Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil

$24.00

$20.00

“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil
Net Wt. 0.0056 oz / 0.16 g

$24.00

$20.00

$24.00

$20.00

Availability:

In Stock

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil

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Brow Power™ Universal Eyebrow Pencil is rated 4.4 out of 5 by 694.
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Why You'll Love IT

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 

Key Benefits
  • Best-selling, award-winning eyebrow pencil!
  • Budge-proof formula looks like real hair and adheres to skin for natural-looking brows that last
  • Universal Taupe shade transforms to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants
Ingredients
Key Ingredients:
Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Saw Palmetto: A plant extract that conditions skin and promotes stronger-looking hair.
Antioxidants: Help reduce the appearance of the visible signs of skin damage and aging.

Full Ingredient List:
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
How to Apply & Beauty Tips
Real Results
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

How to Apply

Brow Power™ Universal Eyebrow Pencil

How to Apply

Brow Power’s Universal Taupe shade adjusts to your brow color based on pressure. Apply softer strokes for lighter eyebrow hair colors including blonde and silver. Press harder for darker hair including brown and black. To finish, lightly brush through brows with the spooley brush for a natural, polished look. See enclosed brow how-to-guide.

Beauty Tips

To create your most perfect-looking eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Love IT. Live IT.
     Give IT.™

For every Brow Power Pencil sold, we donate one* to Look Good Feel Better® to help women face the appearance-related side effects of cancer with confidence. Millions have been donated because of you!

*When brow product needs are met, we donate other needed product in support of the program.

Customer Reviews

Rated 1 out of 5 by from Please help! I am so disappointed with IT. I ordered this pencil on 3/11/20, never received. Had an email from you it was being returned for an incorrect address and you would issue a credit. Have not received that either. I’ve ordered from you the past several years, can’t see how my address could’ve been incorrect. Just would really like to get this product. Can you help?
Date published: 2020-04-03
Rated 1 out of 5 by from color not for me Ive used the brow profector for yrs in the blonde shade Ive tried the universal shade and it doesnt work for me in this pencil so I wont try the universal one that was suggested as a replacement. Please understand that not everyone can use this shade and we need one in a blonde color. light or dark taupe depending on how you use it is not a color for megood color for everyone please consider bringing it back or making one in blonde my brokrn heart needs mending
Date published: 2020-04-01
Rated 5 out of 5 by from Brow power! Easy to use and stays all day! The only one that I will use.
Date published: 2020-04-01
Rated 2 out of 5 by from Disappointed I want a brow pencil that's waterproof and does not smear...this is not it! I was using the IT waterproof brow pencil - it was perfect...it had staying power (the one you discontinued). So I decided to give the replacement a try...it doesn't even come close. Very disappointed. You had a great product - why change it! Unhappy & sad!
Date published: 2020-04-01
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Questions & Answers

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Where is this eyebrow pencil made and where is it imported from

Asked by: BRONX GAL
Hi there! Thank you for your question. IT Cosmetics formulates all of our products in the U.S., but does use factories in multiple countries for manufacturing. Brow Power specifically is made in Korea. We have an entire manufacturing team located in New York that is dedicated to traveling in order to inspect and determine the absolute best factories to work with based on each product we develop. We hope this helps! XOXO Tina
Answered by: ITCS
Date published: 2020-03-20

Why did you discontinue the Brow Power in the shade of blond.  I have no visible eye brows, and this was the very best pencil I had ever found,    I probably would pay double for it, it was that good.   Very disappointed in your company

Asked by: CarolW53
Hi there! Thank you for reaching out to us. We can confirm Brow Power Waterproof Perfector will be discontinued once all available shades are sold out. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls and Guys want and need, and whether positive or negative, we take feedback into consideration. In it's place, we hope you check out the original Brow Power! The Brow Power Universal works on ALL Hair Colors and with the exclusive oval tip, you are able to achieve the most Natural Looking Brows. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. We hope you try IT out. XOXO Tina
Answered by: ITCS
Date published: 2020-03-17

I just purchased this. It does not apply very easy. The color is so hard, when I apply it pulls hair out from eyebrows. When demonstrated in stores, it was almost like a soft gel.

Asked by: Karen Lynn
I just wanted to voice a concern I emailed to iT earlier today that pertains to your question. To me it sounds like when they put it on you in the store, it was actually the 5-in-1 Brow Power Perfector pencil that does go on easily and much smoother than this one. It is a fantastic waterproof brow pencil that I have been using for years & love the Universal Taupe color. It comes in many colors and is easy to work with. I have both pencils and rarely use this one because the lead does fall out, it’s hard to work with and the color is useless on thin or bare areas of the brow.  Now the bad news, so sorry: Unfortunately for thousands of us that LOVE The Brow Power Perfector pencil, iT has decided to DISCONTINUE this perfect product that works fantastically to give those of us brows we can be proud of! I’ve written to them extensively to ask them to not discontinue it & I encourage all women that use this product to write to them too! Thank you for letting me give you the rest of the story; I’m certain you would have loved this pencil.
Answered by: Twinks
Date published: 2020-02-25

Brow Power: Can you buy the replacement pencils without always buying the holder as well?

Asked by: PJBB
Hi there! Thanks for reaching out! At this time, we don't have a refill option available for our Brow Power pencils, but this is a great suggestion! We'll be sure to pass this feedback along to our team, and hopefully this is something we'll be able to offer in the future! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-03

The color stick fell out on mine & I had to keep shoving it back. My daughter's fell into the toilet. Not good. Can't you just sell refills?

Asked by: Sacha
The secret (at least for me) is to just twist the color stick up a little(not alot like they show on TV) and to keep the tip facing up when you switch from one brow to the other. I've never had a problem with the color stick falling out when I've done that. Hope that helps you!
Answered by: JGG51
Date published: 2019-09-27

Is It cosmetics in the process of fixing the It eyebrow pencil?

Asked by: Kat61
Hi there! Thank you for reaching out to us. Our team would love to learn more about your concerns with the Brow Power Pencil. Kindly reach out to us directly by e-mail at info@it-cosmetics.com. Looking forward to hearing from you! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-09-18

My brow pencil doesn’t make a mark. It’s like there’s a wax coating that should be removed. I write on my hand. Nothing. 

Asked by: sabravel
Hi there! Thank you for reaching out to us. We are so sorry to hear you're experiencing this with your Brow Power Pencil. We can assure you this is not a known issue, and our team is happy to look into IT. We ask that you kindly reach out to us directly at info@it-cosmetics.com to speak with our team for further assistance. Looking forward to hearing from you! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-19

I am reading from so many others who had my experience with the lead falling out. On the second day, the lead fell out and I scrambled to find it. Now I need to be super careful to hold the pencil upright. This is not what one expects from a $24 pencil

Asked by: MaryNena
I had the same problem. It only last a couple of weeks because the lead would fall out . Not worth the cost if the lead breaks that easily!
Answered by: Yvonne17
Date published: 2019-05-31
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