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How to Get Glowing Skin: A Step-by-Step Guide

your glowing skin routine

A literal glow up? Yes, it’s possible. You don’t have to rely on summer or your next vacation to get a radiant, sun-kissed complexion. From skin prep to makeup application, the products you choose are key to transforming your skin from dull to instantly radiant in a few short steps. Keep reading to unlock a next level glow with our must-have, dermatologist-approved skincare and makeup essentials for glowing skin any time you want it.

Step 1: Use a Gentle Facial Cleanser

For the ultimate glow, start with a hydrating facial cleanser that won’t leave your skin feeling stripped. Confidence in a Cleanser is our skin-loving facial cleanser that combines the cleansing power of a foam cleanser with the hydration of a serum—perfect for achieving glowing skin.

How to Use IT:

• Morning and night, gently massage Confidence in a Cleanser onto wet skin for 30 seconds.
• Rinse and pat dry. Skin will be left feeling soft, refreshed and perfectly balanced.

Step 2: Hydrate with an Anti-Aging Moisturizer

Lock in hydration while solving the top signs of aging skin with a daily anti-aging cream. The star of the #1 women’s anti-aging moisturizing face cream franchise in the US*, Confidence in a Cream will keep your skin looking its best now and over time with powerful anti-aging actives plus skin moisture barrier support.

How to Use IT:

Apply a quarter-size amount of Confidence in a Cream Anti-Aging Moisturizer to your clean face, neck and décolleté using gentle, upward sweeping motions.

Step 3: Protect + Prime with a Sunscreen

For sun-kissed skin that looks and feels healthy long-term, a skin-protecting sunscreen is a must! Dr. Camille Howard, board-certified dermatologist and IT Cosmetics Advisory Board member says, “I always tell my patients: buy the SPF you will actually use! It’s imperative we are using SPF every day.”

Protect skin from UV rays and pollution with Hello Sunshine Invisible Sunscreen for Face SPF 50, our 3-in-1 daily sunscreen, hydrating serum and skin-perfecting makeup primer. You’re going to love this non-greasy sunscreen’s lightweight texture and invisible finish that works beautifully under makeup and on all skin tones. Plus, it does more for your skin than the average sunscreen. With 1% pro-vitamin B5 and hyaluronic acid, it’s skincare-powered suncare that helps deliver lasting hydration.

How to Use IT:

• On bare skin, apply generously and evenly 15 minutes before sun exposure.
• Blend into skin and reapply every 2 hours.

Step 4: Perfect + Correct with a CC cream

Now that the skin is prepped and set to glow, let’s perfect and color correct the complexion with a CC cream.

From the #1 SPF Foundation Brand in America,** CC+ Nude Glow with SPF 40 is our medium-coverage skin tint with Brightening Glow Serum that helps you achieve an instant, healthy glow finish on those no-makeup makeup days. With built-in color corrector benefits and skin-loving 2% niacinamide and hyaluronic acid, it’s the perfect mix of skincare and makeup in one.

How to Use IT:

For smooth and even coverage, apply 1-2 pumps of CC+ Nude Glow using a synthetic foundation makeup brush like our Heavenly Luxe® Complexion Perfection Brush #7.

Step 5: Conceal with a Brightening Concealer

Brighten under the eyes or spot conceal wherever you need it with Bye Bye Dark Spots Concealer + Serum, our skincare-first, niacinamide-infused concealer with buildable medium coverage and a natural finish. With a built-in kabuki brush, it’s easy to conceal the look of dark spots and dark circles under eyes–even on the go!

How to Use IT:

• Using the doe-foot applicator, tap directly onto the desired areas you want to conceal or brighten.
• Using the built-in kabuki concealer brush, tap repeatedly (stipple) to blend effortlessly into the skin.

Step 6: Glow with a Sun-Kissed Cream Blush

Finish off your glowing skin look with our sun-kissed blush and bronzer in one, Glow with Confidence Sun Cream Blush. It delivers a pop of naturally sun-blushed color for that “I just got back from vacation” effect.

Dr. Julia Tzu, board-certified dermatologist and IT Cosmetics Advisory Board member, shares her thoughts on the skin-caring benefits: “As a dermatologist, I love that IT Cosmetics products are rooted in skincare. With its 92% solid serum base, this Sun Blush gives my skin a smoothing effect. Infused with hyaluronic acid, vitamin E and peptides, it’s a glowing sun-kissed look that includes some of my favorite skincare ingredients.”

Offering a full 24 hours of hydration, this cream blush seamlessly melts into skin and provides a natural, glowing skin finish. Plus, it smooths and plumps skin, adding back dimension and lift for a youthful glow you can instantly achieve without sitting in the sun!

How to Use IT:

• Using light pressure, tap our Heavenly Luxe® Cream Blush Brush #3 into the jar 1-2 times.
• Gently tap blush slightly above the apple of the cheek, blending up and out toward the temple to create the look of lift.
• Blend any product remaining on brush along the hairline and/or jawline.

What makeup look is complete without a little mascara? Now that you’ve mastered this glowing skin routine, learn how to remove waterproof mascara safely and gently.

*Source: Circana/U.S. Prestige Beauty Total Measured Market, Facial Moisturizing Attribute, Anti-Aging Benefit, Skincare Face Cream Franchise Unit Sales, January-December 2023.

**Source: Circana/U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, January-December 2023.

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