“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

Lash Blowout Mascara

it’s your ultimate lash blowout!

Salon Volume Lift Mascara
0.24 US fl. oz./7 ml

$25.00

$25.00

Availability:

In Stock

Lash Blowout Mascara

it’s your ultimate lash blowout!

Salon Volume Lift Mascara

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Lash Blowout Mascara is rated 4.7 out of 5 by 222.
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Why You'll Love IT

Lash Blowout—the first-ever mascara developed in partnership with Drybar®—brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology used to create barrel hair brushes, this mascara’s specially designed wand features microspheres to gently catch all of your lashes and deliver beautiful separation, instant lift and structured volume.

The biotin-infused formula contains transparent polymers that intensify the saturation of super black pigment, creating a bold lash look. You won’t see any clumps or flakes—just blowout lift, blowout volume and blowout drama that lasts!

To learn even more about Lash Blowout Mascara click here.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Game-changing mascara delivers 19X your lash volume!
  • Specially designed mascara brush inspired by technology used for barrel hair brushes
  • Transparent polymers intensify the saturation of super black pigment for a bold lash look
  • Biotin-infused formula promotes stronger, healthier-looking hair
  • Easy-grip, soft-touch handle for effortless application and control
Ingredients
Key Ingredients: Biotin: B vitamin that promotes stronger, healthier-looking hair and skin

Full Ingredient List: Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, [+/-: Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines, Ci 77891/Titanium Dioxide, Mica, Ci 75470/Carmine, Ci 77288/Chromium Oxide Greens, Ci 77742/Manganese Violet, Ci 77510/Ferric Ferrocyanide].
How to Apply & Beauty Tips
Real Results
“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

How to Apply

Lash Blowout Mascara

How to Apply

For bold, clump-free, flake-free volume that lasts, place the mascara brush at the base of your lashes, then wiggle and sweep up and through to the tips.

Beauty Tips

During a salon blowout, volume is achieved by wrapping sections of hair around a barrel brush in the opposite direction of growth. Try using this technique for your Lash Blowout Mascara application! Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips to “set” your volume!

Learn how IT compares to Superhero Mascara!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

19X YOUR VOLUME!*

  • 93% say product keeps lashes looking voluminous all day**
  • 93% say product does not flake**

          *Results observed in an instrumental study.
          **Results observed in a consumer panel study.

 

Customer Reviews

Rated 5 out of 5 by from The real deal I love how much saloon time this product saves me. My natural lashes lools amazingly unreal. The difference in volume is so significant that my husband thought i was wearing false lashes. It dries out fast and doesn't leave my eyes and lasts all day without creating a mess. Totally worth a try. I absolutely loved it
Date published: 2019-08-15
Rated 4 out of 5 by from Nice separation, but a bit dry I've used this mascara for about a week and a half now, and it's definitely my go-to for the moment. The wand is really pretty amazing and does exactly what it claims; it absolutely covers every lash. I do think the formula itself is a little on the dry side, but that might be the key to make the mascara and wand work together and do what it's supposed to. It dries really quickly, so getting additional coats without clumping just doesn't work. All that aside, I can see myself buying this in the future. It really is in a class of its own!
Date published: 2019-08-15
Rated 2 out of 5 by from Not for me I was not impressed with this mascara. I applied 2 thin coats and did not see any definition, length or fullness as I do with my usual brand. I felt this was a bit clumpy and I had to brush out my lashes afterwards. I love IT brand; however this mascara was a big miss for me.
Date published: 2019-08-15
Rated 5 out of 5 by from Love, Love, Love! I absolutely adore this mascara! I love not only how full it makes my lashes look but how it makes my lashes feel as well. Also it stays on all day. Oh yeah, and the name and design are too cute!
Date published: 2019-08-15
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Questions & Answers

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I've been using Hello Lashes mascara for several years how does this compare?

Asked by: Tsteeley
Hi there! Thank you for reaching out to us. We are so happy to hear you're looking into Lash Blowout Mascara! Lash Blowout's microsphere brush grips lashes for eye popping definition. IT provides a fresh out of the salon look, for volume that lasts all day! Hello Lashes' Lash Ball Detailer Brush is designed to reach every inner and outer corner lash, and allows you the flexibility to go vertical! IT provides the look of thicker curled lashes. Which you choose, is based on preference! We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-15

I tend to naturally rub my eyes a lot throughout the day, will this mascara come off if I rub my eyes?

Asked by: Rebeca
Hi there! Thank you for reaching out to us. Lash Blowout Mascara provides blowout volume and blowout drama that lasts. To extend the wear of IT, we recommend adding a primer like our Tightline™ Waterproof 3-in-1 Black Primer - Eyeliner - Mascara underneath! Adding a primer will help with transferring and rubbing off! We hope you try IT out. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-14

I ordered your new mascara  But I reading that’s it’s not water proof  Do you have a water proof mascara  I can purchase  Thank you  Lisa 

Asked by: Softball Jess
Hi there! Thank you for reaching out to us. If you prefer a waterproof formula, we recommend looking into our Tightline Mascara waterproof! IT is clinically shown waterproof even after 12 hours of wear! We hope you try IT out! XOXO Tina https://www.itcosmetics.com/eyes/mascara/tightline-waterproof-3-in-1-black-primer---eyeliner---mascara/ITC_511.html#start=4&cgid=eyes-mascara
Answered by: IT Cosmetics
Date published: 2019-08-12

Where is this product made?

Asked by: warriorinpink
Hi there! Thank you for your question. Lash Blowout Mascara is made in the U.S.A.. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-08

How does it compare to the Superhero Mascara?

Asked by: JleeL
Hi there! Thank you for reaching out to us. Lash Blowout is best for IT Girls and IT Guys who are seeking dramatic lash volume! With a lash-volumizing microsphere brush, this mascara gently catches all of your lashes for effortless root-to-tip application. Experience 19X your volume! Superhero is best for IT Girls and IT Guys who are seeking super lash length! Its Elastic Stretch Technology stretches the look of your lashes wider and longer, plus its lash-changing power brush wraps your lashes in a lengthening cape of color. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-11

Is it really clump free? I’m using the superhero mascara and it clumps so much ,I’m ready to throw it out. 

Asked by: Nanadeb
Hi there! Thank you for your question. Lash Blowout Mascara is a clump, and and flake-free mascara! IT delivers beautiful separation, instant lift, and structured volume to your lashes. We hope you try IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-08

Is this a water based or oil based mascara? Is it suitable for someone with lash extensions 

Asked by: Jen111087
Hi there, thanks for reaching out! All of our mascaras contain natural and healthy oils! We highly recommend consulting with your lash specialist before using any of our mascaras! They will be able to advise you what is best to use. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-07

Is this waterproof

Asked by: Olivia19
Hi there! Thank you for reaching out to us. Lash Blowout Mascara is not formulated to be waterproof. IT works best for our IT Girls, and Guys to acheive instant maximum lift and structured volume that won't clump or flake! We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-07
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