Do It All Lip Transformer
2-in-1 Hydrating Lip Balm + Longwear Lip Liner
Pairs perfectly with
Do It All Sheer Tint Face Balm
Meet your everyday skin transformer. Do It All Sheer Tint Face Balm is a lightweight, radiant-finish tinted moisturizer and foundation balm in one, designed to make your skin look better the moment you apply it—and even better over time. Powered by a 92% skincare base with collagen peptide, hyaluronic acid, and vitamin E, IT delivers sheer, buildable coverage that looks like your skin—only visibly smoother, firmer, more hydrated, and subtly blurred. Its ultra-blendable solid-serum texture melts on contact for effortless application, making it as easy to use as it is beautiful on the skin. Available in 15 adaptable shades, this hybrid foundation-balm gives your complexion a natural, healthy glow—never heavy, greasy, or cakey.
Do It All Serum Color Balm Sun Cream Blush & Bronzer
Discover IT® Simplify your makeup routine with this easily blendable cream blush and bronzer in one for a naturally sun-kissed look. Featuring a 92% solid serum skincare base and ultra sun-kissed pigments, this skin-caring cream makeup with hyaluronic acid, peptides and vitamin E delivers 24 hours of hydration and a beautiful color payoff for that “I just got back from vacation” glowing skin effect. Available in five effortlessly buildable shades, the weightless creamy balm texture seamlessly melts into skin while smoothing and adding back dimension and lift to your face. Use a blush brush or blend with fingers for a healthy glow on bare skin, or layer over foundation to wake up your makeup. Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.
WHY YOU'LL LOVE IT
Get fuller-looking lips in a flip with Do It All Lip Transformer! Our 2-in-1 lip combo is your perfectly paired liner and balm duo that takes the guesswork out of shade matching. Featuring a no-bleed, longwearing lip liner and a hydrating lip balm, it instantly reshapes, fills and defines your pout in two steps.
More than just color, your serum-infused lip duo actively protects the lip skin barrier while visibly reducing the appearance of lip lines.
- ✓ Longwearing Color
- ✓ Instantly Reshapes
- ✓ Visibly Reduces Lip Lines
- ✓ All-Day Hydration
KEY BENEFITS
- 2-in-1 lip balm + lip liner with perfectly paired shades (no more guessing!)
- Longwearing color with zero bleed
- Precision-tip liner for easy application on the go
- Hydrating Serum Complex with cupuaçu butter, collagen peptide* and jojoba oil
- Better-looking lips instantly**
- 98% said lips feel cared for & conditioned
- 98% said balm feels smooth on lips
- 98% said liner does not drag or bleed upon application
- After 8 days of use: Lip lines appear blurred & visibly reduced**
*With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen.
**Based on a consumer study with 104 subjects.
LINE IT
Use the liner end to define and sculpt lips by tracing along the outer edge of your natural lip line.
FILL IT
Flip to use the balm end. Flip to use the balm end. Fill in lips to add semi sheer to buildable color and hydration.
DO IT YOUR WAY
Use the liner or balm side individually for an all-over matte or shine look. Use both to create your perfect lip combo.
HYDRATING SERUM COMPLEX
Key Ingredients (Formulated with):
Cupuaçu Butter: Nourishing butter helps comfort lips & protects the skin barrier
Jojoba Oil: Provides deep hydration & protects against dryness
Collagen Peptide*: Helps boost hydration; smooths lip lines & wrinkles.
*With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen.
Full Ingredient List
Balm:
BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, ISOCETYL STEARATE, POLYBUTENE, CANDELILLA WAX HYDROCARBONS, DIISOSTEARYL MALATE, THEOBROMA GRANDIFLORUM SEED BUTTER, SILICA, DIPENTAERYTHRITYL PENTAISONONANOATE, GLYCERYL CITRATE/LACTATE/LINOLEATE/OLEATE, GLYCINE SOJA PROTEIN / SOYBEAN PROTEIN, LIMNANTHES ALBA SEED OIL / MEADOWFOAM SEED OIL, SYNTHETIC FLUORPHLOGOPITE, SYNTHETIC BEESWAX, DIPALMITOYL HYDROXYPROLINE, SIMMONDSIA CHINENSIS SEED OIL / JOJOBA SEED OIL, COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA, SORBITAN STEARATE, PARFUM / FRAGRANCE, ETHYLHEXYL PALMITATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, GLYCYRRHIZA GLABRA LEAF EXTRACT / LICORICE LEAF EXTRACT, PHOSPHOLIPIDS, TRIBEHENIN, SORBITAN ISOSTEARATE, TOCOPHEROL, ISOPROPYL TITANIUM TRIISOSTEARATE, LACTIC ACID, KAOLIN, PALMITOYL TRIPEPTIDE-1.
[+/- MAY CONTAIN / PEUT CONTENIR, CI 77891 / TITANIUM DIOXIDE, MICA, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 15850 / RED 7, CI 77742 / MANGANESE VIOLET, CI 15850 / RED 6, CI 19140 / YELLOW 5 LAKE, CI 17200 / RED 33 LAKE, CI 15985 / YELLOW 6 LAKE, CI 42090 / BLUE 1 LAKE, CI 45410 / RED 28 LAKE]
Liner:
ISODODECANE, SYNTHETIC WAX, POLYBUTENE, TRIMETHYLSILOXYSILICATE, SILICA, SUCROSE TETRASTEARATE TRIACETATE, HYDROGENATED JOJOBA OIL, CETEARYL BEHENATE, SYNTHETIC FLUORPHLOGOPITE, ISOAMYL LAURATE, ETHYLHEXYL PALMITATE, TRIBEHENIN, SORBITAN ISOSTEARATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, LACTIC ACID, KAOLIN, COLOPHONIUM / ROSIN / COLOPHANE, PALMITOYL TRIPEPTIDE-1.
[+/- MAY CONTAIN / PEUT CONTENIR, MICA, CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 15850 / RED 7, CI 15850 / RED 7 LAKE, CI 19140 / YELLOW 5 LAKE, CI 15850 / RED 6, CI 17200 / RED 33 LAKE, CI 15985 / YELLOW 6 LAKE, CI 77742 / MANGANESE VIOLET, CI 45380 / RED 21, CI 42090 / BLUE 1 LAKE]
HOW TO APPLY IT
YOUR LIP COMBO PERFECTED
LINE IT
FILL IT
DO IT YOUR WAY IN 10 SHADES
WHAT'S IN IT?
CUPUAÇU BUTTER
Nourishing butter helps comfort lips & protects the skin barrier.
JOJOBA OIL
Provides deep hydration & protects against dryness.
COLLAGEN PEPTIDE*
Helps boost hydration and smooths lip lines & wrinkles.
*With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen.
Do It All Sheer Tint Face Balm
Radiant Sheer Tint Foundation with 92% Skincare
Do It All Radiant Concealer
Do It All Serum Color Balm Sun Cream Blush & Bronzer
INSTANT LIFT IN A JAR. FRESH COLOR BALM WITH 92% SKINCARE BASE.
Do It All Lip Transformer
2-in-1 Hydrating Lip Balm + Longwear Lip Liner
