Eye Makeup


Create gorgeous eye looks with these game-changing eye makeup essentials! Define your lids with anti-aging eyeshadow palettes and waterproof gel, pencil and liquid eyeliners. Take your lashes to new heights with your best volumizing and lengthening mascaras. Plus, discover your must-have makeup remover for when you’re ready to take it all off!

Eyes

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Eyes

NEW
Lash Blowout Mascara
it’s your ultimate lash blowout!
Receive 3 Free Samples when you use Apple Pay

$25.00

Bye Bye Under Eye
it’s your life-changing concealer!
0.40 US fl. oz./ 12 ml - 0.11 US fl. oz./ 3.25 ml
Receive 3 Free Samples when you use Apple Pay

$10.00 - $26.00

Superhero™ Mascara
IT transforms your lashes!
Receive 3 Free Samples when you use Apple Pay

$24.00

Bye Bye Makeup Cleansing Balm
it makes your makeup disappear!
2.82 oz / 80 g - 0.99 oz / 28 g
Receive 3 Free Samples when you use Apple Pay

$15.00 - $38.00

NEW
Lash & Glow! Mascara + Bronzer Superpowers Set ($66 VALUE)
it transforms your lashes and complexion!
Receive 3 Free Samples when you use Apple Pay

$29.50

Must Have Beauty Sets
NEW
IT Girl Vol. 3 Makeup Palette ($120 Value)
it’s your IT Girl essentials!
Receive 3 Free Samples when you use Apple Pay

$42.00

Bye Bye Under Eye Brightening Eye Cream
IT’s life-changing for your eyes!
Receive 3 Free Samples when you use Apple Pay

$48.00

NEW
Treat Your Skin To IT Bestsellers ($81 Value)
your most beautiful skin starts with it!
Receive 3 Free Samples when you use Apple Pay

$48.00

Hello Lashes™ 5-in-1 Mascara
it quadruples the look of your lashes!
0.33 US fl. oz. / 9.9 ml - 0.16 US fl. oz. e 4.8 ml
Receive 3 Free Samples when you use Apple Pay

$8.00 - $19.00

NEW
IT’s Your Mascara Magic Gift Set ($49 VALUE)
it’s two magic wands for your lashes!
Receive 3 Free Samples when you use Apple Pay

$32.00

No-Tug™ Waterproof Anti-Aging Gel Eyeliner
IT’s eye opening!
Receive 3 Free Samples when you use Apple Pay

$22.00

$17.00

SALE
Superhero By Day Eyeshadow Palette
it gives you superpowers!
Receive 3 Free Samples when you use Apple Pay

$26.00

$21.00

Bye Bye Under Eye Illumination Anti-Aging Concealer
it’s your life-changing concealer—illuminated!
Receive 3 Free Samples when you use Apple Pay

$26.00

Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara
IT gets to the root of your lashes!
0.12 US fl. oz. / 3.5 ml - 0.0068 US fl. oz /2 ML
Receive 3 Free Samples when you use Apple Pay

$8.00 - $24.00

SALE
Naturally Pretty Vol.2 The Romantics!
it's your naturally pretty eyes in a palette!
Receive 3 Free Samples when you use Apple Pay

$42.00

$26.00

Tightline™ Waterproof 3-in-1 Black Primer - Eyeliner - Mascara
IT gets to the root of your lashes!
Receive 3 Free Samples when you use Apple Pay

$24.00

NEW
IT’s Your Confidence Superpowers! Skincare & Mascara Gift Set ($165 VALUE)
it supercharges your confidence!
Receive 3 Free Samples when you use Apple Pay

$95.00

Brow Power™ Universal Eyebrow Pencil
IT’S YOUR BROWS BUT BETTER!
0.0056 oz / 0.16 g - 0.0025 oz / 0.07 g
Receive 3 Free Samples when you use Apple Pay

$12.00 - $24.00

NEW
IT’s Your IT Girl Super Squad! 7-Piece Makeup & Skincare Gift Set ($206 Value)
Receive 3 Free Samples when you use Apple Pay

$95.00

Confidence in an Eye Cream
it’s your eyes alive!
Receive 3 Free Samples when you use Apple Pay

$38.00

Light (W)
Bye Bye Under Eye Eyelift in a Tube
IT’s your magic eraser!™
Receive 3 Free Samples when you use Apple Pay

$29.00

$25.00

SALE
Medium Tan (W)
Bye Bye Under Eye Concealing Pot™
it’s your magic eraser!
Receive 3 Free Samples when you use Apple Pay

$28.00

$17.50

SALE
Superhero By Night Eyeshadow Palette
it gives you superpowers!
Receive 3 Free Samples when you use Apple Pay

$26.00

$21.00

SALE
Light (W)
Bye Bye Under Eye Corrector
it’s your beauty sleep in a jar!
Receive 3 Free Samples when you use Apple Pay

$29.00

$18.00

SALE
Pretty in Smoke (Smokey essentials)
Naturally Pretty Eyeshadow Trio
IT’s your easy on the eyes, naturally pretty, silk infused, Anti-Aging eyeshadow trio!
Receive 3 Free Samples when you use Apple Pay

$24.00

$15.00

Radiant Honey
Perfect Lighting™
it‘s your magic wand of light and lift!
Receive 3 Free Samples when you use Apple Pay

$29.00

SALE
Superhero™ Liner
it transforms your eyes!
Receive 3 Free Samples when you use Apple Pay

$24.00

$20.00

SALE
Superhero Eye Transforming Anti-Aging Super Palette
IT transforms your eyes!
Receive 3 Free Samples when you use Apple Pay

$42.00

$36.00

SALE
Superhero™ 4-in-1 Eye-Transforming Super Shadow and Liner Brush
IT transforms your eyes!
Receive 3 Free Samples when you use Apple Pay

$29.00

$25.00

SALE
Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette
IT’s your naturally pretty eyes in a palette!
Receive 3 Free Samples when you use Apple Pay

$28.00

$24.00

Espresso
Liner Love™
IT’s Eye-Defining!
Receive 3 Free Samples when you use Apple Pay

$24.00

$18.00

SALE
Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette
it’s your naturally pretty eyes in a palette!
Receive 3 Free Samples when you use Apple Pay

$42.00

$26.00

IT’s Your Eye-Opening Superpowers Gift Set ($52 VALUE)
IT transforms your lashes, brows and eyes!
Receive 3 Free Samples when you use Apple Pay

$26.00

Light (W)
Bye Bye Under Eye™ Anti-Aging Concealer Waterproof
it covers everything!
Receive 3 Free Samples when you use Apple Pay

$24.00

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