearing from you! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-19

I am reading from so many others who had my experience with the lead falling out. On the second day, the lead fell out and I scrambled to find it. Now I need to be super careful to hold the pencil upright. This is not what one expects from a $24 pencil

Asked by: MaryNena
I had the same problem. It only last a couple of weeks because the lead would fall out . Not worth the cost if the lead breaks that easily!
Answered by: Yvonne17
Date published: 2019-05-31

I just bought it a week ago and the lead broke and fell out. I don't put it in my purse or move it around, I love the pencil, but am very disappointed that it has broken already. Is this common for it to break?

Asked by: kkeyes
Yes, this is a common problem. I love this product & have continued to buy it, even with it breaking within the tube for no reason.  Personally, I think I’m about to switch & try to find something new. 
Answered by: KatieK8
Date published: 2019-05-06

I just purchased this. It does not apply very easy. The color is so hard, when I apply it pulls hair out from eyebrows. When demonstrated in stores, it was almost like a soft gel.

Asked by: Karen Lynn
Hi there! Thank you for reaching out to us. We are so sorry to hear you're experiencing this with Brow Power Pencil. We are happy to assist you with this directly. We invite you to Live Chat with us at itcosmetics.com so we can discuss your skin and make the best recommendations for you. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-02-06

Hi,  how do you remove the penciled eye brow at the end of the day?

Asked by: Frances88
I love to wear a lot of pigmented makeup, and I use cosmetic wipes before washing my face. I think Marshall's has a bunch of good buys and spend on good stuff like It! instead
Answered by: DelawareBarbie
Date published: 2018-12-11

I put on my hand and it last thru washings but when I used on brows it was gone by afternoon . Do I need to prime or put on makeup first?

Asked by: Nita13
Hi there! Thank you for reaching out! Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2019-01-22

How many brow pencils do we get for $25 because it used to cost that much for two on another selling website.

Asked by: dessertbunny
Hi there! Thank you for your question! Brow Power can be purchased on Itcosmetics.com for $24. Each product is sold individually. We recommend signing up for our newsletter on ITCosmetics.com and 'Liking' us on Facebook in order to stay tuned to upcoming promotions! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-12-11
  • y_2019, m_8, d_20, h_4CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.13
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_41
  • loc_en_US, sid_ITC_501, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 11ms
  • questions, product