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“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

Lash Blowout Mascara

it’s your ultimate lash blowout!

Salon Volume Lift Mascara
0.24 US fl. oz./7 ml

$25.00

$25.00

Availability:

In Stock

Lash Blowout Mascara

it’s your ultimate lash blowout!

Salon Volume Lift Mascara

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Lash Blowout Mascara is rated 4.5 out of 5 by 517.
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Why You'll Love IT

Lash Blowout—the first-ever mascara developed in partnership with Drybar®—brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology used to create barrel hair brushes, this mascara’s specially designed wand features microspheres to gently catch all of your lashes and deliver beautiful separation, instant lift and structured volume.

The biotin-infused formula contains transparent polymers that intensify the saturation of super black pigment, creating a bold lash look. You won’t see any clumps or flakes—just blowout lift, blowout volume and blowout drama that lasts!

To learn even more about Lash Blowout Mascara click here.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Game-changing mascara delivers 19X your lash volume!
  • Specially designed mascara brush inspired by technology used for barrel hair brushes
  • Transparent polymers intensify the saturation of super black pigment for a bold lash look
  • Biotin-infused formula promotes stronger, healthier-looking hair
  • Easy-grip, soft-touch handle for effortless application and control
Ingredients
Key Ingredients: Biotin: B vitamin that promotes stronger, healthier-looking hair and skin

Full Ingredient List: Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, [+/-: Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines, Ci 77891/Titanium Dioxide, Mica, Ci 75470/Carmine, Ci 77288/Chromium Oxide Greens, Ci 77742/Manganese Violet, Ci 77510/Ferric Ferrocyanide].
How to Apply & Beauty Tips
Real Results
“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

How to Apply

Lash Blowout Mascara

How to Apply

For bold, clump-free, flake-free volume that lasts, place the mascara brush at the base of your lashes, then wiggle and sweep up and through to the tips.

Beauty Tips

During a salon blowout, volume is achieved by wrapping sections of hair around a barrel brush in the opposite direction of growth. Try using this technique for your Lash Blowout Mascara application! Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips to “set” your volume!

Learn how IT compares to Superhero Mascara!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

19X YOUR VOLUME!*

  • 93% say product keeps lashes looking voluminous all day**
  • 93% say product does not flake**

          *Results observed in an instrumental study.
          **Results observed in a consumer panel study.

 

Customer Reviews

Rated 3 out of 5 by from Not liking I bought this thinking it would give me more lashes than super hero mascara but no . In fact it doesn’t give me as much as the super hero . So I’m disappointed because of the money!
Date published: 2019-09-11
Rated 2 out of 5 by from Does not blow out I bought this less than a month ago and I am returning it tomorrow. I did not feel that it increased my lashes by 19%. I prefer the Superhero IT mascara. I was a little disappointed in the customer service when I called as well. She did not ask if I wanted to try a different mascara. She simply said, do you have the return label? I said yes, and she said okay well fill it out and mail it in. You have to pay for the shipping yourself and that was the entire conversation. I work in the service field and I would have offered a different mascara. If she would have offered it, I would have asked for the Superhero mascara. Sad.
Date published: 2019-09-11
Rated 5 out of 5 by from Loving this mascara I bought this to see how well it would be with my lashes. It helps give volume, without clumping, and also does NOT flake which is my big problem with mascaras! This is my new go-to
Date published: 2019-09-10
Rated 5 out of 5 by from Still in awe Seriously amazed by this mascara! I cannot say enough great things about it!! My lashes look so full, volume is top/notch, almost fake. Lasts all day, and when it’s time to remove, it comes off without pulling any lashes out. My lashes even feel softer and way better than with previous brands. I finally found IT!!!
Date published: 2019-09-10
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Questions & Answers

Print

Do you make different colors?  I always use a blue or blue/black, the other colors aren’t right for my skin tone.   Thanks

Asked by: Mar jay
Hi there! Thank you for reaching out to us. Having a variety of shades in Lash Blowout Mascara is a wonderful suggestion and something to keep in mind! We are happy to pass this inquiry along to our teams internally. We love hearing the shades, products, and new innovative ideas our IT Girls, and Guys are looking forward to. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-09-11

Hi - first I love all of IT's products. I've just recently tried the lash blowout and it's great; however, I find that with most mascaras after awhile it starts clumping - too much product on the wand. Should you as a routine wipe the want clean?

Asked by: SEvans
Hi there! Thank you for reaching out to us. When clumps build up with your mascaras, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-09-10

Is this mascara water resistant?? I have chronic dry eye and need waterproof only!!

Asked by: Shatzie
Hi there! Thank you for reaching out to us. If you prefer a waterproof formula, we recommend looking into our Tightline Mascara waterproof! IT is clinically shown waterproof even after 12 hours of wear! We hope you try IT out! XOXO Tina https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#start=4&cgid=eyes-mascara
Answered by: IT Cosmetics
Date published: 2019-09-10

I've been using Hello Lashes mascara for several years how does this compare?

Asked by: Tsteeley
My eyes water and I'm worried Lash Blowout Mascara will run. Can I use a sealer over the mascara?
Answered by: CherylW1950
Date published: 2019-09-02

Do you need to use a mascara primer, with this new mascara, lash blowout? 

Asked by: Katty24
Hi there! Thank you for reaching out to us. You can absolutely wear Lash Blowout Mascara alone, or pair IT with a lash primer underneath. If pairing, we reccomend adding our Tightline Mascara! Tightline works great to prep and prime your lashes, and gives a longer wear to a volumizing mascara like Lash Blowout. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-28

For extra volume and length can you use both superhero( love this my favorite) and blowout( want to try as well for extra volume) together; if so which would you apply first?

Asked by: Charlene70
Hi there! Thank you for reaching out to us. As both products provide dramatic results individually, you will not need to pair Lash Blowout, and Superhero Mascara together. If you're looking for dramatic lash volume, Lash Blowout brings the benefits of a top hair salon blowout to your lashes! We hope you try IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-27

Will this product wash off without a makeup remover?

Asked by: kathomer
Hi there! Thank you for reaching out to us. The formula for Lash Blowout Mascara is not waterproof. IT can be removed with your favorite cleanser, makeup remover, or makeup wipes like Bye Bye Makeup. We hope you check IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-26

I tend to naturally rub my eyes a lot throughout the day, will this mascara come off if I rub my eyes?

Asked by: Rebeca
Hi there! Thank you for reaching out to us. Lash Blowout Mascara provides blowout volume and blowout drama that lasts. To extend the wear of IT, we recommend adding a primer like our Tightline™ Waterproof 3-in-1 Black Primer - Eyeliner - Mascara underneath! Adding a primer will help with transferring and rubbing off! We hope you try IT out. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-26
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