Eye Makeup

Create gorgeous eye looks with these game-changing eye makeup essentials! Define your lids with anti-aging eyeshadow palettes and waterproof gel, pencil and liquid eyeliners. Take your lashes to new heights with your best volumizing and lengthening mascaras. Plus, discover your must-have makeup remover for when you’re ready to take it all off!


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Lash Blowout Mascara
it’s your ultimate lash blowout!


Super Black: Intense ultra-black
Superhero No-Tug Gel Eyeliner
it’s eye-opening!


Bye Bye Under Eye
it’s your life-changing concealer!
0.40 US fl. oz./ 12 ml - 0.11 US fl. oz./ 3.25 ml

$12.00 - $27.00

“You experience how special IT Cosmetics eye shadows are the first time you touch them to your lids! They are talc-free, highly pigmented, and loaded with silk and anti-aging ingredients for smoother looking lids. It's all about your most beautiful eyes!”
xoxo Jamie
Bye Bye Makeup Cleansing Balm
it makes your makeup disappear!
2.82 oz / 80 g - 0.99 oz / 28 g

$15.00 - $38.00

Superhero™ Mascara
IT transforms your lashes!


Bye Bye Under Eye Illumination Anti-Aging Concealer
it’s your life-changing concealer—illuminated!


Bye Bye Under Eye Brightening Eye Cream
IT’s life-changing for your eyes!


Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara
IT gets to the root of your lashes!
0.12 US fl. oz. / 3.5 ml - 0.0068 US fl. oz /2 ML

$12.00 - $25.00

Light (W)
Bye Bye Under Eye Corrector
it’s your beauty sleep in a jar!



Brow Power™ Universal Eyebrow Pencil
0.0056 oz / 0.16 g - 0.0025 oz / 0.07 g

$12.00 - $24.00

Light (W)
Bye Bye Under Eye Eyelift in a Tube
IT’s your magic eraser!™



Naturally Pretty Vol.2 The Romantics!
it's your naturally pretty eyes in a palette!


Pretty in Smoke (Smokey essentials)
Naturally Pretty Eyeshadow Trio
IT’s your easy on the eyes, naturally pretty, silk infused, Anti-Aging eyeshadow trio!


Superhero By Day Eyeshadow Palette
it gives you superpowers!


Confidence in an Eye Cream
it’s your eyes alive!


Superhero™ Liner
it transforms your eyes!


Hello Lashes™ 5-in-1 Mascara
it quadruples the look of your lashes!
0.33 US fl. oz. / 9.9 ml


IT Girl Vol. 3 Makeup Palette ($120 Value)
it’s your IT Girl essentials!



Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette
it’s your naturally pretty eyes in a palette!


Lash & Glow! Mascara + Bronzer Superpowers Set ($66 VALUE)
it transforms your lashes and complexion!



Medium (W) (Most Popular)
Bye Bye Under Eye Concealing Pot™
it’s your magic eraser!



Radiant Honey
Perfect Lighting™
it‘s your magic wand of light and lift!


Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette
IT’s your naturally pretty eyes in a palette!


Superhero By Night Eyeshadow Palette
it gives you superpowers!


IT’s Your Mascara Magic Gift Set ($49 VALUE)
it’s two magic wands for your lashes!



Liner Love™
IT’s Eye-Defining!



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